Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Highly relevant. Entertaining.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Optinmonster

FEBRUARY 2, 2023

Google Analytics can track your conversions automatically. You can find metrics like bounce rate, exit rate, pages per session, time on page, clickthrough rate, and sales. Attract Qualified Site Visitors These days, most online shopping purchases start with a Google search. What’s a Good eCommerce Conversion Rate?

Conversion Rate 91

Conversion Rate eCommerce Conversion Tips 91

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Content calendar/seasonality recommendations. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Outbrain

AUGUST 19, 2019

You can research, create and publish all the content you want, but all your hard work will be pointless if you don’t promote it successfully. That’s why you put at least as much energy into content promotion optimization. But that’s not always enough to deliver a clear and thorough evaluation of your content promotion efforts.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Kelly advises to begin with cost. “We

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

QuanticMind

FEBRUARY 19, 2020

All sorts of relevant keyword phrases can be targeted to engage audiences at different points across the customer journey. According to Google , nearly half of experience bookings happen after travelers arrive at their destination: . Personalizing your content can increase clicks and conversions considerably.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Unbounce

SEPTEMBER 24, 2018

Deep, nerdy, and useful, even if it's not 100% relevant to everyone, is so much better than kinda interesting to 100% of the audience. That is, accelerated mobile pages, which are stripped down web pages designed to load at lightning speed; and something Google is paying very close attention to. Bayne (@kaseybayne) August 29, 2018.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Hubspot

APRIL 23, 2018

Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. AI-Generated Content. AI-Augmented Chatbots.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

QuanticMind

DECEMBER 5, 2019

For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online. They could be retargeted with a relevant marketing message promoting discounted tee times. . Google’s ecosystem of products tends to favor itself.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

SnapApp

FEBRUARY 26, 2015

Throughout all of the sessions, attendees learned how to improve their demand gen and marketing campaigns through engaging content. Create Conversations with Content. Our CEO, Seth Lieberman, spoke on the importance of listening and advised the audience on how to create conversations through their content. Content loading.

Clickthrough 48

Clickthrough Marketing Analytics Tools Conference Analysis 48

Hubspot

NOVEMBER 24, 2017

You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Go to Google Trends and enter that keyword. Copy and paste the contents of this spreadsheet into a tab on the first spreadsheet.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Vidyard

AUGUST 11, 2014

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. While the keywords in the latter could reflect several different TV shows, Google took what it understood to be a recent pop culture phenomenon as the most likely answer to the question.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

SpotMe Blog

FEBRUARY 16, 2023

Most event planners prefer Excel or Google Sheets because. Download our event brief template in Google Sheets and start using it right away. Leave out anything irrelevant or unnecessary to keep your event brief focused on relevant facts that will help make your event a success. This way it’s easy for everyone to find everything.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

Hubspot

SEPTEMBER 30, 2013

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you. Create a Google Webmaster Tools Account. Yeah, that sucked.

Keywords 28

Keywords Google Tools CTR 28

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

JUNE 1, 2015

Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. Evergreen content is content that stands the test of time.

Traffic 28

Traffic Outreach Content Tips 28

ClickZ

OCTOBER 14, 2019

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . In this conversation, we focus mostly on Moz’s interest in and work on local search, as well as better understanding queries the way that Google understands them. Sarah holds a J.D. Everything is local.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Reporting & Analytics: “What’s Your Audience Thinking?

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. However, user intent is one of the most important metrics that should inform the direction of your content strategy.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Sharpspring

MARCH 7, 2022

That’s especially true for content marketing, where you may need to evaluate sales results that aren’t easily attributed. What if someone clicks on a Google ad but ends up subscribing to your mailing list via a social link? Clickthrough rate (CTR). The clickthrough rate is the number of people who saw the ad and clicked on it.

Sales Management 86

Sales Management Top of Funnel Cost per Lead Cost per Acquisition 86

Hubspot

JANUARY 29, 2015

This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Imagine you’re a clothing retailer.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Optinmonster

AUGUST 18, 2022

On-page SEO is the process of optimizing the content and HTML source code of a page to rank better. On-page SEO is one of the major categories of SEO ranking factors, along with off-page SEO, technical SEO, and content SEO. Finally, content SEO would be like stocking the grocery with food that people want to buy.

SEO 117

SEO Optimization Lead Scoring Lead Ranking 117

ConvertKit

AUGUST 28, 2020

Improve clickthrough rate. Creating valuable video content can take hours, not to mention all the time spent planning and strategizing. Without views, you can’t reach any goal for your content, whether it’s to monetize your channel , build your authority, or drive people to your website. Just behind Google.). Jump ahead.

Youtube 70

Youtube Clickthrough Click Rate Marketing & Strategy 70

Terminus

APRIL 27, 2017

We figured out #1 and #3 with Terminus, but we needed predictive analytics to figure out who was “in-market.” It helps us target these accounts with the content most relevant to their journey. We’ve found that the clickthrough rates for hot accounts are 2-4x higher. It tells me that 6sense’s data is accurate!

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. The content you serve to each individual can be tailored based on the context you collect from every channel.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Single Grain

JUNE 14, 2023

This auction-based model relies on bids on specific keywords or phrases to determine which ads are displayed in search engine results or on relevant websites. Search engine advertising, such as Google PPC Ads, targets users actively searching for specific products or services, making it ideal for capturing high-intent traffic.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Hubspot

DECEMBER 31, 2012

"I want to become a stronger, more multifaceted content creator.". Valuable content is the meat that attracts visitors and leads to your company. Video content can communicate a story or emotion better than almost any other form of content. This resolution is especially relevant for 2013.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Optinmonster

JANUARY 30, 2023

What Affects Conversion Rates and How to Increase Conversions User Experience Messaging and Content Trust and Credibility Urgency Pricing and Packaging Marketing Channel Technical Issues High-Converting Campaign Examples Summary: What Is a Good Conversion Rate For Your Website? You can also calculate your website conversion rate manually.

Conversion Rate 80

Conversion Rate Conversion eCommerce Urgency Marketing 80

Hubspot

JANUARY 24, 2013

Here are some of the top benefits from a marketing perspective: Improving Website Performance: Website audits usually evaluate a site not only for its content but also for its technical performance. throughout the content of your website. throughout the content of your website. 1) The Content Assessment.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

JUNE 30, 2020

You can also use a social media report to report on campaign-level analytics. This is typically seen as the core social media metric, as it shows how large of an audience you can leverage with your posts and content. A healthy post engagement suggests you have a loyal audience — and that your content is reaching them.

Social Media 95

Social Media Template Media Contingency Planning 95