The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Webbiquity

APRIL 14, 2015

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” 10 Great Alternatives to the Google Keyword Research Tool by Pamorama.

Keywords 100

Keywords SEO Research Resources 100

Outbrain

AUGUST 19, 2019

You can check metrics on Google Analytics and the social media reporting platforms of your choice on a regular basis. You need to correlate both negative and positive metrics against promotional activities, including messaging creative, target audiences, channels and timing, to arrive at the right answer. Sales conversions.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. Value to B2B content marketers : Understanding the product or message of the organization is not enough to start a content strategy.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. Being part of the digital marketing mix, there’s a bigger microscope on social and the track-ability of social.

Webinar Metrics 53

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 53

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. If you’re tracking visits, use Google Analytics to see what type of audience your post has sent to your site.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Directive Agency

DECEMBER 18, 2018

Marketing is comprised of a magnitude of channels where we are tracking various figures. Many of which are vanity marketing metrics to our C-suite and leadership teams. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives.

Marketing Proposals 40

Marketing Proposals Marketing Analytics Tools Paid Search Agency Work Management 40

Strategic-IC

JULY 28, 2021

What makes it so different from B2B Marketing? One thing that makes ABM such a compelling go-to-market strategy. It’s all about treating an account as a market of one. While we are all B2B Marketers, our behavior is no different to B2C consumers. There are many things (we talked about a lot of them here ). What’s ABM?

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. But it’s been the top source of visits for nine of the past 10 months (the only exception resulting from the spike in direct and referral traffic to the Nifty 50 Top Women of Twitter post). Patience is a virtue, and persistence is rewarded. Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

FMG Suite

SEPTEMBER 17, 2019

Brand engagement opportunities for financial advisors include face-to-face interaction, traditional advertising, word of mouth, digital marketing, and the products and services provided. For financial advisors, these well-designed solutions are essential components that must be in place before creating marketing strategies.

Brand Identity 45

Brand Identity Branding Loyalty Marketing Analytics Tools 45

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. And Vine doesn’t have any analytics.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Directive Agency

DECEMBER 13, 2018

Factors that play a role in our ever-changing industry include Google’s algorithm, user behavior, new platforms, and new features! For B2B marketing organizations looking to get started with a tight budget, I’m here to help! Google Correlate. Google Keyword Planner. Track Metrics with Google Analytics.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Brandwatch Marketing

SEPTEMBER 21, 2022

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. If you want something more, check out our list of Facebook analytics tools. Pinterest Analytics. Pinterest also has a built-in analytics platform.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. The average Twitter click through rate is 1.64 Yeah, that’s down to about 2.5 Are you ready?

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Sprout Social

JULY 8, 2016

Building and maintaining a personal brand is a daunting task–even for marketers. It may feel weird at first, but setting a metric that correlates with your goal is important. For instance, perhaps you want to land an interview for a senior level job in digital marketing. We often struggle with where to even start.

Ad Building 47

Ad Building Brand Identity Branding Peer-to-peer 47

Hubspot

JANUARY 13, 2014

Analytics, my friends. Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. What pieces of low-hanging marketing fruit is it missing? Google Analytics is again an option for non-HubSpot users.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Brandwatch Marketing

FEBRUARY 2, 2019

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. If you want something more, check out our list of Facebook analytics tools. Pinterest Analytics. Pinterest also has a built-in analytics platform.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Hubspot

JANUARY 31, 2017

And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. These examples are just the beginning of how AI will affect the way marketers work. 13 Artificial Intelligence Terms Marketers Need to Know.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Webbiquity

JANUARY 26, 2021

Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. WPO started as an attempt to weave together the different strands of digital marketing in its early days. First, it clearly identified five channels, or types of presence, marketers needed to focus on.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Moz

JANUARY 28, 2019

Think about all the legitimate places you can create links to your own website: a Facebook profile, a Yelp page, a Twitter account, etc. Setting up a Twitter profile with a link to your site isn't a vote from Twitter that they like your site.). How can you continue to build relationships with similar types of websites?

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Moz

OCTOBER 8, 2019

.” - Meta tags that Google understands. SELECTOR COUNT <meta name="google-site-verification" content="."> While we're on the subject, did you know that if you're a verified owner of a Google Analytics property, Google will now automatically verify that same website in Search Console? <meta

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

BuzzSumo

APRIL 9, 2019

Most Marketers Don’t Look for the Right Influencers. Most marketers start and end their search for influencers on social media. You can see how prevalent the tactic is by searching Google for the term “how to find influencers.” I write about Google Analytics at lot. The myth goes like this.

Marketing Analytics Tools 110

Marketing Analytics Tools Lead Ranking Blogger Social Media 110

Hubspot

FEBRUARY 12, 2013

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. Write more about Twitter for marketing! So taunting. But you know what?

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

KoMarketing Associates

AUGUST 20, 2019

Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Business to Business (B2B) companies have not escaped from the shift in marketing trends. It begs the question, “What are the key tactics to guiding marketing success in this digital era?”.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Single Grain

JUNE 27, 2023

Finding and hiring a marketer worth their salt is fast becoming a challenge for businesses aiming to stay ahead of the competition. For that reason, hiring a marketer that is right for your brand should be a top priority. But how do you go about doing that? This indicates their value and competence.

Paid Content 52

Paid Content Paid Search Agency Enterprise Management Advertising Agencies 52

Optinmonster

MARCH 1, 2024

Learn how to rank #1 on Google with our Ultimate Guide to SEO What Is Mobile SEO? While there are several search engines, when it comes to mobile SEO, Google is the most important one. That’s because it accounts for almost 95% of the mobile search market. Login to Google Analytics, and navigate to Audience » Mobile.

SEO 88

SEO Lead Scoring Lead Ranking Mobile Marketing 88

Sprout Social

JANUARY 11, 2021

But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. ” However, social shares can clue you into a variety of ways to bolster your marketing campaigns. This rings true beyond social media, too.

Social Media 113

Social Media Campaigns Media Eye-Tracking 113

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. It is important to show your clients that your SEO efforts are working and, therefore, is worth the hard-earned cash they're shelling out to your SEO or digital marketing agency.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100

Hubspot

JULY 20, 2018

For example, if I want to see how much traffic a specific set of blog posts got, I’ll export a list from Google Analytics, then put that list in another tab and use the V-LOOKUP function to pull views by URL into the first tab. In the second sheet, I have a report from Google Analytics with average page load time by URL.

Google 77

Google Marketing Analytics Tools Click Rate Opt-out 77

SnapApp

MARCH 2, 2018

As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . The modern marketer's technology stack removes the need for analytics guesswork. Why Attribution Matters for Marketing Directors . What Is Marketing Attribution? . Types of Marketing Attribution Models. Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. There is no real correlation between that and ROI.

Social Media 131

Social Media Sales Management Top of Funnel Media 131