6sense

JULY 22, 2020

Independent research firm Forrester recently cited 6sense as a leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, in addition to naming 6sense a leader in The Forrester Wave : B2B Customer Analytics, Q1 2019 , making 6sense the only ABM vendor to be named a leader in both reports.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Anteriad

DECEMBER 14, 2022

Personalization is a hot topic in B2B marketing. It helps us collect information about in-market prospects and drive engagement by resonating with a prospect’s business needs. The post Our Take on 3 B2B Marketing Predictions for the New Year appeared first on Anteriad.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

6sense

MAY 10, 2017

Data-driven decision-making has allowed us to optimize our marketing and sales efforts to increase the speed with which we identify, win and rebook business.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59