• VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Avoid the tendency to start talking about yourself, your company, etc. The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. His final tip is a passionate plea calling all sales reps to return to the telephone. Let’s face it.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    The problem is they usually end up talking more about their company and offerings than about the prospect and their needs. No one cares what you think about your company, product or service. One of the most important steps is to begin creating a list of client issues your company has successfully addressed. Simplified.:
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Amazon, Companies] Is Europe America’s Online Colony? American Influence on the Web
    The model I see in most startups and online businesses works like this: copy successful ideas and companies from the US and localize them. That’s why we have a German-version of Amazon, LinkedIn, Facebook etc. instead of coming up with these companies in the first place. which you  can check out on Amazon for just $2.99!
  • VIEWPOINT  |  WEDNESDAY, MARCH 25, 2015
    [Amazon, Companies] 4 Tips to Power up Prospecting in 2015: #2 Commit to It!
    From his consulting experience, Mike has found the number one reason companies struggle to pick up new business is that the people responsible for bringing in new business just aren’t doing it. 'In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: Close your office door.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Amazon, Companies] Are CMOs Poised To Take Over Technology Purchasing?
    'Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Today, most tech purchase decisions are still being made in the CIO/CTO suite.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Amazon, Companies] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    Personalization only makes sense for huge companies like Amazon”. Once upon a time, it took a huge budget and tons of website traffic for personalization to be a worthwhile investment for a company, but that is no longer the case. The beauty of content personalization is that it doesn’t have to be complex.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 3 Ways to Boost Conversions with Personalization
    Websites like Amazon and now Walmart have built their online marketing strategies upon a foundation of personalized product recommendation technology for consumers. You may have experienced this with Amazon. 'If executed correctly, content personalization can be extremely effective in helping your site convert better. Online Chat.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    Case in point: The CEO of one of the largest inbound marketing companies revealed to him that they actually use an outbound marketing team to sell the service of the inbound marketing team. 'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). Simplified.: Simplified.:
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 3 Big Retailers That Also Rock Ecommerce
    This “Featured Products” slider on the front page is reminiscent of Amazon’s design, which isn’t a bad thing. If Walmart is going to compete with Amazon for online sales, they should be prepared with features Amazon shoppers love. Fortunately, the company realizes this , too. Let’s take a look at what they’re doing right.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    Interestingly, Amazon bought it out in 2014. On March 13 th , Twitter made official their purchase of startup Periscope, a company that is in the process of building a live video streaming app similar to Meerkat. 'Is it just me or is social media getting progressively more, well, social? The Next Big Thing? How Meerkat Works.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Mikael Cho has founded a number of companies over the past eight years, including the freelance professional network Crew where he currently works. 'I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] Why Marketing Needs to Fix the Customer Experience
    In fact, if we take a look at Interbrand’s annual ranking , we’ll see Apple, Amazon, Google, Disney, McDonald’s, Mercedes and Toyota all hanging about in the top 15. don’t think it’s an accident that most of these companies have an obsessive focus on customer experience. This is why I think marketing ought to own CEM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Amazon, Companies] Ad Injection: Whose Media Is This?
    Imagine you’re looking to buy a certain cell phone on Amazon, for example, and all of a sudden you see an ad suggesting the same product on a different website. Data from Namogoo , a company that developed technology for sites to block injected adware, shows 10%-30% of internet users are affected by injected adware on their browsers.
  • SYNECORE  |  WEDNESDAY, MARCH 18, 2015
    [Amazon, Companies] Don't be Creepy! Beware of Over-Personalization
    'Companies need to beware of the dark side of content personalization. Companies that step over the line and over-personalize their content risk turning customers off. In fact, 74 percent of consumers think it is okay for companies to offer personalized coupons based on their purchase history, according to a recode.net article.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Amazon, Companies] The Psychology of Excitement: How to Better Engage Your Audience
    For example, Amazon prompts customers to share their purchases on social media. This is from the Starbucks PSL information page: Truthfully, this can be the hardest thing to implement at your company -- it involved company-wide changes. 'Understanding psychology is a crucial part of being a successful marketer. How long? Price.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Amazon, Companies] How To Compete In An Omni-Channel World
    'With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. How enterprises respond to this tectonic paradigm shift in the buyer’s journey will determine the winners and the losers of the future.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Amazon, Companies] A blueprint for succeeding in a world of overwhelming information density
    The Content Code  is now available on Amazon and Kindle, and will soon be available as an Audible audio book. Please support these amazing and generous companies. The Content Code is now available on Amazon and Kindle, and will soon be available as an Audible audio book. Please support these amazing and generous companies.
