Optinmonster

JULY 24, 2019

Analytics can be a scary word to some people, but it doesn’t have to be! In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site.

Marketing Analytics Tools 45

Marketing Analytics Tools Analytics Google Work Management 45

NuSpark Consulting

DECEMBER 29, 2013

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. The mighty click through rate.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 82

Paid Content Campaigns Marketing Analytics Tools Planning 82

Hubspot

JULY 12, 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard. Image Source.

Analytics 77

Analytics Marketing Analytics Tools Best Practices Stats 77

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217

Ontraport

NOVEMBER 4, 2019

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Stats to track in the Attract stage.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Optinmonster

NOVEMBER 30, 2021

Are you wanting to learn how to calculate your website conversion rate? Your website’s conversion rate is one of the most reliable ways to measure how well your advertising and marketing efforts are performing. In other words, you want a high conversion rate. What Is a Website Conversion Rate?

Conversion Rate 80

Conversion Rate Conversion Marketing Websites Marketing Analytics Tools 80

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. Google Search Console Query. Impression.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Best of all, email marketing is affordable. How can you avoid becoming one of those?

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Optinmonster

JANUARY 4, 2024

Are you looking for the best Google Analytics WordPress plugins? Google Analytics can be one of your company’s best assets. The real-time data you collect from the free platform will help you optimize your marketing strategies, learn more about your audience, and refine your sales funnel.

Marketing Analytics Tools 78

Marketing Analytics Tools Analytics Google Best Practices 78

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Does the platform offer analytics?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation Work Management 118

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Unbounce

FEBRUARY 23, 2022

These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. PLAs are ads that appear in product-query searches on Google. Well, Google Analytics already does the work for you.

Ads 115

Ads Optimization Product Mobile Advertising 115

NuSpark Consulting

SEPTEMBER 30, 2012

So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” . It’s easy to get caught up in the hype.

Social Media 100

Social Media Analytics Media Viral Marketing 100

SmartBug Media

FEBRUARY 1, 2021

Much of your site’s performance success derives from early planning: developing SMART goals, benchmarking key stats, knowing your audience, mapping out site structure, and optimizing for mobile. Make sure you’re avoiding these common web design mistakes marketing departments commit after revamping their websites. What Analytics?”.

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Convert

JULY 7, 2021

We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. G2 Rating: 4.5/5.0 G2 Rating: 4.0/5.0 Alex Birkett of Workato.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Well, one of the core tenets of content marketing is that it attracts people of all stages of awareness and purchase intent. What’s a good bounce rate for blog posts?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

BenchmarkONE

JANUARY 21, 2019

When used in tandem with Google Search Analytics, you’ll be able to make better decisions for your site content and search optimization. See which pages are getting the most clicks, which ones are turning up in top positions in search results (SERPs), which terms are generating the most impressions, and the CPC for different keywords.

Google 76

Google Marketing Analytics Tools CPC Cost Per Click 76

Single Grain

AUGUST 16, 2019

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. Click here to download it for free right now! This web analytics tool offers different dashboards for each purpose.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. Click here to get started ?.

Planning 73

Planning Best Practices Work Management Marketing Management 73

Optinmonster

JUNE 22, 2023

You can get: Free domain name for 1st year Free SSL certificate 1-click WordPress installation Secure reliable web hosting All for less than $3/month in the first year. Go to the Bluehost website and click on the green Get Started Now button. Read ratings and reviews before choosing a theme.

Small Business Marketing 84

Small Business Marketing Marketing Websites CMS Development Business 84

The Effective Marketer

APRIL 19, 2012

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion.

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. More visitors to the site equals a higher conversion rate per user (0.49).

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Graham

SEPTEMBER 6, 2020

Marketing is broken. On average, only 6.44% of traffic to your website will come from social platforms (and the Bounce Rate can be alarmingly high). Great for the sales team to identify the buying team, great for the marketing team to confirm job titles, name spelling etc. Here is how you fix a high bounce rate on your website.

Paid Content 52

Paid Content Lead Generation Paid Search Agency Lead Scoring 52

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Optinmonster

JULY 30, 2021

And if you add a lead magnet, discount, or any kind of incentive, you can skyrocket your conversion rates. Now that you know what a scroll popup is capable of, let’s check out the best plugins in the market to create them. It takes just a few clicks and there’s absolutely no coding skill needed!

Conversion 84

Conversion Best Practices Bundling Trigger Marketing 84

KEO Marketing

JUNE 28, 2016

Landing Pages Response Rates. conversion rate) attained should be compared to the number of visitors landing on the page. Very low conversion rates should prompt study and testing of every element on the page from copy to call-to-action to determine how to maximize conversions on that page. Click-Path and Drop-Off.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. As we advance, so too do the capabilities of search engines like Google.

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Moz

MAY 24, 2020

This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. The home page us obviously losing more clicks than the “About” page]. An About page is often part of a buying journey.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. As we advance, so too do the capabilities of search engines like Google.

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72