• CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Amazon, Companies] Does Your Content Need a Permanent Home?
    For B2B companies, however, content usually focuses more on products and product education. HubSpot is one company that does a good job of this; its learning academy features dozens of clearly organized webinars that link directly to related articles on the site. Are you B2B or B2C? If your brand is B2C, you may not need your own blog.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Amazon, Companies] Digital Does Not Mean "Just Build a Website"
    These companies follow the “if you build it, they will come” mentality. Content companies need to build products that address these three psychological needs to appeal to the digital consumer. On this theme, Amazon found increased revenue of 1% for every 100 milliseconds improvement to their site speed. Data support this. Medi
  • INFER  |  MONDAY, MAY 2, 2016
    [Amazon, Companies] DIY Predictive Modeling – Pitfalls and Opportunities
    But new cloud services for machine learning from the likes of Amazon, Google and Microsoft claim to finally make it easy for any business to take advantage of the predictive revolution. Companies might initially save some time and money by shortcutting the heavy lifting of data science, but they will be remiss if they ignore the risks.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Amazon, Companies] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    Our first video in support of our Amazon best-selling book, The Social Employee,  affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. FOR EWORD by David C.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Amazon, Companies] Financial Advisors Need to Get Personal or It’ll Cost Them
    Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. Impact to Marketers. Segmentation. Scoring.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Amazon, Companies] Fuel Marketing Pipeline Success
    Stop by booth 105 and spin our wheel for a chance to win an Apple TV, Amazon Echo, Fitbit and more! See Captora’s exciting new features that help companies target and launch high performing Top of Funnel campaigns at scale and intelligently optimize their portfolios across search, advertising, and social channels!
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Amazon, Companies] Captora and Marketo: Fueling Your Pipeline Success
    Stop by booth 105 and spin our wheel for a chance to win an Apple TV, Amazon Echo, Fitbit and more! See Captora’s exciting new features that help companies target and launch high performing Top of Funnel campaigns at scale and intelligently optimize their portfolios across search, advertising, and social channels!
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Amazon, Companies] Beyond the Blog
    For Busk, that’s meant transitioning from a “boomerang strategy,” in which the company posted content on its site and used social platforms to drive traffic back to Journey, to creating “channel-exclusive content” specifically for each network. The SXSW program is always a great barometer of dominant buzzwords.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Amazon, Companies] Launching your social campaign with guns blazing!
    Follow Linkedin Company Page. So many worthwhile organization and companies have very many followers. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeTiming’s of the essence so go go go go go go go!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Amazon, Companies] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Companies like Google, Amazon, Apple, and other industry leaders have laid the foundation for ubiquitous networks that condition buyers to expect universal access to information. Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads?
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Amazon, Companies] 15 best Big Data companies and why they stand out
    Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Amazon, Companies] 7 Tips for Making Your Transactional Emails More Personal
    Promotional emails are usually tied to specific campaign goals and are custom built for targeted delivery to promote a specific product or service from your company. For a B2B company, a promotional email could share a new ebook you've written or service you're offering. Wait, what are transactional emails? Glad you asked. That's it!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 21, 2016
    [Amazon, Companies] SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
    SAS held its annual Global Forum conference this week, which marked the company’s 40th anniversary. One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. In the SAS universe, this is truly revolutionary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Amazon, Companies] Facebook and Snapchat at war, and four other groovy media trends
    Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! Facebook and Snapchat … AT WAR? WOWZERS. Apple?
  • ONALYTICA B2B  |  MONDAY, APRIL 18, 2016
    [Amazon, Companies] Innovate Finance Global Summit: Top 100 Influencers and Brands
    Now a year later at #IFGS2016 our dream had become reality and we presented The FinTech Book which has reached the 6th place on Amazon’s bestseller list mid April. Company. Manchester Growth Company. The Innovate Finance Global Summit 2016  took place on 11th April 2016. WHAT ARE THE EXPERTS SAYING? ” . DOWNLOAD NOW!
  • JUNTA 42  |  SATURDAY, APRIL 16, 2016
    [Amazon, Companies] This Week in Content Marketing: The Seduction of Rented Land
    Facebook will start offering branded content (6:38): Facebook has announced it will enable media companies and other verified influencers to share branded content from third parties on their Facebook pages. He also loves SheKnows Media’s acquisition of HelloFlo , a feminine hygiene product company. We aren’t quite sure.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Amazon, Companies] Should You Pay for Content Distribution?
