Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Marketing AI 256

Marketing AI B2B Marketing Planning Allocation 256

Hubspot

APRIL 28, 2021

Plus, a whopping 95% of buyers purchase from sellers who provide content that addresses their concerns and questions at each sales funnel level — and, nowadays, a lot of that content is posted on social platforms. Click metadata can tell you what types of content they would like to explore further. What is social media data?

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

LeanData

FEBRUARY 9, 2021

Throughout the entire customer journey, account engagement analytics illustrate the level of interest in, and commitment to, your brand, and provides an early indicator of the impact your ABM are making. . The post Using Engagement Analytics to Drive ABM Success appeared first on LeanData. How effective is our account-based strategy?

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

Outreach

JULY 17, 2018

At Outreach, we believe that salespeople are the lifeblood of any business. And that takes the right messaging and content at the right time. So what does this partnership mean for Outreach customers? Recommended Content. And we know content is at the heart of campaigns that convert. One-Click Content Integration.

Outreach 65

Outreach Template Work Management Case Study 65

Outreach

JANUARY 3, 2022

In 2021, Outreach…. The Outreach Engagement & Intelligence Platform is the only system of action that captures signals at each step in the deal lifecycle and guides you to a successful close. This funding round raised Outreach’s valuation to more than $4.4 The Highlights. billion and total funding to $489 million.

Outreach 40

Outreach Work Management Marketing Management Forecasting 40

Webbiquity

JULY 21, 2020

sending influencer outreach emails) or to perform common tasks more effectively (e.g., to extract insights from analytics or generate leads). With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. The best subject line to use?

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Include local communities in your content.

Buyer Personas 325

Buyer Personas SMS Content Communities 325

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Nearly three-quarters of marketers now use AI to generate original content. Predictive Analytics AI doesn’t just react; it predicts.

Paid Search Agency 287

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 287

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Outreach

APRIL 23, 2019

Last week, three of our stellar Data Scientists and Machine Learning Engineers, Andrew Brooks, Jiwei Cao, and Li Dong, spoke at the Seattle Unified Analytics Workshop to offer a glimpse into how Outreach is using machine learning to help our reps sell better. Selling Smarter with Data.

Outreach 66

Outreach Display Analytics Process 66

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. Web: Monitor website traffic through tools like Google Analytics to see how visitors come across your site, which pages are most popular, and how long people interact with your content.

Work Management 286

Work Management Marketing Management Budget Programs Allocation 286

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. LinkedIn Sales Navigator.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Webbiquity

MARCH 30, 2021

Personalized Outreach with User Data. If your offering, messaging, and website content don’t speak to the buyer’s intent (what your ideal prospect is looking for), you won’t grab the visitor’s attention and spark an interest in your offering. Leverage User Analytics for Future Campaigns. Image credit: Accenture.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Zoominfo

MARCH 4, 2021

Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. A lead nurture campaign sends them reminders and content to gain more of their interest.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Scoop.it

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Biznology

DECEMBER 9, 2016

How’s your customer outreach? We hear a lot about customer engagement and outreach these days. When it comes to customer outreach, your brand is the face of your company. Correspondence as well as website and social media content should all match the personality and “voice” of your company. Keep your brand consistent.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

B2B Marketing Analytics

DECEMBER 14, 2020

MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of the MQLs is critical. Over the years, the marketing mix has become increasingly diversified (from emails, contents, field events, social, chatbots, etc.)

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Analytics Top of Funnel 59

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach. What My Clients Have Taught Me about Blogger Outreach (business2community.com).

Blogger 80

Blogger Outreach Work Management Campaigns 80

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “We have defined key marketing terms (KMT) and want to understand what content really speaks to our organization’s mission and strategic direction.” We have completed a thorough content audit within the past 1-3 months. Conducting a health check of all content assets.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Binary Demand

FEBRUARY 26, 2024

It’s the mastermind behind personalized content, decoding consumer desires to build unbreakable connections that boost engagement and conversions. Moreover, AI augments content personalization, fostering audience engagement and conversion rates. Applications range from predictive analytics to automated lead scoring.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Oktopost

SEPTEMBER 21, 2023

This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Spammy posts While you may believe your company is the best, constantly posting company content and spamming your customers’ timelines won’t bring positive results.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Sprout Social

AUGUST 10, 2022

Influencer marketing tools for outreach. Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Does it offer analytics and reporting? Influencer marketing agencies.

Marketing Budget 110

Marketing Budget Budget Programs Enterprise Management Work Management 110

SmartBug Media

MAY 6, 2024

AI can equip sales teams with content creation tools, automation agents, and predictive insights to deepen customer connections and streamline operations. They include tools to help you: Draft personalized, engaging sales or outreach emails quickly. Use predictive analytics for more accurate sales forecasts. Are you seeing this?

Work Management 64

Work Management Lead Scoring Lead Ranking Forecasting 64

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

B2B Marketing Analytics

AUGUST 24, 2019

Across all our marketing analytics projects , we see that events are the biggest driver when it comes to deal acceleration and new pipeline creation. Here are the key areas our our events analytics framework: Account coverage and geo-spatial data (via zip codes etc.)

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. The best indicator of quality, when it comes to digital marketing analytics companies, is their digital presence.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Convert

JANUARY 17, 2024

Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers. Source (PDF) It is a good start and something to implement in your content strategy.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Martech

FEBRUARY 8, 2024

It also has AI-guided prospecting, dynamic buying committees, generative AI-powered outreach, AI Email Assistant, unified data and customization options. It also helps to create culturally relevant content and optimize advertising options for different consumer segments. Get MarTech! In your inbox.

Marketing AI 86

Marketing AI Allocation Zoominfo ROAS 86

Engagio

SEPTEMBER 29, 2023

Ideally, the information should be personalized to their interests, based on where they are in the journey, their persona, and the other content they’ve interacted with. The content will often come over email, but companies also use social, display ads, direct mail, voicemail, or other channels.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Lake One

OCTOBER 13, 2023

Personalized Content: PitchBook combined account scoring and machine learning with their sales outreach, yielding significant results. Multi-Channel Outreach: Personalized content wouldn’t affect their customer base if it weren’t delivered in the proper context and method that is valuable to the customer.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75