| |  Analytics + Content |
| Page 1 of 21 | Previous | Next | NUSPARK APRIL 24, 2011  Measuring Content with the New Google Analytics Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Analytics ContentGoogle’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals! | IT'S ALL ABOUT REVENUE JANUARY 18, 2013 What Web Analytics Don’t Tell You by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. But to be really useful there are a few questions you need answer to: Who are those visitors that are looking at my high value content? What’s not to love? Page Depth. Repeat Visitors. | | | | | |
| BIZNOLOGY MARCH 14, 2013  Using Web Analytics and Search Marketing for Better Decision Making Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How is your search marketing working? | THE EFFECTIVE MARKETER DECEMBER 14, 2011 Inbound Marketing Analytics 101 HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Paid Search. | NUSPARK MARCH 9, 2013  Custom Reports: Measuring Lead Generation Conversions with Google Analytics Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. | | | | | | | | |
| -
NUSPARK | SUNDAY, SEPTEMBER 30, 2012  Social Media Metrics & Analytics; Measuring Success
Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data. What’s not judged by these guys is the quality of your content and the engagement/virality rates that can lead to website visits. Ones that prove that your content is engaging enough to your followers, fans, and connections. Of importance is that you start keep a custom dashboard, and begin measuring this stuff weekly of monthly, and hopefully your trends increase; otherwise you’ll need to reevaluate your content strategy. . MORE >> -
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 9, 2011  Monitoring vs Analytics [Infographic]
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. MORE >> -
B2B MARKETING SAVVY | THURSDAY, SEPTEMBER 10, 2009  Deconstructing Twitter: Analytics for Reach and Impressions
Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. If content is “king”, relevancy is “queen”. Key is in selecting the appropriate keywords for the search analytics. Useful if, for example, there’s news being dropped during the same time period and/or an event/tradeshow and you want to compare message volume/activity around keywords or companies. * Twitter Analyzer : Google Analytics for Twitter users. And what of Twitter’s “fuzzy math&# ? Welcome! MORE >> -
BIZNOLOGY | MONDAY, SEPTEMBER 17, 2012  9 Google Analytics metrics every marketer should know
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. Although Google Analytics is an invaluable guide, it can be an overwhelming amount of data. How do you navigate Google Analytics. MORE >> -
WEBBIQUITY | MONDAY, MAY 20, 2013  16 Remarkable Web Analytics Guides, Tips and Techniques
'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Find the answers to those questions and many more here in 16 remarkable guides to web analytics from the past year. Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., Ways to Make Your Marketing Analytics Actionable by HubSpot. MORE >>
- 7 Reasons Your Content Marketing Strategy Isn’t Working GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 16, 2012
- Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports B2B WEB STRATEGY | TUESDAY, FEBRUARY 19, 2013
- Web Analytics 2.0 – It’s Not All About the Web. FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 13, 2010
- How to clean up a cluttered website? Content analytics is the answer BIZNOLOGY | MONDAY, MAY 7, 2012
- Using Analytics to Drive Your Tweet Strategy FIFTH GEAR ANALYTICS | MONDAY, AUGUST 23, 2010
- 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
- 7 Simple Improvements to Increase Website Lead Generation SAZBEAN | TUESDAY, FEBRUARY 19, 2013
- Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing NUSPARK | SUNDAY, JULY 15, 2012
