• B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Amazon, Companies] 4 Big Data Marketing Trends to Watch This Year
    Giants like Amazon and Netflix have used predictive algorithms and customer retargeting with big data to great success. And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […].
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Amazon, Companies] Content meets the B2B buying process (1 of 2)
    Another long time friend, Bob Bly, was the first who wrote extensively about content marketing in his 2005 White Paper Marketing Handbook, which is still available on Amazon. This type of content can also do double duty and position the company as a thought-leader. Content Overload. But I digress. Negotiation and purchase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Amazon, Companies] Why the economics of blogging are diminishing
    There’s tons of entrepreneurial advice on Forbes, Fast Company and the like, but people return to Gary Vaynerchuk because they want HIS opinion on entrepreneurship. which you  can check out on Amazon for just $2.99! enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Lack of time.
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [Amazon, Companies] Today’s big branding issue: what should companies stand for?
    The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom.  to also pursue broader social ends), has been argued for decades.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Amazon, Companies] 1:1 Communication - The Next Big Evolution In Marketing
    Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Amazon does this extremely well. But why? That’s not good. But, where are we going wrong?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Amazon, Companies] Your B2B Prospects Want to Binge Your Content
    Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Netflix and Amazon drop shows a season at a time. It also is not the best want to consider their prospects. Daily blog posts?
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Amazon, Companies] France’s Google is different than ours
    There’s no Square, no Apple iPay, and no PayPal or Amazon card swipes either. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly. In Europe, there is only cash or PIN. Even the 30s.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Amazon, Companies] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    My marketing consulting company, Brand Builder Solutions , is a very strong advocate of all things inbound marketing. Here''s what I had in mind: First, I wanted to give my company''s website a makeover -- so that instead of promoting all things inbound marketing, we were strongly advising against it. client-facing. Gold, I thought.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Amazon, Companies] Why You Might Already Be in Ecommerce
    Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! FoxyCart is a solution typically used by large enterprise sized companies that want to add ecommerce to an existing content management system (CMS). What Type of Products Can You Sell? Ecommerce
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Amazon, Companies] 5 Traffic-Driving B2B Blog Topic Ideas
    However, there are a few areas that any company is able to cover on their blog. No matter what company you are in, there are bound to be testimonials for your company’s products or services. How can these results apply to other companies? Company Events. Testimonials. Case Studies. Thought Leader Pieces.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Amazon, Companies] Where is B2B data-driven marketing headed?
    bold prediction comes from Gary Skidmore, a strategic advisor to many companies in the B2B database marketing world: “The future lies in ongoing marketplace dialogue,” he says. As business buyers roam the Internet, marketers are able to treat them increasingly like individuals, versus company representatives. The revenge of the nerds.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Amazon, Companies] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    But, in some cases their brand image doesn’t include the “fun” side of the company or the people that work for it. While it takes a little bit of planning to pull off an April Fools’ prank, it can be especially powerful for smaller companies looking for people to become familiar with their brand.
  • SYNECORE  |  TUESDAY, MARCH 31, 2015
    [Amazon, Companies] Content Personalization: It’s What Consumers Want!
    35% of Amazon’s revenue are generated by its recommendation engine, according to Venture Beat. While it’s not surprising that Amazon rakes in the cash from product recommendations, the fact that recommendations constitute such a large percentage of the company''s net revenue is notable. Facts Don’t Lie. Personalization is hot!
  • KEO MARKETING  |  TUESDAY, MARCH 31, 2015
    [Amazon, Companies] Will We See a “Buy Now” Button on Google Soon?
    It draws obvious comparisons to Amazon, and their rapid “one-click” ordering process. In addition to selling its own products, Amazon serves as a marketplace and storefront for a huge number of vendors ranging from large retail organizations to individual people selling their unwanted items. It started with Google Shopping.
  • VIRALLY BLOG  |  TUESDAY, MARCH 31, 2015
    [Amazon, Companies] Is The Force Against You?
    Having broken links or out of date information creates the image that the company doesn’t take pride in an appearance so almost looks fake or unprofessional. Think of Amazon and eBay, once you’ve signed in it’s not a long process to pay. Or why people have added items to their shopping cart but then left the page?
