• CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Amazon, Companies] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. Since Facebook and other platforms like Amazon control the customer experience, customers and suppliers have to rely on them. Via Stratechery. Hey Google.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Amazon, Companies] Five habits of highly-effective entrepreneurs
    This holistic view of your company can help you find inefficiencies. Entrepreneurs must obsess over finding solutions to inefficiencies in their company. Initiative and drive are what lead these entrepreneurs to start their companies. Jeff Bezos , CEO of Amazon , shares his advice on delegation. Obsess over efficiency.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Amazon, Companies] Where Retailers Fall Down: Mobile Marketing and Newsletters
    This works out alright for companies with as much throughput as Amazon, but when it comes to typical retail businesses, every ad served is cut off of the top of every sale made—and at an enterprise scale, that becomes a lot of money. Digital marketing for retail brands is about as close to the Wild West as it gets. Think Loyalty First.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Amazon, Companies] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Now, it’s the Amazon Rewards Card , which offers cardholders up to 5 percent cash back with no annual credit card fee and a $70 sign up fee—enough to almost cover the cost of Prime service for one year.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Amazon, Companies] The 21 Best Content Curation Tools
    Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Amazon, Companies] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves. Most companies want to eliminate human error by removing human decision-making.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Amazon, Companies] 5 Retail Marketing Trends to Watch in 2017
    Though it’s no longer open, the Made By Google pop-up shop was exciting for many , and it was a great showcase of some home-based Alphabet gadgets that would prove to be big competition for Amazon: Google Daydream , and the new Google Pixel. In early December, Amazon debuted its retail concept: Amazon Go. Big time.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Amazon, Companies] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    It’s probably that most of their clients are mid-sized ecommerce companies, and the systems I’ve recently seen for ecommerce marketers have focused on personalized messaging and optimization. It uses Amazon SNS to send push messages. It wasn’t until the end of a long demonstration that I finally understood what Zaius is.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Amazon, Companies] 75 Interactive Infographic Examples to Inspire 2017
    Will they force companies to examine how they do business for decades to come? This interactive webpage compares the acquisition strategies of 5 different tech giants - Apple, Amazon, Google, Yahoo and Facebook - over the last 15 years. You can filter by type, and view the entire acquisition history for each company. Music Map.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Amazon, Companies] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Companies need to start thinking the same way about AI, and little by little add predictive and prescriptive analytics into workflows to increase the quality and productivity of everyday work. AI helps companies automatically sift through troves of data to make sure they are picking winners and spending time in the right places.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Amazon, Companies] Blockchain-based digital tokens: the new brand logo?
    Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. If you are an app developer, you can store your files in an encrypted, distributed, accessible environment that is significantly cheaper than Amazon Web Services and you pay in Storj tokens. Maybe.”
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 7, 2017
    [Amazon, Companies] There’s nothing in the middle of the road but yellow stripes and dead armadillos
    Unless you’re an Amazon, currently being castigated for not pulling its ads on alt-right firebrand Breitbart , your true clientele probably isn’t everybody , internationally. Well, business is not polite company — not anymore. Of course it depends on your client base. Then again, birds of a feather work together.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Amazon, Companies] The Little-Known Stories Behind 8 Iconic Packaging Designs
    Image credit: Amazon. 2) Kikkoman's Soy Sauce Bottle. Zimmerman's team mocked up a few branding options and presented them to LaCroix's parent company, National Beverage. Ayer & Company, who suggested the now-famous girl with an umbrella image to illustrate that the salt would always pour -- even in rainy weather.
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Amazon, Companies] Why Relevance Outsmarts Personalization in B2B Marketing
    Amazon has built a retail empire through personalized recommendations. Based on my shopping history, Amazon automatically populates suggestions of baseball equipment, marketing books, and vintage honky-tonk music. Those items might be right up my alley, but Amazon can’t take those recommendations and apply them to anyone else.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Amazon, Companies] Amazon Echo vs. Google Home: 5 Important Distinctions
    Take Amazon Echo and Google Home, for example. Amazon Echo. Amazon describes Echo as a device that provides “ hands-free convenience with voice-control ”. Amazon Echo can be used the same way you might use any other type of voice search, and ask for things like news, weather, and information about what’s nearby.
