Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

ClearVoice

JANUARY 8, 2024

Comparative Analysis: Engagement and Conversion Customer engagement and conversion are the epicenters of marketing, so examining how traditional and content marketing stack up may reveal the best option for your business. With traditional marketing, building brand loyalty depends more on the quality and presentation of your offering and ads.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Heinz Marketing

MARCH 26, 2022

Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. How to Conduct Effective Audience Analysis in Six Steps. 5 Metaverse Trends for Brands to Watch.

Analysis 93

Analysis B2B B to B Paid Search Agency 93

Zoominfo

MAY 31, 2022

It’s presented as, “according to secondary market research, this industry is an $X billion market,” and leads into how your company manages a percentage of that market. Two Ways a TAM Analysis Drives Results Calculating your TAM properly is an exercise that can vastly improve both the broad strokes and the fine points of a marketing strategy.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. market share in the CRM industry, according to prior analysis from Gartner. Certainly COVID-19 has presented new challenges that a CRM can solve, such as filling in gaps when face-to-face work meetings aren’t occurring as much with many sales teams working from home.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Zoominfo

MAY 8, 2020

It is most often used to provide “guardrails” for companies putting together go-to-market (GTM) strategies, or who are planning to present to potential investors. The total addressable market, also known as total available market, is a calculation that represents the overall revenue opportunity for a given set of products or services.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Martech Advisor

APRIL 13, 2020

To understand the likely impact of COVID-19 on brand and user behavior on social media, Socialbakers recently completed an in-depth analysis based on data from our global social media marketing platform, which is used by brand marketers across the globe. Learn more: Why Blockchain Occupies a Unique Seat at the Advertising Table.

Cost Per Click 131

Cost Per Click Social Marketing CPC Analysis 131

Vision Edge Marketing

FEBRUARY 27, 2024

Let’s look at these three common aspects of research to understand how easy it is for confirmation bias to play out, especially in market and customer research and competitive analysis: Literature Reviews : Conducting a literature review is a common first step in any research endeavor.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Savanta

NOVEMBER 14, 2016

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. It simplifies the data, presents it in an easier to understand visual format and at the same time corrects for the brand and attribute dominance effects. For example, attribute 3 shows this effect.

Analysis 120

Analysis Branding Brand Identity Marketing Management 120

Savanta

NOVEMBER 14, 2016

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. It simplifies the data, presents it in an easier to understand visual format and at the same time corrects for the brand and attribute dominance effects. For example, attribute 3 shows this effect.

Analysis 120

Analysis Branding Brand Identity Marketing Management 120

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

PathFactory

MAY 24, 2023

Centered around use cases (as opposed to vendor stack ranking), these guides are intended to provide readers with a data-driven analysis of what problems the solution is intended to solve and how well it delivers on those promises. The post A Go-to-Market Perspective Presented by GTM Partners appeared first on PathFactory.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

seo.co

MAY 19, 2020

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. What Is an SEO Competitor Analysis? Table of Contents. Conclusion.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Brandwatch Marketing

NOVEMBER 20, 2018

But this presented them with the second problem—could they own this flavor against the two big incumbents? Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. New Coke came about through competitive analysis.

Analysis 65

Analysis Work Management Marketing Management Social Media 65

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Surveying or interviewing clients directly presents another opportunity to identify competitors.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. Let them take the wheel in scheduling and medium choice.

Analysis 100

Analysis Work Management Marketing Management Sample 100

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT Analysis Revisited. In a SWOT analysis, you’re identifying both internal S trengths and W eaknesses, and external O pportunities and T hreats. But therein lies the problem.

SWOT 81

SWOT Analysis Content Work Management 81

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Say a lot without saying a lot.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Marketing Insider Group

FEBRUARY 5, 2024

Transitioning to GA4 presents challenges such as a complex user interface, new data privacy rules, limited historical data import, and a steep learning curve. Integrating GA4 with marketing tools like Zemanta and Semrush enhances overall marketing strategy, streamlines data analysis, and prepares businesses for a multi-platform future.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Exo B2B

APRIL 12, 2022

Situation analysis in strategic marketing in B2B [1] can be seen as a “turn off” for some prospects, who only see it as an ordinary transfer of knowledge. A situation analysis with recommendations in strategic marketing in B2B must be done with meticulousness and with different skills. and define objectives in line with this strategy.

Analysis 52

Analysis B2B Marketing Planning B2B 52

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

xiQ

MARCH 28, 2018

Deep Personality Analysis and Recommendations on How to Engage with Your Prospects. xiQ uses AI to provide deep personality analysis. Our proprietary AI has been trained to analyze people’s personality based on the DISC personality analysis methodology (similar to Myer Briggs). Try it for yourself – it’s really easy.

Analysis 62

Analysis Personalization B2B Sales Social Media 62

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. For guidance on personalizing your marketing efforts, check out the Personalized is Profitable presentation. The Right Tools for the Analysis Job. You can also leverage premium tools like Pardot , Marketo and HubSpot to help capture a more in-depth breakdown and analysis.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

AccuData

JUNE 30, 2021

The vary of faculty papers for sale we provide consists of every thing from a easy essay to extra demanding assignments like theses and analysis tasks. Purchase A Analysis Paper From Educated Writers. This includes topic analysis, writing, editing, proofreading, formatting, plagiarism check, and follow-up revisions.

Paper 40

Paper Analysis Urgency Marketing Class 40

Exo B2B

DECEMBER 7, 2020

In database analysis, quite powerful tools (SPSS, Tableau, Zoho Analytics for example) are available. You may not know it yet, but in database analysis, you all have very powerful analysis tools at your fingertips; most likely, more powerful than you can imagine! sales analysis) with Excel. Source : [link]. But no, Luke!

Analysis 59

Analysis Marketing Analytics Tools Google Analytics 59

Hubspot

OCTOBER 11, 2019

To accomplish all of these important factors in one go, many companies use conjoint analysis. The reason phone companies include these specs in their marketing is due to research such as conjoint analysis. That's the question conjoint analysis strives to answer. Types of Conjoint Analysis. Examples of Conjoint Analysis.

Analysis 69

Analysis Mobile Advertising Television marketing Customer Surveys 69

Sharpspring

FEBRUARY 25, 2020

This is why properly conducting competitive analysis in marketing is so important. Laying Down the Competitor Analysis Framework. Conducting competitive analysis goes far beyond simply running a quick Google search for your competition. Find Your Competitors. First, you need to identify who your competitors are. Weaknesses.

Analysis 53

Analysis Marketing Automation Services Lead Scoring Lead Ranking 53

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. Competitive Analysis Other essential decision intelligence tools perform competitive analysis.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Sprout Social

APRIL 3, 2017

Fast forward to present day and things aren’t as crazy. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template.

Social Media 105

Social Media Analysis Media Twitter 105

Moz

DECEMBER 17, 2020

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? And we'll finish with backlink analysis. My name is Joyce Collardé.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level. MBA introspects the products that the customers tend to purchase together.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Brightedge

SEPTEMBER 10, 2021

What you say, how you say it and how you present it visually is the focus for real visitors. Log analysis for SEO is essential to maximizing the visibility and effectiveness of your content. For the real audiences – the people who visit your pages, consume your content and transact on the site – surface-level content is king.

Analysis 59

Analysis Marketing Websites Bandwidth SEO 59