Webbiquity

article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 10 Best Webinar and Webcasting Tools

Webbiquity

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Pricing: $34/$69/$163 per month.

Webcast 363
article thumbnail

The 22 Best Virtual Event Platforms

Webbiquity

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Set up virtual booths with interactive features including images, brochures, data sheets and videos. The platform is mobile-friendly, enables you to produce webinars, and provides detailed attendee analytics.

article thumbnail

Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365. Here are some of the best Cyber Week deals, across SEO, accounting, and other task areas. Accounting Software. Sage Accounting.

article thumbnail

What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. Other popular tools include Hotjar, which collects data on user behavior, Adobe Analytics, and Instapage. You can use various tools to see how many potential buyers are converting.

article thumbnail

Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior. How do you know your tactics are working?