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Amazon, Companies] Why Relevance Outsmarts Personalization in B2B Marketing
    Amazon has built a retail empire through personalized recommendations. Based on my shopping history, Amazon automatically populates suggestions of baseball equipment, marketing books, and vintage honky-tonk music. Those items might be right up my alley, but Amazon can’t take those recommendations and apply them to anyone else.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 2, 2017
    [Amazon, Companies] Quaero AdVantage CDP Bridges Identified and Anonymous Data
    The company has recently introduced this to the market as AdVantage. Existing AdVantage installations are hosted on Amazon Web Services, although a client could also run it on-premise if desired. It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2017
    [Amazon, Companies] Why does Facebook want to build a phone?
    Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet , as has Microsoft with its Surface. What seems to be happening more and more is that each one of these companies rake in so much cash that they just can’t help themselves from getting into everyone else’s business.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Amazon, Companies] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    Websites That Used to Be Something Completely Different. 1) Amazon. And sure, Amazon still sells books -- and a lot more. Today: Current model: " Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. ". billion.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Amazon, Companies] The Essential Artificial Intelligence Glossary for Marketers
    For example, GrowthBot -- a bot for marketing and sales professionals -- connects with HubSpot, Google Analytics, and more to deliver information on a company’s top-viewed blog post or the PPC keywords a competitor is buying. Thank goodness for live chat. Or is this kind, speedy agent really just a robot in disguise? But first, a disclaimer.
  • CONTENTLY  |  FRIDAY, JANUARY 27, 2017
    [Amazon, Companies] What Would Steve Jobs Do? and 4 Other Stories You Should Read
    Apparently Snapchat believes so, and the company is creating some much-needed standards on racy and misleading content, mostly by re-enforcing traditional news guidelines. Amazon founder Jeff Bezos and the rest of the billionaire bunch appear complacent staying mute if that keeps them off Trump’s Twitter feed. But here we are.”
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Amazon, Companies] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    Marketers need to understand what those issues are and how they relate to each company’s own needs. Fourth, most companies now have marketing technologists who are formally charged with creating a coherent martech plan — and once people start doing that, the need for a CDP becomes obvious. But let’s not get too excited.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Amazon, Companies] 30 SEO Best Practices for B2B Organizations in 2017
    According to the 2016 B2B Buyer’s Survey  conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. 2. According to MarketingSherpa , 44% of clicks for B2B companies go to a homepage, not a landing page. Enjoy! 1. Buyers ” 6.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 24, 2017
    [Amazon, Companies] More Sales Less Time
    This book sets a different tone from her past books, Selling to Big Companies, SNAP Selling and Agile Selling.  In this book, Jill shares a highly personal story, sharing a lot of research that ends up providing every executive, sales manager and certainly all salespeople a formula to increase productivity. So what’s the meat in this book?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Amazon, Companies] Where Do Bots Come From? A Brief History
    was strong, but it still took a few minutes to get the kind of information you wanted to get to,” Peter Levitan, co-founder and CEO of ActiveBuddy -- the company behind SmarterChild -- told Motherboard. In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. How does it work?
  • TONY ZAMBITO  |  SUNDAY, JANUARY 22, 2017
    [Amazon, Companies] Rethinking Buyer Personas In An Era Of Digital Transformation
    Take for instance the iconic yellow cab, a fixture in New York City for decades.   In the past few years, the yellow cab companies have been unable to stem a rapid decline from the onslaught of Uber, Lyft, Juno, Via, and other ride platforms.  Some of the well-known examples include Uber, Amazon, and Airbnb.  by Louis Prado. Why? .
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Amazon, Companies] Mobile marketing must-haves in 2017
    We’re already seeing changing consumer behavior with the success of Amazon’s Alexa Voice Service , Google Now , and recent updates to Apple’s Siri. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. Moving away from written content. will come out ahead in 2017.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Amazon, Companies] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Gary Vaynerchuk acquires women’s publisher PureWow (17:20): The new year started with an agency acquisition of a lifestyle digital media company. Rants and raves include Tom Brady and long-form content. This This week’s show.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Amazon, Companies] 7 Companies That Should Buy Medium, Because Why Not?
    Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Or maybe the company will turn its user base into a giant freelance network and try to steal Contently’s business. Amazon. So what happens now?
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Amazon, Companies] 10X Thinking…and the Staffing Industry
    HLI), a genomics and cell therapy-based diagnostic and therapeutic company focused on extending the healthy human lifespan. In the field of commercial space, Diamandis is Co-Founder/Co-Chairman of Planetary Resources, a company designing spacecraft to mine asteroids for precious materials. Amazon did it to retailing. Nothing.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Amazon, Companies] 10X Thinking…and the Staffing Industry
    HLI), a genomics and cell therapy-based diagnostic and therapeutic company focused on extending the healthy human lifespan. In the field of commercial space, Diamandis is Co-Founder/Co-Chairman of Planetary Resources, a company designing spacecraft to mine asteroids for precious materials. Amazon did it to retailing. Nothing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 9, 2017
    [Amazon, Companies] Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?
    One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. That precisely matches my current set of obsessions. The Times didn’t make that connection among its three articles. Personal reality.
  • BIZIBLE  |  MONDAY, JANUARY 9, 2017
    [Amazon, Companies] How To Plan, Execute & Measure a Direct Mail Campaign
    Direct mail can set your company apart. We developed a list of presents for coworkers, attached some candy canes for sharing around the office, and included an Amazon gift card to purchase said gifts. We worked with a printing company to orchestrate the production and distribution of the boxes. Planning. Execution. On Dec.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Amazon, Companies] 4 Effective Methods to Increase Your Survey Response Rates
    For instance, an Amazon gift card will probably be appealing to more people than tickets to Disney On Ice. If you’re a company looking to market a new brew to a niche audience, use survey logic to send those who select “Never or almost never” to a set of questions tailored to their answer choice. Eye on the Prize: Provide Incentives.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Amazon, Companies] 6 B2B Online Marketing Predictions for 2017
    360-degree media is also great for showcasing your company’s culture. Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business. 360-Degree Photo and Video. Chat Bots.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Amazon, Companies] 6 B2B Online Marketing Predictions for 2017
    360-degree media is also great for showcasing your company’s culture. Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business. 360-Degree Photo and Video. Chat Bots.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Amazon, Companies] 7 Ways to Generate Leads on Social Media
    Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers. And Special Offers. Polls and Surveys.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Amazon, Companies] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    Galois (pronounced gal-wa) is a research and development computer science company serving customers, many in the Department of Defense, around the verification of software and “where failure can’t be resolved by a reboot.” As you would expect, there are market risks to a company that screws up IoT. presidential election.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Amazon, Companies] Blast Off: The Internet of Things Is Headed to Mars
    private company called Mars One has set even more aggressive goals, with plans to send up 24 volunteers on a one-way trip to Mars. Although private companies aren’t privy to government funding, they’re still able to remain solvent only by the continued patronage of their customers. Why Send Tech to Mars?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Amazon, Companies] 2 Zero Risk Predictions for 2017
    On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. Like when Amazon knows which products you prefer based on past buying or browsing behavior. The way we connect with the brands and companies we like. election? Which leads me to 2017.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Amazon, Companies] Start 2017 with the world’s most famous chief marketing technologist
    Now that you’ve worked with a variety of different companies, including board positions with more traditional firms, are there common patterns around the technological evolution of marketing that you’ve discerned? Enters “marketing technology” as a core function in 7 out of 10 companies now (my rough estimate).
  • BIZNOLOGY  |  FRIDAY, DECEMBER 30, 2016
    [Amazon, Companies] Why account-based marketing is a game changer for Japan
    His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. With what level of sophistication are companies in Japan practicing B2B marketing today?  Consider this: fewer than 5% of Japanese B2B companies even have marketing departments.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Amazon, Companies] 10 Trends for B2B Marketing in 2017
    As a current tool on larger B2B websites, the live chat feature will continue to grow in popularity for companies of all sizes. Just think of it like Apple’s Siri or Amazon’s Echo. As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. All of the above?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Amazon, Companies] 11 inspiring case studies of digital transformation
    88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Features
  • CHIEFMARTECH  |  TUESDAY, DECEMBER 27, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 5: Artificial Intelligence
    In fact, you can see from this chart that master-martech-analyst David Raab shared at the last MarTech confernece in San Francisco that AI (machine intelligence) is blossoming across the whole industry with vendors of all sizes (and this is only a partial list today): How are all these companies competing with the “giants?” BigML.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Amazon, Companies] What can B2B Marketers Adopt from Growth Hacking?
