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Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading Edge Virtual Event Platforms. Host virtual conferences, trade shows, job fairs, and more. A tool to manage and produce conferences, workshops, and other virtual events.

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications for event success. Other tools with more extensive features include: Crazy Egg.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

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Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. To support the new hybrid events, they determined what the virtual assets were that would replace the print materials, Rowley said.