[Amazon, Companies] Interesting Infographics: What’s Happening to B2B on Mobile?
    From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. This is a big change from 2013, when retailers and B2B companies stood at 41% and 20%, respectively. Mobile revenue is the primary revenue for 21% of B2B companies. Mobile e-commerce is a huge part of our lives now. trillion by 2020.
    [Amazon, Companies] Will Ad-Blocking Software Destroy Mobile Advertising?
    The complicated relationship between Google and Adblock Plus in recent years may foreshadow a larger cat-and-mouse game in years to come between the leading ad-blocking software providers and their Internet and mobile advertising counterparts, which include a long list of digital media luminaries such as Facebook, Amazon, YouTube, etc.
    [Amazon, Companies] Marketing Resources for 2016: Old School meets New Cool
    Now, there’s no need to rely on the Amazon store when you can instead upload your PDF directly to Gumroad or Payhip and start selling right away! Kiki Schirr  is a cofounder of the fitness app  Fittr , and also does the company’s marketing. By Kiki Schirr, {grow} Contributing Columnist. ” What is relevant? Blogs. Podcasts.
    [Amazon, Companies] 13 Essential Features for Taking Payments on Your Website
    While you can get away with payment processors like PayPal , Stripe , Google Wallet , and Amazon Payments if you have a very small website and a low number of transactions, it's much better to integrate a payment process directly into your website. There are a lot of things I used to buy in person that I now buy online. And I'm not alone.
    [Amazon, Companies] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are  listening to consumers   and betting their entire business on getting to know you better as a person. And it makes sense. Understand that to know when to speak, you have to first listen. Customers do.
    [Amazon, Companies] Welcome To The Age Of Ad Blocking
    Ad blocking has already become a big issue for digital media companies, whose primary revenue comes from advertising. If ad blocking on mobile reaches similar usage levels as desktop, US digital media companies could see as much as $9.7 Take Google as an example, PageFair estimated the company made $59.1 So go get ’em!
    [Amazon, Companies] Can Content Marketing Create Corporate Culture?
    What the management of some companies pass as good judgment makes the truth weirder than fiction. Or the Sears exec who wanted to bond with employees so badly that he had IT create a social network, required employees to join it, joined himself under a fake name and argued with people who had negative things to say about the company.
    [Amazon, Companies] Are You Building a Company or Just Laying “Marketing Brick”?
    Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? And while they could have sold other products in the company, they instead started selling more and more of our division’s products. There’s a quote by Charles M.
    [Amazon, Companies] 21 Essential (And Not So Essential) Elements of Email
    Your company’s physical mailing address. Check out the navigation options Amazon includes in the footer of its emails: 20. Minimalism is in. Not just for home décor and fashion, but for web design and email design, too. The trend goes beyond just looks. Minimalism makes for better conversion rates. Sender name. Who it’s from. No way!
    [Amazon, Companies] What Every Managing Partner Needs to Know About Content Marketing
    Amazon. These companies are successful in part because they have responded to consumers’ desire for a shopping experience that puts all the information they need to make an informed decision at their fingertips. Since professional services firms are driven by expertise and relationships, content marketing is a natural fit!
    [Amazon, Companies] Interesting Infographics: How Marketing Can Contribute to Revenue Generation
    By pairing up with marketing, sales reps will get better at their jobs, which is a win for your company. Collect data from message boards, Twitter, Facebook, LinkedIn, Amazon review sections, and other places where customers talk. You’re not alone. First off, marketing should be seen as a revenue center, not a cost center.
    [Amazon, Companies] Marketing Jobs: The Outlook is Bright
    According to Jane Creaner Glen, Head of Recruitment and HR at the Digital Marketing Institute , “A lot of companies are still looking for broad digital marketing skills at Manager and Executive level. company’s size and industry play a part in the types of marketers it hires, also. Is Amazon technology or retail? Education.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Amazon, Companies] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. 11) Amazon Local. If you're reading this, you probably have an email address (or two, or three.). 10) Bonobos.
    [Amazon, Companies] Do your clients and candidates really like you?
