Leave no stone unturned in looking for opportunities with analytic scoring.  If the site is part of a larger company, provide data about the full company. Digg this! Analytics Database Marketing Strategy Marketing Technology Sales Enablement Sales Optimization b2b b2b sales enablement Mike SullivanAn effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook, they will have fewer unproductive calls and will reduce time spent in pre-call planning efforts.  Keep it simple. Tweet This! MORE >>

Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Twice. Facebook. MORE >>

Most organizations that have a robust website will use some sort of web analytics as a component of their interactive offerings, but how are they using this analytic information to improve member engagement and reduce expenses? savvy health insurance company can dramatically reduce its marketing and customer service expenses by transitioning its members to high online use. “When leveraged, the advanced analytics can be very helpful to an employer. Digg this! Bill Harriss. The importance of the web channel for health care cannot be overstated. Tweet This! MORE >>

The secret to a successful B2B sales organization lies largely on the toolset provided to optimize or enable the sales process. Having built sound analytic models for customer acquisition, cross-selling and customer retention, we embarked on a journey to aid one of our clients in jump starting their growing sales organization. Knowledge of the client’s customer base was merged with our analytics models to create a personalized “playbook” for the B2B sales organization that enabled them with a sales approach to tackle qualified leads.  Digg this! Wendy Boyce. MORE >>

How we help them with analytics, strategy and marketing technology today really goes beyond just the marketing process, helping them deliver a consistent and relevant brand experience across the entire consumer relationship. Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer. And remember to think about retention in terms of cohorts – many companies lose first year customers at much higher rates than customers who have stuck around for longer. Digg this! Share. MORE >>