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Avoid the tendency to start talking about yourself, your company, etc. The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. His final tip is a passionate plea calling all sales reps to return to the telephone. Let’s face it.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    The problem is they usually end up talking more about their company and offerings than about the prospect and their needs. No one cares what you think about your company, product or service. One of the most important steps is to begin creating a list of client issues your company has successfully addressed. Simplified.:
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Amazon, Companies] Is Europe America’s Online Colony? American Influence on the Web
    The model I see in most startups and online businesses works like this: copy successful ideas and companies from the US and localize them. That’s why we have a German-version of Amazon, LinkedIn, Facebook etc. instead of coming up with these companies in the first place. which you  can check out on Amazon for just $2.99!
  • VIEWPOINT  |  WEDNESDAY, MARCH 25, 2015
    [Amazon, Companies] 4 Tips to Power up Prospecting in 2015: #2 Commit to It!
    From his consulting experience, Mike has found the number one reason companies struggle to pick up new business is that the people responsible for bringing in new business just aren’t doing it. In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: Time block your calendar.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Amazon, Companies] Are CMOs Poised To Take Over Technology Purchasing?
    Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Today, most tech purchase decisions are still being made in the CIO/CTO suite.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Amazon, Companies] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    Personalization only makes sense for huge companies like Amazon”. Once upon a time, it took a huge budget and tons of website traffic for personalization to be a worthwhile investment for a company, but that is no longer the case. The beauty of content personalization is that it doesn’t have to be complex.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 3 Ways to Boost Conversions with Personalization
    Websites like Amazon and now Walmart have built their online marketing strategies upon a foundation of personalized product recommendation technology for consumers. You may have experienced this with Amazon. If executed correctly, content personalization can be extremely effective in helping your site convert better. Online Chat.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    Case in point: The CEO of one of the largest inbound marketing companies revealed to him that they actually use an outbound marketing team to sell the service of the inbound marketing team. Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Simplified.: Part 2: Tip #2 Commit to It. He is spot on. Simplified.:
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 3 Big Retailers That Also Rock Ecommerce
    This “Featured Products” slider on the front page is reminiscent of Amazon’s design, which isn’t a bad thing. If Walmart is going to compete with Amazon for online sales, they should be prepared with features Amazon shoppers love. Fortunately, the company realizes this , too. Let’s take a look at what they’re doing right.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    Interestingly, Amazon bought it out in 2014. On March 13 th , Twitter made official their purchase of startup Periscope, a company that is in the process of building a live video streaming app similar to Meerkat. Is it just me or is social media getting progressively more, well, social? The Next Big Thing? How Meerkat Works.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Mikael Cho has founded a number of companies over the past eight years, including the freelance professional network Crew where he currently works. I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] Why Marketing Needs to Fix the Customer Experience
    We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. Last week we saw the clear relationship between good CEM and good corporate performance.  We can chalk up at least a bit of this to the value of the brand itself.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Amazon, Companies] Ad Injection: Whose Media Is This?
    Imagine you’re looking to buy a certain cell phone on Amazon, for example, and all of a sudden you see an ad suggesting the same product on a different website. Data from Namogoo , a company that developed technology for sites to block injected adware, shows 10%-30% of internet users are affected by injected adware on their browsers.
  • SYNECORE  |  WEDNESDAY, MARCH 18, 2015
    [Amazon, Companies] Don't be Creepy! Beware of Over-Personalization
    Companies need to beware of the dark side of content personalization. Companies that step over the line and over-personalize their content risk turning customers off. In fact, 74 percent of consumers think it is okay for companies to offer personalized coupons based on their purchase history, according to a recode.net article.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Amazon, Companies] The Psychology of Excitement: How to Better Engage Your Audience
    For example, Amazon prompts customers to share their purchases on social media. This is from the Starbucks PSL information page: Truthfully, this can be the hardest thing to implement at your company -- it involved company-wide changes. Understanding psychology is a crucial part of being a successful marketer. How long? Price.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Amazon, Companies] How To Compete In An Omni-Channel World
    With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. How enterprises respond to this tectonic paradigm shift in the buyer’s journey will determine the winners and the losers of the future.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Amazon, Companies] A blueprint for succeeding in a world of overwhelming information density
    The Content Code  is now available on Amazon and Kindle, and will soon be available as an Audible audio book. Please support these amazing and generous companies. The Content Code is now available on Amazon and Kindle, and will soon be available as an Audible audio book. Please support these amazing and generous companies.