    It usually has just one question that asks you to rate how likely you are to recommend the company in question to a friend. Here are a few of the  latest Net Promoter scores  from companies you know: Amazon  (64). What do people think about your business? Happy staffing clients are great for business. Tweet this ). Tweet this ).
    [Amazon, Companies] Rethink the Way You Work: An Interview With Basecamp CEO Jason Fried [Podcast]
    He made a vow that when he built a company of his own one day, the culture would be different. In 2010 he released his book REWORK , which quickly became a New York Times bestseller and changed the way a lot of companies work. His passion began at 14 when he started working in a local shoe store. Check 'em out here.
    [Amazon, Companies] MI6 Marketing Agency - Untitled Article
    Why top 3?:  [Description #2]. [ #Infographic ] 6 Signs A Company Takes Marketing Seriously [link] pic.twitter.com/5F4WNgsq8x — Chris Herbert (@B2Bspecialist) July 17, 2015. Have you or @Amazon read the reviews? Welcome to my top three tweets for the week of [DATE]. All I ask is you consider hiring my agency one day! General
    [Amazon, Companies] Why Your Product Is Not What You Sell
    Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. Think about some of the fastest growing companies today, such as Facebook, Uber, WhatsApp and Amazon. Let’s take a look at an example. At
    [Amazon, Companies] Interesting Infographics: Using Big Data to Generate Sales Ready Leads
    Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $80k in sales and Google garners over two million search queries. Data service companies mine the internet for data that is useful to marketers. This week’s infographic highlights how big data brings in big revenue.
    [Amazon, Companies] Publish Or Perish – The Future Of Storytelling [Video]
    House of Cards by Netflix, Amazon’s Alpha House, and RedBulletin by Redbull. These are companies who are creating content that their audience is looking for, and they are monetizing it. If you don’t get that we need to start publishing, things are going to get ugly for us. The world has changed. He used images we all recognize.
    [Amazon, Companies] How 3 Core Shifts in Marketing Automation Can Transform Your Business
    In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. But by predicting the probability of someone buying a product based on their behavior on the website and previous history, Amazon could reduce its shipping times and move product faster.
    [Amazon, Companies] Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials
    Many companies are embracing podcasts as a fresh component of their content marketing strategy. What This Means: Let’s say your company is paid to state on your podcast, “We’ve tried every product on the market, and Social-Ad-O-Rama can get you the highest converting social ads”. When in doubt, disclose! Say it upfront.
  • JUNTA 42  |  SATURDAY, AUGUST 8, 2015
    [Amazon, Companies] This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You
    Next, we ponder the chaotic world of media companies and why they will start to act more like wire services. We disagree with a columnist who believes podcast sponsorship blurs the line between journalism and advertising and give a hearty two thumbs way up to the growing trend of large companies funding documentary films.
    [Amazon, Companies] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    Companies that get online customers on their side see soaring profits, while the others get crushed under a seething mass of keyboard-smashing, multi-exclamation-point-wielding rage. “Customer service shouldn’t just be a department; it should be the entire company” – Tony Hsieh (CEO, Zappos).
    [Amazon, Companies] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.
    [Amazon, Companies] How to use Product Hunt to boost your business
    But it might be a little harder to tell if Product Hunt is the right platform for your own company. My first Product Hunt experience. I was surprised when a friend who was an active member promoted my company Fittr as a featured start-up. Still, even without advance preparation, my company made it into the top five posts for the day.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Amazon, Companies] How to Write an Author Bio That Doesn't Suck
    It’s tempting to turn your bio into a trophy case -- you’ve won awards, started a billion companies, been published in every awesome journal, etc. Peep Laja of ConversionXL does this really well: Notice that final line: “Peep can help your company grow via his conversion optimization agency.”. Read on. You’re about to find out.
    [Amazon, Companies] Why Candy Crush is Eating Your Brain
    So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. Other external triggers are found in proprietary apps that companies offer their customers – iTunes is a good example, or your online banking interface, but can also be as simple as subscribing to a newsletter.  Trigger. Action.
