Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. You’re aiming to engage, inform, and ultimately, convert. You’re not just looking to catch someone’s eye.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Make updating your site part of your routine to keep clients engaged and informed. Image credit: Olya Kobruseva on Pexels. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. What else can predictive analytics do?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Scroll Depth Targeting. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. For example, customers might use a mobile app for scrolling content, a desktop for requesting a demo, and social media for the latest company announcements. But why should you have an omnichannel strategy?

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. The analytics are crucial for providing insight into the value of your production. What does it mean when your audience spends more time on your articles engaging with the piece?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. While everyone knows metrics like views and impressions can inform performance, they might not tell the full story.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? You can’t form a true picture of your audience based on demographic information alone. This information is readily available. Social media and data management platforms use cookies to collect mountains of information about audiences. and life events.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 2. Download the template 4.

Social Media 108

Social Media Template Work Management Marketing Management 108

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Squarelovin.

Analytics 85

Analytics Tools Best Practices Tagging 85

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). To this end, video analytics are essential.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

JUNE 27, 2023

Only then will you get the most comprehensive view of your audience. Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Don’t hesitate to ask for feedback from your audience. Let’s take a closer look.

Ideal Customer Profiles 127

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 127

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Benefits of Webinars for Business.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Every network has its own unique audience, tone of voice and “culture.”

Advertising Agencies 123

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 123

SocialPilot

JANUARY 15, 2024

Viewers claim they retain 95% of the information given in the form of videos. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. On average, Facebook users spend 26 minutes per day watching videos on the platform. More than 500 million people watch videos on Facebook.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

FunnelEnvy

DECEMBER 11, 2023

Source: Sprout Social Regardless of the platform, the versatility and accessibility of short videos make them a powerful option in the B2B marketer’s toolkit, providing opportunities to connect with audiences that increasingly prefer video. Focusing on one core message per video is essential to avoid overwhelming your audience.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

SocialPilot

MARCH 8, 2024

Learn About their Target Audience Once you get clarity about your client’s social media goals, figure out who is their target audience. This information will help you propose the right goals and social media marketing platform to your potential client in the social media proposal. When will you share the analytics report?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Engaging in an open dialogue on social media or review platforms demonstrates transparency and responsiveness, which helps foster more personal relationships with your audience.

Work Management 104

Work Management Branding Brand Identity Customer Satisfaction 104

Valasys

DECEMBER 11, 2023

By allocating their resources wisely, marketers can effectively reach and engage their target audience, drive conversions, and stay ahead in this highly dynamic field. High-quality, valuable content not only helps establish authority and build trust with the target audience but also improves search engine optimization (SEO) rankings.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

ClearVoice

NOVEMBER 25, 2022

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. Hybrid marketing experiences.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ClearVoice

OCTOBER 27, 2023

Salespeople knocked door to door to offer product demos to entice customers to make on-the-spot purchases. Not only have the pre-digital marketing methods become more expensive and complicated to execute, but they don’t necessarily outperform digital marketing regarding audience reach and results. Social media marketing.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e.,

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

EveryoneSocial

JANUARY 4, 2021

All of your lead and deal contact information is managed in one database which can help with social selling automation and time-saving. That information can then be used to tailor social selling content to attract better leads. Integrations can pull the video analytics into your CRM dashboards and help teams evaluate the ROI of video.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Why use marketing automation?

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Enterprise Management Automation 108

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Audience targeting has advanced by leaps and bounds. But I’d also argue there are common threads between them: One is math, and the other is audiences.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Sprout Social

SEPTEMBER 30, 2022

With this strategy, salespeople use social listening to learn what their target audience is talking about online. They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. How does a comment lead to a demo request?

Tips 132

Tips Ideal Customer Profiles Work Management Marketing Management 132

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. This will help increase distribution numbers and reach audiences. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Marketing Institute

JANUARY 2, 2018

Christin shares her list of go-to tools for social analytics, internal communication, employee advocacy, and more. Native analytics. People underestimate the usefulness of Twitter and Facebook native analytics. These give us critical demographic information about our audience.@Twitter Click To Tweet.

Social Media 110

Social Media Communities Work Management Media 110

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Digital Marketing Analytics for Email Marketing. Common email marketing goals include: Building/growing an audience.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

ClickZ

JUNE 25, 2020

Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . For many marketers, deriving critical insights from this mountain of information is like finding a needle in the haystack—so that’s where AI comes in. . Price: Curate keeps its pricing information tightly under wraps.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

NuSpark Consulting

JUNE 1, 2018

At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it. To do this, you’ll need to deepen the connection you made with prospects in the top end of the funnel by providing content relating specifically to the various audience segments.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Directive Agency

SEPTEMBER 12, 2023

A common mistake is heavily relying on target audiences with Google Ads. ’ Even Google Analytics data falls flat here. That’s because Google is very good at going out and getting what information you tell it to get. Tell it to get people requesting a demo.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52