Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? If your digital campaign is reaching specific targets, use case studies, stats, etc. Every digital marketer would say that metrics and analytics are important, but they can also be difficult.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Sprout Social

FEBRUARY 15, 2022

Research your potential competitors through LinkedIn and Google searches. The best way to set up a client intake process is to picture yourself as the client. Unfortunately, as a small business owner you need to protect yourself—contracts are the best way of doing so. Participating in industry Twitter chats or Spaces.

Social Media 105

Social Media Consulting Media Work Management 105

BenchmarkONE

JUNE 29, 2022

Case studies. Google has continued to change its algorithm, making a successful SEO strategy all the more important. You need to provide up-to-date SEO practices so that the content you develop for your clients gains visibility. Detailed Analytics and Reporting. Press releases . Press mentions. Middle of Funnel.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Digital Marketing Analytics for Email Marketing. All email marketing platforms provide basic analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. 10 of the Best B2B Facebook Pages. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Sprout Social

OCTOBER 25, 2022

If that’s not enough, don’t worry—it’s not even the best part. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users.

Branding 129

Branding Brand Identity Marketing & Strategy Eye-Tracking 129

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. The answer to this question can appear straightforward, especially when you do a Google search and see a number. You’ll see their case studies stats quoted in many SMM articles.

Paid Content 52

Paid Content Social Media Pricing Price 52

The ABM Agency

MAY 26, 2023

Analyzing data from various sources like CRM systems , website analytics, and customer interactions can provide valuable insights into which companies are most likely to become loyal customers. Email Marketing Best Practices for ABM Segmentation: Divide your target accounts into smaller groups based on factors such as industry or job title.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. Integrations include: Google, Bing, and Yahoo ads programs. Google Ads Editor.

Budget Programs 99

Budget Programs Enterprise Management PPC Paid Search Agency 99

Metadata

JULY 21, 2022

With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. In the beginning, it’s almost always best to skip the hard sell.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Oktopost

APRIL 9, 2019

With social media analytics organized by channel, you’ll be able to show clients, for example, that their targeted Facebook ads and image posts garner a little bit of engagement, but their LinkedIn blog posts, status updates, and LinkedIn Group participation get much more. For the bad numbers, highlight what you’ll do to correct them.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Analytics and Data Matter. Analytics and data have always mattered. Marketers Need to Evolve.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

SEPTEMBER 23, 2016

A3) Labels help you quickly identify the type of content each card/post represents (case study, lifestyle, etc.) A5) We use @zapier + other bots to funnel info to @trello (think: Google Analytics stats on most popular + referrals). sproutchat pic.twitter.com/2WFWw6tDQg. — Erica Moss (@ericajmoss) September 21, 2016.

Top of Funnel 85

Top of Funnel Content Case Studies Case Study 85

ConvertKit

FEBRUARY 16, 2021

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Image via Monica Lent on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Whale Pages

MARCH 4, 2020

Here is our Google Analytics dashboard that shows us going from ZERO to over 10K page views (over 5000 unique visitors) in 30 days. The first round of content we created was designed to send Google a clear signal about our topical relevance. Quickly Establishing Topical Authority. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. While one of the best ways to start with video is simply diving in and creating video content, it’s important to think about the larger strategy driving your use of video. Case study videos (a.k.a. Social media: LinkedIn Facebook, Instagram, Twitter, and more. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. Video Marketing Storytelling 5. Styles and Types of Videos 6. Video Distribution Channels 7.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Furthermore, half of all Google+ users are under 25 years old. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

LeadSquared

JANUARY 28, 2015

Which platforms should we use, apart from Google & Facebook, to generate leads? You would probably be spending money on Google and Facebook ads. You could also check out Google Hangouts. If your content is not of high quality, neither Google nor people would appreciate it. Otherwise, try Twitter and Facebook.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Case Study: IBM SmartCloud. Photo credit: Wikipedia.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Launch Marketing

AUGUST 10, 2017

Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform. Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Optinmonster

MARCH 18, 2020

Are you following A/B testing best practices for your opt-in marketing campaigns? Website split testing is an essential conversion optimization practice. We’ll share some A/B testing best practices to help you get reliable results to attract more leads and boost subscriber numbers. Form design.

Practices 93

Practices Best Practices Sample Statistics 93

Marketing Insider Group

MAY 31, 2023

To help get you started, here are 9 proven practices to propel organic website traffic. Keyword research tools like Google Keyword Planner can help you find relevant keywords to integrate into your website’s content, meta titles and descriptions, and URLs. Get Started and Get Ranking!

Traffic 276

Traffic Organization Practices Marketing Websites 276

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

Training Planning Marketing Budget Creation Work Management 100

SugarCRM

DECEMBER 11, 2013

Web Analytics. Social Analytics. Google AdWords Tracking. Case Studies. Best Practices. Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Social Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Conductor

DECEMBER 10, 2019

Outside of that, I believe we’re in the process of scheduling even larger educational sessions, where we get people from outside of the marketing organization to join us and learn about a wide array of different subjects, like paid advertising, analytics reporting, and SEO. Christine: Wow. That was really exciting.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Include a section for white papers, case studies, and videos. However, the SEO tactics used for B2B companies vary from common B2C SEO practices. Case studies. Guest post by Austin Cline.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

The ABM Agency

APRIL 21, 2023

Identify Key Characteristics To create an effective ICP, start by identifying the essential characteristics that define your best customers. Schedule periodic reviews of your list using data-driven insights from various sources like CRM systems , web analytics platforms (e.g., Google Analytics) , social media monitoring tools etc.,

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Buzz Marketing for Technology

JUNE 27, 2008

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Case studies and best practices.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

seo.co

NOVEMBER 8, 2021

Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. He’s consulted with companies like Disney, Google, Microsoft, Sony, GM, and Coca-Cola – to name a few. Think With Google. The Think With Google blog is one of the more unique resources on this list.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40