Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 And that’s why most companies are focusing on creating the next generation of data professionals. billion (about $5 per person in theUS) (about $5 per person in the US) by 2025.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. Only one-in-five executives consider their companies to be leaders in customer data management, and just one-in-four executives say they are able to fully leverage data that is available to them.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Data-Driven Decision Making: In 2023, data analytics plays a vital role in demand generation strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

ClickZ

APRIL 29, 2020

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. Forrester projections show spending on global marketing automation tech hit $13.4

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Only B2B

JUNE 19, 2023

Companies utilizing BANT qualification experience a remarkable 72% improvement in lead-to-opportunity conversion rates, and businesses leveraging BANT qualification witness a significant 36% higher average deal size. According to Nucleus Research, companies that utilize CRM systems achieve an average ROI of $8.71

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

6sense

DECEMBER 1, 2021

We all leave “footprints in the snow” as we traverse the web to shop, research, socialize, and more. When the above identifiers reveal themselves in the right venues at statistically significant rates, they produce meaningful insights. Simply share a list of account IP addresses you already know and ask the company to verify them. .

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Put Your Videos to Work. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Mereo

APRIL 21, 2022

But Oakland Athletics leadership had applied this statistical approach with such success and commitment, this once-underdog baseball team made the playoffs for four straight seasons. Salesforce research uncovered that high-performing salespeople are 2.8 Salesforce research uncovered that high-performing salespeople are 2.8

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. High expectations. Offer Better Coaching.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Companies that are experience-led have 1.6x Forrester). The customer experience continues to be top of mind for marketers. higher brand awareness, 1.5x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers. Wrapping It Up.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. In research by Experian, 46% of marketers stated that technology was the biggest barrier to integrating customer data.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter.

Social Media 159

Social Media Media Stats Statistics 159

Launch Marketing

MAY 8, 2018

Some additional key martech solutions to consider include: Web analytics. Today’s B2B buyers are extremely savvy when it comes to researching products/services and evaluating what other customers are saying about a company’s solution. Content management system (CMS) based website.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Sharpspring

JUNE 9, 2017

Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. Companies that align their content strategies with customers’ behavioral habits are able to enhance the customer experience and optimize conversions. 3) Align Content With Specific Buyer Journeys.

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Companies with extremely strong omnichannel customer engagement see a 9.5% for weak omnichannel companies. for weak omnichannel companies.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Customer Experience Matrix

AUGUST 21, 2009

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. Aprimo Marketing Studio is aimed at mid-size and larger companies. If you read that list quickly, it sounds pretty much like every other marketing automation vendor. .

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. That is not all.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Sharpspring

JUNE 22, 2017

Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. Companies that align their content strategies with customers’ behavioral habits are able to enhance the customer experience and optimize conversions. 3 Align Content With Specific Buyer Journeys.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Marketing Insider Group

FEBRUARY 4, 2021

In 2019, over 10,000 companies were sued in the United States alone. Don’t forget: analytics are your friend. Leading eCommerce platforms (or Google Analytics added on top) will capture device statistics. They’ll appreciate returning to the shop later to review a product they saved on mobile for research.

eCommerce 363

eCommerce Paid Search Agency Top of Funnel Advertising Funnels 363

Porch Group Media

NOVEMBER 20, 2019

Data, Analytics and Technology Top the List for Marketing Investments. According to a recent survey by Merkle , almost one-third would invest more in data, analytics and technology. Predictive Analytics. An increasing number of brands are increasing investments in the area of predictive analytics. B2B Marketing Spend.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. In order to generate leads marketers have to know how to use the analytics.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SpotMe Blog

AUGUST 4, 2023

How Event Check-In Software Works Event check-in software allows you to create a custom registration form to capture attendee info like: Name Email Company Some event check-in software even has customizable registration pages based on conditional logic, so you can give your attendees a fully personalized experience. Skift Meetings research).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. The frequency of the B2B blog posts depends upon what’s best for your company.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90