• INFER  |  TUESDAY, MARCH 28, 2017
    [Amazon, Companies] Getting past the AI hype: How predictive analytics fuels conversion optimisation
    That mindset shift, along with new consumer trends—such as self-driving cars and intelligent voice-first products like Amazon’s Alexa and Apple’s Siri—are bringing the possibilities of AI to the forefront of business-to-business marketing technology discussions. Sales performance management. Marketing efficiency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 28, 2017
    [Amazon, Companies] When Social Media Piranhas Strike
    Get it right or risk being dropped in the middle of the Amazon. Clayton Carroll is in sales and marketing at the software company ERP 101 , which provides software for your very small business. By Clayton Carroll, {grow} Community Member. We’ve seen it before. They quickly rip apart the dissenter. How Did This Happen? Other Thoughts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 22, 2017
    [Amazon, Companies] 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon
    Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite. Ecommerce can be a brutal space. Content Marketing
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Amazon, Companies] All social media sites should offer profit sharing and ad revenue
    It wouldn’t be technically difficult at all to offer revenue share in the same method that Google AdSense does routinely and most every company does through affiliate platforms like Conversant (formerly CJ or Commission Junction). Amazon Associates and Google AdSense make almost no one any money. YT was so smart. Like this post?
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Amazon, Companies] 32 questions you should ask when you interview a martech leader
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. The CEO rushes in claiming that the company needs a new email services provider. What is the financial impact you’ve had on your current company?
  • ENGAGIO  |  WEDNESDAY, MARCH 15, 2017
    [Amazon, Companies] Including a “Human Touch” in a Technology-Driven World
    Amazon’s Alexa knows much more than just my favorite songs. Companies will search for the best deal on office supplies and commodities that are easily replaced, which means that they reserve their luxury purchases for technology, services and software (on premises or SaaS or, most likely, a combo of both). Technology is amazing.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Amazon, Companies] Marketing’s Artificial Intelligence Revolution Is Here
    After years of swift technological development disrupted marketing to its core, CMOs and their teams are now responsible for a bevy of critical company functions: optimizing the sales process, improving customer experience, and marketing the product across a complex array of channels. Should marketing leaders panic or celebrate?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Amazon, Companies] Mark Cuban, the first trillionaire and chatbots on the edge
    Some companies are using fictional movie characters as their chatbot personality, adding an element of entertainment and fun. People say you become a slave of quarterly earnings but look at Amazon — they don’t care about that. ” “Silicon Valley is only good for exits, for selling your company.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Amazon, Companies] Mastering modern marketing technology leadership over 2 intense days
    Seriously though, as the world’s largest independent exhibit of marketing tech companies, I guarantee that you will discover incredible new capabilities that you couldn’t have even imagined were possible. I’ll start with an update on The State of Marketing Technology 2017 : What practices are the leading companies adopting?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Amazon, Companies] Drones, Bots and AI oh my. SXSW highlights
    ” Big mistake — companies think they need to solve every single problem and address every consumer question with chatbots or it is a failure. To get everything done, somehow you will need to link all the accounts — Amazon, Facebook, Google and more. By Mark Schaefer. This is PART ONE of my report from Austin. Drones.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Amazon, Companies] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    We wonder whether media companies truly have a problem with trust, and debate whether their next big opportunity will lie in the hands of brands. Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. IPO — can it be sustained? And will advertisers buy in? Snap Inc.
  • BIZNOLOGY  |  THURSDAY, MARCH 9, 2017
    [Amazon, Companies] 10 Inspiring Case Studies of Digital Transformation
    In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Is your company one of them?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 8, 2017
    [Amazon, Companies] Beyond the buzzwords
    In our days, companies are wrestling with how to engage with their customers differently. Banks start acting as a marketplace, trying to copy and adjust what Amazon did in retail, Telcos focus on elements used to be parts of the insurance vertical and logistics become a blurry thing between industries and various stakeholders.
  • HUBSPOT  |  WEDNESDAY, MARCH 8, 2017
    [Amazon, Companies] From the Phonograph to Spotify: The History of Streaming Music
    The roots of Victor are fuzzy at best, but according to The Fabulous Phonograph , it was founded in 1903 as the Victor Talking Machine Company. Plus, let’s not forget the often understated Amazon Prime Music. Introducing "Posts as a Podcast": Explore something new on your daily commute, at the gym, or from the comfort of your desk.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Amazon, Companies] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company. This one’s for you!
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Amazon, Companies] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…). Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. 1) Rafflecopter.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Amazon, Companies] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Amazon, Companies] The Beginner's Guide to Small Business Marketing Online
    To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. Even if you only publish once a week, it will improve your website's visibility online and help educate your potential customers on why they should trust your company.
  • ENGAGIO  |  SATURDAY, MARCH 4, 2017
    [Amazon, Companies] Laying the Groundwork for a Successful Account Based Marketing Strategy
    No problem, you can always create a segment called “Named Accounts” that are effectively hand-picked companies that you’d like marketing and sales to treat in a special way. So, you’re in the big leagues now with ABM, and you’re looking to hit the ground running. You will even target personas within those accounts as well.