  • HUBSPOT  |  SATURDAY, MARCH 14, 2015
    [Amazon, Companies] How to Use Humor to Sell More [Free Email Templates]
    One time when securing sponsorships for a charity event, I received a “no” from a company I thought was a perfect fit. Since I were raising money for Muttville , I sent over the following email: It was exactly what was needed to get the company to give it more serious thought. Check it out on Amazon. What can you do?
  • SYNECORE  |  THURSDAY, MARCH 12, 2015
    [Amazon, Companies] 4 Examples of Effective Content Personalization
    Without relevant content, potential customers may abandon their buyer’s journey and take their business to another website with content that is better tailored to their needs, which is something no company wants to see happen. Each of these companies is leading the way with their creative approaches to personalization. Amazon.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 11, 2015
    [Amazon, Companies] Data Driven Marketing: Understanding and Measuring Your Total ROI
    Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. ROI – the magic word for any company that invests in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Amazon, Companies] Brands and Bloggers: Keep Your Sponsored Content Legal
    For example, if I receive free baby clothes from a brand, I’m more likely to give the brand a favorable review on my blog, or on a third-party site like Amazon. Did a company sponsor your trip to their annual gala in Las Vegas so you could cover the product launch they announced there? By Kerry Gorgone, {grow} Contributing Columnist.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Amazon, Companies] Mobile Search Engine Optimization Best Practices
    When comScore looked closely at the Amazon data, they found the young, tech savvy consumers you’d expect; they also found that Amazon’s mobile-only visitors included more than 25 million people between the ages of 35-64. By now, we all know that mobile searchers outnumber desktop searchers. What does this mean for you? Dynamic Serving.
  • SYNECORE  |  THURSDAY, MARCH 5, 2015
    [Amazon, Companies] An Explanation of Channel-Based Content Personalization
    great example of content personalization is Amazon. Based on your preferences and behavior patterns, Amazon displays relevant product, which encourages you to buy and allows you to have a more personal web experience. In a previous blog , we defined what content personalization is and why it matters. On-Page Personalization. Takeaway.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Amazon, Companies] Content Personalization: What it is and Why it Matters
    Think of amazon as an example. Without content personalization, I most likely would not have made a secondary purchase on Amazon. While my small single purchase didn’t really impact Amazon’s overall, on a grand scale, keeping buyers engaged with personalized content can be the difference between dismal and respectable conversion rates.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Amazon, Companies] It’s not your house to pwn so remember your place
    Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter It doesn’t matter. My interest isn’t pure for a couple legitimate reasons, neither of which is “fair” but legitimate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Amazon, Companies] Behind the scenes: How to write a business book
    But companies expect us to share their content for economic reasons. It should be out by mid-March and available in most of the world on Amazon, Kindle, and eventually an audio book. I just completed a year-long process to bring you a new book. It is my best book, perhaps my best work of all-time. How do I break through and succeed?”
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Amazon, Companies] Copywriting Lessons From Companies Doing It Right
    Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Amazon, Companies] It’s All About Engagement in the Next Era of Marketing
    How do they feel about you and your company? Chances are, you wouldn’t want to keep giving business to a company that does those same things. On the other hand, when a company treats me the same way my friends seem to treat me, I can’t wait to give them more business. Those companies will win, and the others will lose.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 35% of Amazon’s product sales result from their recommendation engine ( VentureBeat ). Marketing has become extremely personal.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] Let?s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 35% of Amazon?s Marketing has become extremely personal. And the best part about personalization? Consumers love it. Personalizing the Call.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] No US companies among the 30 most transparent
    My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings? Surprisingly, there was not any US company near the top of the list.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Amazon, Companies] Why Digital Wallets Encourage Spending
    Apple Pay and Amazon’s 1-Click purchasing both take advantage of this effect. On Amazon, one click is all a buyer needs to make a purchase and have that purchase delivered right to their homes. Even in line at the grocery store, the digital wallet works something like Amazon’s 1-Click purchasing—and without violating that patent , too.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Amazon, Companies] 6 Great B2B Business, Marketing, and Strategy Books