  • HUBSPOT  |  SATURDAY, MARCH 14, 2015
    [Amazon, Companies] How to Use Humor to Sell More [Free Email Templates]
    One time when securing sponsorships for a charity event, I received a “no” from a company I thought was a perfect fit. Since I were raising money for Muttville , I sent over the following email: It was exactly what was needed to get the company to give it more serious thought. Check it out on Amazon. What can you do?
  • SYNECORE  |  THURSDAY, MARCH 12, 2015
    [Amazon, Companies] 4 Examples of Effective Content Personalization
    Without relevant content, potential customers may abandon their buyer’s journey and take their business to another website with content that is better tailored to their needs, which is something no company wants to see happen. Each of these companies is leading the way with their creative approaches to personalization. Amazon.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 11, 2015
    [Amazon, Companies] Data Driven Marketing: Understanding and Measuring Your Total ROI
    'Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. ROI – the magic word for any company that invests in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Amazon, Companies] Brands and Bloggers: Keep Your Sponsored Content Legal
    For example, if I receive free baby clothes from a brand, I’m more likely to give the brand a favorable review on my blog, or on a third-party site like Amazon. Did a company sponsor your trip to their annual gala in Las Vegas so you could cover the product launch they announced there? 'By Kerry Gorgone, {grow} Contributing Columnist.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Amazon, Companies] Mobile Search Engine Optimization Best Practices
    When comScore looked closely at the Amazon data, they found the young, tech savvy consumers you’d expect; they also found that Amazon’s mobile-only visitors included more than 25 million people between the ages of 35-64. 'By now, we all know that mobile searchers outnumber desktop searchers. What does this mean for you? Separate URLs.
  • SYNECORE  |  THURSDAY, MARCH 5, 2015
    [Amazon, Companies] An Explanation of Channel-Based Content Personalization
    great example of content personalization is Amazon. Based on your preferences and behavior patterns, Amazon displays relevant product, which encourages you to buy and allows you to have a more personal web experience. 'In a previous blog , we defined what content personalization is and why it matters. On-Page Personalization. Takeaway.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Amazon, Companies] Content Personalization: What it is and Why it Matters
    Think of amazon as an example. Based on things you’ve viewed or searched for in the past, Amazon automatically displays similar or related products you are likely to be interested in. Without content personalization, I most likely would not have made a secondary purchase on Amazon. Personalization is what makes this possible.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Amazon, Companies] It’s not your house to pwn so remember your place
    As a guest, it is essential that you bring a gift for the host, don’t overstay your welcome, don’t dominate the conversation, don’t monopolize any one person, and don’t make yourself at home no matter how accommodating the company. It doesn’t matter. And, you’re right, I did link both their books and their names!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Amazon, Companies] Behind the scenes: How to write a business book
    But companies expect us to share their content for economic reasons. It should be out by mid-March and available in most of the world on Amazon, Kindle, and eventually an audio book. 'I just completed a year-long process to bring you a new book. It is my best book, perhaps my best work of all-time. How do I break through and succeed?”
