Martech

JULY 28, 2021

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. His team is watching attendance rates closely and is finding that virtual events are producing more qualified leads, in many cases.

Marketing & Strategy 110

Marketing & Strategy B2B B2B Thought Leadership Trade Show 110

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. 1) Reserve a Room at the Event. Trade shows and other events are very noisy. 2) Refine Your 30-Second Pitch.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. That is what more than four million companies and event organizers go thought every year. The Company.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

KoMarketing Associates

APRIL 24, 2014

From an email marketing augmentation perspective, make certain to create visibility for email subscriptions across page templates, including supporting navigation, confirmation page messaging, and within the navigational stream of blog post templates. Live Events & Trade Shows.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

SpotMe Blog

DECEMBER 7, 2022

If you’re hosting a live event, you may use surveys or ask for feedback from attendees. On the other hand, if you’re hosting a virtual event, then you can use analytics tools to help measure engagement and event app adoption. At a hybrid event, you get the best of both worlds.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

SWZD

OCTOBER 2, 2019

I grew up doing editorial work and strategy planning work around the dinner table at night, talking about the different types of marketing activities – event marketing, field marketing, how the activities my mom was doing were driving attention and brand awareness for the brands she was working with.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

SpotMe Blog

JUNE 2, 2021

Check out The B2B Marketers Cliff Notes to B2B Demand Generation . Events and B2B Lead Generation: 4 Reasons Why It Works. Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . You can’t track what you don’t measure.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Martech

OCTOBER 4, 2022

Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Digital events platform (DEP) companies that delivered those digital experiences saw a sudden surge in demand for their offerings. Event marketing. Brand and sponsor portals.

Enterprise Management 125

Enterprise Management Marketing Management Budget Programs SIC 125

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation?

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Lead Liaison

FEBRUARY 7, 2023

We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show. It’s important to do some research on the event organizer before the event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics. Mobile marketing.

Marketing Automation Services 132

Marketing Automation Services Enterprise Management Work Management Marketing Management 132

markempa

NOVEMBER 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Martech

JUNE 20, 2023

Use customized dashboards for teams, individuals and stakeholders “Dashboards will really help in using the tool and also to get everybody constantly using the tool,” said Brianna Miller, director of marketing and demand generation at healthcare compliance analytics company Protenus, at The MarTech Conference. Team dashboard.

Work Management 98

Work Management Template Practices Best Practices 98

SpotMe Blog

JULY 13, 2023

Our take on marketing event management trends Marketing Event Management (MEM) has changed drastically over the past few years, with business leaders suddenly having to manage customer events differently – from lead generation events to trade shows and conferences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MARCH 10, 2015

Even mobile marketing is losing its shiny newness. Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? The Internet of Things? Micropersonalization ? It’s not just a matter of being distracted by shiny new things.

B2B Marketing 100

B2B Marketing Trade Show B2B Paid Search Agency 100

LEADership

AUGUST 27, 2013

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. The same goes for live events too.

Lead Generation 40

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40

Parse.ly

FEBRUARY 3, 2021

I joined the team at the start of this year and am excited to help grow the company and spread the word about content analytics! I’ve been doing marketing for B2B tech companies for 10 years now. You’ll want to collaborate with the rest of the company to get any big events on the calendar.

Organization 52

Organization Budget Programs Marketing Budget Content 52

Parse.ly

FEBRUARY 3, 2021

I joined the team at the start of this year and am excited to help grow the company and spread the word about content analytics! I’ve been doing marketing for B2B tech companies for 10 years now. You’ll want to collaborate with the rest of the company to get any big events on the calendar.

Organization 52

Organization Budget Programs Marketing Budget Content 52

Lead Liaison

MAY 10, 2019

Because the company planted their roots in automation, they offer a rare level of support for scaling event marketing efforts. To learn more about the other enhancements Lead Liaison recently made to their Revenue Generation Software , such as a new Sales Dashboard full of rich analytics, read their Enhancement Round-Up Q1 2019.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Lead Liaison

MAY 10, 2019

Because the company planted their roots in automation, they offer a rare level of support for scaling event marketing efforts. To learn more about the other enhancements Lead Liaison recently made to their Revenue Generation Software™, such as a new Sales Dashboard full of rich analytics, read their Enhancement Round-Up Q1 2019.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

SpotMe Blog

MAY 4, 2021

While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Trade shows. And don’t forget about security and analytics. Technology.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Heinz Marketing

OCTOBER 15, 2018

You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60

Webbiquity

DECEMBER 19, 2017

“Marketers are increasingly data-focused and data-driven. ” — B2B Marketing Trends for 2018 , Act-On Blog. Marketing Technology: Three experts said B2B marketers will greater use of marketing technology (martech) generally,from content development and optimization through distribution and analytics, in the coming year.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. They look like this: [link]. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Single Grain

JULY 5, 2023

I want to use a CRM for marketing, which program should I choose? Data Analytics Why is data analytics important in marketing? How to use data analytics to make marketing decisions. What types of data can I analyze in marketing? Can I track data analytics on TikTok? How to do webinar marketing.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Zoominfo

AUGUST 7, 2018

With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. For marketers on the go, the mobile version of HubSpot provides instant access to metrics at-a-glance. With the tap of a smartphone, access important marketing analytics. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

SEPTEMBER 11, 2018

This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. Although metrics and analytics serve a very important purpose in the digital marketing and SEO world, some metrics hold more weight than others. Let’s get into it! Continue reading.

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Trade Show B2B Zoominfo Buyer Personas 140