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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Here’s a stat to chew on: US marketers are now spending 41.9% Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement.

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The Best Twitter Analytics Tools

Brandwatch Marketing

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

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The Top 10 Free Content Analytics Tools

Contently

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

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Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. The mighty click through rate.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them.

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Stats to Track Through the Customer Lifecycle

Ontraport

We recommend looking at your marketing analytics in terms of the customer lifecycle. Stats to track in the Attract stage. To gauge the success of your ads, you can see if people are clicking on them and how long they stay on the page once they do. Cost per click (CPC). ROI and first-click attribution.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. of all clicks. (Up seconds over the past two decades.