    So millions of companies gave up and deleted their Facebook accounts. Amazon Prime Now will drop a package outside your door within two hours. As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Far from it, in fact.
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Amazon, Companies] 10 Ideas for Personalizing Your Content
    The content your company produces ultimately becomes the face of your brand. Product or Asset Recommendations Amazon and a lot of other big retailers use this approach to recommend products or product groups based on previous purchases. I am huge cookie lover and based on my previous purchases, Amazon knows that.
  • BIZIBLE  |  MONDAY, APRIL 11, 2016
    [Amazon, Companies] Sales Enablement Tactics to Improve BOFU Conversion Rates
    Once a prospect has reached the bottom of the funnel (BOFU) they’ve done their research and have narrowed down the potential companies they’re looking to buy from to a handful at most. It’s why Amazon has product reviews and consumers spend tons of time reading those reviews before making a purchase. Personalization. Case Studies.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Amazon, Companies] 5 Reasons Small Business Owners Adopt Ecommerce
    Now you’re probably considering an ecommerce option for your company. While there is never the promise your company will grow to Amazon-like greatness, the possibility is always there. 2) Customers Choose Ecommerce. You can set your small business apart in several ways, from your brand to the quality of your products. Ecommerc
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Amazon, Companies] 8 Killer Tips for Harnessing the Power of SlideShare
    Rachel Gillett of Fast Company wrote, “When we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.” Savvy marketers have called SlideShare the “sleeping giant.” The first step: research.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Amazon, Companies] Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models
    While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. With ecommerce taking over the retail world, why would any company want to mix brick-and-mortar back in? No Sticker Shock. Quick Fix.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Amazon, Companies] Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports
    Twitch, which is owned by Amazon , is big, bad and growing like crazy so you need to consider this as a mainstream marketing channel. Kiki Schirr  is a cofounder of the fitness app  Fittr , and also does the company’s marketing. By Kiki Schirr, {grow} Contributing Columnist. Many people don’t. Another way is to sponsor gamers.
  • ACTIVEDEMAND  |  MONDAY, MARCH 28, 2016
    [Amazon, Companies] Personalization is the New Reality
    Enter Personalization Customer engagement – a customer’s emotional or psychological attachment to a company or product brand – is the definitive predictor of business growth. Ask any regular Amazon shopper and he or she will tell you that they look forward to hearing from the online retail portal on a steady basis.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Amazon, Companies] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. As the face of your company, your customer-facing teams are the front line in sometimes tense situations.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Amazon, Companies] Top Instagram Influencers
    On the first day of 2016 he posted: “Week 1 of building a new company and I forgot how exciting, intense, malleable and alive you feel. million company. Buy my book on Amazon or in bookstores!  Frankel has leveraged Instagram to build brand awareness around her multiple companies, including Skinny Girl products.
  • JUNTA 42  |  THURSDAY, MARCH 17, 2016
    [Amazon, Companies] Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
    One attendee who works for a cruise line said she was taking home new skills that would help her company personalize its website content for people planning cruises for families, singles, or couples. This content model shows the relationships among content types that a company like Netflix would have. People get emotional. Andrea said.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 15, 2016
    [Amazon, Companies] If Your Company Could Speak, What Would It Say?
    How different is our company than the competition?”. Does your company speak to the market in a clear, consistent manner? When was the last time you talked to an Amazon representative or outside sales person? How Amazon’s face-to-the-customer is devoid of humanity: no names, emails, etc. This isn’t just about messaging. This
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Amazon, Companies] The Ultimate Dictionary of Marketing Terms You Should Know
    An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging.
  • FATHOM  |  TUESDAY, MARCH 8, 2016
    [Amazon, Companies] Staying Ahead of the Personalized Marketing Curve
    The fact that most articles about personalized marketing (at least the ones I’ve read) reference Netflix or Amazon as the pinnacle of personalized marketing doesn’t help. Is it pretty cool that Amazon has the ability to basically guess what I want to buy at any given second? 71% of companies fail to personalize their websites.
