Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The challenge isn’t measurability, it’s knowing which measures are meaningful. Should you care more about Digg submission than about comments? PostRank Analytics solves this problem. Daily Story Feedback.

Social Media 160

Social Media Media Digg Marketing Analytics Tools 160

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. The standard product life cycle is Build-Measure-Learn (hopefully). Then: What would I need to measure to learn that? Last: What would I need to build to measure that? Then, and only then can we start to Build-Measure-Learn guaranteed.

Product 52

Product Lead Ranking A/B testing Sample 52

Buzz Marketing for Technology

NOVEMBER 3, 2009

But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. Second we are going to need to get to a place where all this is trackable and measurable rather than unstructured workloads.

Contacts 100

Contacts Tips Digg Social Media 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 25, 2011

Andrew Goodman discusses the importance of testing ad copy and important considerations to keep in mind when doing so, like measuring both click-through rate (CTR) and cost per acquisition (CPA) when evaluating ad copy, and running tests long enough to generate valid data for decision making. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

MARCH 23, 2010

How can you measure results? Twitter Metrics & Measurement. 6 Ways to Measure Your Twitter Voice by iMedia Connection. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals by ScoopDog’s Blog. ????? How can you optimize your organization’s use of Twitter? Galen DeYoung.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., Share this on Bebo.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

SEPTEMBER 1, 2010

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), and what PR pros need to do differently to succeed in this new environment.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

LeadSquared

MAY 9, 2013

Analytics Plugins Google Analytics , JetPack 5. iv) An Analytics Plugin. Therefore an Analytics Plugin should be at the top in the list of must have plugins for WordPress. Top 5 Things an Analytics Plugin Must Measure. Our Recommendation: Google Analytics option in Yoast. SEO Plugin WP SEO by Yoast 2.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Proclaim Messenger.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. In short, he’s an extremely smart guy, though with an analytics-heavy, big organization background that shows through in this book.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

JANUARY 10, 2010

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. As this post notes, until recently Google AdWords and Analytics were two entirely separate entities. Share this on del.icio.us.

Adwords 100

Adwords Tips PPC Tactics 100

B2B Marketing Savvy

JULY 28, 2009

Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. Listen, measure, compare. icerocket: free analytics, invisible tracker for blog site visits/other statistics. Twitter: Who Owns What, the Social Brand Index/Twitter. Free plus paid option. Live demo click here. . **.

Tools 40

Tools RSS Statistics Digg 40

Hubspot

JANUARY 2, 2013

You know how we're always on your case to measure your marketing? Get in good with your analytics ? That's way easier to do when you understand what all the things you're measuring actually mean. Whatever tool or software you use to measure referrals, just be sure you sort out exactly what is bucketed under it.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? My Yahoo Google Stumble Upon.

Companies 100

Companies Work Management Advertorials RSS 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Klout - Klout is a measure of social influence.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JULY 23, 2010

Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. If so then include Reddit and Digg. MEASUREMENT. Analytics – Look at page views, links, comments and where content was shared. If you can include your keywords. Are you in HR?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

OCTOBER 27, 2010

This can be measured in a variety of ways such as number of “mentions&# of your company across social media channels, traffic driven directly from social media sites, and increases in branded search traffic (often the result of exposure through social media or traditional PR activities). Coordinate efforts. Microblogging (i.e.,

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. First we need to know the units that you use to measure efficiency. Which channel is more efficient for you?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? Her post nicely summarizes the panel discussion as it delves into social media strategy, monitoring and measurement (indirect impact and direct engagement metrics), and social media ad design. What are some of the best free tools for monitoring social buzz about your brand or company?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Digital B2B Marketing

MARCH 9, 2011

So do you consider what matters but is not measured? So do you consider what matters but is not measured? As digital marketers, we tend to measure the positives. Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Hubspot

JANUARY 13, 2013

Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! is improving its search feature, and even Digg is playing along. Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. How are you measuring the success of your efforts on Instagram?

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Digital B2B Marketing

MARCH 15, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Measurement Tagged with retargeting , behavioral targeting , welcome ads , social media , video Like Be the first to like this post.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Convince & Convert

SEPTEMBER 18, 2011

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Sharing Metrics.

Lead Scoring 155

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 155

WebMarketCentral

MARCH 2, 2009

As he notes in discussing the future of search, "Google will increasingly shift from measuring external popularity metrics, such as linking, to measuring the level of interaction, if they are not already doing so." But regardless of tactics chosen, do try to create an environment for interaction.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. With a market-driven approach, they can now constantly measure how changes, such as feature updates, impact their key business metrics rather than making up-front guesses.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Generally, the better positioned marketing department is the one that can prove it’s bringing in money, not spending it without results.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 10, 2010

But what metrics are really most appropriate for social media measurement? Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. ROI Is Dead by StraightUpSearch.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Range of coverage. Geographic/language coverage.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

FEBRUARY 18, 2010

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility. Of note, the “New Conversion&# button allows you to quickly define new conversion actions or import them from a Google Analytics account, and the “Webpages&# tab makes it easier to track conversions by page. Tweet This!

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Sarah Worsham ( @sazbean ). Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

LeadSquared

JULY 28, 2015

An Analytics Plugin – As you would have understood by now, blogging is not a standalone activity. You have to measure parameters like what are the keywords people are using to come to your website, what is the average time on a visitor on the website etc. Here is a list of parameters an Analytics Plugin must monitor.

Business Blogging 40

Business Blogging CMS Development Digg Domain 40

Webbiquity

OCTOBER 5, 2010

One that still retains a measure of hilarity. Twitter stats and analytics tools – top 10 by Social Media Today. Chris Norton writes that “There are hundreds of twitter tools that measure different statistics out there but many can be a bit of a waste of time. 9 Twitter Apps Worth Another Look by Web Analytics World.

Twitter 100

Twitter Stats Tools Tips 100