    [Amazon, Companies] Why Big Data will go away soon
    “Integrating channels,” replied a leader from a Fortune 500 company. just received an  Amazon Echo  – it’s kind of like a voice assistant for your home. Integrating channels,” replied a leader from a Fortune 500 company. just received an Amazon Echo – it's kind of like a voice assistant for your home.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Amazon, Companies] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    Amazon continues to contribute heavily to the death of retail sales. It's a highly personalized experience, unique to each company and stakeholder, and requires careful and skilled facilitation. We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Herwijnen. Indeed.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Amazon, Companies] Big Best Buy Blunder: $200 Gift Cards for $15
    Best Buy owes Amazon a lot of gratitude right about now. Because of the hype surrounding Prime Day, most blogs and news outlets were too busy writing about tepid deals from Amazon to notice the red-hot deal Best Buy accidentally offered. Surely the company has to honor the purchase, right? Whoops. Past Pricing Mistakes.
    [Amazon, Companies] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    great example of this is your company newsletter—it goes to everyone, no matter what. But then I thought about how my past companies did nurturing: forcing a target audience down a pre-determined linear funnel, then rinse and repeat. Creating nurture or trigger-based company newsletters or product release notes doesn’t make sense.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Amazon, Companies] The Pros and Cons of Popular Ecommerce Payment Options
    Amazon Payments. A lot of people have Amazon accounts, whether they’ll admit it or not. The only problem is, Amazon is already a world-famous brand name. Do you want to confuse your buyers or diminish your own brand in any way by introducing the Amazon name into your transaction? Next is almost invariably PayPal. BitCoin.
    [Amazon, Companies] My top 3 tweets #9
    Visuals, like infographics, tend to get shared more often than text only tweets. [ #Infographic ] 6 Signs A Company Takes Marketing Seriously [link] pic.twitter.com/5F4WNgsq8x — Chris Herbert (@B2Bspecialist) July 17, 2015. The product is still being sold on Amazon today and at the time of this post there are no positive reviews.
    [Amazon, Companies] My top 3 tweets #9
    Visuals, like infographics, tend to get shared more often than text only tweets. [ #Infographic ] 6 Signs A Company Takes Marketing Seriously [link] pic.twitter.com/5F4WNgsq8x — Chris Herbert (@B2Bspecialist) July 17, 2015. The product is still being sold on Amazon today and at the time of this post there are no positive reviews.
    [Amazon, Companies] My top 3 tweets #9
    Visuals, like infographics, tend to get shared more often than text only tweets. [ #Infographic ] 6 Signs A Company Takes Marketing Seriously [link] pic.twitter.com/5F4WNgsq8x — Chris Herbert (@B2Bspecialist) July 17, 2015. The product is still being sold on Amazon today and at the time of this post there are no positive reviews.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2015
    [Amazon, Companies] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
    We believe it’s all about Frugalnomics , and several key aspects of it that are impacting IT spending: 1) Do More with Less - Although there has been an economic recovery, top-line revenue growth remains a challenge for most companies. increase for the year. Frugalnomics in Effect So what are the real reasons behind the continued slow growth?
    [Amazon, Companies] 10 Customer Experiences You Need To Deliver Today
    Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. 5 Key Customer Experience Facts. Consumers will continue to build up their trust by using Yelp, Trip Advisor and Amazon Reviews, and their social media networks.
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Amazon, Companies] Website search and filtering for content marketing
    Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Few of us are running or working for Amazon-size businesses. Yet, Amazon and other major corporations influence our audience’s expectations. Terminology.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Amazon, Companies] Tools I use to amplify social campaigns
    The SOCi platform is an enterprise platform, best suited to agencies and medium and large companies, allowing property management companies, for example, to harvest all the online content best suited to the needs of both the residents and prospective residents over some or all of the rental properties. Engagement! GaggleAMP. Give cash.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Amazon, Companies] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    One might think ecommerce giant Amazon would know a thing or two about CTAs, but a quick visit to their site shows they’re either ignoring the basics or trying to change the game. The Gap stands out as a company that gets things done with their CTAs. Still, another company might just edge them out of the top spot. Ecommerce
    [Amazon, Companies] Tealium Grows from Tag Manager to Customer Data Platform
    This is one benefit of the company’s tag management legacy, where real-time execution is required. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. So it’s perfectly natural for AudienceStream to offer precise control over which attributes are sent to which systems in which situations.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Amazon, Companies] 5 Ecommerce Companies Who Do Social Proof Right
    Lots of companies do this now, though. Amazon. Amazon manages to not only do both but to also make those bad reviews work in their favor. Social proof is sometimes misunderstood. ModCloth. We can’t have a best-of list without ModCloth , can we? It’s a win-win. They don’t stop there, though. Betabrand. Booking.com. Ecommerce
    [Amazon, Companies] Five Areas Where B2B Marketers Can Leverage Big Data
    Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of this emerging hot subject. But the reality is that there are many pain points today that companies can solve by embracing big data. What is Big Data? First of all, what is big data? Find the true ROI of marketing spend.
