Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Reviews as a gateway to buyer intent.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

6sense

SEPTEMBER 29, 2021

6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave : B2B customer analytics, Q1 2019. billion of institutional capital.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

6sense

DECEMBER 10, 2021

Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities. Integration with Adobe Launch, Adobe Analytics, and Adobe Target to power A/B testing, web personalization, and custom analytics with 6sense data.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Terminus

JANUARY 31, 2023

They were also excited about its self-service, dynamic campaign capabilities that enabled real-time audience customization,” stated The Forrester New Wave : ABM Platforms, Q1 2022 report. The Forrester New Wave evaluated 10 category providers according to offering, strategy and market presence.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Content4Demand

NOVEMBER 5, 2021

How can intent data help marketers build content that's customized for unique accounts and target buyers? Intent data can allow you to see an entire buying group, as well as their roles within the group. Check out additional True Influence case studies here.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. We’re inclined to think of our steps as anonymous. But to the right sleuths, these tracks might be the next big sale.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). What Types of Buyer Intent Data Do You Need? First-party Intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Modern data analytics technologies can help with this. You can identify those using technographic + Buyer Intent data. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Modern data analytics technologies can help with this. You can identify those using technographic + Buyer Intent data. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Smart retail solutions also analyze clients’ moods, time spent nearby product category X, and emotions and build store traffic analytical reports. So, what can salespeople expect and be prepared for in 2024?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Look to customer feedback and analytics to identify areas for improvement.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

6sense

DECEMBER 10, 2021

It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. One key reason for this disconnect is that companies aren’t de-anonymizing critical — yet hidden — buyer intent data. Intent Data: Layered intent data and predictive analytics into digital marketing.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Hinge Marketing

MARCH 12, 2020

In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Artificial-intelligence-infused platforms promises to gauge buyers’ intent and adjust priorities dynamically. Machine learning and AI will have a dramatic impact on account-based marketing.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Driving Buyer Intent & Conversions.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Terminus

JULY 1, 2020

Terminus earned the “Leader” distinction in the following categories: Account-Based Analytics. Account-Based Buyer Intent. Forrester named Terminus a leader in their 2020 New Wave of ABM platforms, citing our superlative advertising and analytics capabilities. Account-Based Experiences. Account-Based Ads.

Account Based Marketing 26

Account Based Marketing ABM Forrester Paid Search Agency 26

Full Circle Insights

FEBRUARY 28, 2023

. “Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52