  • THE ROI GUY  |  TUESDAY, MARCH 1, 2016
    [Amazon, Companies] Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
    Frugalnomics in Effect IT spending has significantly changed, and you need to know these trends in order to succeed: 1) Do More with Less – Because of the Great Recession, companies learned how to cut expenses to improve the bottom-line, and have learned to permanently “Do More with Less”. 2) Central IT is Irrelevant? Why Your Solutions?–
  • HUBSPOT  |  SUNDAY, FEBRUARY 28, 2016
    [Amazon, Companies] The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work
    Look for personalities that will fit into and complement your company culture. To carry the food analogy further, this concept relates to the way that Amazon's Jeff Bezos approaches team structure. Here’s a snippet from the book, jumping into a conversation between an employee in HR and the CEO of the company. Simple. Be fair.
  • OPENTOPIC  |  SATURDAY, FEBRUARY 27, 2016
    [Amazon, Companies] 5 Best Machine Learning APIs for Data Science
    There are many companies like Google, IBM, Amazon, and Microsoft helping businesses process big data by building Machine Learning APIs so that organizations can make the best use of the machine. Cognitive Technology cognitive technology machine learning
  • CINTELL  |  WEDNESDAY, FEBRUARY 24, 2016
    [Amazon, Companies] Habits of Customer-Centric Marketers: Q&A with Julie Carey
    If companies are struggling to put buyers first, I recommend remembering you’re a consumer. Companies or marketers who are customer-centric are obsessed with their customers, plain and simple. Zappos, Amazon, REI – those are companies I think of as customer-centric. Customer-centricity is a competitive advantage!
  • ACTIVEDEMAND  |  FRIDAY, FEBRUARY 19, 2016
    [Amazon, Companies] Using A/B testing to Improve Your CRO Efforts
    In a nutshell, CTAs should be clear and simple, and a prospect should never question what the next step is in learning more about a company…whether that’s via an email or on a landing page. Both Google and Amazon have placed a lot of effort and importance on A/B testing.
  • ACTIVEDEMAND  |  FRIDAY, FEBRUARY 19, 2016
    [Amazon, Companies] Using A/B Testing to Increase CRO
    In a nutshell, CTAs should be clear and simple, and a prospect should never question what the next step is in learning more about a company…whether that’s via an email or on a landing page. Both Google and Amazon have placed a lot of effort and importance on A/B testing.
  • BLUE FOCUS MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Amazon, Companies] Do Social Reviews Really Help Your Business? @SocialEmployee #book #review
    We knew that good word of mouth was helping to drive book sales, but how much of that came from reviews on sales pages like Amazon ? Sites like Amazon and Yelp have built their business models around genuine word of mouth and product recommendations—and therefore they have little tolerance for inauthentic posters trying to game the system.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Amazon, Companies] IoT 2016: Top 100 Influencers and Brands
    But how can companies act on these insights? First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. Company. Among the brands Intel and IBM have consistently appeared year on year. eamonkunze.
  • MI6 MARKETING AGENCY  |  TUESDAY, FEBRUARY 16, 2016
    [Amazon, Companies] What Social Network Hit the $2B in Revenue Mark in 5 Years?
    If I were to tell you that I knew of a company that in four years went from $44M in revenue to over $1B would you take notice? Would you wonder how that achievement compared to other companies that hit the $1B mark at such a rapid clip? Look at the list of companies below. company that surpassed $2B the following year?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Amazon, Companies] The Role of MarTech in Customer Service — The New Marketing
    Jay’s last book, Youtility , was highly inspirational in my company’s shift towards interactive content a couple of years ago. Forrester found that 72 percent of consumers prefer using a company’s website to answer their questions. Instead, most companies have the mindset that customers are bad because they contact you.”.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 15, 2016
    [Amazon, Companies] Enterprise Marketing: How Vivint and IBM Security Tell Great Stories with Data
    Sure, some of this dawned on me, but thankfully Amazon helped me figure out the rest. Amazon does a great job enhancing my shopping experience by making my life a little easier—one of the main reasons for the company’s massive success. The newsroom helps the company produce both planned and spontaneous content.
