KoMarketing Associates

JUNE 25, 2020

But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. Enter Google Search Console’s Search Performance Report. Examples include: How much influence do branded keywords have on organic search traffic overall? Screenshot Example of Keyword Theme Visibility.

Google 257

Google CTR Landing Pages Keywords 257

Blue Flame Thinking

SEPTEMBER 8, 2023

If you are using GA4, make sure you have Google Signals and enhanced measurement turned on to get the most user data possible. The post The Importance of a Website Traffic Analysis appeared first on Blue Flame Thinking. Where Is My Website Traffic Coming From? Keep asking the right questions to ensure you get the information you need.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. Google SGE displayed for 91.4%

Studies 83

Studies Paid Search Agency Google Product 83

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Brightedge

JUNE 22, 2021

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. BrightEdge research has shown that as much as 51% of your traffic arrives through organic search. Putting Keyword Gap Analysis to Work.

Analysis 107

Analysis Keywords SEO SERP 107

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Building a marketing plan helps your organization meet both marketing and business objectives.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Marketing Insider Group

OCTOBER 16, 2023

Competitor analysis. Competitor analysis. Backlink analysis. Whether you’re sending out monthly newsletters or special promotions, Constant Contact helps organize and manage your campaigns effortlessly. It keeps things organized, ensures smooth collaboration , and helps teams stay on top of their game.

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Unobserved data: How it works and why it matters.

Marketing Attribution 118

Marketing Attribution Marketing Analytics Tools Analytics Features 118

Zoominfo

JANUARY 25, 2022

For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Martech

MAY 5, 2022

But the online vendor must know what measures are most relevant to their business to make the most of cohort analysis. Google defined cohort this way : A cohort is a group of users who share a common characteristic. The Cohort Analysis report lets you isolate and analyze cohort behavior.” Segment [cohort]): Get it?

Analysis 93

Analysis Paid Search Agency Marketing Agencies 1 Segmentation 93

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Analytics 243

Analytics CTR Google Reachforce 243

Marketing Insider Group

MARCH 18, 2024

Creating a blog post outline isn’t just about organizing your thoughts. Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. It’s about what lights up the Google search bar, too. Now, Google Trends.

SERP 244

SERP Keywords Eye-Tracking Planning 244

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. A strong understanding of search intent also lets marketers create better-targeted Google Ads. Of all the match types, this gives marketers the most control over who sees their Google Ads.

Keywords 59

Keywords Paid Search Agency Ads Google 59

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? All sizes of organizations will benefit from better understanding the industry in which they’re operating or approaching.

Analysis 92

Analysis Advertising Agencies Planning Work Management 92

Martech

AUGUST 16, 2022

When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To As with the larger marketing community, nonprofits are facing serious disruption in the way they identify prospects on digital channels as third-party cookies are phased out by Google and others.

Marketing AI 93

Marketing AI Organization Digital Asset Management Touchpoints 93

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Content interest. Explorations. Explorations.

Marketing Analytics Tools 106

Marketing Analytics Tools Segmentation Analytics Google 106

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Analytics 201

Analytics CTR Google Reachforce 201

Parse.ly

JULY 12, 2022

We also know small content marketing teams are struggling to keep up with demand from their organizations, which means content is not the only thing suffering. Storing old, outdated, or invaluable data and content can cost your organization time and money, and make it difficult for your audience to find what they’re looking for.

Analysis 52

Analysis Content Marketing Management Analytics 52

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Martech

NOVEMBER 1, 2021

Marketing organizations are by no means alone in working with third-party vendors and cloud-based SaaS solutions. It is based on an analysis of existing model vendor security contracts used by companies such as Google and Dropbox. The post Google, Salesforce and others develop security baseline appeared first on MarTech.

Google 103

Google RFP Ad Frequency Vendors 103

Vision Edge Marketing

AUGUST 16, 2022

When it comes to data and analytics, many organizations know they need two primary areas of capability: performance management analytics and analytics to support key decision-making models. These insights reveal something unexpected and as a result your organization is compelled to take action. Improved strategy and planning .

Analytics 213

Analytics Lead Ranking Analysis Lead Scoring 213

Exo B2B

DECEMBER 7, 2020

In database analysis, quite powerful tools (SPSS, Tableau, Zoho Analytics for example) are available. You may not know it yet, but in database analysis, you all have very powerful analysis tools at your fingertips; most likely, more powerful than you can imagine! sales analysis) with Excel. How about Google Sheet?

Analysis 59

Analysis Marketing Analytics Tools Google Analytics 59

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Content Analytics Activities 107

Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. Google Keyword Planner. That’s where keyword clustering comes in.

Keywords 224

Keywords SERP Eye-Tracking SEO 224

Digilant

MARCH 18, 2021

Marketing Attribution Analysis in 2021. Marketing attribution analysis isn’t necessarily new, but today’s tools have completely redefined it. First-click and last-click attribution models are the bread and butter of cross-channel analysis: They show us where the customer’s journey begins—as well as where it ends.

Marketing Attribution 52

Marketing Attribution Analysis Allocation Lead Ranking 52

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. In October 2023, Search Engine Journal wrote the following about Google’s deprecation plans. We can’t pretend that Google will do everything in its power to protect your privacy. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” Google acquired a product in 2005 called Urchin.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Enterprise Management 101

Sharpspring

FEBRUARY 25, 2020

This is why properly conducting competitive analysis in marketing is so important. Laying Down the Competitor Analysis Framework. Conducting competitive analysis goes far beyond simply running a quick Google search for your competition. Google doesn’t just hand over this type of information. Organize the Data.

Analysis 53

Analysis Marketing Automation Services Lead Scoring Lead Ranking 53

Top Rank Marketing

JANUARY 24, 2024

While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages.

Marketing AI 132

Marketing AI SEO Ad Building Marketing & Strategy 132

Valasys

MARCH 5, 2024

Every business needs a website, which is a portal to the digital world and one important aspect is online visibility; take Google as an example, the number one search engine that millions of consumers use to source products and services. There are free online applications that will create a sitemap and you can save it in several formats.

Google 40

Google Marketing Websites Business Marketing Agencies 1 40