KoMarketing Associates

MAY 15, 2014

While every client is different, we have a basic framework in place for creating news articles from start to finish, which ultimately results in getting our news buzzing within the appropriate industries. Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes.

Process 120

Process B2B Guidelines Paid Search Agency 120

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. A social listening tool automates the process of sifting through millions of online conversations and analyzing them to determine your SOV.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

RebelMouse

JANUARY 5, 2024

How to Create an Effective A/B Test in Six Steps Running an A/B test doesn’t have to be a complicated process. Use analytics tools like Google Analytics or Google Search Console to examine metrics such as website traffic, bounce rate, CTR, trends, drop-off rates, and user behavior.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. These vendors see analytics as key to any agile marketing operation. Anna Fisher , Director of Marketing at ZoomInfo.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. It’s also a process that never ends.

Social Media 105

Social Media Advertisements Advertising Tools 105

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Webbiquity

FEBRUARY 4, 2011

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How to Add Google Analytics to a Facebook Page Tab by SitePoint.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. What’s creating the most buzz on social media? . What to look for in a content analytics tool.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Your Analytics Tell A Story Of The Past Only. The capabilities to produce analytics has been expanding at an exponential rate.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. For a B2B organization, it helps us understand the lifecycle of the buying process. This includes data collected about visitors on your website using web analytics software like Google Analytics. But what exactly is Intent Data? Types of Intent Data.

Intent Data 123

Intent Data Intent Top of Funnel Marketing Automation Services 123

RebelMouse

NOVEMBER 9, 2023

Just as new songs are released every year, a song that was a big hit in 2021 will have a different buzz or popularity down the road. Google answers: “We have different systems that are considered core to our ranking process; this month's core update involves an improvement to a different core system than last month."

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Convince & Convert

NOVEMBER 19, 2013

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. The key words in my definition are really process, flow, and shift. Real-Time Marketing isn’t going to work without a documented and blessed process flow. What does Real-Time Marketing mean?

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

PureB2B

JANUARY 3, 2022

Sure, you could invest in a paid advertising campaign to generate buzz and drive prospects to your website, but that costs a lot of dough, and it doesn’t always guarantee the right kind of traffic to your business. Lead generation is all about attracting target customers and nurturing them throughout the sales journey.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Martech

OCTOBER 13, 2023

“Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. Business email address Subscribe Processing. Image: DPAA Global.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 120

SocialPilot

JANUARY 31, 2024

One-stop destination to manage all your sales, services, marketing, and analytics that is capable of fostering stronger customer relations and growth for businesses. It created a buzz among the B2B SaaS and IT industries. The primary goal is to showcase the streamlined design process to elevate the quality of visual content.

Case Study 90

Case Study Case Studies Work Management Studies 90

ClickZ

NOVEMBER 19, 2020

From predictive analytics, to online conversations, there are incredible amounts of insights ripe for analysis. Here are a few examples: AI and predictive analytics. Artificial intelligence (AI)-based crisis modeling and predictive analytics use real-time data modeling to create a more accurate picture of what to expect in the future.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

ClickZ

AUGUST 10, 2020

The process referred to as Dynamic Creative Optimization, joins the dots between data driven media planning and the mindset of a consumer at a given time, in a given place. Predictive analytics & audience targeting.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

Webbiquity

APRIL 19, 2018

Failure: No Social Media Buzz. Use social media tools to start generating buzz for the event far in advance and let everyone know exactly where your table or booth will be located so they can find you. Use an event management platform that simplifies the process of collecting the data needed for post-event analytics.

Trade Show 182

Trade Show Buzz Work Management Impressions 182

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

You can also take advantage of the media buzz and borrow social proof with publications. WebEngage does this on the front page of their website: Get your influencers involved in the entire event organization and promotion process. A huge amount of buzz was generated on social media while attracting new customers at the same time.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Sprout Social

JANUARY 19, 2022

This process can be expedited by using a tool that can help you conduct more in-depth searches to find your ideal customers. You can set sales goals that you can measure in your ecommerce platform, like Shopify, or website traffic goals that you monitor in Google Analytics. Age, location, etc.). What are their pain points?

Social Media 135

Social Media Product Media Work Management 135

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

PureB2B

FEBRUARY 9, 2022

Aside from letting your audience know your product exists, you must follow a step-by-step process that engages and nurtures them, turning them into highly qualified leads. Building a Demand Generation Strategy How Predictive Analytics in Demand Generation Works. How Predictive Analytics in Demand Generation Works.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Convince & Convert

AUGUST 13, 2015

Creative content marketing creates buzz. This content generated a great deal of buzz, reaching 2.2 When analytics revealed that 16% of their website visitors were clicking the social content, FINIS realized that this form of on-demand social proof was just what they needed. Get Really, Really Creative Content.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. In other words, the enterprise as a self-driving car.

Enterprise Management 101

Enterprise Management Marketing AI Work Management Marketing Management 101

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Building buzz around your brand takes an eye for both experimentation and data.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

DivvyHQ

MAY 29, 2019

The process of consistently publishing knock-out content that hits all your defined KPIs and brings in real results for your organization is a challenging one. You should now probably get your PR, Email Marketing and Social teams involved to get the media kit together, and all the content assets assembled to drive buzz during the event.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Tomorrow People

MARCH 13, 2018

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. We appreciate it’s less fun than planning campaign concepts and writing marketing messages — but to get the most out of your agency relationship , make sure you’re up to snuff with the analytics.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Navigate the Channel

JULY 21, 2023

Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products. Video Marketing and Virtual Tours: Enhancing Product Visualization In the building product industry, the ability to visualize products is a key factor in the decision-making process for customers.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Salesforce Marketing Cloud

MARCH 28, 2023

The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). See how AI analytics and predictive modeling helped it reduce inventory levels to avoid a glut while balancing its ability to efficiently deliver products like transformers, switches, and prefabricated substations. “For

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Zoominfo

MAY 3, 2020

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. A time-decay model is useful for longer sales cycles—where the most recent touchpoints tend to be the most influential in the conversion process.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Adobe Experience Cloud Blog

APRIL 3, 2019

In a united company, true teamwork is baked into systems, processes, and goals. ” This meeting also provides an opportunity to walk through ongoing sales or to brainstorm content ideas that would ease the process. After every sale, review the process as a team. After every sale, review the process as a team.

Sales Qualified Leads 134

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 134

Lattice

OCTOBER 23, 2015

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. Despite the excitement, the reality is that the “buzz” doesn’t help marketers in what is most important – hitting their numbers and increasing pipeline and revenue. How is it helping them?

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

ClearVoice

APRIL 23, 2021

How Neutrogena used off-page optimization to create buzz. By creating a program helping female entrepreneurs and brands, Neutrogena is positioning their own brand as part of the recovery process for business in general. In this case, Neutrogena is creating positive buzz in ways even smaller brands or companies can emulate.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

B2B PR Sense

JANUARY 5, 2018

PR is not about creating buzz by crafting a story out of whole cloth. PR instead uses creativity and analytics to tell a story that resonates with your audience. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. This is a process that takes time to develop. Anyone who does that is unethical.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238