  • HUBSPOT  |  MONDAY, FEBRUARY 15, 2016
    [Amazon, Companies] 4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
    But when you load it into a responsive, proactive, customer-driven company: blast off. The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development. It’s basically his job to create marketing teams for the fastest growing companies on the planet.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Amazon, Companies] 3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store
    Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies. They’ll say Amazon/Etsy/eBay. Well, here’s why.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Amazon, Companies] What Marketers Can Learn from Super Bowl 50
    Thanks to companies like Amazon, your audience now expects a personalized experience with each and every brand they interact with. The majority of companies that advertise test several messages prior to the big event. And as a marketer, participating in the Super Bowl can be your dream come true or your worst nightmare.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Amazon, Companies] Hacking Marketing: Rethinking Marketing Management in a Software World
    To help, please place your order on Amazon , Barnes & Noble , or Books-A-Million by March 21. ORDER 250 OR MORE ADVANCE COPIES. I’ll prepare up to a 60-minute webinar that I will deliver, either to your company or on behalf of your company, around the themes of Hacking Marketing that you think are most relevant to your audience.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Amazon, Companies] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    Those who do carry cards, then, are much more selective in the companies they trust with their money. The young-and-coming Simple Bank is an example of one finance industry company that does this well; check out what the bank calls “ Credit karma” reviews. Public Companies. Finance. Let’s take a closer look. FINRA. Millennials.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Amazon, Companies] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. Amazon Public Data Sets : A repository of public data sets that can be integrated with AWS cloud-based applications. It's an exciting time to be a content marketer. Not a data analyst?
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Amazon, Companies] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. His criteria?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Amazon, Companies] How to Evolve Your Prospect Management in a Predictive World
    Customer data is exploding, and it’s now spread across several different systems inside and outside a company. This is one reason why some companies still rely on “spray and pray” marketing techniques. The current state of disconnect. So what does it mean for marketers? Build a portfolio of ideal customer groups. Lead Management b2b
  • LATTICE  |  MONDAY, JANUARY 25, 2016
    [Amazon, Companies] One Company | One City | One Lattice
    Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Amazon gift cards were the prize – who doesn’t love that?!) San Diego – check! Check!
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Amazon, Companies] How I Paid for My Christmas Presents and How It May Be Ruining Consumer Trust
    Much like Yelp, users create profiles (or connect their profiles to their LinkedIn accounts) and then leave product or service reviews regarding different, specific elements about the company’s offering. These reviews are then authenticated by the site’s review team before they are published on the company’s profile. But how? possible.
  • VIEWPOINT  |  FRIDAY, JANUARY 22, 2016
    [Amazon, Companies] Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3
    This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? Smart company leaders will look for ways to remove the process, technology and fluff that keep their company from growing.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Amazon, Companies] Why You Won't Recognize SEO in Five Years
    Blake Ross, cofounder of Mozilla, advises otherwise : "Judge a company’s priorities by its pixels. In the last few years, we've been introduced to Siri, Google Now, Cortana, and Alexa -- voice-activated personal assistants created by Apple, Google, Microsoft, and Amazon, respectively. Image Credit: Amazon Echo. Not anymore.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Amazon, Companies] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    Here are a few of the subject lines that have worked best for me when reaching out to promote a recent blog post or land a high value guest feature: “[Company Name] feature in my post”. When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. Should you use emojis?
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Amazon, Companies] From Ecommerce to Instant Commerce: Innovations That Cut Time Between Buy and Own
    In fact, that ability to receive purchases right away was something Amazon couldn’t offer. Amazon Prime Now. Though not yet available everywhere, Amazon’s Prime Now is definitely a step in the right direction. The beauty of Prime Now is that shoppers can order whatever they like from the Amazon app and receive it an hour later.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Amazon, Companies] 47 Superb Social Media Marketing Stats and Facts
    All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Amazon, Companies] Elements of a Successful Brand 5: The Name
    More and more professional services companies are recognizing that their firm name can help them stand out in a competitive environment and contribute to long-term customer loyalty. And as companies evolve, these names don’t offer much flexibility. 3. Other names are pure abstractions, like Amazon, Alphabet, Google, and Karhoo.
  • BIZIBLE  |  FRIDAY, JANUARY 15, 2016
    [Amazon, Companies] CEO Liz Pearce Explains the Growth and Development of LiquidPlanner
    Pearce began her marketing career with PlayStation, before moving to Google and then Amazon. Since the company was only five people, everyone worked on the product development team. In the early days, word of mouth advertising can be the tipping point for a company. On Monday, Jan. CLICK TO TWEET. CLICK TO TWEET. attribution.
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Amazon, Companies] Amazon Leads the Charge Toward Transparent Feedback
    By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. Remember that Amazon is often the leader in the ecommerce world. So, what happens now?