- 6 Steps To Executing A Content Strategy B2B MARKETING INSIDER | TUESDAY, NOVEMBER 27, 2012
- Pinterest: Who Pins Your Content & How Much Traffic Do They Drive DIGITAL B2B MARKETING | TUESDAY, MARCH 13, 2012
- The Content Marketing A-Team B2B MARKETING INSIDER | TUESDAY, JULY 24, 2012
- Why Every B2B Company Needs Sales Analytics LEAD VIEWS | WEDNESDAY, NOVEMBER 10, 2010
- 18 (of the) Best Web Analytics Guides of 2011 WEBBIQUITY | TUESDAY, APRIL 3, 2012
- The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12 AD YOUR COMMENT HERE | TUESDAY, JULY 31, 2012
- Too Much Crappy Social Media Content! DIGITAL B2B MARKETING | TUESDAY, APRIL 24, 2012
- Why content marketing will make your small business sexy GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 18, 2012
- Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing CONVERSIONATION | FRIDAY, OCTOBER 14, 2011
- Top 3 Slideshare Decks on Marketing & Analytics. FIFTH GEAR ANALYTICS | TUESDAY, JANUARY 17, 2012
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- 8 Steps To Build A Content Hub That Converts [Slides] B2B MARKETING INSIDER | TUESDAY, APRIL 23, 2013
- Social Media for Demand Generation: What Have You Done for Me Lately? LEAD VIEWS | THURSDAY, NOVEMBER 29, 2012
- Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink. CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 23, 2009
- SEO analytics data to pay attention to BIZNOLOGY | MONDAY, APRIL 8, 2013
- Recommending Content and Automated Sharing of Content DIGITAL B2B MARKETING | WEDNESDAY, SEPTEMBER 14, 2011
- Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers] AD YOUR COMMENT HERE | TUESDAY, SEPTEMBER 18, 2012
- Content Marketing Starts With Your Brand THE EFFECTIVE MARKETER | FRIDAY, NOVEMBER 18, 2011
- 5 Things You Probably Didn’t Know About Google Analytics ENGAGE | THURSDAY, JUNE 7, 2012
- How To Generate ROI (Return On Interesting) With Content Marketing B2B MARKETING INSIDER | TUESDAY, DECEMBER 20, 2011
- Three Excuses B2B Marketers Should Avoid LEAD VIEWS | TUESDAY, JULY 10, 2012
- Do B2B Brands Really Need to Go Mobile? LEAD VIEWS | WEDNESDAY, DECEMBER 19, 2012
- Social Media is Lowering Our Content Standards DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 1, 2011
- Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard SAZBEAN | MONDAY, JULY 25, 2011
- 12 B2B Marketing Predictions for 2012 DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
- 20 B2B Marketing Blogs You Need To Read B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
- 3 Marketing Analytics Tricks MODERN B2B MARKETING | MONDAY, MARCH 14, 2011
- Marketing Analytics Deep Dive: Bounce Rates and Why They Matter MODERN B2B MARKETING | MONDAY, MARCH 28, 2011
- Creating Digital Content for Industrial Marketing INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 1, 2011
- 5 Simple SEO Tips To Optimize B2B Video PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011
- Future of Marketing Automation: Grow or Die LEAD VIEWS | TUESDAY, DECEMBER 18, 2012
- The Grand Unified Theory of Revenue Generation LEAD VIEWS | THURSDAY, DECEMBER 13, 2012
- Numbers Game: Putting Analytics into Perspective WEBBIQUITY | TUESDAY, MAY 8, 2012
- Integration, Content and Analytics Drive B2B Digital Marketing Success SOCIAL MEDIA B2B | TUESDAY, MARCH 19, 2013
- A 'not provided' tip from your Analytics CONFLUENT FORMS | MONDAY, JANUARY 14, 2013
- Social Media is Complicated [Infographic] PUZZLE MARKETER | FRIDAY, MAY 18, 2012
- Finding Keywords for Social Media Content & Monitoring SAZBEAN | TUESDAY, JANUARY 18, 2011
- Twitter Introduces Free Twitter Web Analytics Tool HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
- New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset PWB MARKETING BLOG | MONDAY, JULY 25, 2011
- 10 Tips to Help You Become a ‘Superhero’ Marketer IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 27, 2013