    This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. They studied companies that beat their averages in the stock market, and maintained that level of success for a long period of time. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Cohen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Amazon, Companies] The line between Media and Brands is blurring fast
    is to provide consumer engagement for the company’s advertising partners through content developed and distributed by the world’s most renowned editorial teams.”. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Amazon, Companies] Email Marketing: Amazon Launches Workmail
    Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. Other companies may be slower to embrace a new email service, especially if they have become comfortable with using Gmail and the complementary Google services.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Amazon, Companies] How Amazon Won in Barnes & Noble’s Breakup with Microsoft
    It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. Instead, it concentrated its efforts on the Surface, the company’s own tablet. Slowly Sinking Ship.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Amazon, Companies] 5 Trends Driving The Marketing Cloud Revolution
    John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. Big data means a big opportunity for companies who are gathering new outputs from new users and new uses.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Amazon, Companies] 5 Trends Driving The Marketing Cloud Revolution
    John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. Big data means a big opportunity for companies who are gathering new outputs from new users and new uses. Digital Marketin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Amazon, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Amazon, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Amazon, Companies] Amazon Leads the Way With Negotiation Option for Rare Items
    It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Amazon, Companies] 20 Examples of Fabulous Explainer Videos
    Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them. 12) SatPhoneCity: This satellite phone services company good job of giving a quick overview of just what they do and how they offer value. Feel intimidated by the notion of creating an explainer video?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Amazon, Companies] 8 Ads With Subliminal Messages You've Probably Missed
    While I can’t say subliminal messaging — and the visual overlap between the skull-and-crossbones and Mickey’s ears — are the reason why, I still love finding this secret. 4) Amazon. Whitespace in the logo clearly shows an arrow — an indication of the company’s speed and ability to get your delivery from Point A to Point B. Advertisin
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Amazon, Companies] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. The whole industry will go the way of Amazon.”. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. The company has a clear direction.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Amazon, Companies] You’re doing a terrible job with search and social
    The named owner of the company is a lawyer but is passionate about Search Engine Marketing. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. Mission Statement, Company Directory and other onsite signs of legitimate business. Want some proof?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [Amazon, Companies] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    In a 2014 SiriusDecisions study 97% of executives in companies over $500M in annual revenue and 92% of executives in companies under $500M stated they are either confident, or very confident their business will grow in 2015. What marketing trends are you implementing in the New Year? Jay Gaines. Amanda Maksymiw. Amanda Nelson.
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Amazon, Companies] Digital Relevance: The Introduction
    This is because companies tend to talk about what they know best—their products. How long will companies continue to spend on marketing programs that don’t help achieve business objectives? Their companies expect results. Buy the Book on Amazon. We ’ ve created great content. People read it. Yet matter it does.
  • MI6 MARKETING AGENCY  |  FRIDAY, JANUARY 9, 2015
    [Amazon, Companies] Interview with Sanjay Singhal
    Once a company gets to speaking with institutional investors, or “seed funds”, their valuation is usually too high for me to get interested and get involved as an Angel. The companies, products, and people have to be ones I like and will have fun working with. Either as a business tool for my company, or as a personal service or tool?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Amazon, Companies] 10 Marketing Terms You Need To Know – Pt. 1
    Many companies like Salesforce and Marketo offer software programs for B2B marketers. In 2006, Amazon launched their own cloud computing service, Amazon Web Services. Enterprise: simply stated, enterprise is a sophisticated name for a business unit, company or firm. Contextual Advertising: a form of targeted marketing.
  • SMALL MANUFACTURER BLOG  |  MONDAY, JANUARY 5, 2015
    [Amazon, Companies] The Telephone is Still a Great Way to Prospect
    In addition to receiving unsolicited email, I often receive two, three, four, five emails in a single day from organizations (hello Amazon). Michael and his colleagues help companies find, land and keep customers. The follow-up calls were splendid and the company had their best year ever. know this is the case for me. MB: Yes!