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Amazon, Companies] Copywriting Lessons From Companies Doing It Right
    Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Amazon, Companies] It’s All About Engagement in the Next Era of Marketing
    How do they feel about you and your company? Chances are, you wouldn’t want to keep giving business to a company that does those same things. On the other hand, when a company treats me the same way my friends seem to treat me, I can’t wait to give them more business. Those companies will win, and the others will lose.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 35% of Amazon’s product sales result from their recommendation engine ( VentureBeat ). 'Marketing has become extremely personal.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] Let?s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 35% of Amazon?s 'Marketing has become extremely personal. And the best part about personalization? Consumers love it. Personalizing the Call.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] No US companies among the 30 most transparent
    'My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings? Surprisingly, there was not any US company near the top of the list.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Amazon, Companies] Why Digital Wallets Encourage Spending
    Apple Pay and Amazon’s 1-Click purchasing both take advantage of this effect. On Amazon, one click is all a buyer needs to make a purchase and have that purchase delivered right to their homes. Even in line at the grocery store, the digital wallet works something like Amazon’s 1-Click purchasing—and without violating that patent , too.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Amazon, Companies] 6 Great B2B Business, Marketing, and Strategy Books
    This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. They studied companies that beat their averages in the stock market, and maintained that level of success for a long period of time. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. on Kindle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Amazon, Companies] The line between Media and Brands is blurring fast
    is to provide consumer engagement for the company’s advertising partners through content developed and distributed by the world’s most renowned editorial teams.”. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Amazon, Companies] Email Marketing: Amazon Launches Workmail
    'Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. Other companies may be slower to embrace a new email service, especially if they have become comfortable with using Gmail and the complementary Google services.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Amazon, Companies] How Amazon Won in Barnes & Noble’s Breakup with Microsoft
    It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. Instead, it concentrated its efforts on the Surface, the company’s own tablet. Slowly Sinking Ship.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Amazon, Companies] 5 Trends Driving The Marketing Cloud Revolution
    John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. Big data means a big opportunity for companies who are gathering new outputs from new users and new uses.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Amazon, Companies] 5 Trends Driving The Marketing Cloud Revolution
    John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. Big data means a big opportunity for companies who are gathering new outputs from new users and new uses. Digital Marketin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Amazon, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Amazon, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Amazon, Companies] Amazon Leads the Way With Negotiation Option for Rare Items
    'It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Amazon, Companies] 20 Examples of Fabulous Explainer Videos
    Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them. 12) SatPhoneCity: This satellite phone services company good job of giving a quick overview of just what they do and how they offer value. 'Feel intimidated by the notion of creating an explainer video?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Amazon, Companies] 8 Ads With Subliminal Messages You've Probably Missed
    4) Amazon. An oldie, but a goodie, many don’t see the subliminal message in Amazon’s logo — the current logo has been in use since around 2000, and it doesn’t seem to be going anywhere. Whitespace in the logo clearly shows an arrow — an indication of the company’s speed and ability to get your delivery from Point A to Point B.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Amazon, Companies] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. The whole industry will go the way of Amazon.”. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. The company has a clear direction.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Amazon, Companies] You’re doing a terrible job with search and social
    The named owner of the company is a lawyer but is passionate about Search Engine Marketing. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. Mission Statement, Company Directory and other onsite signs of legitimate business. Want some proof?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [Amazon, Companies] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    In a 2014 SiriusDecisions study 97% of executives in companies over $500M in annual revenue and 92% of executives in companies under $500M stated they are either confident, or very confident their business will grow in 2015. 'What marketing trends are you implementing in the New Year? Jay Gaines. Matt Heinz. Amanda Maksymiw.
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Amazon, Companies] Digital Relevance: The Introduction
    This is because companies tend to talk about what they know best—their products. How long will companies continue to spend on marketing programs that don’t help achieve business objectives? Their companies expect results. Buy the Book on Amazon. We ’ ve created great content. People read it. Yet matter it does.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Amazon, Companies] 10 Marketing Terms You Need To Know – Pt. 1
    Many companies like Salesforce and Marketo offer software programs for B2B marketers. In 2006, Amazon launched their own cloud computing service, Amazon Web Services. Enterprise: simply stated, enterprise is a sophisticated name for a business unit, company or firm. Contextual Advertising: a form of targeted marketing.
  • SMALL MANUFACTURER BLOG  |  MONDAY, JANUARY 5, 2015
    [Amazon, Companies] The Telephone is Still a Great Way to Prospect
    In addition to receiving unsolicited email, I often receive two, three, four, five emails in a single day from organizations (hello Amazon). Michael and his colleagues help companies find, land and keep customers. The follow-up calls were splendid and the company had their best year ever. know this is the case for me. MB: Yes!