  • VISUALLY  |  WEDNESDAY, JANUARY 13, 2016
    [Amazon, Companies] Marketing to Generation X [Infographic]
    Here’s what marketers need to know about Generation X: Though they once had the reputation of being slackers, Generation X is now technologically savvy and is responsible for founding companies such as Google, YouTube, and Amazon. America has four living generations that marketers may be called upon to address. Content Marketing
  • ACTIVEDEMAND  |  TUESDAY, JANUARY 12, 2016
    [Amazon, Companies] Making Sense of the Marketing Automation Conversation
    At its core – and at its best – marketing automation encompasses tactics and software that enable companies to buy and sell just like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert them into buying customers and turn customers into delighted consumers. Try it for free today!
  • BIZNOLOGY  |  MONDAY, JANUARY 11, 2016
    [Amazon, Companies] Digital casualties: a new trust awakens
    More and more people are switching from reputable hotel chains and taxi companies to consume similar services effectively provided by “the crowd”: a faceless, nameless, brandless group of people that we’ve never heard about before. The more they share about them indirectly, they share more about me too. Like this post?
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Amazon, Companies] Four Trends Elevating Marketing as the Key Business Engine
    Many of us who have been in B2B marketing for some time know that marketing has been undervalued or plain neglected in a majority of small and mid-sized companies. Now marketing is rapidly emerging as the engine of the company, touching all aspects of the B2B business. It’s a new way to prospect within a company or within a community.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 8, 2016
    [Amazon, Companies] How Software Usage Intelligence Drives Revenue and Leads
    Marketers need look no further than the recommendation engines on Amazon and Netflix to see how web analytics can drive new revenue and increase customer lifetime value. “It’s not marketing if it’s not measured.”. For many years now, marketers have relied on web analytics to track the performance of their efforts and guide future programs.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Amazon, Companies] How to Implement Dynamic Pricing without Sacrificing Margins or Customers
    Other retailers can occasionally reprice, but Amazon is still the reigning champion of dynamic pricing. Amazon's data-driven approach has allowed them to aggressively pursue (and succeed at) their loss leader strategy. The company really took the famous Jeff Bezos quote "your margin is my opportunity" to heart.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Amazon, Companies] Omnichannel: A Fancy Word for Increasing Product Discoverability
    An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Amazon, Companies] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. This new platform was designed to help standardize product data across systems and provide original manufacturers with a more Amazon-like data experience. The Demise of Google+.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Amazon, Companies] Our Most Read Ecommerce Posts of 2015
    Here are five tools to boost profitability and encourage repeat business to drive a sustainable long-term business for your ecommerce company. Our friends from Bigcommerce took a look into dropshipping and what it means for your ecommerce company, as well as examining the pros and cons. July: Amazon Prime Day: Big Hit or Big Bust?
  • HINGE MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Amazon, Companies] The Digital Divide in AEC Lead Generation Strategies
    Working in the AEC (Architecture/Engineering/Construction) industry for over ten years as a marketing consultant, I have seen many companies thrive, and I have sadly seen many businesses close their doors. You see, clients don’t want to review 50 proposals to get to a short-list of 3-5 companies to interview. CFOs love that!).
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Amazon, Companies] How to Find the Right Co-Marketing Partner
    If you’re an online wine distributor, for example, a great potential partner to include on this list would be a popular wine accessory company. Chances are, your audience would want cool wine accessories and gifts for their family and friends, and the wine accessory company would want an audience of wine lovers to buy more accessories.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 24, 2015
    [Amazon, Companies] Last Minute Holiday Online Marketing Tips and Other Holiday Marketing News
    While big-name companies including Amazon and Overstock are making customer service a priority this holiday season, a new study of more than 1,200 U.S. Almost half of the survey respondents (48 percent) indicated they had stopped doing business with a company due to negative customer service experiences within the past year.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Amazon, Companies] 3 predictions for online marketing in 2016
    Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! The cobbler’s company has no shoes, if you will. Even the freebie open source MySQL is actually capable of amazing things. There’s more! It’s amazing stuff. Happy 2016.
  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Amazon, Companies] 4 B2B Marketing Trends to Watch in 2016
    Netflix uses its treasure trove of viewer data to create blockbusters like House of Cards and Amazon uses buyer behavior insights to create uncanny product suggestions. These two are only the most obvious instances in which customer-centric visions have allowed companies to secure market leadership in their respective industries.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 21, 2015
    [Amazon, Companies] 7 not-quite-predictions for marketing technology in 2016
    There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). My rough approximation is that there are about 4,000 marketing technology companies worldwide at this point. ” (A).
