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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. How Emotional Analytics can be measured.

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Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

Establishing performance benchmarks to enable easier analysis. Once you master the basics and your program grows more sophisticated , you can expand your focus to incorporate additional data points – and more advanced analytics techniques – into your measurement efforts. Click to enlarge. Your content doesn’t exist in a vacuum.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. Fortunately, all that has changed.

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

ClickZ

times greater return on marketing investment (ROMI) this past year. One of the primary reasons that businesses seek out and implement new martech solutions is to streamline operations across a variety of marketing initiatives including email, content, social media marketing, CRM, and analytics. This is where Allocadia fits in.