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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. Amazon is by far the most dominant player, accounting for about 45% of all U.S. This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it.

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Walmart’s VIZIO acquisition – what does it really mean?

illumin

The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? CRO says, “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. And is there more to this acquisition than meets the eye?

Insiders

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Kindle Direct Publishing: How to Publish a Book on Amazon

ConvertKit

Instead of having to wait for a publishing house to take notice of your book idea, you have full power to create an eBook and start collecting sales in minutes with Amazon’s Kindle Direct Publishing. It’s no secret that Amazon dominates the book market, not only for printed book sales but also in digital Kindle book sales.

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

And there is definitely scope to include Amazon-like functionality in a B2B environment. Take Amazon and Netflix, for instance. Contract pricing/Customer-specific pricing Contracts are customer specific. Since you already know who your client is when they’re making a purchase, pricing can be personalized automatically.

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Boolean Cheat Sheet: Unlock the Full Power of Social Media Monitoring

Brandwatch Marketing

[Note: you’ll need to replace :: with your search terms or original query string] Voucher/Coupons (coupon* OR voucher* OR code* OR discount OR deal OR deals OR offer OR offers OR (promo* NEAR/10 (sale OR buy)) OR sale OR (raw:(save OR Save OR SAVE OR off OR Off OR OFF) NEAR/4 raw:(“£” OR “$” OR “€” OR “%” (..)

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Boolean Cheat Sheet: Unlock the Full Power of Social Media Monitoring

Brandwatch Marketing

[Note: you’ll need to replace :: with your search terms or original query string] Voucher/Coupons (coupon* OR voucher* OR code* OR discount OR deal OR deals OR offer OR offers OR (promo* NEAR/10 (sale OR buy)) OR sale OR (raw:(save OR Save OR SAVE OR off OR Off OR OFF) NEAR/4 raw:(“£” OR “$” OR “€” OR “%” (..)

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The Google anti-trust trial: A deep dive into the details

Martech

He told the judge that search ads are “mandatory” in any advertising campaign and admitted he wouldn’t tell clients to redirect ad spend to different platforms if Google increased its prices by 5%. However, Lowcock did admit that ads on Google, Bing, YouTube, and Amazon cater to different stages of the purchase process.

Google 88