Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. Now tools using machine learning and predictive analysis can do this for you. What’s more important is the real-time analytics and feedback you can gain from these platforms.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

ActiveDEMAND

MARCH 18, 2022

Google Analytics is a fantastic website performance platform but due to limitations in how it implements anonymity and data storage, it can’t do everything. What Google Analytics is great for. We really love using Google Analytics for website performance analysis and optimization.

Marketing Analytics Tools 71

Marketing Analytics Tools Paid Search Agency Advertising Agencies Ad Agencies 71

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Can’t we measure customer experience by doing some social listening and sentiment analysis?

Conference 101

Conference Digital Transformation Sample Touchpoints 101

Anyword

OCTOBER 5, 2023

By leveraging AI-powered analytics, you can uncover patterns and trends that will most effectively drive marketing results. In addition to idea generation and audience analysis, AI can also assist in maintaining consistent brand guidelines. It’s worth running an analysis session with your team to assess your existing social footprint.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

SWOT 87

SWOT Paid Content Analysis Social Media 87

Webbiquity

MARCH 5, 2020

And the further you take your analysis, the more necessary tools become. Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. Automated Google Analytics data, including: Page load times. The Google Analytics connector.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Martech

DECEMBER 14, 2023

Unacast has partnered with Google Cloud to leverage Google Cloud’s Vertex AI platform and Unacast’s location analytics platform to power Unacast’s gen AI chatbot, Una, which provides location intelligence to customers. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 100

Marketing AI Advertising Agencies Paid Search Agency API 100

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Spiralytics

JANUARY 25, 2023

In this article, we’ll talk about how you can further finetune your content marketing campaign using website analytics tools and heatmaps. Website analytics has been developing at a tremendous pace recently, and various analytics tools have been made to understand user behavior and interactions better.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Engagio

JANUARY 30, 2024

That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Real-world applications of predictive analytics modeling can be found across various industries with many use cases. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Martech Advisor

NOVEMBER 22, 2019

Surveys, interviews, random call sampling and even net promoter scores (NPS) can only do so much when it comes to revealing true, complete VoC. Learn More: 6 Ingredients for a Successful Customer Analytics Implementation. In fact, CX is overtaking product as the No. Performance. Peace-of-mind.

Analytics 72

Analytics Marketing AI Generation Customer Satisfaction 72

Heinz Marketing

OCTOBER 15, 2021

Tip 1: Have a sampling & analysis plan. Analysis plans often get left in the dust, but they are very necessary at the design-stage of the survey, not after you have your responses. A good sampling & analysis plan includes, at least, the following: Project goals. Sampling plan. Analysis plan.

Customer Surveys 117

Customer Surveys Tips Planning Sample 117

Launch Marketing

MARCH 22, 2023

After internal data is collected and initial analysis completed, build an outline for your project to serve as the foundation for the case study before you meet with the customer. You can reference our guide below to find standard sample questions to use. Looking for more effective strategies to generate leads with case studies?

Case Study 111

Case Study Case Studies Studies Work Management 111

nDash

SEPTEMBER 10, 2021

This post contains a detailed overview of the five things freelance writing portfolios should have, including biography, writing samples, and more. BONUS: A Google Analytics List. And, in the Google Analytics list, it appears in eight out of the ten titles. The Google Analytics list contains seven listicles out of ten.

Analysis 52

Analysis Marketing Budget Marketing Analytics Tools Marketing Budget Creation 52

ANNUITAS

MAY 31, 2023

It seems we have come to a point where the intersection of traditional digital marketing, account-based marketing, and AI/analytics is finally enabling hyper-personalization along the customer journey in some new and exciting ways. Another key trend featured front-and-center at the event was the importance of personalization.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Furthermore, data analysis is incredibly tedious and boring. Sample size adjustment. This intelligent platform is able to compare multiple test results and optimize the final design and structure accordingly. Scheduling.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Martech

MARCH 8, 2022

The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.). The sample focused on verticals that tend to feature female characters in ads, like CPG and beauty. CreativeX has been partnering with the Geena Davis Institute to provide media analytics at scale.

Features 94

Features Research Ads Advertising Agencies 94

Brandwatch Marketing

NOVEMBER 19, 2018

Social media analytics and industry analysis can help you find out what food the dogs want to eat. Social listening and industry analysis allow you to reach a more representative array of your market and get a more representative sample of their opinions. Building your market hypothesis using industry analysis.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Biznology

FEBRUARY 7, 2018

Some of the ways are listed below: Data analysis: First of all the data accumulated from the previous marketing plan should be analyzed thoroughly to identify the problem areas. Use analytical tools like Google Analytics. It helps to know what area of your marketing plan brings a lot of traffic without creating enough output.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

ClickZ

JULY 22, 2020

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Sample Insycle dashboard—source: Insycle.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

SendX

DECEMBER 28, 2020

Enhanced reporting and data analysis Reporting and analyzing data is a problem for some businesses. They sometimes under or over report marketing activities in their business which affects the outcome of their marketing analysis. With a CRM, all your data is stored in one place for easy analysis.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Sprout Social

APRIL 25, 2024

It includes a process checklist and a 12-month sample content calendar you can rely on as you build out your employee spotlight series. Use these templates to take your time back, so you can focus on conducting analysis and delivering recommendations. Get the template 17. Get the template 20.

Social Media 80

Social Media Template Work Management Marketing Management 80

Convert

MARCH 10, 2022

Integration with Google Analytics: Of course, it makes perfect sense that Google Analytics and Optimize will have the smoothest sync. And if you want to test complex features, add goals while your test is running, and customize a Google Analytics audience, you’re just going to bump into more blockades. “We The sampling issue.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Aberdeen

DECEMBER 27, 2018

Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem. Today’s buyer intent analytics have come a long way. Build and buy buyer intent capabilities using a wide-focus model that includes statistically significant sample sizes. Strong in Data Science; weak in data.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Webbiquity

JUNE 20, 2017

Engagement data : The common behaviors and engagements your best buyers have with your company, including historical deals, connections, web analytics, and lead scores. Data acquisition and analysis will look different at every company. Intent data : Data that reveals the buying behaviors of your best customers. Get Started.

Account Based Marketing 228

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 228

Sprout Social

OCTOBER 19, 2023

This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis. Reputation monitoring should be integrated into your marketing stack, plain and sample.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Moz

OCTOBER 22, 2019

It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them to focus on. There are quota limits but these can be configured and extended to provide a good sample of data to work with. Because there’s no value in basing client advice on conjecture.

API 46

API Google Analytics SEO 46

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. How Emotional Analytics can be measured.

Analytics 49

Analytics Marketing AI Work Management WOMM 49