Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. Relevancy = how relevant your ad/message is to an individual at the time and in the context of exposure. If content is “king”, relevancy is “queen”.  And remember, relevancy for an individual changes over time, based on need and behavioral context.  Relevancy most drives response. Key is in selecting the appropriate keywords for the search analytics.  Why it’s important.  Welcome! MORE >>

But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. To be honest, I am kind of a nerd and really enjoy looking through analytics and putting all the data together to tell a story. For example: “Hotdogs.com saw a 15% increase in visits from April to May” or “People who searched ‘best hotdogs’ in Google landed on our homepage and subsequently visited 2 more pages on our site proving they are finding our content relevant. to the site’s average. MORE >>

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. MORE >>

As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Saying “create quality content” is like saying “build beautiful websites.” Well, I’m here to tell you you can define content quality. More importantly, you can measure and track progress, giving you confidence that your content will be of sufficient quality to rank well for Panda. The seven C’s of content quality. MORE >>

Well, in the bathroom stall of Small Biz High School, you will surely find SEO <3′s Content. SEO has always had the hots for content, but never had the courage to make it known to the world. After a slew of Google updates that attacked poor, low quality content, SEO and content are now the cutest couple on the block. Here are 6 great ways to keep your SEO and content k-i-s-s-i-n-g in the tree: Quality Over Quantity. The same goes for your relationship between SEO and content. Google Authorship. Google Authorship is the answer. MORE >>