    He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. interviewed Neil Patel because I wanted to get his input on growth hacking specifically because he’s rapidly grown several multimillion dollar companies and he’s written the definitive guide on the subject. What does this mean? Heck no. Right?
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Amazon, Companies] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Contently has been named one of the top 100 fastest growing private companies by Inc. The brainchild of Coppyblogger, Brian Clark, started the company as a small blog, and then it grew into a hugely successful business. Their blog helps everyone from startups to Fortune 500 companies create engaging content. Over 2.5 Blogging.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Amazon, Companies] 4 Hard Truths I Learned Covering Marketing This Year
    Sometimes less sexy companies aren’t good at telling their story to the press. It’s a massive industry—Oracle, Salesforce, IBM, Microsoft, and even Amazon are all involved in martech, but we didn’t start making an effort to cover the space until this year. Most of the real innovation comes from small companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Amazon, Companies] How SMBs can get more leads through marketing automation
    This is similar to what Amazon do so well – they know what you’re doing on their website, what types of products you usually view and browse, so they send you targeted emails based on that information, which makes it much more compelling to open their emails and, eventually, buy from them. By Lilach Bullock, {grow} Community Member. Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2016
    [Amazon, Companies] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. The winners will be companies who can guide consumers to enjoy experiences that are cost-effective to deliver. It is.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Amazon, Companies] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). The Most Successful B2B Companies Are Using Video. We hacked it together.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Amazon, Companies] Snapchat Spectacles: A Simple Guide for Marketers
    Snapchat's parent company) unveiled Spectacles -- sunglasses with a built-in video camera to easily record Snaps and transfer them seamlessly to the mobile app -- in September 2016. For your company, that might mean serving up limited-time offers or creating an exclusive ambassador program. Looking for the inside scoop on this launch?
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 4: Digital Everything
    The previous section on vertical competition looked at the explosion of new “client interfaces” — augmented reality (AR), virtual reality (VR), smartwatches, connected TVs, connected cars, connected appliances, voice-command centers like Amazon Echo and Google Home, home automation, etc. give us digital everything. microsite.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Amazon, Companies] The 6 Biggest Marketing Storylines of 2016
    Facebook’s incredible boom continued unabated this year as the company brought in record profits ; broke milestones (like 1 billion daily active users ); and opened up its subsidiary, Instagram, to a wave of advertising investment. The company’s absurd assertion that it “isn’t a media company.”
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Amazon, Companies] 5 Ways to Use AI Technology in Marketing In 2017
    AI can bring you back there—for the benefit of your team, yourself, and your company alike. He wants to know your plan for the company’s digital media properties, and he has questions about how you’re going to increase time on site and improve your overall user experience. There’s no denying it: AI is cool. ” 2.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Amazon, Companies] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    The realm includes devices like coffee machines, the Amazon Echo, smart phones, refrigerators, washing machines, and many more. This form of encryption tends to lower device battery life quickly, and so unfortunately many companies do not take advantage of the technology. Amazon Echo & Google Home. The Jetsons. Metropolis.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Amazon, Companies] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The company also offers a Software-as-a-Service version or hybrid system that is managed by BlueVenn on the client's own computers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Amazon, Companies] Chatbots: The future of conversational commerce and marketing
    Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Certainly chatbots have close technological relatives we’re already used to, like Apple’s Siri, Google Home and Amazon Alexa.
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Amazon, Companies] How the Internet of Things Is Changing Marketing Forever
    But imagine it’s all right, because a week ago, your coffee machine alerted Amazon, “Hey, this lady is almost out of coffee, so let’s get more ordered now before there’s a crisis over here.” Customers who are part of the company’s rewards program can view the most efficient route in a store based on their online shopping history.
