Biznology

SEPTEMBER 30, 2019

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. There are about 30.2 There are about 30.2

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Biznology

SEPTEMBER 7, 2021

In business, things don’t play out in quite such black and white terms, though. It means being prepared with the procedures and business practices that allow you to adjust with agility and purpose. Suddenly, businesses had to shift their procedures to keep employees and customers safe. We either adapt or we fail.

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Biznology

JUNE 11, 2019

We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company.

Business 116

Business Customer Satisfaction Opinions Practices 116

Biznology

APRIL 20, 2015

Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. The fact that “data as a service” is becoming a huge business opportunity was emphasized at a recent IDC technology conference. Apparently, we all are!

Business 80

Business Internet Marketing Purchase Differentiation 80

Biznology

JULY 3, 2014

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change.

Business 80

Business Digital Transformation Thought Leadership Communities 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

MAY 21, 2019

Never to be totally one-upped on the AI game, Google also dropped an interesting release: CallJoy , which allows small businesses to answer calls using AI. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company.

Business 99

Business Customer Satisfaction Differentiation Custom Publishing 99

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

OCTOBER 12, 2016

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. The more complex your business video content marketing project is, the more time it is going to take to plan.

Allocation 80

Allocation Cost Video Marketing Planning 80

Biznology

NOVEMBER 10, 2011

Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. If so, you have come to the right place. I mean, if you work for T-Mobile, you’re fine. But there’s another reason, too.

Analytics 80

Analytics Vendors Social Media Paper 80

Biznology

APRIL 7, 2016

You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. On the other hand, the defense is analytics. Business Blog.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. It’s helpful to remember that we frequently talk about two different kinds of metrics — process metrics and business metrics.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

DECEMBER 29, 2017

End-of-the-year predictions are a dangerous business. Predictive analytics becomes an essential tool in B2B. Self-service analytics. Enter self-service, which essentially means more sophisticated business intelligence tools that feature ease of use along with speed and power. I predict major M&A next year.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

FEBRUARY 28, 2018

Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is really meant by the term, because these words mean different things to different people in a business.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

AUGUST 20, 2014

More importantly, analytics for tracking mobile search aren’t as robust as desktop search. For instance, data strongly suggests that mobile overall, including mobile search, leads to increased call volume and foot traffic for many businesses. The post Does mobile search work for your business? Much, much harder.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

MAY 2, 2019

Personalization needs to benefit the customer experience and drive your business. In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. If you aren’t prepared to do something with those analytics they don’t matter. 1:50 Ad agencies are building analytics platforms.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Biznology

MARCH 28, 2016

Your website must evolve and adapt based on the customer data you gather from a number of sources: your CRM, web analytics, social analytics, sales, and more. The post Lead generating machine: is your website actively helping your business grow? Layout Matters. A little effort goes a long way in terms of conversions.

Lead Generation 80

Lead Generation Activities Marketing Websites Generation 80

Biznology

MAY 7, 2012

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. If two apparent duplicates are owned by different business units, how do you decide which one stays and which one goes? You do the keyword research.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

APRIL 6, 2022

Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc. How do you use data and analytics in social media work? A good social strategy starts with goals that align or ladder up to your business goals. What types of social media work have you done for clients?

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

APRIL 21, 2021

As businesses transition to increasingly digital operations, they typically increase their efficiency. There’s an argument to be made that the shift, in addition to fueling business growth , also cuts the number of resources they use. Marketing is yet another area where businesses use new technology to fuel sustainability.

Efficiency 104

Efficiency Resources Paper Analytics 104

Biznology

JANUARY 19, 2021

Distribution strategy must be built on business strategy and a deep understanding of the needs of fast-changing markets. The future involves shared data and analytics, e-commerce, value selling, emotionally intelligent customer service, along with the discounts, rebates, and incentives designed to encourage them. Thanks, Mark.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

DECEMBER 10, 2020

Louis discusses the sensitive nature of M&A activities, such as when a cash-rich business buys a struggling company, and he doesn’t look away from the discomfort but instead guides clients on how to communicate through it in a mindful way. He lays out strategies for analytical mapping and putting people in the right mindset.

Transparency 197

Transparency Acquisitions Ad Agencies Analytics 197

Biznology

MARCH 21, 2018

What are your business goals? Are there different owners/approvers by business unit? Here are some examples that may sound familiar: Each business unit owns its own part of the company’s website. Here are some examples that may sound familiar: Each business unit owns its own part of the company’s website. By country?

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

Biznology

AUGUST 18, 2015

Here’s what I get for my spend, my $ 49/month ManageFlitter Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). – Account Analytics – a quick overview of your current account numbers. See who and when someone unfollows your Twitter account.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

NOVEMBER 11, 2021

It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies. Listen to the podcast here: [link]. This article was originally posted here.

Transparency 104

Transparency Analytics Communities Customer Surveys 104

Biznology

OCTOBER 27, 2017

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. This is how businesses have gone to market forever.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

AUGUST 3, 2017

Lack of analytics. Similarly, some B2B companies have so little spending going on that their analytics aren’t even trustworthy. What worked for these execs when they cut their teeth in the business is good enough for them today. So, if analytics won’t persuade them, what do you do?

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. Charity begins at home: Every business house should engage in some sort of charitable events. A mix of above strategies can be used to reinvent your marketing plan assignment based on the needs of your business.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

MARCH 6, 2017

You have to look past that and analyze if you are getting any business value out of that ranking position. Tap into your web analytics. Analytics are beautiful aren’t they? With search, especially today, customers have dozens of options at their fingertips. Odds are, you’re not the only game in town.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

SEPTEMBER 1, 2017

I remember almost 20 years ago when I was made the manager of IBM ’s Digital Analytics team. Are some types of changes working better in some business units than in others? I kept pointing my team at the higher value job of finding insights, answering questions, and increasing our business value. You get the picture.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

SEPTEMBER 16, 2019

Using CRM software, business owners see a full picture of customers’ behavior, changes, and trends. Finally, they often have too many useless ones and slow business processes down. First, custom software can be developed for any business process. Let’s face the truth – it won’t solve all your business problems.

eCommerce 112

eCommerce CRM Work Management Marketing Management 112

Biznology

MARCH 2, 2021

Without a doubt, the pandemic is reshaping the business sector in a very big way. . This is a great trend for business leaders and established brands, but it doesn’t mean that success is guaranteed for newcomers and even popular online stores. The best part? And so should you. Mobile commerce will continue to dominate.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

SEPTEMBER 18, 2017

When people, business, and companies are continuously connected, this will change. Connected consumption brings every part of a business into personal real-time relationships with customers: who is each customer? New real-time big data will use analytics and models to react to changes as customers evolve.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

JUNE 6, 2014

Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. It’s imperative to get this right now more than ever because your SEO strategy – or lack thereof – can make or break your e-Commerce business strategy.

Enterprise Management 80

Enterprise Management SEO Work Management Tips 80

Biznology

NOVEMBER 25, 2019

Next – analytics, the heart of app store optimization: real search results from Apple iOS 12 and above, keyword popularity (as well as keyword research), the ability to see what ads your competitors are running to see how they’re managing their critics and how they’re marketing their apps in contrast to yours.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

MARCH 12, 2019

With less than thirty days to go in the quarter, my mind returns to the business goals we set a few months ago. The key is not the data itself but how you put it to work running the business. He was talking about how they’re applying advanced text analytics (embeddings for you geeks out there) to help them with content findability.

Peer-to-peer 112

Peer-to-peer Work Management Marketing Management Urgency Marketing 112