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 30, 2014
    [Amazon, Companies] How Amazon Web Services Is Taking Over The Cloud Industry
    Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. What is AWS? The Takeover. We’ve taken the leap, have you?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Amazon, Companies] Build your brand (for free)
    This is true whether you’re just selling yourself, Chris Abraham, or your company, Gerris Corp.  “But what about all my competitors? Other than that, Amazon has a lot of books on how to podcast. I have a modicum of online reputation with the people who matter to me. also have search locked down. Open Your Kimono!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 23, 2014
    [Amazon, Companies] The Interview as Sony False Flag Publicity Stunt
    Even back then, there was enough discretion and enough compartmentalization that it was pretty easy for a CEO or CMO to retain me and pay my agency’s fees all without anyone else in the company ever knowing. “I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Amazon, Companies] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    Customer-centricity and convenience are paramount – two things that modern successful E-commerce giants like Amazon and Alibaba are very good at providing. The same shoppers who enjoy the functionality of Amazon and Alibaba are also business users. How do B2B companies achieve this? Consumer Power. Cloud Capabilities.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Amazon, Companies] Human-to-Human Marketing: A Trend for 2015 and Beyond
    There’s no better feeling than seeing a commercial or post in any of your social feeds that just makes you say, “[So-and-so company] really gets me.”. wise man once said , “Humans don’t buy from companies; humans buy from humans, so solving for humans is every smart company’s primary goal.”. That sounds horrible, right?
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 13, 2014
    [Amazon, Companies] Interview with Boris Mann
    Full Stack is an early stage investor in B2B tech companies. We are exploring the concept of venture creation, and actually co-founded one company and helped build the idea and the team around the founder (CommandWear). What kinds of companies and what kinds of support will lead to great tech companies anchoring in Canada?
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Amazon, Companies] 4 Strategies to Optimize Your Differences From Amazon
    While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Independent retailers have inherent advantages coming from a smaller, leaner, more flexible company.
  • FATHOM  |  THURSDAY, DECEMBER 11, 2014
    [Amazon, Companies] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
    The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. The Center for Marketing Research  tells us (via MarketingProfs) millennials reportedly like companies on Facebook in order to indicate brand loyalty (84%), receive updates (83%) and get coupons/discounts (66%). ’13).
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Amazon, Companies] A Mostly Good Holiday Read from Mitch Joel
    If you were hoping this might be a marketing book that doesn’t put Apple on an altar and light a bunch of candles, you will be disappointed: it’s only four pages before Steve Jobs  makes his first of eight appearances and just ten pages before the first section dedicated to the company. Reboot Your Life. Your Future Depends On It.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Amazon, Companies] How to Use Reddit to Boost Your Marketing through the Roof
    Similarly, some brands have had massive wins with specific Reddit marketing plays, such as the notable Amazon/Nissan campaign , which succeeded not because Redditors didn’t realize it was marketing, but because Redditors liked it anyway. Guest post by Scott Masson. What is Reddit and How Does it Work? Reaching Your Potential Customers.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Amazon, Companies] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
    Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Amazon, Companies] What is Social Media Marketing?
    have been putting together my company’s capabilities deck and have really had to think about this very carefully. Driving Search Traffic to Your Company’s Website. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. Like this post?
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Amazon, Companies] What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide
    If you''re really looking to thank the Bookworm for a job well done in 2014, give her the newest evolution of Amazon’s best-selling Kindle Paperwhite so she can take her whole library with her wherever she goes. If you work at a software company like we do, then you probably have plenty of techies to please this holiday season.
  • FATHOM  |  TUESDAY, NOVEMBER 25, 2014
    [Amazon, Companies] Consumer Brand Manufacturer Spotlight: Wüsthof
    How about Amazon? As Paul Demery reports in a recent Internet Retailer article, Wüsthof goes to great lengths to protect its brand integrity — even if that means severing ties with Amazon. No matter what your relationship may be with Amazon or other re-sellers, this question is bound to surface for a consumer brand.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Amazon, Companies] The Never-Ending Cycle: Content Informs Data Informs Content
    when I’m eating dinner – which always seems to be the case and actually has an adverse effect on my relationship with that company (I’m not naming names). In this age of extreme customer expectations brought about by the likes of Amazon, there is rarely a one-size-fits-all solution. The most effective data is driven by great content.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Amazon, Companies] My Review of the book, Enchantment, by Guy Kawasaki
    Guy also has a new book, The Art of Social Media: Power Tips for Power Users  which he wrote with Peg Fitzpatrick.  It got a great review on Amazon and I have no t yet read it, but it will be great by those superb authors. Guy Kawasaki  (click on his name to be on of his 1.43 and I loved this book. Everyone should read this book.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Amazon, Companies] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. 2. Getting links to the company website via a customer-centered blog that does not simply push products. 5. Maximum efficiency from the e-commerce team, typically responsible for 10-20% of company revenue. Download Now.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Amazon, Companies] 4 Creative Ways to Make Your Website More Personalized
    Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon''s algorithm think you''d like, and you can''t open up an email without it saying, "Hi [First Name]." We''re now encountering more personalized experiences than ever before. Find out how we can help you!
