ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

FEBRUARY 3, 2022

M easurable: This is where analytics come in. Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Below is an example of analytics using Sprout Social’s reporting suite. Gathering case studies and testimonials from existing customers to win over new ones.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Integrations include: Google, Bing, Yahoo, Facebook, and Twitter. Integrations include: Google Ads, Bing Ads, Twitter Ads, Facebook, LinkedIn. Integrations include: Google, Bing, Facebook, Twitter, LinkedIn. PPC Bid Management Tools. MarinOne Search.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Whale Pages

MARCH 4, 2020

Here is our Google Analytics dashboard that shows us going from ZERO to over 10K page views (over 5000 unique visitors) in 30 days. For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. It would help people learn more about the business or school in this case. YouTube would make a good channel because it’s easy for videos to rank there. Otherwise, try Twitter and Facebook. Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Optinmonster

MARCH 18, 2020

Are you following A/B testing best practices for your opt-in marketing campaigns? Website split testing is an essential conversion optimization practice. We’ll share some A/B testing best practices to help you get reliable results to attract more leads and boost subscriber numbers. Form design.

Practices 97

Practices Best Practices Sample Statistics 97

Hinge Marketing

MARCH 1, 2016

Web analytics tools that help us measure, collect and analysis the surfeit of online data so that we may optimize our web usage. LinkedIn, Twitter, Facebook, YouTube, and others). You also need online analytics, research, strategy, and a deep understanding of statistics. —for easy upload and editing.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

SugarCRM

DECEMBER 11, 2013

Web Analytics. YouTube Dashboard. Social Analytics. Case Studies. Best Practices. Lead Routing. Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

ConvertKit

APRIL 21, 2019

One of the best ways to do this is by offering a free incentive , also known as lead magnet. And since building an engaged email list is one of the best things you can do to invest in your long-term business success, lead magnets will help you start off on the right foot. Lead magnets help build trust with your readers. Video series.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ConvertKit

APRIL 21, 2019

One of the best ways to do this is by offering a free incentive , which is commonly called a lead magnet. Since building an engaged email list is one of the best things you can invest in for long-term business success, lead magnets will help you start off on the right foot. The 8 Best Video Hosting Sites for Creators.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Optinmonster

APRIL 22, 2024

Claritas Segmentation Claritas Segmentation helps you figure out who your best customers are, what they like, and where you can find them. User Feedback One of the best ways to figure out who your ideal customer persona is to survey your website visitors. Here are some of the best types of content for traffic generation.

Paid Content 98

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 98

seo.co

NOVEMBER 8, 2021

Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Sprout Social

FEBRUARY 15, 2017

Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and Twitter, it’s all about gaining real and authentic followers. But on YouTube, it’s essential to learn how to get more subscribers. On a platform like YouTube, shareability is everything.

Youtube 74

Youtube Tips Case Studies Lead Scoring 74

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. We are all used to seeing case studies and they are powerful marketing content. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

MARCH 23, 2015

Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology. Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ".

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. Meeting and learning from other professionals helps us do our jobs better.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Moz

JANUARY 22, 2019

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. The first step is to set up a funnel visualization in Google Analytics.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

seo.co

MARCH 8, 2020

Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Optinmonster

NOVEMBER 14, 2023

Figure Out the Best Content Channels Step 6. And it gives examples of what its content covers (certification, digital transformation, skills development, and hiring practices). Establish Your KPIs The best way to achieve goals is to make them specific and measurable. Learn more about using Google Analytics in our in-depth guide.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Use case studies to demonstrate tangible results. The one thing that this recession has taught B2B marketers is to do more with less.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Conductor

DECEMBER 10, 2019

Outside of that, I believe we’re in the process of scheduling even larger educational sessions, where we get people from outside of the marketing organization to join us and learn about a wide array of different subjects, like paid advertising, analytics reporting, and SEO. Christine: Wow. That was really exciting.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Optinmonster

FEBRUARY 10, 2024

Further resources: 4 Design Tips for Improving Website Conversion Rates Blog Design Dos & Don’ts Related Content: 13 Best Blog Sites: Which Is Right For You? Related Content: 6 Best Managed WordPress Hosting Services Compared 3. You can use Google Analytics to search see your top pages. Be sure to stay true to your voice.

Blogger 92

Blogger Long Tail Marketing Opt-out Opt-in 92

Online Marketing Institute

MAY 18, 2010

I’ll be talking about these topics and more at the MarketingProfs B2B Forum in Boston tomorrow at 1:45-3pm in a session called, Content SEO: Best Practices and What to Avoid. So we make the best of what we have while building a case for a better situation overall.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MAY 9, 2019

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”. Below, we've gathered 60 of the best free online business courses. Keep reading to become an expert in whatever subject you feel can best help you succeed. Google Analytics for Beginners by Google. YouTube Courses by Creator Academy.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Martech Advisor

MARCH 11, 2020

In this article, we'll look at the concept of content marketing, various types of content marketing channels, the benefits of content marketing, and best practices for 2020. 5 Best Practices for Content Marketing in 2020. The goal is to convince them that your product is the best fit for their requirements.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

SocialPilot

DECEMBER 7, 2023

Here’s the compilation of the 7 best social media podcasts of 2024 that you should tune in to. Social Pros Podcast with Jay Baer and Adam Brown Named the best social media marketing podcast at the Content Marketing Awards, the Social Pros podcast is hosted by two outstanding marketers known for their work in the social media field.

Social Media 61

Social Media Media Burn Rate Advertising Agencies 61

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. Used A/B testing to narrow down the best-performing ad creatives. Publishing an email newsletter is one of the best ways to enjoy such benefits.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Single Grain

NOVEMBER 8, 2023

Top 5 Paid Social Media Agencies of 2024 How to Choose the Best Paid Social Media Agency How Much Does a Social Media Marketing Agency Cost? Ready to Hire the Best Paid Social Media Agency? This also includes A/B testing different versions to see which performs best. Is It Worth Hiring a Paid Social Media Agency?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Vidyard

SEPTEMBER 11, 2019

A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. YouTube Video Length. Make B2B videos on YouTube two minutes or less. Twitter Video Length. Video tweets and Twitter video ads should both be 20 to 45 seconds long.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Vidyard

FEBRUARY 19, 2021

What is the Ideal YouTube Video Length 1.5 Twitter Video Length 1.6 Case Study Video Length 3.6 Video Length Best Practices 4.1 A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. Instagram Video Length 1.2

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. Overreliance on YouTube. Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110