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Amazon, Companies] What Google Really Doesn’t Want You To Know About Search
    It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important? And, more importantly, what does it mean for your business? Read on and see.
  • LEADERSHIP  |  FRIDAY, JUNE 12, 2015
    [Amazon, Companies] Interesting Infographics: Signatures of Tech Entrepreneurs
    The infographic explores tech leaders from many of the big tech companies. Bill Gates gets a look – his signature is easy to read and balanced, which suggests a modest personality – as does Jeff Bezos of Amazon, Larry and Sergey from Google, and many more. Infographics fun home infographic tech
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Amazon, Companies] How Mobile Commerce Is Changing the Way We Shop
    On-demand services have grown exponentially, with providers like Uber and Lyft taking over the transportation field, Netflix and Amazon Prime filling voids in entertainment, and GrubHub making delivery dining available to the masses. And since the future of ecommerce is mobile, that’s the best possible scenario for your company.
    [Amazon, Companies] The Secret to Connecting with Self-Educating Buyers
    So you’ll find a number that says about 70 percent of buyers, whether you’re in the consumer space or B2B or whatever, about 70 percent of buyers are researching brands, companies, people, whatever the case may be, before they bother to identify themselves as in the market for that product or service. Tom, take this away. Content.
  • THE ROI GUY  |  THURSDAY, JUNE 11, 2015
    [Amazon, Companies] What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?
    Amazon continues to contribute heavily to the death of retail sales. It's a highly personalized experience, unique to each company and stakeholder, and requires careful and skilled facilitation. Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. The myths?
    [Amazon, Companies] Experiences: The 7th Era of Marketing
    Undoubtedly, your job in some way, shape or form involves communicating the value of the products or services that your company sells so that people will buy them. I’d also venture to say that you’re finding it harder to differentiate your product from the rest of the marketplace. As anyone who’s written a book knows, it’s no small feat.
  • BIZNOLOGY  |  MONDAY, JUNE 8, 2015
    [Amazon, Companies] Are your website searchers looking only for your brand names?
    Now, if you are a small company that no one knows, it makes sense that people have to find you with Google or another search engine. You probably search for a lot of things by going to Amazon first if you are a loyal Amazon customer. If you began going to Google to search for books, that would be very bad for Amazon, right?
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Amazon, Companies] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    As the digital space continues to mature into the new consumer normal, mainstream companies will emerge, you can bet on that. In the US where I live we already see this happening, with many of us turning to Google for search and Amazon for online ordering on a daily or near-daily basis. join the mainstream). Zuck Knows Social.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Amazon, Companies] What does Ricky Bobby know about SEO? 31 stats
    Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. 50% of consumers who visit Amazon conduct an online search first. “If you ain’t first you’re last” said Ricky Bobby. What makes SEO worth the effort? source: Search Engine Journal ).
  • JUNTA 42  |  SATURDAY, MAY 23, 2015
    [Amazon, Companies] This Week in Content Marketing: Facebook’s Move to Swallow Publishers
    million in new funding to accelerate the company’s growth. Robert and I ponder the pros and cons of media companies posting their content on Facebook and Google. Robert says the level of effort Roger put into writing his detailed Amazon review was extraordinary. This week’s show. Recorded live May 18, 2015; Length: 55:02).
    [Amazon, Companies] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points). Rising popularity has not kept the company away from continuing this program. One company utilizing this strategy is LastPass, a free password management tool that offers a dual referral program to its users.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Amazon, Companies] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. The holidays seem so far off, but trust me: they are approaching full speed. See, when it comes to the holidays, ecommerce benefits more and more year-over-year. It’s uptime.