- Pinterest Banks on Web Analytics SYNECORE | TUESDAY, MARCH 12, 2013
- 9 Ways to Make Your Marketing Analytics Actionable HUBSPOT | FRIDAY, FEBRUARY 17, 2012
- Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing NUSPARK | SUNDAY, JULY 15, 2012
- 6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G VERTICAL RESPONSE | MONDAY, MARCH 25, 2013
- 8 (of the) Best Web Analytics Guides of 2010 WEBBIQUITY | FRIDAY, FEBRUARY 4, 2011
- 5 Critical Content Marketing Tactics to Consider Now JUNTA 42 | WEDNESDAY, JULY 18, 2012
- What the LinkedIn IPO could mean for B2B communicators B2B VOICES | WEDNESDAY, MAY 18, 2011
- The Real Value of Content Marketing for Industrial Companies INDUSTRIAL MARKETING TODAY | MONDAY, JULY 16, 2012
- Rescuing Sales Rejected Leads LEAD VIEWS | THURSDAY, NOVEMBER 15, 2012
- Share This: 5 Tips You Must Learn to Create Sharable Content BIZNOLOGY | WEDNESDAY, APRIL 10, 2013
- Social media monitoring tool video: Why should I monitor social media? SAZBEAN | WEDNESDAY, MARCH 28, 2012
- Improving Health Care Member Engagement on the Web with Marketing Analytics. FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 22, 2010
- YouTube Launches New and Improved YouTube Analytics HUBSPOT | WEDNESDAY, NOVEMBER 30, 2011
- 7 frameworks and more tips for smart content marketing programs CONTENT MARKETING EXPERIENCE | WEDNESDAY, MARCH 27, 2013
- Content Marketing: It’s Not What You Know, It’s Who You Know BIZNOLOGY | MONDAY, JUNE 11, 2012
- 9 Mobile Apps Every B2B Marketer Should Try IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 16, 2013
- LinkedIn Launches Analytics Tool for Groups HUBSPOT | FRIDAY, NOVEMBER 11, 2011
- 10 Amazing Blogging Insights Your Analytics Can Tell You HUBSPOT | FRIDAY, JANUARY 13, 2012
- How to Create an Amazing Content Resource Center MODERN B2B MARKETING | MONDAY, FEBRUARY 4, 2013
- Marketing ROI: why you need it in content marketing too CONTENT MARKETING EXPERIENCE | SATURDAY, MAY 11, 2013
- 8 Tips to Improve Campaign Landing Page Conversion FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 21, 2010
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- 7 Lead Nurturing Myths LEAD VIEWS | TUESDAY, JULY 3, 2012
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- The Evolution of Content Marketing – An SEO View: UK Edition MODERN B2B MARKETING | MONDAY, OCTOBER 22, 2012
- Google and the multi-channel customer journey CONTENT MARKETING EXPERIENCE | THURSDAY, APRIL 25, 2013
- Marketing in a Downturn Part 2: Content, Content, Content MODERN B2B MARKETING | MONDAY, APRIL 23, 2012
- 57 Things You Can Do Right Now to Improve Your Website DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 21, 2011
- Using SEO & Keyword Insights to Build Communities SAZBEAN | MONDAY, NOVEMBER 14, 2011
- Content curation platforms: in-depth review of Intigi CONTENT MARKETING EXPERIENCE | SATURDAY, MARCH 16, 2013
- The Seven C’s of Content Quality BIZNOLOGY | FRIDAY, JULY 6, 2012
- Marketing Analytics Drill Down: What Referring Sources Can Tell You MODERN B2B MARKETING | MONDAY, JUNE 27, 2011
- Shareaholic Becomes a (Top Notch) Content Curator WEBBIQUITY | THURSDAY, NOVEMBER 8, 2012
- Algebra, Analytics & Automation for Marketing ROI MODERN B2B MARKETING | MONDAY, DECEMBER 12, 2011
- 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 24, 2013
- 19 Reasons to Use Google Analytics for Your Business SAZBEAN | WEDNESDAY, MARCH 16, 2011
- LeadForce1 Adds Mind Reading to Marketing Automation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 18, 2010
- What’s the Best Social Media Monitoring Tool? It Depends WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010
- Is Your Organization Likeable? Are You Attracting the Right Buyers? BUYEROLOGY | WEDNESDAY, MAY 2, 2012
- Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 15, 2009
| |