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 30, 2014
    [Amazon, Companies] How Amazon Web Services Is Taking Over The Cloud Industry
    Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. What is AWS? The Takeover. We’ve taken the leap, have you?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Amazon, Companies] Build your brand (for free)
    This is true whether you’re just selling yourself, Chris Abraham, or your company, Gerris Corp.  “But what about all my competitors? guarantee that the vast majority of your so-called competitors don’t even know you or your company exists. Other than that, Amazon has a lot of books on how to podcast.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 23, 2014
    [Amazon, Companies] The Interview as Sony False Flag Publicity Stunt
    Even back then, there was enough discretion and enough compartmentalization that it was pretty easy for a CEO or CMO to retain me and pay my agency’s fees all without anyone else in the company ever knowing. '“I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Amazon, Companies] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    Customer-centricity and convenience are paramount – two things that modern successful E-commerce giants like Amazon and Alibaba are very good at providing. The same shoppers who enjoy the functionality of Amazon and Alibaba are also business users. How do B2B companies achieve this? Consumer Power. Cloud Capabilities.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Amazon, Companies] Human-to-Human Marketing: A Trend for 2015 and Beyond
    There’s no better feeling than seeing a commercial or post in any of your social feeds that just makes you say, “[So-and-so company] really gets me.”. wise man once said , “Humans don’t buy from companies; humans buy from humans, so solving for humans is every smart company’s primary goal.”. That sounds horrible, right?
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Amazon, Companies] 4 Strategies to Optimize Your Differences From Amazon
    'While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Independent retailers have inherent advantages coming from a smaller, leaner, more flexible company.
  • FATHOM  |  THURSDAY, DECEMBER 11, 2014
    [Amazon, Companies] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
    The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. The Center for Marketing Research  tells us (via MarketingProfs) millennials reportedly like companies on Facebook in order to indicate brand loyalty (84%), receive updates (83%) and get coupons/discounts (66%). ’13).
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Amazon, Companies] A Mostly Good Holiday Read from Mitch Joel
    If you were hoping this might be a marketing book that doesn’t put Apple on an altar and light a bunch of candles, you will be disappointed: it’s only four pages before Steve Jobs  makes his first of eight appearances and just ten pages before the first section dedicated to the company. Reboot Your Life. Your Future Depends On It.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Amazon, Companies] How to Use Reddit to Boost Your Marketing through the Roof
    Similarly, some brands have had massive wins with specific Reddit marketing plays, such as the notable Amazon/Nissan campaign , which succeeded not because Redditors didn’t realize it was marketing, but because Redditors liked it anyway. 'Guest post by Scott Masson. What is Reddit and How Does it Work? Reaching Your Potential Customers.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Amazon, Companies] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
    'Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. 1) Free shipping. The Take Away.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Amazon, Companies] What is Social Media Marketing?
    have been putting together my company’s capabilities deck and have really had to think about this very carefully. Driving Search Traffic to Your Company’s Website. 'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. Like this post?
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Amazon, Companies] What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide
    If you''re really looking to thank the Bookworm for a job well done in 2014, give her the newest evolution of Amazon’s best-selling Kindle Paperwhite so she can take her whole library with her wherever she goes. If you work at a software company like we do, then you probably have plenty of techies to please this holiday season.
  • FATHOM  |  TUESDAY, NOVEMBER 25, 2014
    [Amazon, Companies] Consumer Brand Manufacturer Spotlight: Wüsthof
    How about Amazon? As Paul Demery reports in a recent Internet Retailer article, Wüsthof goes to great lengths to protect its brand integrity — even if that means severing ties with Amazon. No matter what your relationship may be with Amazon or other re-sellers, this question is bound to surface for a consumer brand.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Amazon, Companies] The Never-Ending Cycle: Content Informs Data Informs Content
    when I’m eating dinner – which always seems to be the case and actually has an adverse effect on my relationship with that company (I’m not naming names). In this age of extreme customer expectations brought about by the likes of Amazon, there is rarely a one-size-fits-all solution. The most effective data is driven by great content.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Amazon, Companies] My Review of the book, Enchantment, by Guy Kawasaki
    It got a great review on Amazon and I have no t yet read it, but it will be great by those superb authors. Find New Customers helps companies (with between 50 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. 'Guy Kawasaki  (click on his name to be on of his 1.43
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Amazon, Companies] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets ; others predict the DTC online channel will be “the highest generator of sales revenue within two years”).
