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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The AI-powered tools can help engage buyers, provide product and buying information and streamline post-sale return and support processes.

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Strong Cyber Week sales show consumers are willing to spend

Martech

Online sales peaked from 10 p.m. Big sales numbers weren’t just due to higher prices. online sales on Black Friday totaled $16.4 Adobe Analytics measured YoY growth at 7.5% — slightly lower — and sales at $9.8 Business email address Subscribe Processing. year-over-year. consumers spending $12.4 billion, up 9.6%

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Amazon’s biggest Prime Day Sale ever with $ 12.7 e-commerce sales increased by 6% on July 11 and 6.4% Source ) U.S. on July 12, reaching a record $12.7

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Product-focused features — The heart of any good online shopping experience is the merchandise.

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Affiliate marketing generates over 25% of total online retail sales , and nearly 80% of brands now have an affiliate program. When done right, it provides a cost-effective way to tap into new audiences and drive measurable sales. This exclusive discount resulted in a 25% increase in sales from those partners.

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. So you can be a Prime retailer on Amazon (with one- or two-day delivery) without having to warehouse yourself. And they manage their engagements actively instead of just plugging bodies in and running away.

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Understanding ERP marketplace integration: The comprehensive guide

Sana Commerce

ERP marketplace integration can be a great tactic for improving e-commerce business growth. Instead, it utilizes the already existing customer bases of larger marketplaces, streamlining the set-up and order management process. For many organizations, the process can take months of UX testing and customer research.