Martech

FEBRUARY 14, 2023

Zeeshan Usmani Zeeshan is director, data science and marketing analytics for WALEE and also serves as senior advisor artificial intelligence for CodeNinja Inc. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k He’s a frequent speaker on AI, data science, Big Data, and predictive analytics.

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

Martech

OCTOBER 23, 2023

followers) X/Twitter: @tcrawford (20.6K followers) X/Twitter: @MaribelLopez (15.4K He’s the author of seven Amazon bestselling books about digital transformation, customer engagement and leadership. followers) X/Twitter: @danielnewmanUV (50.6K followers) X/Twitter: @TedSchadler (7.9K LinkedIn: Tim Crawford (5.9K

Digital Transformation 125

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 125

Martech

JANUARY 4, 2024

She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. followers) X/Twitter: MarshaCollier (229.7K LinkedIn: BWitcher (18K followers) X/Twitter: BrendanWitcher (20.6K LinkedIn: Marsha Collier (12.8K In your inbox.

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Marketing Insider Group

JUNE 8, 2020

Q: You wrote the best-selling book “ Mean People Suck ” that details how empathy always defeats mean in any situation and can lead to bigger profits and a better experience for all involved. A: It is the most common question I get and in the book. A: So, you asked first about the first step and analytics is absolutely the last step.

Thought Leadership 244

Thought Leadership Content Marketing Work Management Marketing Management 244

Biznology

AUGUST 4, 2014

For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? That’s OK – you can still access the analytics!

Social Media 80

Social Media Analytics Social Marketing Media 80

Marketing Insider Group

DECEMBER 8, 2021

One of the most important steps in building an influencer program is research and analytics. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Michael Brito is a digital strategist and the Global Head of Analytics at Zeno Group.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Utilizing analytics to understand your campaigns allows for informed decision-making and ongoing improvements.

Social Networks 179

Social Networks Business Work Management Social Media 179

Digital B2B Marketing

SEPTEMBER 22, 2011

Choose Your Own Adventure books were a staple when I was growing up. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book. Here are three specific things content marketers can learn and apply from Choose Your Own Adventure books. Circle Back.

Planning 100

Planning Content Marketing Webcast Content 100

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. It was- “let’s learn this, let’s become good at this, let’s write books, let’s write blogs, let’s do speaking engagements” . Twitter. . Answer: (Retweets Received/ # of Tweets) x 100 = Twitter Amplification Rate. .

Social Media 100

Social Media Analytics Media Viral Marketing 100

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. The results were detailed and expansive enough to (literally) fill a book. And here you can see an interesting wrinkle in the story about web analytics.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Webbiquity

NOVEMBER 16, 2021

And though it can work for companies of any size, Sparrow has been embraced primarily in smaller companies and agencies to date, rather than large enterprises which may employ business analysts and use sophisticated analytics platforms. I was just fascinated with Twitter. You can find me on LinkedIn or Twitter.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Vidyard

JANUARY 8, 2015

We Love David On: Twitter @DavidMurdico. A believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. We love Tyler on: Twitter @TylerLessard 8 Blogs to Snack on Every Day Next, it’s eight blogs that tickle our fancy.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. So I asked the analytics person. At the end of that year, I asked the analytics person again. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Going inside the analytics on this can help you calculate earn media metrics like: Amplification rate: ratio of shares compared to total followers. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Onalytica B2B

APRIL 5, 2018

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Almost immediately I realized that I needed to understand search and analytics or we’d never get results for our clients. At the time, there weren’t many classes or conferences or books. Tom Bowen (Analytics).

Social Media 180

Social Media Network Marketing Conference Work Management 180

Webbiquity

MARCH 23, 2010

There’s no doubt that Twitter is a phenomenon. How can you optimize your organization’s use of Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? Twitter Tips & Tactics.

Twitter 100

Twitter Best Practices Digg PR 100

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Salesforce Marketing Cloud

OCTOBER 4, 2022

I’ve been helping people build better charts for 15 years, through my book, The Big Book of Dashboards , on Chart Chat (a video series about the good and bad of data visualization), and at conferences around the world. Is the purpose of your analytics to make pretty rainbows, or to share insights? Take a step back.

Verticals 98

Verticals Tips Efficiency Intent 98

ActiveDEMAND

DECEMBER 13, 2021

These analytics can now be integrated into ActiveDEMAND dashboards and scheduled reports to better include Organic SEO performance in broader ActiveDEMAND reports. ActiveDEMAND makes it easy to perform high-level channel-specific reporting as well, such as: Social media: Facebook Page performance, Twitter Performance, LinkedIn.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it’s as easy as following 18 more people on Twitter? Twitter: @AmyAfrica. Twitter: @Tim_Ash. Book: Always Be Testing.

Analytics 48

Analytics Advertising Agencies Forecasting ROI 48

Buzz Marketing for Technology

NOVEMBER 18, 2008

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast.

Analytics 100

Analytics Conference Rules Training 100

KoMarketing Associates

MAY 25, 2022

Booking a demo. Note : If you haven’t switched to Google Analytics 4, now is the time. Reach out to us on Twitter if you want to let us know your favorite B2B Google Ads tips! The first question Google will ask is “What is your main advertising goal?” The most common campaign goals are: . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Crimson Marketing

OCTOBER 5, 2015

With his influential 1981 book Positioning , Jack Trout established marketing thought in metaphorical alignment with war. This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing for Twitter, when she published her own marketing book four years ago— Marketing in the Participation Age.

Organization 100

Organization Budget Programs Barriers Twitter 100

SocialPilot

JANUARY 21, 2024

Here is how: you have the strong visual aspect of Instagram, the brevity of messages of Twitter but with the possibility to create longer content. How to Use Facebook’s Analytics Facebook has an in-platform analytics that can help you with perfecting your buyer persona , posts and so on. You can share videos, products and so on.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Thinkers360

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Pam Didner

SEPTEMBER 23, 2021

Use data analytics to understand what works and what doesn’t work based on your own marketing outreach. If you need advice on how you can boost demand gen and lead generation process that fits like a glove, feel free to book a call with me. So, what’s the secret? Well, the truth is, there is no holy grail or perfect answer.

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Vidyard

JULY 17, 2015

Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? Are they being watched on Facebook and not Twitter? You get my point.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

SocialPilot

FEBRUARY 26, 2024

Data Analytics Data analytics is the most promising use case of AI in marketing. Big Data & Analytics These solutions handle the immense volumes of data generated by digital interactions, extracting actionable insights that inform strategic decisions. But how exactly are marketers using AI?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

SmartBrief - Marketing

JUNE 7, 2023

In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past year. Book sales are actually increasing year over year , with an especially large boom in 2021. They’re seeking out and buying books that excite them — they just might not have the time or focus to actually read them.

Content Marketing 52

Content Marketing Trends Paid Search Agency Advertising Agencies 52