Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Key metrics to look for: Impressions. Tag Report.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Customer Experience Matrix

NOVEMBER 18, 2011

Here are some trends I expect will be important. It includes more sophisticated features for working within social media platforms, such as delivering forms and personalized ads within Facebook, using social sign-on to capture more data, and building more detailed profiles based on activities, consumption, connections and influence.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

FunnelEnvy

DECEMBER 11, 2023

Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

JUNE 4, 2018

Facebook likes. Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. Just by digging into the data, you’ve zeroed in on actionable information to guide your social media efforts. Simply include campaign tracking information in your social links.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Televerde

JANUARY 12, 2021

Leads don’t need to call your sales team for every little question because they have millions of informative websites at their fingertips. Some of yours might include: Certain Facebook groups and pages. The idea is to gently insert your brand’s content at each of these touchpoints with relevant pieces of information. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Parse.ly

MARCH 7, 2019

Another big announcement from Facebook has made some people in media understandably nervous. While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral traffic. See all of our categories in Currents.

Product 107

Product Traffic Facebook Content 107

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Real-time news and information. Social media can bring joy. Start your free Sprout trial.

Social Media 140

Social Media Media Privacy Transparency 140

PureB2B

MAY 30, 2022

Intent data is information collected about a person’s behaviour online. Product comparison and review pages. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? What is intent data? Giving you an understanding of their perceived intent. Traffic sources.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Hubspot

OCTOBER 31, 2019

Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Calendar offers analytics of a slightly different sort -- productivity. Disclosure: I’ve invested in Calendar).

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Martech

JULY 12, 2023

On the app store, Threads is described as: “[A place] where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Threads will collect a vast amount of information about its users, in the same way Meta’s other platforms Facebook and Instagram do.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Televerde

JANUARY 12, 2021

Leads don’t need to call your sales team for every little question because they have millions of informative websites at their fingertips. Some of yours might include: Certain Facebook groups and pages. The idea is to gently insert your brand’s content at each of these touchpoints with relevant pieces of information. Subreddits.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Sprout Social

NOVEMBER 21, 2019

Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. It’s the process of gathering information surrounding your business opportunities. By monitoring market trends through research, you can figure out the best tactics for reaching your target audience.

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Martech Advisor

SEPTEMBER 11, 2019

45% prefer to buy online as they can run product and price comparisons. Gen Zers also value personalization and understand why their personal information is essential to retailers. Millennials and post-millennials are driven strongly by social media validation, and popular culture trends when it comes to making buying decisions.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

EveryoneSocial

APRIL 26, 2021

Trending posts from employees. One cool feature I like with LinkedIn company pages is the ability to see trending posts from employees. Easily add Content and find trending content. But platforms like Facebook, Twitter, and Instagram still matter. But there is not much information on it currently.

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

PureB2B

MAY 30, 2022

Intent data is information collected about a person’s behaviour online. Product comparison and review pages. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? What is intent data? Giving you an understanding of their perceived intent. Traffic sources.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Valasys

MARCH 1, 2019

Following their partnership with LinkedIn, Integrate has now launched a new native connector with Facebook which will allow customers to implicitly increase the efficiency of their lead generation campaigns on Facebook and get a better measurement of their ROI.

Cost per Lead 49

Cost per Lead Social Marketing B2B Marketing CPL 49

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Social Media Analytics is also essential when it comes to developing an effective social media strategy. You can also expect more real-time analytics and reporting capabilities.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

ClearVoice

JUNE 11, 2020

On this top-of-funnel page, I learned which types of information are vulnerable by life stages and how this information might get used illegally. I’m sold on learning more about how to protect myself online and appreciate the detailed bullet point lists, convenient 1-800 number and links to additional information.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

TrustRadius Marketing

FEBRUARY 4, 2020

Marketing events are an excellent opportunity to learn about the latest trends, technology and big ideas across industries. Session topics cover: Analytics and customer journey B2B Marketing and Account-based experiences Content and Asset Management Email and Campaign Management Personalization Platform, Machine Learning, and AI.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Reporting & Analytics Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Webbiquity

OCTOBER 13, 2010

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Share this on Facebook. Alterian SM2 Freemium. Post on Google Buzz.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Content Standard

NOVEMBER 6, 2015

“While 50 percent of social marketers agreed that social media data and analytics impact their social media marketing strategy, only 22 percent agreed that it impacts their overall business strategy,” the report states. Consumers who have liked a brand’s Facebook Page, for example, spend 35 percent more than other consumers.

