We Took a Risk on Social Proof in Our Marketing. Here’s Why It Paid Off
Contently
OCTOBER 21, 2020
Think of the last time you went to buy something on Amazon. I guarantee you looked at two things—first the price, then the reviews. Chances are, the reviews carried significantly more weight than the price in your decision-making. That’s not just because you’re a savvy shopper. That’s quickly changing.
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