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We Took a Risk on Social Proof in Our Marketing. Here’s Why It Paid Off

Contently

Think of the last time you went to buy something on Amazon. I guarantee you looked at two things—first the price, then the reviews. Chances are, the reviews carried significantly more weight than the price in your decision-making. That’s not just because you’re a savvy shopper. That’s quickly changing.

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How Tinuiti's 2020 Amazon Shopper Survey Can Help Marketers Navigate Changing Audience Behavior

Martech Advisor

Amazon has come a long way and is now leading the revenue race with a large market share in e-commerce, cloud computing, video streaming, music, groceries, and an online pharmacy. Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating consumer behavior and purchase patterns. Learn More: Your 2020 Amazon Marketing Roadmap.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

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The Psychology Behind Effective Marketing: A Comprehensive Guide

ClearVoice

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

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The Psychology Behind Effective Marketing: A Comprehensive Guide

ClearVoice

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?

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Industrial B2B marketers have an untapped digital opportunity

Biznology

No, you don’t have to be the Amazon of your industry. Sure buyers may be more concerned about features and pricing but every human also wants a bit of “awesome” in their lives. Some B2B companies love their tried-and-true strategy. So, where’s the need for digital? Well, if customers didn’t have personal lives that might be okay.