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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

He is also a consultant, conference speaker, and Emeritus Professor at USC. About the Author Allen Weiss, Ph.D., is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results.

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Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Build a healthy LinkedIn network. Episode Summary.

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The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” And, interesting fact – he is a divinity school graduate and a jazz saxophonist!

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Top 10 SaaS Conferences to Attend in 2021

accelerate agency

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

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The crisis for disconnected B2B marketers

Martech

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community.

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The Importance of an Email Marketing Database for a Business

SendX

You can grow your email list using Instagram , LinkedIn, and even Twitter, too! If you offer something everyone likes, like an Amazon gift card, you’ll only end up with the email addresses of people who are not even interested in your brand. He received 1,195 comments and counting from this post.