  • OPENTOPIC  |  MONDAY, DECEMBER 12, 2016
    [Amazon, Companies] 3 ways AI will alter the enterprise
    As consumers, we’re familiar with — if not yet wholly invested in — the term “artificial intelligence,” whether it’s by way of self-driving cars or voice-enabled search like Siri and Amazon’s Alexa. The post 3 ways AI will alter the enterprise appeared first on Opentopic.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Amazon, Companies] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    And with increasingly accurate recommendation engines from Amazon and Netflix, these expectations are only rising. For example, let’s say your company just launched a new mobile app. After all, with 215.3 billion emails sent and received this year alone, it’s incredibly tough to cut through the clutter and stand out. Videos.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 3: Vertical Competition
    However, the recent explosion of new client interfaces such as Amazon Echo, Google Home, Slack, Occulus, and a wave of Internet of Things (IoT) devices is creating new sources of vertical strength further down the pipe. Amazon Echo is clearly a threat of this kind to other online retailers. give us digital everything.
  • OPENTOPIC  |  FRIDAY, DECEMBER 9, 2016
    [Amazon, Companies] 3 ways AI will alter the enterprise
    As consumers, we’re familiar with — if not yet wholly invested in — the term “artificial intelligence,” whether it’s by way of self-driving cars or voice-enabled search like Siri and Amazon’s Alexa. The post 3 ways AI will alter the enterprise appeared first on Opentopic. Brands & Marketers
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Amazon, Companies] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    When content-agnostic distribution networks promise massive profits to those otherwise “left out” of the global economy, how can we ensure that digital media companies are taking responsibility for their transactions? Wired: Sorry, Donald Trump: Amazon Dominates, But It’s No Monopoly. Current Affairs editor Nathan J.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Amazon, Companies] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. Episode Breakdown: How the explosion of Amazon’s review process affects B2B review sites.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Amazon, Companies] Who Will Win the War for TV Ad Dollars?
    Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer. Traditional companies, however, still need the scale that TV provides. CPG companies like Unilever, retail giants like Macy’s, and car companies like Ford all need scale more than targeting.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Amazon, Companies] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. He works with mid-sized and large companies, and funded start-ups to develop and implement multimedia content marketing programs that increase inbound leads and grows brand reputation. Episode 64 of the #FIR podcast is up.
  • CHIEFMARTECH  |  FRIDAY, DECEMBER 2, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 2: Microservices & APIs
    Major marketing vendors may provide 80% of the backbone services within a company’s marketing infrastructure — but the 20% that is uniquely assembled and created for each particular business will be critical to their digital differentiation. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Amazon, Companies] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    In fact, half of Instagram users follow a business, the company stated , and 60 percent of people say they learn about products or services on Instagram. Unlike Amazon, where people go for information about the stuff they already know they want, Instagram users aren’t quite there yet—they’re still open to suggestions.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 1: Digital Transformation
    Many companies are still discovering the basics of digital marketing. This poses an existential question for marketers: as their company becomes more digitally sophisticated, who will own customer experiences and control the growth levers embedded in them? The cartoon above is “Disruptive Innovation” by Tom Fishburne.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Amazon, Companies] 11 Examples of Facebook Ads That Actually Work (And Why)
    billion daily active users -- from CEOs, to students, to companies. This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual. Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owner. One average, Facebook is home to 1.18
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Amazon, Companies] 10 Examples of Facebook Ads That Actually Work (And Why)
    billion daily active users -- from CEOs, to students, to companies. This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual. Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owner. One average, Facebook is home to 1.18
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Amazon, Companies] What content to blog for Google search success
    Expertise:  a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. yell out to my Amazon Echo , “Alexa, remind me to write about what to blog about.” What to Write? It’s diabolically simple. You heard me. Go do it! Get personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Amazon, Companies] Your marketing strategy is not a decision. It’s decided for you
    That is a classic approach for a company that is a follower, but usually not something you would do as a leader. Are your competitors killing each other with discounts and aggressive sales strategies (like car dealers), or is there a country club-like atmosphere where each company has found a way to co-exist (like dentists)? follower?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Amazon, Companies] What is the role of content marketing in an ad-free world?
