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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How to Add Google Analytics to a Facebook Page Tab by SitePoint.

Analytics 100
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Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports

EMagine B2B Blog

Google Analytics has recently expanded its reporting option to include social media outlets. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. For example, a person could come from LinkedIn, and immediately convert. Social Value. Social Conversions. How is this possible?

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Four Ways to Measure Social Media Marketing Results

Webbiquity

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc. Share this on del.icio.us.

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Search isn’t about search anymore, it’s about social

Biznology

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80
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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

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3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Tweet This!

Twitter 100
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Blogging with Personality and Tim Ferriss

Writing on the Web

Tim masters two things that make him credible and trustworthy: Research, data and analytics: he backs up what he says with numbers and facts. Share this on LinkedIn. I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. Authenticity with a little dash of self-effacing humor.