Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. I’ll dig into each of these steps in the case study below. The DriveSafe case study. The secret behind a successful SEO sprint.

Case Studies 73

Case Studies Case Study Studies SEO 73

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods. And, without using analytics, you leave the success of your ABM campaign to chance. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Course Duration: 350 hours.

Course 113

Course Paid Content Marketing Analytics Tools Work Management 113

Convince & Convert

APRIL 8, 2015

Blogs and Facebook are by far the most effective outlets for influencer marketing, dwarfing YouTube, Instagram, and Twitter. They can try different influencers, gather analytics, and become more sophisticated buyers. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

ClickZ

JANUARY 12, 2024

Case Study Let’s take a closer look at The Essence Vault , a fragrance brand that faced the common dilemma of digital expansion. The platform has shown strong returns, outperforming other growing platforms like YouTube.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. The lines have become blurrier than you might have originally imagined.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. for marketing case studies featuring AI technology would only produce results prior to September 2021. For example, asking ChatGPT 3.5

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Adobe Experience Cloud Blog

JANUARY 18, 2011

Salesforce has graciously captured all the presentations from Dreamforce and re-purposed them on YouTube. Reporting and analytics : Optimize programs and better demonstrate revenue impact. Lead scoring (not as a black hole) : Sales believes the scoring because they can see the details. They now own their process.

Case Study 48

Case Study Case Studies Marketing Automation Services Marketing Automation 48

PureB2B

JUNE 20, 2022

Push for case studies. B2B buyers tend to be analytical, risk-averse, and spend a lot of time researching before making a decision. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

ClearVoice

MARCH 17, 2023

You research for weeks, weed through data, scour case studies, and find all the best statistics to create a massive guide. Analyze Check your website traffic, your social media engagement, your sales, and any analytics you have available. Next, check your analytics for the times that people are engaging. But then…nothing.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Contently

DECEMBER 26, 2022

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). You can track Unique Page Views via Google Analytics. Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Measure Engagement to Assess Thought Leadership & Buyer Intent.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Video for what Software demo videos are a big need for B2B businesses with technical products.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Brandpoint

JULY 18, 2019

YouTube, a video streaming platform, is the world’s second largest search engine. In fact, how-to searches are increasing by 70% every year on YouTube. Mini Case Study. Case studies make perfect middle-of-the-funnel content , but sometimes it’s hard to get somebody to read a whole one.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. Similar to the very popular Spotify Wrap, it’s instead a round-up of the user’s LinkedIn analytics. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

sagefrog

NOVEMBER 6, 2023

While B2B marketers are experimenting heavily with every platform, from Twitter to Instagram to TikTok to YouTube, it’s still true that B2B audiences primarily flock to LinkedIn’s professional-focused platform. Remember that new content doesn’t have to be text-heavy blogs, whitepapers, or case studies.

Social Media 52

Social Media Social Marketing Planning Tips 52

Circle Studio

MARCH 8, 2018

But in practice, research (and your analytics) shows that most users land on a homepage and immediately start to scroll, and so important messaging, images and calls-to-action on those 2 nd , 3 rd , and 4 th slides are not seen by the vast majority of users. Take a look at your website analytics. YouTube branded video embeds.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

Vidyard

JANUARY 6, 2022

Detailed analytics are available across multiple marketing channels. Tableau Tableau is a data analytics platform that focuses on data visualization and simple navigation. Vidyard’s enterprise video platform lets you take video content beyond YouTube to achieve your sales and marketing goals.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Outgrow

APRIL 30, 2020

From creating ad commercials & interactive content to strategy & analytics, they take care of it all. Besides advertising, they offer web strategy, lead generation, analytics & more. Case Study. Besides advertising, they provide services like brand & design, innovation, analytics, strategy, etc.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Vidyard

MAY 5, 2017

In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel. Documentary-like case studies, and more.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

ClearVoice

MARCH 17, 2020

You already have messaging foundations, analytics, and insights to lean on. Reference brand foundations like your positioning statement and personas, then explore analytics and customer feedback. Your analytics and customer feedback will tell you a lot about where your content hub should be located. Decide on a content hub type.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

B2B Digital Marketer

FEBRUARY 15, 2024

Use tools like surveys, interviews, and analytics platforms to understand the needs and preferences of your B2B clients. Plan a mix of formats, such as blog posts, whitepapers, webinars, and case studies, to engage your audience at different stages of the buyer’s journey.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. Case study videos (a.k.a. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Don’t neglect the insights provided by YouTube Analytics.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

SpotMe Blog

JUNE 2, 2021

Many online event platforms feature built-in analytics so you can search through each attendee’s data for lead scoring purposes. Post these on your company’s website, YouTube, and other social media to act as evergreen content that’s constantly promoting your event, long after it has finished.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

TrustRadius Marketing

APRIL 13, 2022

You’ll see their case studies stats quoted in many SMM articles. They offer SEO copywriting, marketing, and Google Analytics reporting services. There are platforms that help you with monitoring, reach, and conversion analytics. Hootsuite shares similar features with Buffer including scheduling, engagement, and analytics.

Paid Content 52

Paid Content Social Media Pricing Price 52

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why. ” 2.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80