KoMarketing Associates

JANUARY 16, 2017

marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year. Just 11 percent of international marketers agreed that predictive analytics would be their primary technology resource in 2017. B2B Marketing and Predictive Analytics Benefits.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. For instance, does your technology seamlessly integrate into your web analytics? Does it connect into your team’s workflow tools like Asana and Jira? Clear, incisive data reporting.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Conductor

SEPTEMBER 24, 2019

You know SEO is your most valuable digital channel. That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Interested in completing the Conductor + Forrester ROI Calculator?

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

Lead Forensics

APRIL 25, 2024

Improve customer experience and satisfaction; identify clients that are unhappy or struggling, and maximize upselling and cross-selling potential — remember, Forrester found that businesses leading in CX outperform laggards by almost 80%. Looking to transform your customer experience with innovative technology?

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Contently

DECEMBER 3, 2020

With so many marketing channels available, determining content’s role in revenue is a logical way to keep executives bought-in and budgets flowing. For the majority of brands, the cost of implementing new technologies for user tracking and attribution analytics, and integrating them within existing tools is prohibitively high.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research.

eCommerce 109

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 109

Content Standard

NOVEMBER 8, 2016

There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions.

Work Management 83

Work Management Marketing Management Analytics Budget Programs 83

Zoominfo

DECEMBER 20, 2021

Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Conversational marketing channels have three main characteristics: One-to-one engagement: A conversation between the buyer and the seller.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Here are some of the common use cases: Enhanced customer insights and predictive analytics : These are fairly common features in modern CDPs. Many of these features are now being upgraded with AI and ML.

Marketing AI 89

Marketing AI Enterprise Management Features Marketing Management 89

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Because of these phenomena, marketers are turning to third-party tools that aren’t tied to any particular medium or channel.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. Now, that’s engaging your audience!

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

B2B Marketing Directions

DECEMBER 20, 2020

Gartner's Marketing Data and Analytics Survey 2020 found that a majority of senior marketers (CMOs and VPs of marketing) are disappointed with the results they have received from their analytics investments. MMM also incorporates factors such as weather, competitive activity, seasonality, and overall economic conditions.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 And a Perpetual Growth Engine does not merely operate in the digital domain. You write a script, and it automates it.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? Forrester Research calls it the “most frenzied phase of innovation” consumer-facing businesses have ever experienced, in a report aptly titled “Vast, Fast and Relentless,” warning brands that “customers won’t let you rest anytime soon.”. Customer journey analytics: A snapshot.

Touchpoints 93

Touchpoints Gartner Word of Mouth Loyalty 93

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Efficiency across channels. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 111

Account Based Marketing Enterprise Management Work Management Marketing Management 111

Adobe Experience Cloud Blog

OCTOBER 9, 2018

In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. Cost per lead. ? Revenue by channel—full path. Source: Lori Wizdo, Forrester Research. For example: Stakeholder. Meaningful Metrics.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. You can download the entire guide here.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Sharpspring

JUNE 9, 2017

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. Spokes are channels to share your messaging. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. What Exactly Is Omni-Channel Marketing?

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sharpspring

JUNE 22, 2017

7 Ways to Implement an Effective Omni-Channel Strategy. . . If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. Spokes are channels to share your messaging. What Exactly Is Omni-Channel Marketing? Imagine a bike wheel. What do you see? Rubber around the rim.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Your Analytics Tell A Story Of The Past Only. The capabilities to produce analytics has been expanding at an exponential rate.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR.

ROI 100

ROI Work Management Marketing Management Case Studies 100

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing AI 93

6sense

SEPTEMBER 29, 2021

This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. billion of institutional capital. For more information on 6sense and the company’s future plans, visit www.6sense.com.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. How Emotional Analytics can be measured.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Martech

MARCH 30, 2023

The most important element of the marketing equation is not the tool or the channel. It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. What are the demographics?

Conversion 125

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 125

Martech

JULY 29, 2022

Does the tool show where visitors came from (channel or campaign)? Can we manage cross-channel campaigns (in all of our relevant channels) through the tool? Does the tool provide real-time analytics? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management?

Enterprise Management 95

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 95