Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. In today's post we will cover quick and easy ways to brainstorm new content ideas by reviewing your website analytics. Themes - Are you noticing any themes across the non branded keywords on your referrers list?

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too. They’re largely used by B2B businesses, and it’s especially a popular marketing tactic for SaaS companies.

Lead Ranking 101

Lead Ranking Lead Scoring Tools Leads 101

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them.

Blogger 28

Blogger Top of Funnel Tools Business 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Configure Your Blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. Analytics, my friends. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Business Blogging Tips. Is it to generate business le. Know Your Goal.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

JANUARY 2, 2013

Get in good with your analytics ? The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. Then, you could drill down into more detail to see which keyword they searched to get to your website. But now, that is all changing.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

JANUARY 25, 2012

Like email and social media, blogging and social media can also have quite a symbiotic relationship. So if you're not integrating your social and blogging efforts already, you're missing out on a great cross-channel relationship. And if you're currently pushing to rank for a specific keyword, your blogging strategy should support that.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

DECEMBER 29, 2011

How will your business keep up? Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 15, 2011

HubSpot ). Make sure your Twitter profile is optimized with an enticing description (use keywords to help people find you), a professional-looking photo (for company accounts, use your logo! Connect your blog to Twitter. Optimize your tweets with keywords. Use Twitter Web Analytics. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

FEBRUARY 10, 2014

Enabling comments fosters a sense of community among you and your visitors, makes your blog much more interactive and engaging, allows you to gather valuable feedback from your readers to inform your content strategy, and helps you come up with new topics for future blog posts. Blogging' 7) Search Bar (Must-Have).

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Hubspot

SEPTEMBER 7, 2011

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. 63% of businesses do not have a recorded policy on content. Approximately 66% of people have discovered a new business on Twitter.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Below, we've gathered 60 of the best free online business courses. Inbound Certification by HubSpot Academy.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. Connect with HubSpot :

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

SEPTEMBER 27, 2013

Lesson 3: Marketing Analytics 101. Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MARCH 30, 2012

Here are a few examples of the types of list posts we've published recently on this very blog, all of which we believe are high quality posts that have performed well in terms of traffic, leads, and inbound links: " 9 Ways to Increase Visibility for Your Best Blog Content ". " Use your analytics to tell you what's working.

High Quality Lead 28

High Quality Lead Blogger Lead Ranking Lead Scoring 28

Hubspot

AUGUST 21, 2017

The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. If you're a business on LinkedIn, it can also be a fantastic marketing tool. Let's get our hands dirty.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Webbiquity

OCTOBER 16, 2012

To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Digital Buzz Blog ). Business Insider ). Business Insider ). Blogging Stats. Social Media and Human Resources.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Image A: Image B: Now here's what's interesting about this.

Hubspot 28

Hubspot Lead Ranking Lead Scoring Generation 28

SmartBug Media

NOVEMBER 18, 2022

Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

FEBRUARY 17, 2022

There is no doubt that SaaS is the future, and businesses are leveraging the power of several SaaS tools and solutions to optimize their business processes. This is why many such businesses are turning to marketing agencies that specialize in SaaS products. SaaS applications comprise around 70% of total company software use.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. ThinkGrowth.org (Business).

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

AUGUST 25, 2014

You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times. Your goals should actually matter to your business. Make a keyword list.

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

MARCH 2, 2016

This is where you will be able to build out a more well-rounded profile of a qualified persona and how your company can successfully win business. For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. 4) Target Keywords. 5) Optimized Meta Data.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

MAY 23, 2012

To remedy that, we've not only written an entire whitepaper about using technology to support your marketing efforts , but this blog post will highlight an important section from that whitepaper that teaches us exactly how it can help you grow site traffic, too! Let's say you already have a robust analytics package in place.

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

Hubspot

OCTOBER 21, 2011

” A target audience is a particular group of people within a business' target market at which the business aims its marketing messages. Anything negative about your company is now easily transmittable through Facebook, Twitter , blogs, and other social networks. Connect with HubSpot : Now: Wrong.

Paid Content 28

Paid Content Allocation Broadcasting Class 28