    Nearly all of my video consumption is through Netflix or Amazon Prime. That’s one of the reasons so many companies are relying on content marketing and its many iterations as a primary way to connect to consumers today. In an ad-free world, the most human companies will win. 3. By Mark Schaefer. Maybe longer.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Amazon, Companies] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. Marketing isn’t just about running campaigns independent of the rest of the company. You write a lot about the importance of strategy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Amazon, Companies] How 4 Brands Are Revolutionizing the Customer Experience
    And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. Amazon: Exploring New Ways For Customers to Engage (Hello, Alexa!) You have to hand it to Amazon for constantly pushing the envelope on the customer experience.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 15, 2016
    [Amazon, Companies] Should We Reframe How We Talk About Artificial Intelligence?
    But the story can look very different when approached from the standpoint of company leadership. Imagine a small company with a product that becomes a surprise success over night, over-reaching its predicted audience considerably. Cloning will expose our innate prejudices and destroy personal identity. Prove It. So, Is My Job Safe?
  • OPENTOPIC  |  THURSDAY, NOVEMBER 10, 2016
    [Amazon, Companies] The future of AI in customer experience: iteration vs. innovation
    You can thank Facebook for all the buzz about chatbots and the gold rush of developers and venture capital creating an onslaught of bot companies. You can laud Apple’s Siri and Amazon’s Echo for implementing intelligence into everyday devices. Marketing - Publishers
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 10, 2016
    [Amazon, Companies] Finalizing your holiday digital marketing plan
    Website speed check: As consumers become more tech savvy, they expect more from companies. Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Smaller-sized companies can have a hard time competing with the delivery times and prices. billion ( source ).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Amazon, Companies] How I Learned to Stop Worrying and Start Loving Third-Party Data
    First-party data, which companies get on their own through research, tests, and even qualitative interviews, is more trusted. Third-party data, which companies get out-of-house from other companies, is viewed with suspicion. Don’t stop working with other companies to get good data. What causes this difference?
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 6, 2016
    [Amazon, Companies] Martec’s Law: the greatest management challenge of the 21st century
    It is a hard problem. I’ll describe ways in which companies can address that challenge. How do you feel your company’s use of marketing technology has evolved in the past three years? Instead, we must ruthlessly prioritize the subset of changes that best align with our company’s strategy. marketers. Sorry.).
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Amazon, Companies] ‘The Baffling History of Tronc,’ and 5 Other Stories You Should Read
    Devices such as Google Home and Amazon Echo are capable of controlling appliances, learning schedules, and connecting with home entertainment systems through voice recognition. These companies want you to walk in your door and say, “Google, turn on the Yankees game,” as you comfortably plop down on the couch.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2016
    [Amazon, Companies] Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]
    Author: Vyoma Kapur As a consumer, you’ve probably already started seeing holiday marketing messages (like Amazon who already started Black Friday). The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Amazon, Companies] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles. Our client has had sales conversations with companies like Microsoft, Citrix , Symantec , Host Analytics , and many others. Like this post?
  • CONTENTLY  |  FRIDAY, OCTOBER 28, 2016
    [Amazon, Companies] Pocket’s Next Frontier, and 4 Other Stories You Should Read
    Facebook can’t seem to escape criticism lately, and it’s largely the company’s own doing. That may help make VCs and founders absurdly wealthy, but there’s no doubting that the growth obsession can lead to damaging mistakes, both for a company’s reputation an the users affected by their oversights.
  • CEROS  |  WEDNESDAY, OCTOBER 26, 2016
    [Amazon, Companies] The Secret to Overcoming Creative Rejection? Persistence
    Lippincott Company… and they rejected it, saying it was “more a series of anecdotes than a fully conceived novel.”. As for RSO Records, the company folded in 1983, just four years after they rejected U2’s demo. He started his own production company, WildStorm, and independent publishing company Image Comics, which was acquired by D.C.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Amazon, Companies] Using Top-of-Funnel Content to Drive SEO Results
    The searcher has determined the solution that they need and is looking for the right brand or company to help them. The searcher has found the company they are considering and is now in the final stages of researching before converting. Finding the right balance is a key component of content marketing success. Example Search Queries.