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Amazon, Companies] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. And, as the WSJ article aptly points out, Google can’t afford to upset retailers because they are among the largest spenders on the company’s search ads, according to a study last year by Ad Age and search marketing firm AdGooroo.
    [Amazon, Companies] Ways To Recycle Your Old Content
    You may need to do a bit editing to make them flow seamlessly together, but it usually requires minimal effort and eBooks give an image of professionalism around a company. If you have a lot of blogs, or even feel like expanding a lot, you may even be able to charge a small fee for your eBook on Amazon. Videos. Presentations. Blogs.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Amazon, Companies] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). If you aren't familiar with content personalization, just think of how Amazon provides reccomended products to customers. HubSpot isn't a traditional CMS platform. In fact, it isn't a CMS at all. Email Marketing. Form Creation. Blogs.
    [Amazon, Companies] Creativity, Technology, And The Future Of Storytelling
    Brands like Red Bull , Netflix, Amazon, and LEGO are creating entertaining content experiences we are actually willing to pay for. And this is not just for large companies. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [Amazon, Companies] 7 Warning Signs Your Website Is In Serious Trouble
    If you look at the success of the head honchos like Amazon, Google and Apple, you’ll see that it is fueled by their ever-evolving user experience. By harmonizing your company’s goals with those of your website visitors as much as possible, you should find that both can be realized with little difficulty.  Poor User Experience.
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Amazon, Companies] Can Google find you in your online store?
    Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. Don’t forget Amazon, Ebay, Etsy  (and maybe Craigslist) if you want to broaden your brand and increase your brand reach. lives. Use it.
  • SYNECORE  |  FRIDAY, MAY 8, 2015
    [Amazon, Companies] Revenge of the YouTubers: The Growing Power of Social Influence Marketing
    Live streaming video gaming platform Twitch.tv (now owned by Amazon) draws in over 45 million unique visitors per month and enjoys more prime-time viewers than MTV, Syfy, TNT, and AMC. There I found myself, roused from my slumber in the dead of night by a muffled chorus of voices coming from the other room. Come check it out!”.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Amazon, Companies] You can only win search by winning social
    Make sure the front walk is swept, make sure the homeless guy gets some water, make sure you listen to what people want and need and get it to them.  If you had a brick and mortar, you’d obviously feel the pressure of Amazon and Zappos and Ebay and even Etsy. Google is Fighting a Robot Army and a Zombie Horde. Nothing’s helping.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Amazon, Companies] How to Use Website Customization and Video to Get More Customers
    How amazing would it be if a company knew exactly what you wanted without you having to ask or search? That would be an exciting experience for the customer, and just as rewarding for the company, because it’s pretty darned likely that with a persona-geared website customization like that, you’re going to get an obscene number of customers.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Amazon, Companies] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    Companies redesign their websites roughly every 18-24 months. But this particular redesign garnered a ton of attention, earning coverage and analysis in Fast Company , TechCrunch , and VentureBeat , among other publications. Time will tell if ESPN's website results in better numbers for the media company. Get the Technology.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Amazon, Companies] 4 Big Data Marketing Trends to Watch This Year
    Giants like Amazon and Netflix have used predictive algorithms and customer retargeting with big data to great success. And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […].
    [Amazon, Companies] Content meets the B2B buying process (1 of 2)
    Another long time friend, Bob Bly, was the first who wrote extensively about content marketing in his 2005 White Paper Marketing Handbook, which is still available on Amazon. This type of content can also do double duty and position the company as a thought-leader. Content Overload. But I digress. Negotiation and purchase.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Amazon, Companies] Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future
    Don’t lament these ecommerce companies just yet, though, for being so money focused. The majority of ecommerce companies on the web are small businesses, and with so many options on how to scale their online store, these store owners must make the most profitable decisions. Timing Matters. and 10 a.m. and 5 p.m. to 8 p.m. Ecommerce
    [Amazon, Companies] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    These tactics can help them slowly build a community of brand evangelists. 2) Amazon. The subject line of this transactional email is classic Amazon -- straightforward, specific, with no frills. Most other retailers simply include a link to track the package on the shipping company's website, but Amazon knows better.