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Amazon, Companies] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% But beyond these statistics, how do you explain the success of data-driven marketing giants like Amazon, Nordstrom, Dollar Shave Club, and other companies who consistently outperform their competitors through data-driven marketing practices?
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Amazon, Companies] Why People Buy Things Online [Data]
    Fanboys” -- those who will purchase any product offered by the companies they follow -- are an interesting phenomenon that most businesses should strive to understand, given their implications for brand awareness and future sales. Company’s customer care program - 37%. What trusted contacts say about the company - 34%. Takeaway.
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Amazon, Companies] Want Hordes of Raving Fans? 7 Content Best Practices to Follow
    There''s a big difference between people who know about your company and people who rave about your company. So how do you get someone to not only know about you, but like you enough to engage with your company frequently, and maybe even tell others about you? Amazon Prime members are rabid about their love for the service.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Amazon, Companies] 4 Insights from the Web Design Trenches
    Serving as a company’s virtual storefront, information repository, and principle online distribution channel, today’s brand websites must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers. But let’s be honest – this is only a small percentage of companies in the world.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Amazon, Companies] Wise.io Provides Another Choice for Automated Predictive Modeling
    Many predictive modeling systems, especially for B2B lead scoring, supplement the client’s data with company and individual information they gather themselves from sources like social networks, Web sites, job boards, and government files. Data is stored on Amazon S3 and Postgres, allowing Wise.io to handle very large volumes. inputs.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Amazon, Companies] This is the week that was: Getting inside the head of a B2B buyer
    It’s not unusual for the lines between what the big tech companies do to blur. This week Gideon Rosenblatt looked further into these trends – specifically on how Amazon may see its biggest competitor as Google. In a space that Amazon have always owned online, through the power of search Google are now creeping in on their territory.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Amazon, Companies] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) Lattice offers “advanced predictive analytics” for marketing and sales. For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. We see it all around us.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Amazon, Companies] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    Amazon is hiring 80,000 seasonal workers, Macy’s is hiring 86,000, Toys ‘R’ Us plans to hire 45,000 workers, and UPS expects to hire over 90,000 seasonal employees. However, not all companies have the physical space, hardware, or budget to support such large call centers. Virtual Call Center
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Amazon, Companies] The dashboard has finally been perfected
    LinkedIn Company. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Amazon, Companies] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. What did we do wrong? No deal.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Amazon, Companies] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. What did we do wrong? No deal.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Amazon, Companies] 10 Reasons Social Logins Could Be a Game Changer
    Social login users are more likely than non-users to recommend a company’s website to others (40 percent vs. 22 percent). Social login users are 78 percent more likely to download a mobile app from a company. Yes, they’re increasingly common and fast, but should you be using them for your own business? More revenue.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Amazon, Companies] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. In a cloud-based world, where SaaS applications hosted by industrial grade providers like Amazon, Microsoft Azure, Google App Engine, etc. The Switch to SaaS.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Amazon, Companies] Welcome to the Era of Engagement Marketing
    As a marketing executive for 15+ years, I can say that the quest of every company can be summarized as such: to acquire customers quickly, grow their lifetime value, and convert them into loyal advocates (who, in turn, influence new customers, creating a virtuous cycle). Author: Chandar Pattabhiram Hey, you talkin’ to me? The result?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Amazon, Companies] Customer Service Kings: 3 Strategies All Businesses Can Employ
    billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. But small and medium-sized companies do not have this same luxury. Amazon, Chick Fil-A, and Trader Joe’s all earned spots on the 2014 Customer Service Hall Of Fame by Zogby Analytics and 24/7 Wall St. Comcast profits were $1.99
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Amazon, Companies] Why Content is the New Sales Call
    Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Marketing Efficienc
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Amazon, Companies] [Video] How the Social Employee Fuels the Brand #SocBiz
    A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. Another prominent thought leader, Dion Hinchcliffe (@ DHinchcliffe ) also recently shared his thoughts on the value of building communities , whether formal or informal, company-driven or consumer-driven.
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