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Amazon, Companies] 6 Holiday Offers For Your Ecommerce Company That Don’t Include Discounts
    If retail giants are knocking a big percentage off their prices, a small ecommerce company like yours must do the same to keep up, right? The smaller companies just can’t offer as many, can they? If they can go to Amazon and click one button to make a purchase, then that’s what they’ll do. And that’s no good, is it? No way!
  • 3D2B  |  TUESDAY, DECEMBER 15, 2015
    [Amazon, Companies] 2016: The Year of the Human Touch in B2B Marketing
    And that’s who B2B companies are marketing to…people. Companies must display both warmth and competence to connect with their customers and be successful. Do people in your company truly understand how customers make their buying decisions? For many B2B companies, the potential for sales is concentrated in a few large accounts.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Amazon, Companies] Your website must adapt based on data
    While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. remember, years ago, that Amazon was doing this. To me, this was very cool but well out of range of everyone but an Amazon or an Ebay. It’s about priorities.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 15, 2015
    [Amazon, Companies] Earnest Labs: The start of our journey into the unknown
    We looked at how Air BnB could become the executive’s choice for business travel – looking at how we could position the company as a place for business travel you would want to brag about. Clients were invited along to listen to some wonderful talks from the likes of Google, Amazon and Pavegen and discuss the highs and lows of innovation.
  • FATHOM  |  MONDAY, DECEMBER 14, 2015
    [Amazon, Companies] How Amazon Dominated Black Friday & Cyber Monday 2015
    Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. So, What’s Amazon’s Big Secret? So, what is Amazon’s secret sauce?
  • HINGE MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Amazon, Companies] Elements of a Successful Brand 1: Brand Positioning
    It has to stand for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. Twenty-five years ago, who would have thought that companies with names like Google, Virgin, and Amazon would become iconic global brands? Can a company survive without positioning?
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Amazon, Companies] Magnify Your Millennial Exposure This Holiday Season
    million and Amazon’s reached $49 million. Show anyone browsing your company on social media proof of your trust through pictures and reviews from past customers. Yes, Amazon is convenient for a lot of things, but not everything is available through Amazon. Moreover, Amazon and similar sites lack a human element.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Amazon, Companies] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. Today, it’s a full-fledged retailer much like Amazon, just without the creepy drones and strange machine-learning robot friends. Campbell Soup Company. The company will decrease TV spend to 50 percent.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Amazon, Companies] How to Use Data to Create More Relevant Content
    In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Soovle pulls keyword ideas from Google, Bing, Yahoo, Answers.com, Amazon, and Wikipedia. How does your company use data to inform the content creation process? Content marketers don't just write, they write with purpose.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 9, 2015
    [Amazon, Companies] Is Ecommerce to Blame for Black Friday’s Slow Demise?
    Amazon Prime provides two-day shipping, but they’ve topped themselves with Amazon Prime Now. Whether those sales came from ecommerce sites, social media buttons, or mobile apps, the message is still the same: companies without mobile friendly shopping options are missing out. Sure, Black Friday sales topped out at around $10.4
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 8, 2015
    [Amazon, Companies] 17 Stats That Prove 2016 Is The Year Of Video
    This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers. If your company is still unsure whether they should invest in video […]. Content Marketing
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Amazon, Companies] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. The online onslaught led to outages and snafus for some retail websites, including Target, Neiman Marcus, and Amazon. billion on themselves during the day. And so on.
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Amazon, Companies] Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins
    Even Amazon is among those –– the company reported net shipping costs were more than $1 billion per quarter in 2014. Amazon made a strategic decision to subsidize shipping heavily as part of their growth strategy. Amazon is the master of this. Millennials are discount-hungry. Millennials Move Towards Mobile. We shop.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 23, 2015
    [Amazon, Companies] What lies ahead: from the Wearables watershed to the Internet of many more Things
    Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Jam packed with interesting thoughts on what’s going on in the mobile, media and internet industries – and what lies ahead, here’s what I learnt: We’re so over smartphones. 