    [Amazon, Companies] Why the economics of blogging are diminishing
    There’s tons of entrepreneurial advice on Forbes, Fast Company and the like, but people return to Gary Vaynerchuk because they want HIS opinion on entrepreneurship. which you  can check out on Amazon for just $2.99! enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Lack of time.
    [Amazon, Companies] How Big Data and Marketing Analytics Help Sales
    On top of these amazing new behavioral analysis capabilities, the same information that buyers are exposed to through blogs and social media is available for analysis en masse to companies through specialized social monitoring analytics applications. This unprecedented data explosion is increasingly changing the way that people buy.
    [Amazon, Companies] Today’s big branding issue: what should companies stand for?
    The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom.  to also pursue broader social ends), has been argued for decades.
    [Amazon, Companies] 1:1 Communication - The Next Big Evolution In Marketing
    Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Amazon does this extremely well. But why? That’s not good. But, where are we going wrong?
    [Amazon, Companies] Your B2B Prospects Want to Binge Your Content
    Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Netflix and Amazon drop shows a season at a time. It also is not the best want to consider their prospects. Daily blog posts?
    [Amazon, Companies] France’s Google is different than ours
    There’s no Square, no Apple iPay, and no PayPal or Amazon card swipes either. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly. In Europe, there is only cash or PIN. Even the 30s.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Amazon, Companies] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    My marketing consulting company, Brand Builder Solutions , is a very strong advocate of all things inbound marketing. Here''s what I had in mind: First, I wanted to give my company''s website a makeover -- so that instead of promoting all things inbound marketing, we were strongly advising against it. client-facing. Gold, I thought.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Amazon, Companies] Why You Might Already Be in Ecommerce
    Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! FoxyCart is a solution typically used by large enterprise sized companies that want to add ecommerce to an existing content management system (CMS). What Type of Products Can You Sell? Ecommerce
    [Amazon, Companies] 5 Traffic-Driving B2B Blog Topic Ideas
    However, there are a few areas that any company is able to cover on their blog. No matter what company you are in, there are bound to be testimonials for your company’s products or services. How can these results apply to other companies? Company Events. Testimonials. Case Studies. Thought Leader Pieces.
    [Amazon, Companies] Where is B2B data-driven marketing headed?
    bold prediction comes from Gary Skidmore, a strategic advisor to many companies in the B2B database marketing world: “The future lies in ongoing marketplace dialogue,” he says. As business buyers roam the Internet, marketers are able to treat them increasingly like individuals, versus company representatives. The revenge of the nerds.
    [Amazon, Companies] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    But, in some cases their brand image doesn’t include the “fun” side of the company or the people that work for it. While it takes a little bit of planning to pull off an April Fools’ prank, it can be especially powerful for smaller companies looking for people to become familiar with their brand.
  • SYNECORE  |  TUESDAY, MARCH 31, 2015
    [Amazon, Companies] Content Personalization: It’s What Consumers Want!
    35% of Amazon’s revenue are generated by its recommendation engine, according to Venture Beat. While it’s not surprising that Amazon rakes in the cash from product recommendations, the fact that recommendations constitute such a large percentage of the company''s net revenue is notable. Facts Don’t Lie. Personalization is hot!
    [Amazon, Companies] Will We See a “Buy Now” Button on Google Soon?
    It draws obvious comparisons to Amazon, and their rapid “one-click” ordering process. In addition to selling its own products, Amazon serves as a marketplace and storefront for a huge number of vendors ranging from large retail organizations to individual people selling their unwanted items. It started with Google Shopping.
    [Amazon, Companies] Is The Force Against You?
    Having broken links or out of date information creates the image that the company doesn’t take pride in an appearance so almost looks fake or unprofessional. Think of Amazon and eBay, once you’ve signed in it’s not a long process to pay. Or why people have added items to their shopping cart but then left the page?
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Avoid the tendency to start talking about yourself, your company, etc. The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. His final tip is a passionate plea calling all sales reps to return to the telephone. Let’s face it.
