Outreach

JUNE 29, 2021

At Outreach, the Apple announcement further validated why we are investing in listening to customer sentiment, as opposed to over-indexing on traditional email metrics. Buyer Sentiment Analysis enables you, sales leaders, and your teams to better optimize sequence and content performance based on emotive buyer signals.

Privacy 98

Privacy Outreach Analysis Forrester 98

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

KoMarketing Associates

MARCH 21, 2018

Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. B2B Marketers and the Customer Experience.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. Only one-in-five executives consider their companies to be leaders in customer data management, and just one-in-four executives say they are able to fully leverage data that is available to them.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. Customers Want a Better Buying Journey. Customers Increasingly Take Control Over Their Buying Journeys. Better Customer Experience Starts with Your Connected RevTech Stack. So, how do you know what customers aim to do?

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Leadspace

FEBRUARY 9, 2022

To overcome that hurdle, sales & marketing teams are implementing Customer Data Platforms (CDPs) with reporting functions to analyze and measure operational data management activities using AI — all within a user-friendly, point-and-click analytics dashboards. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

To overcome that hurdle, sales & marketing teams are implementing Customer Data Platforms (CDPs) with reporting functions to analyze and measure operational data management activities using AI — all within a user-friendly, point-and-click analytics dashboards. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. The post 6sense Named A Leader in Forrester’s B2B Customer Analytics Report appeared first on 6sense.

Analytics 48

Analytics Forrester Marketing Management B2B 48

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

Process 229

Process Optimization Work Management Marketing Management 229

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Vision Edge Marketing

MAY 9, 2023

To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights. Three skills for leveraging actionable insights. However, insights alone are not enough. Outperforming competitors.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 110

Marketing Management Research Forrester Customer Satisfaction 110

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. This higher performance continues throughout the customer journey.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. You need a strategy to convert them into customers.”

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. For example, lead-to-close conversion rate measures the average percentage of leads that end up becoming customers.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

ClickZ

JUNE 26, 2019

Customer lifecycle management (CLM) isn’t a new idea. According to Forrester, today’s consumers use an average of four different devices each day. Customer lifecycle management in the age of hyperconnectivity. Customer lifecycle management in the age of hyperconnectivity. Two challenges of lifecycle marketing.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

Zoominfo

JANUARY 23, 2021

For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Conversica

NOVEMBER 15, 2022

Conversica was recently named among the best Salesforce apps by Cybernews , a research-based online publication that offers tech and cybersecurity news and analysis. Our Revenue Digital Assistants engage leads and customers in two-way conversations to elicit genuine responses and drive contacts toward revenue-generating actions.

Best Practices 98

Best Practices Customer Satisfaction Forrester Conversion Rate 98

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

MAY 10, 2022

The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It It was evident to me that we needed a better customer reviews program,” said Tonkin. “At Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. That’s up from 17 interactions in 2019.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Porch Group Media

SEPTEMBER 29, 2020

The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 Brands are increasingly turning to customer data platforms as a way to get ahead in such a volatile economic climate. Deloitte Digital) 62% of US retailers have over 50 systems housing customer data.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. SEO and Business Strategy. The post What is the role of SEO in digital marketing?

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., these strategies have proven highly effective in engaging customers and driving sales. Content Marketing: Crafting Customer-Centric Messages Gone are the days when generic marketing messages could sway B2B customers.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data. Just 49 percent stated that they believe they have customer data that they fully trust to be complete and accurate. The bar is that high.”.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Customers have more choices than ever — they aren’t going to waste time on brands that look and act like all the rest. . But no amount of data analysis can replace building awareness and other activities that drive branding.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

E-Spirit

APRIL 17, 2019

Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ERP platforms did in the 90s. Find out why customer experience is not the next ERP. We wholeheartedly disagree.

Digital Experience Platform 40

Digital Experience Platform Forrester Analysis 40

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Marketing casts a wide net at the top, attracting potential customers. These are your hottest prospects, most likely to convert into customers. Imagine your sales funnel as a pyramid.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168