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Best Web Presence Optimization Guides and Tips of 2010


Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That). Digg this! Or maybe it just hasn’t caught on.

What Could Kill Google and Facebook


Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. I’ll wait. And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place.

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week


Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. is improving its search feature, and even Digg is playing along. The real question is, how can your company take advantage of these updates to improve its own marketing? Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch.

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Search isn’t about search anymore, it’s about social


Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. Instead of only producing one very expensive.

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

It's All About Revenue

You are never revenude when you understand how your investments lead to revenue.  In most organizations, the campaign analytics are in one data silo and the pipeline and closed deal information is in another.  The CFO is the company’s “gold standard” for credibility.  Each time you act, you are optimizing your marketing investments and improving performance. 5. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue?

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Best Cool SEO Tools of 2010

Webbiquity Search Analytics ) alternatives. Pear Analytics. conceivably useful SEO analysis and grading tool, but it asks for a lot of information—your company, name, email address and phone number in addition to URL, keywords and competitive sites. Digg this! Like carpenters and cooks, SEO professionals rely on creativity, skill and the right tools to work their magic.

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Book Review: The Truth About Search Engine Optimization


Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?), The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space. These PR agencies specialize in optimizing and releasing news for their clients with the goal of increasing search engine visibility.&# Digg this!

PR 2

Revenue Performance Management: Webtrends Tackles Data Overload

It's All About Revenue

Take Webtrends , for instance. A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. So the company engaged Eloqua to serve as the marketing automation solution that would sit between lead engagement and CRM. by Jesse Noyes | Tweet this. Share email. Reddit.

Five Expert Copywriting Tips


Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. But too few creatives mine the insights from SEO analytics.&#. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Monitor social media discussions of your company or product in real time? realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. Another Cool Tool To Optimize Your Site Loading Speed by Daily Blog Tips. Digg this!

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Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog.

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26 Ways to Promote Your Blog Post

Marketing Action

With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Get the free plugin WordPress SEO by Yoast to make setup faster (and to give yourself an awesome SEO optimization tool). 4. Try out   Digg , Alltop , , or BloggerScope.

Best Twitter Guides, Tips and Tools of 2010


Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Which companies are really succeeding on Twitter, and how are they doing it? Digg this! Twitter Tools.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. Be yourself even if it is a company blog. be authentic.

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High Quality Content Sites Is What Google Wants

Writing on the Web

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Here’s another tip: If you want to gain mastery in SEO optimized posts for your blog, consider purchasing Scribe SEO Optimizer. Digg this! Content Marketing Optimized for Search Engines. If your search results have changed lately, this may explain why.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Digg - Digg is a social news website that allows members to submit and vote for articles.

Best of 2008: Social Media Optimization, Part 6


domain to enhance your company's web presence. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Companies Believe Social Media Can Increase Revenue! Apparently company CEO’s are the folks who are the most excited about social media!" Take Advantage of.TV

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Basic Questions For Social-Optimizing Your Company Website by BlueGlass. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Digg this! Adoption soared.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Eric Groves explains why low-cost, easy-to-use email marketing, online survey and social networking tools are essential marketing components for smaller companies. Digg this! You decide. No,  of course not.&#.

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Best of 2008: Social Media Optimization, Part 2


What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Web 2.0 The tone is a bit spammy at times, but the information is valuable. Social Tagging

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies. We’re all hungry for data.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


Ways for B2B Companies to Engage on Facebook by Social Media B2B. Ken Mueller uses the example of Dave’s Ace Hardware in Wisconsin to demonstrate how to optimize business engagement on Facebook: be personal, use photos and video, provide great customer service among other things. Facebook Is Becoming Your Company’s New BFF by MediaPost Search Insider. Digg this!

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77 Blogging Stats to Improve Your Blogging Strategy


44% of companies put more effort in customer acquisition than customer retention, while 40% treat both with equal effort. Approximately 20% of bloggers rarely or never check the Analytics of their blog. 62% of B2B marketers work on their mobile-optimized blog, in comparison to 51% of B2C marketers. Still not sure whether your business should be out there blogging? Source ). 2.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company. Successful Twitter Marketing Strategies by Social Media Optimization.

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40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)


How do you optimize non-text content such as video? This post explains how to use file naming for both optimization and good, solid web design purposes. How to optimize your site for Google in 2010 by iMedia Connection. How To Optimize Your Mobile Content by MediaPost Search Insider. Todd Friesen offers five tips for optimizing your site for mobile devices.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blip.TV - Blip.TV is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Digg - Digg is a social news website that allows members to submit and vote for articles. for $1.65

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

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Follow the Yellow Brick Road to Revenue Performance Management

It's All About Revenue

Tactics include nurture marketing (used by 65% of Top Performers), lead prioritization (used by 72% of Top Performers), lead scoring, and pipeline analytics.  Data Driven Decisions : Gleanster research shows many companies still struggle to make data-driven decisions at early stages of the marketing funnel, stemming from a fundamental lack of data integration between sales and marketing.

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Mind you, this was an event about social media and website optimization. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. Thanks for pointing out that SM still isn’t right for many B2B companies. Every company needs to decide for themselves if social media meets their needs, and how it is used to meet them. It was the silence of Twitter. No wonder they are not embracing it as marketers.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. What is Social Media Optimization and Why Should I Care? Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. Cheat Sheet to Help You Conquer Social Media by Fast Company.

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Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. While we’ll see some fantastic flameouts of VC-backed players that don’t make it, bootstrapped companies like Pardot and Manticore will continue to be stable, because of their pragmatic approach to building a company. think social media analytics is where marketing automation should invest. Companies have realized that, so they are moving there as well. by Joe Chernov | Tweet this. Cue the music…).

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong. and Italy.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

But in signs of the steady march forward, 70 percent of executives recently surveyed said that their companies regularly created value through Web communities. Companies are pushing substantially beyond crowdsourcing to build and manage flexible employee networks that extend across internal and external borders. Other companies are using networks to tap external talent pools.

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