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Amazon, Companies] 4 Creative Ways to Make Your Website More Personalized
    Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon''s algorithm think you''d like, and you can''t open up an email without it saying, "Hi [First Name]." 'We''re now encountering more personalized experiences than ever before. 1) Cater to individual personas.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Amazon, Companies] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% But beyond these statistics, how do you explain the success of data-driven marketing giants like Amazon, Nordstrom, Dollar Shave Club, and other companies who consistently outperform their competitors through data-driven marketing practices?
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Amazon, Companies] Why People Buy Things Online [Data]
    Fanboys” -- those who will purchase any product offered by the companies they follow -- are an interesting phenomenon that most businesses should strive to understand, given their implications for brand awareness and future sales. 6) “ How Consumers Form Their Impressions of Companies ”. Company’s customer care program - 37%.
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Amazon, Companies] Want Hordes of Raving Fans? 7 Content Best Practices to Follow
    'There''s a big difference between people who know about your company and people who rave about your company. So how do you get someone to not only know about you, but like you enough to engage with your company frequently, and maybe even tell others about you? Amazon Prime members are rabid about their love for the service.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Amazon, Companies] 4 Insights from the Web Design Trenches
    Serving as a company’s virtual storefront, information repository, and principle online distribution channel, today’s brand websites must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers. but it’s not going to directly impact a company’s short-or long-term business goals.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Amazon, Companies] Wise.io Provides Another Choice for Automated Predictive Modeling
    Many predictive modeling systems, especially for B2B lead scoring, supplement the client’s data with company and individual information they gather themselves from sources like social networks, Web sites, job boards, and government files. Data is stored on Amazon S3 and Postgres, allowing Wise.io This week, I’ll stick with Wise.io.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Amazon, Companies] This is the week that was: Getting inside the head of a B2B buyer
    It’s not unusual for the lines between what the big tech companies do to blur. This week Gideon Rosenblatt looked further into these trends – specifically on how Amazon may see its biggest competitor as Google. In a space that Amazon have always owned online, through the power of search Google are now creeping in on their territory.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Amazon, Companies] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. recent study found that 44% of companies using marketing automation have also implemented lead scoring.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Amazon, Companies] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    Amazon is hiring 80,000 seasonal workers, Macy’s is hiring 86,000, Toys ‘R’ Us plans to hire 45,000 workers, and UPS expects to hire over 90,000 seasonal employees. However, not all companies have the physical space, hardware, or budget to support such large call centers. Virtual Call Center
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Amazon, Companies] The dashboard has finally been perfected
    LinkedIn Company. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough. And then there’s Cyfe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Amazon, Companies] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. What did we do wrong? No deal.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Amazon, Companies] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. What did we do wrong? No deal.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Amazon, Companies] 10 Reasons Social Logins Could Be a Game Changer
    Social login users are more likely than non-users to recommend a company’s website to others (40 percent vs. 22 percent). Social login users are 78 percent more likely to download a mobile app from a company. Yes, they’re increasingly common and fast, but should you be using them for your own business? More revenue.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Amazon, Companies] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. In a cloud-based world, where SaaS applications hosted by industrial grade providers like Amazon, Microsoft Azure, Google App Engine, etc. The Switch to SaaS.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Amazon, Companies] Welcome to the Era of Engagement Marketing
    As a marketing executive for 15+ years, I can say that the quest of every company can be summarized as such: to acquire customers quickly, grow their lifetime value, and convert them into loyal advocates (who, in turn, influence new customers, creating a virtuous cycle). 'Author: Chandar Pattabhiram Hey, you talkin’ to me? The result?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Amazon, Companies] Customer Service Kings: 3 Strategies All Businesses Can Employ
    billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. few weeks later Youtube user Tim Davis uploaded another Comcast customer service call, this time catching company representatives lying about technician fees. But small and medium-sized companies do not have this same luxury.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Amazon, Companies] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Amazon, Companies] [Video] How the Social Employee Fuels the Brand #SocBiz
    'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. Another prominent thought leader, Dion Hinchcliffe (@ DHinchcliffe ) also recently shared his thoughts on the value of building communities , whether formal or informal, company-driven or consumer-driven.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Amazon, Companies] Move Beyond Sales With These Business KPIs
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Employee Productivity: Does the company adequately equip and empower employees to succeed?