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    The problem is they usually end up talking more about their company and offerings than about the prospect and their needs. No one cares what you think about your company, product or service. One of the most important steps is to begin creating a list of client issues your company has successfully addressed. Simplified.:
    [Amazon, Companies] Is Europe America’s Online Colony? American Influence on the Web
    The model I see in most startups and online businesses works like this: copy successful ideas and companies from the US and localize them. That’s why we have a German-version of Amazon, LinkedIn, Facebook etc. instead of coming up with these companies in the first place. which you  can check out on Amazon for just $2.99!
    [Amazon, Companies] 4 Tips to Power up Prospecting in 2015: #2 Commit to It!
    From his consulting experience, Mike has found the number one reason companies struggle to pick up new business is that the people responsible for bringing in new business just aren’t doing it. In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: Time block your calendar.
    [Amazon, Companies] Are CMOs Poised To Take Over Technology Purchasing?
    Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Today, most tech purchase decisions are still being made in the CIO/CTO suite.
    [Amazon, Companies] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    Personalization only makes sense for huge companies like Amazon”. Once upon a time, it took a huge budget and tons of website traffic for personalization to be a worthwhile investment for a company, but that is no longer the case. The beauty of content personalization is that it doesn’t have to be complex.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 3 Ways to Boost Conversions with Personalization
    Websites like Amazon and now Walmart have built their online marketing strategies upon a foundation of personalized product recommendation technology for consumers. You may have experienced this with Amazon. If executed correctly, content personalization can be extremely effective in helping your site convert better. Online Chat.
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    Case in point: The CEO of one of the largest inbound marketing companies revealed to him that they actually use an outbound marketing team to sell the service of the inbound marketing team. Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Simplified.: Part 2: Tip #2 Commit to It. He is spot on. Simplified.:
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 3 Big Retailers That Also Rock Ecommerce
    This “Featured Products” slider on the front page is reminiscent of Amazon’s design, which isn’t a bad thing. If Walmart is going to compete with Amazon for online sales, they should be prepared with features Amazon shoppers love. Fortunately, the company realizes this , too. Let’s take a look at what they’re doing right.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    Interestingly, Amazon bought it out in 2014. On March 13 th , Twitter made official their purchase of startup Periscope, a company that is in the process of building a live video streaming app similar to Meerkat. Is it just me or is social media getting progressively more, well, social? The Next Big Thing? How Meerkat Works.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Mikael Cho has founded a number of companies over the past eight years, including the freelance professional network Crew where he currently works. I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences.
    [Amazon, Companies] Why Marketing Needs to Fix the Customer Experience
    We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. Last week we saw the clear relationship between good CEM and good corporate performance.  We can chalk up at least a bit of this to the value of the brand itself.
    [Amazon, Companies] Ad Injection: Whose Media Is This?
    Imagine you’re looking to buy a certain cell phone on Amazon, for example, and all of a sudden you see an ad suggesting the same product on a different website. Data from Namogoo , a company that developed technology for sites to block injected adware, shows 10%-30% of internet users are affected by injected adware on their browsers.
    [Amazon, Companies] Don't be Creepy! Beware of Over-Personalization
    Companies need to beware of the dark side of content personalization. Companies that step over the line and over-personalize their content risk turning customers off. In fact, 74 percent of consumers think it is okay for companies to offer personalized coupons based on their purchase history, according to a recode.net article.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Amazon, Companies] The Psychology of Excitement: How to Better Engage Your Audience
    For example, Amazon prompts customers to share their purchases on social media. This is from the Starbucks PSL information page: Truthfully, this can be the hardest thing to implement at your company -- it involved company-wide changes. Understanding psychology is a crucial part of being a successful marketer. How long? Price.
    [Amazon, Companies] How To Compete In An Omni-Channel World
    With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. How enterprises respond to this tectonic paradigm shift in the buyer’s journey will determine the winners and the losers of the future.
    [Amazon, Companies] A blueprint for succeeding in a world of overwhelming information density
    The Content Code  is now available on Amazon and Kindle, and will soon be available as an Audible audio book. Please support these amazing and generous companies. The Content Code is now available on Amazon and Kindle, and will soon be available as an Audible audio book. Please support these amazing and generous companies.
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