Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2%

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. Leveraging Machine Learning for Predictive Insights Machine Learning (ML), a subset of AI, takes marketing research a step further with its ability to learn from data and make predictions.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Vision Edge Marketing

OCTOBER 23, 2023

Best Way to Win Hearts & Minds? It requires thorough market research to form, validate, and fine-tune your positioning platform. Buy Your Best-Practices Workbook What Does Great Positioning Look Like? Use surveys, interviews, and data analytics to gather valuable insights. Make sure they choose you. Have questions?

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Showing Your Good Side.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data.

Intent Data 265

Intent Data Class Intent Planning 265

Marketing Insider Group

APRIL 22, 2021

In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2021. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Total reviews: 316.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SEMrush

JANUARY 17, 2022

Discover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Research 132

Research Tools Best Practices Marketing & Strategy 132

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SEMrush

FEBRUARY 3, 2022

Discover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Research 122

Research Tools Best Practices Marketing & Strategy 122

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Vision Edge Marketing

MARCH 26, 2024

Let’s briefly examine two key facets of technology that are significantly impacting customer experience: the dynamic responsiveness of chatbots and the invaluable insights derived from data analytics. Data Insights and Analytics : The power of technology extends beyond instant interactions to the realm of data insights and analytics.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords.

Keywords 133

Keywords Research SEO Adwords 133

Televerde

JUNE 14, 2022

Research shows that customer service influences decisions and word-of-mouth recommendations. While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. The good news?

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. The struggle to quantify impact reveals an opportunity for more sophisticated tracking and analytics. Best Practices and Final Thoughts: Collaborate with the sales department for a cohesive webinar go-to-market strategy.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Martech

NOVEMBER 20, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. Get MarTech! In your inbox.

Enterprise Management 120

Enterprise Management Marketing Management RFI RFP 120

Hubspot

FEBRUARY 6, 2020

As a marketer, this information keeps pretty consistent with prior research. Similarly, Optinmonster found that the best day to send a promotional email, such as a newsletter, is on Thursday , while Wednesdays are great for engagement. To track email analytics, the easiest way is to look into software that does that for you.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

DECEMBER 18, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Data and analytics: CX transformation programs require a data-driven approach. Get MarTech! In your inbox.

eCommerce 109

eCommerce Marketing AI Best Practices Consulting 109

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Varicent

DECEMBER 7, 2021

These analytics helps senior management understand and define the business case for future investments based on more than just conjecture and hoping that past sales data mirrors future results. it’s the best for many organizations. The challenge is to make sense of it all without employing your own data scientist.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

CoSchedule

JUNE 29, 2022

When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.

Twitter 52

Twitter Analysis Research Best Practices 52

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.

Linkedin 52

Linkedin Analysis Research Best Practices 52

ClearVoice

SEPTEMBER 16, 2019

You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content. See how we compare the top five best FREE keyword research tools and highlight the pros and cons of each one from an #SEO perspective.

Keywords 75

Keywords Research Tools Cost Per Click 75

Sprout Social

MAY 18, 2023

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. How do they expect us to sound?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

The Daily Egg

JULY 18, 2021

We spent dozens of hours testing SEO plugins on WordPress sites, comparing features like analytics, keyword research capabilities, and interface simplicity, to determine the best options. The post Best SEO Plugins for WordPress Compared appeared first on The Daily Egg. AIOSEO is the […].

SEO 124

SEO Best Practices Analysis Keywords 124

CoSchedule

JULY 11, 2022

When is the best time to post on Pinterest? The best time to post on Pinterest varies quite a bit from any other social media platform. However, according to new proprietary research on the best times to post on social media conducted in mid-2022, the COVID-19 pandemic has changed how often and when people engage with Pinterest.

Analysis 54

Analysis Research Best Practices Opt-out 54

RDIGS

JUNE 15, 2023

Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. Businesses also utilize data analytics to help them make decisions. Data scientists and analysts use it to do research.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Mecs’ team is responsible for all consumer facing marketing initiatives, category management, market research, and ecommerce. The challenge of commoditization. ounces to 2.6

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.

Analysis 52

Analysis Facebook Research Best Practices 52