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Amazon, Companies] [VIDEO] How Social Employees Fuels the Social Brand
    'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. The video, titled “What is a Möbius Strip?”
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Amazon, Companies] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    'Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Energized employees then spread throughout the company, acting as evangelists to build broad support for Cisco’s next step into the social age. The video, titled “Are You a Social Executive?”
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Amazon, Companies] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Most people have been retargeted before, especially by B2C companies. You may have seen that pair of shoes you were eying reappear across the sites you surf after you put them in your online shopping cart but never completed the purchase; or maybe you keep seeing the cover of that book you almost bought on Amazon. Custom Segmentation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Amazon, Companies] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    When our team got involved, we helped them to deliver more consistent content, some of it original to the customer, some of it licensed from leading publishers like  Forbes  and  Fast Company. But there are already examples at places like Cisco with my good friend Tim Washer , and GE and Red Bull and Netflix and Amazon. where?,
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Amazon, Companies] 27+ Resources to Learn SEO Copywriting
    Copywriting is how companies sell things online. Books on Amazon. Company News 'Image source. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. Quality content is great. It’s necessary. Invisible web pages don’t sell products. Is your writing up to scratch?
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Amazon, Companies] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Predictive marketing intelligence companies like Lattice Engines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Amazon, Companies] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    What company owns Slideshare? What is the largest Internet-based company in the world? b) Amazon. What company owns Slideshare? What is the largest Internet-based company in the world? b) Amazon. 'How much do you know about social media platforms, facts and trends? The answers are at the bottom of the post.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Amazon, Companies] 7 Content Marketing Lessons From Red Bull Media House
    They have created a totally separate division of the company focused on making amazing content, Red Bull Media House , with the goal of becoming a profitable enterprise on its own. For example, last year  Fast Company named Red Bull one of the “Most Innovative Companies” because of their efforts. How about you?
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Amazon, Companies] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Supporting Human Resources.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Amazon, Companies] Top 6 Essential SEO Elements for Marketers New to SEO
    Keep the title under 65 characters (under 50 if you can), and for your homepage be sure to include the name of your company. Amazons homepage title tag reads Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & More. Targeted, Relevant, and Rich Content That Is Updated Frequently. Start there.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Amazon, Companies] How Big Data is Driving Business Growth
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. In the technology community, data has become likened to oil as the next great natural resource.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Amazon, Companies] Social Business Reality Check: the elusive executive support
    But then, when it’s your turn to implement the dream of social business in your company, you go around to secure that magic ingredient of success – the elusive executive support – and reality knocks at your door: most executives you’ll talk to will give a lukewarm support to your cause. Why is that happening?
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Amazon, Companies] 11 Content Writing Secrets from the Pros
    Cyrus Shepherd recommends his readers look toward Amazon product pages as an example of answering everything someone could want to know about a topic. Buffer’s not just an incredibly successful company. 'Image source. What’s the difference between you and really successful bloggers? Image credit:  lonelybrand. Great.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Amazon, Companies] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Moz actually is a direct extension of the company first started by Gillian. Because it was the crazy dot-com boom, as a 23-year-old, I got to spend millions (literally) on advertising with companies like AOL and Excite (remember them?). first started in marketing when @neilpatel and I founded our consulting company, ACS, in 2003.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 31, 2014
    [Amazon, Companies] My review of the book Profit Heroes
    Focus on how your company offerings can improve the profits of your customers! Bob also uses a nice example to start the book on how a company that owns relationships and looks like the clear winner, loses to an upstart that focuses on how they can help the buyer improve profitability. I took a major fall and almost died.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Amazon, Companies] The Twitter Book that changed everything
    I’m proud to announce that the all-new edition is now available on Amazon. It has matured into a public company with a responsibility to shareholders. New case studies featuring large companies, small businesses, and non-profits. I''m proud to announce that the all-new edition is now available on Amazon. ForReal.
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