Social Media 40

Social Media ROI Media Work Management 40

Hubspot

MARCH 11, 2019

For example, you can enable Facebook’s Shop Section or Instagram's Shopping feature on your profiles. These features allow your visitors and followers to click on products you’ve shared in posts to view information such as price, material, and size. Facebook : Millenials make up the largest portion of the 2.2 Facebook Analytics.

Social Media 69

Social Media Social Marketing Work Management Media 69

Valasys

MARCH 5, 2020

Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision. The content marketing predictions & trend analysis for the year 2020 are similar to the of the digital content trends for 2019 in many ways. Wrapping Things Up.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Webbiquity

JANUARY 24, 2011

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Discover what information is available about a potential future boss or employee.

Social Media 100

Social Media Tools Buzz Media 100

Content Standard

APRIL 19, 2024

Sixty-eight percent report using Facebook, 47 percent use Instagram, and 27 to 35 percent of adults say they use Pinterest, TikTok, LinkedIn, WhatsApp, and Snapchat. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+.

Paid Content 100

Paid Content Social Media Advertising Channels Brand Identity 100

Magisto

JUNE 30, 2020

In this article we’ll provide you with all the information you need about IGTV. For creators, it also means a better viewing experience in comparison to ad-filled YouTube. Once your video is live, you can also check and track your analytics by tapping the three dots icon and selecting “View Insights.” What is IGTV ?

Verticals 52

Verticals Youtube Video Marketing Click Rate 52

Adobe Experience Cloud Blog

DECEMBER 11, 2015

Celebrity Comparison: “Which celebrity do you have more things in common with?” was set up on iPads at the event and acted as a way of drawing in passersby and then collecting lead information. This quiz was shared on Facebook and Twitter and brought in 211 leads. Gather Information about Your Website Visitors.

Leads 48

Leads Lead Marketing Qualified Leads Thought Leadership 48

B2B Marketing Savvy

SEPTEMBER 24, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 2-3 minutes) Information overload on steroids. The site is fed by tens of thousands of information sources and blog resources. Excellent blog here.

Social Media 40

Social Media Advertising Agencies Media Paid Search Agency 40

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Forrester Wave Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Optinmonster

APRIL 22, 2024

To create your customer avatar(s), write down the following information: Demographic information: Name, age, gender, income, location, and profession. Preferred sources of information/entertainment: What blogs, magazines, or books do they read? You can also use this information to launch retargeting ads on Facebook.

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Martech Advisor

DECEMBER 6, 2019

The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV. For example, did you know that Facebook turned profitable in 2009? Their current behavior and purchase patterns. Individualized CLV calculation.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hubspot

JANUARY 18, 2017

We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute , and tweet our latest blog posts by the time we arrive at the office. If you’re ready to unplug, we’ll be here with information on the latest news in social media when you get back.

Social Media 28

Social Media Media Terms and Conditions Mobile Marketing 28

Sprout Social

SEPTEMBER 22, 2020

And if you’re using an analytics tool like Sprout, honing in on your most important metrics is a cinch. Feel free to customize your own social media audit template based on your needs, but be sure to include the following: Profile information (name and URL). Open up your social media analytics. Engagement metrics.

Template 145

Template Social Media Top of Funnel Media 145

Hubspot

MAY 18, 2011

Bloomberg Mobile : Use this app when you’re on the go and want to access financial news, stock quotes, company descriptions, market leaders and laggers, price charts, market-trends analysis, customized lists of stocks, and more. Analytics App : Analytics App provides full mobile service for your Google Analytics data.

Media 28

Media Amazon Mobile Marketing Trade Show 28