  • VIDYARD  |  MONDAY, OCTOBER 24, 2016
    [Amazon, Companies] Get These B2B Video Secrets – Before They Self-Destruct!
    In a recent Amazon @deals promotion, one electronics manufacturer added a video to their previously text-only tweet, and unit sales of the promoted product shot up 297%. Just because it’s Amazon doesn’t mean it’s Amazon. Specifically, most customers believe a company is telling the truth when it makes marketing claims.
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 23, 2016
    [Amazon, Companies] Rethinking Market Strategy In A Digital Economy
    For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services.  Digital) Interactive Behaviors :  How people interact with companies, organizations, and with each other is undergoing a digital revolution.  by Delwar Hossain. For good reasons too. 
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 20, 2016
    [Amazon, Companies] Marketers: You’ve Heard of Machine Learning, But What Is It?
    Everyone from CIO to Venture Beat , Fast Company , and Marketing Tech News has covered it to some extent. Our major brands— Google , Apple , Amazon , and Facebook , to name a few—are pumping massive resources into integrating it in their strategies. The computer would keep track of all that for me at my command. And I felt like a boss.
  • CEROS  |  WEDNESDAY, OCTOBER 19, 2016
    [Amazon, Companies] 15 Clever Halloween Costumes for Content Marketers
    Source: Amazon. Idea 12: A Unicorn Company. Tell me your name, email, company, and title, and I’ll give you a free copy of this awesome whitepaper! This post, 15 Clever Halloween Costumes for Content Marketers , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2016
    [Amazon, Companies] Strategies to deal with losing readers through the newsfeed evolution
    Even Amazon is getting in on the deal, offering traditional print subscriptions to Prime members. ” Store said the company needs to make up for a revenue shortfall of $4.4 How do we move from print to a full-fledged media company? Contact Mark  to have him speak to your company event or conference soon. .
  • KAPOST  |  FRIDAY, OCTOBER 7, 2016
    [Amazon, Companies] The 3 Key Ingredients of Video Storytelling
    Who ever thought a soap company could create a campaign that revolutionized the way women — and, really, the entire world — defined “beauty”? In a world where Yelp and Amazon reviews are taken as gospel, don’t underestimate the power of creating stories that revolve around heartfelt testimonials from real-life customers. Empathy.
  • CONTENTLY  |  THURSDAY, OCTOBER 6, 2016
    [Amazon, Companies] Inside The Washington Post’s Quest to Fix Ad Tech
    Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? Software has been a central part of that transition, perhaps more so at The Washington Post than at any other news company—even digital-first publishers like Vox Media and BuzzFeed. Ad blocking is growing.
  • LATTICE  |  WEDNESDAY, OCTOBER 5, 2016
    [Amazon, Companies] Preparing your Enterprise for AI: Lessons from predicting sales for B2B
    With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. My company Lattice built an AI-based marketing & sales solution from the ground-up.
  • RADIUS  |  TUESDAY, OCTOBER 4, 2016
    [Amazon, Companies] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    Marketers can use predictive signals such as company size, region, web presence, etc. You could also team up with a partner company to offer their product in return for trying out yours. For example, offering an Amazon or Visa gift card to respondents that fill out a survey. From the DMA Response Rate Report 2015. Printing.
  • LATTICE  |  TUESDAY, OCTOBER 4, 2016
    [Amazon, Companies] In the Land of AI, Context is King
    In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 4, 2016
    [Amazon, Companies] Offline Marketing: Build, Send, and Track Postcards with Lead Liaison Multi-channel Marketing
    The  marketing automation powerhouse  Lead Liaison has partnered with  Lob , a company that is aggressively building a suite of APIs that allow businesses to build applications within their own software for offline marketing tools. Companies can better use personalized data for account based marketing (ABM) or one-to-one marketing.
  • CEROS  |  TUESDAY, OCTOBER 4, 2016
    [Amazon, Companies] The Disrupt Factor: What Makes Great Design So Disruptive?
    With interviews from over 90 design leaders responsible for driving disruption through design at companies including AirBnB, Lyft, Facebook, Netflix, Medium and many others, the film offers a rare snapshot into the minds of those whose design decisions affect the daily lives of billions of people. Happy reading! People don’t change.
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