 > Over 1.5b simulators for high risk jobs), marketing (e.g.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Amazon, Companies] 3 Pricing Adjustments Manufacturers & Distributors Should Make Now
    In reality, this company was  No. 1 in the industry, so all those competitors were actually just following   their lead. When the company realized what was going on, it had the opportunity to change the policy for its entire industry. Find out why bad pricing happens to good companies in our free guide. The rationale?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Amazon, Companies] To drive value from your content, focus on trust, not traffic
    New research on America’s favorite brands from the  Boston Consulting Group (BCG) includes Apple, Amazon and Wal-Mart at the top of the list, while Netflix, Costco, Samsung, Coca-Cola, Target, Jet Blue and Chick-Fil-A round out the Top 10. Huge companies will escalate and automate their content arms race with breath-taking, epic videos.
  • JUNTA 42  |  SATURDAY, NOVEMBER 14, 2015
    [Amazon, Companies] This Week in Content Marketing: Content Creation Plummeting on Facebook
    We discuss why it can really make a difference for a small company and what risks it may involve. Publishers create new job role: Platform wrangler (31:47): The rise of the distributed publisher has given rise to a new role at media companies: the platform ambassador. This week’s show. Content marketing in the news. million U.S.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 13, 2015
    [Amazon, Companies] Getting Demand Generation Right: 5 Things You Need to Change
    Frankly, I see too many articles and speak to too many companies focused on a “marketing automation strategy” or a “CMS strategy.”. To learn more about the changes needed to meet the needs of the modern buyer, purchase Carlos’ new book,  Driving Demand  on Amazon. Unfortunately, my friend is right. Change The Approach to Content.
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 11, 2015
    [Amazon, Companies] 3 Powerful Hidden Benefits of Customer Reviews
    Every new online review is another chance for someone to discover your product—whether it’s a blog post, an Amazon-style testimonial or a tweet. Saying “We’re better than Company X” is usually considered bad form. Reviews increase your chances of being discovered. The great thing about reviews is that they seem to build on themselves.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 4, 2015
    [Amazon, Companies] 3 Tips for Future-proofing Your Digital Career
    The cushy days of working for a single corporation for the rest of your life are over, even in Japan, where big companies used to reserve a grave plot for you in the corporate graveyard(!). Business life moves so fast nowadays that companies *cough* Fab *cough* skyrocket in one year and flop the next , massive layoffs included.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Amazon, Companies] 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays
    Entertain your customers with iTunes, Amazon, and RedBox, help them unwind with spa gift certificates, or send them to Starbucks and Panera to get their coffee and munchies fix. It is important to show your customers that your company cares about more than just making money. This will set your company apart from the competition.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Amazon, Companies] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Openprise also integrates today with Google Apps and the Amazon Redshift database. Openprise already has special features to standardize job titles and roles and is working on company name clean up. The Amazon Redshift connector means Openprise could feed a data warehouse or CDP available to other analytic and execution systems.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Amazon, Companies] Here’s just a taste of what transpired at MarTech Europe this week
    “Digital isn’t a marketing or IT phenomenon — it’s a company’s potential!” Ian Mahoney of Marks & Spencer and Pinak Vedalankar of Sapient gave a fantastic presentation of a three year joint development project to move Marks & Spencer’s e-commerce system from Amazon to their own platform.
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 23, 2015
    [Amazon, Companies] Carlos Hidalgo On His New Book Driving Demand
    think for me one of the most maddening things is to see organizations and even other solo consultants of consulting companies discuss the aspect of being “buyer-centric” in terms of demand generation but yet it is all so internally focused. Check the book out on Amazon and let Carlos and I know what you think? Check it out: 1.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 22, 2015
    [Amazon, Companies] You don’t need to be a start-up or Google to innovate
    And finally, Amazon’s Harry Davies’ wonderfully titled talk “If only I didn’t have to update this status report, I’d be really innovative”, gave tips and advice on how marketers can do things differently, whatever their company culture. 12 learnings from ‘Perk Me Up’ – Earnest’s first marketing innovation breakfast. Innovation.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 20, 2015
    [Amazon, Companies] I put my Sales money where my CRM mouth is
    Since most of my consulting and all of my strategy is done via laptop and desktop, the time I have left over to really think through my sales strategy will end up being when I am off my ThinkPad and when I am on either my S6 or my new  $50 7″ Amazon Fire tablet  — oh, Nutshell doesn’t have a Kindle-native download.
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