  • JUNTA 42  |  SATURDAY, MARCH 4, 2017
    [Amazon, Companies] This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content
    We also explain how the fake news crisis could be creating an amazing opportunity for brands, and prepare for some big media company acquisitions by brands. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on February 26, 2017; Length: 1:04:43).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Amazon, Companies] CaliberMind Offers B2B Orchestration with a Twist
    It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts. Users can define a list of personas and then assign them profile attributes such as job titles or company sizes. Unify B2B data. Create personas.
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Amazon, Companies] Infer Extends Profile Management to the Oracle Marketing Cloud
    The platform joins your company’s internal records with signals from Infer’s data cloud, which contains hundreds of individual attributes and useful data points for use in segmenting your database. Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management.
  • BIZNOLOGY  |  THURSDAY, MARCH 2, 2017
    [Amazon, Companies] Why you don’t need to understand machine learning algorithms
    And in some ways, I am, which is great, because it is suddenly the flavor of the week—and I have lots of companies asking me for help solving their marketing problems with this new secret sauce. Some people think I am a machine learning expert. What I don’t know is all how all of the lovely algorithms in the picture above actually work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Amazon, Companies] Marketing’s answer to winning in an ad-free world
    A (big big) company hired me to do a workshop on digital marketing trends and we had a “pre-call” to go over my proposed content. All of my other television consumption comes through a streaming subscription service like Amazon or Netflix. Contact Mark to have him speak to your company event or conference soon.
  • JUNTA 42  |  SATURDAY, FEBRUARY 25, 2017
    [Amazon, Companies] This Week in Content Marketing: Apple and Amazon Race to Content Dominance
    We also explain why we feel publishers are still too focused on their channel strategies, and explore how Spotify’s launch into original podcasts could set it up to be purchased by Amazon in the near future. HANDPICKED RELATED CONTENT: Why Brands Need to Acquire a Media Company [Here’s How]. This week’s show. Image source.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Amazon, Companies] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. Since Facebook and other platforms like Amazon control the customer experience, customers and suppliers have to rely on them. Via Stratechery. Hey Google.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Amazon, Companies] Five habits of highly-effective entrepreneurs
    This holistic view of your company can help you find inefficiencies. Entrepreneurs must obsess over finding solutions to inefficiencies in their company. Initiative and drive are what lead these entrepreneurs to start their companies. Jeff Bezos , CEO of Amazon , shares his advice on delegation. Obsess over efficiency.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Amazon, Companies] Where Retailers Fall Down: Mobile Marketing and Newsletters
    This works out alright for companies with as much throughput as Amazon, but when it comes to typical retail businesses, every ad served is cut off of the top of every sale made—and at an enterprise scale, that becomes a lot of money. Digital marketing for retail brands is about as close to the Wild West as it gets. Think Loyalty First.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Amazon, Companies] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Now, it’s the Amazon Rewards Card , which offers cardholders up to 5 percent cash back with no annual credit card fee and a $70 sign up fee—enough to almost cover the cost of Prime service for one year.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Amazon, Companies] The 21 Best Content Curation Tools
    Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Amazon, Companies] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves. Most companies want to eliminate human error by removing human decision-making.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Amazon, Companies] 5 Retail Marketing Trends to Watch in 2017
    Though it’s no longer open, the Made By Google pop-up shop was exciting for many , and it was a great showcase of some home-based Alphabet gadgets that would prove to be big competition for Amazon: Google Daydream , and the new Google Pixel. In early December, Amazon debuted its retail concept: Amazon Go. Big time.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Amazon, Companies] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    It’s probably that most of their clients are mid-sized ecommerce companies, and the systems I’ve recently seen for ecommerce marketers have focused on personalized messaging and optimization. It uses Amazon SNS to send push messages. It wasn’t until the end of a long demonstration that I finally understood what Zaius is.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Amazon, Companies] 75 Interactive Infographic Examples to Inspire 2017
    Will they force companies to examine how they do business for decades to come? This interactive webpage compares the acquisition strategies of 5 different tech giants - Apple, Amazon, Google, Yahoo and Facebook - over the last 15 years. You can filter by type, and view the entire acquisition history for each company. Music Map.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Amazon, Companies] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Companies need to start thinking the same way about AI, and little by little add predictive and prescriptive analytics into workflows to increase the quality and productivity of everyday work. AI helps companies automatically sift through troves of data to make sure they are picking winners and spending time in the right places.
  • ABERDEEN CMO ESSENTIALS  |  MONDAY, FEBRUARY 13, 2017
    [Amazon, Companies] You Can’t Provide an Experience to a Customer You Don’t Know
    First, companies realize (or, sadly, are in the process of realizing) that digital consumers expect a seamless experience across all channels and touch-points. Secondly, companies realize that digital consumers can be, as Shyam put it, “super valuable.” Who Are Your Fans? ” This is what he’s talking about.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Amazon, Companies] Blockchain-based digital tokens: the new brand logo?
    Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. If you are an app developer, you can store your files in an encrypted, distributed, accessible environment that is significantly cheaper than Amazon Web Services and you pay in Storj tokens. Maybe.”
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 7, 2017
    [Amazon, Companies] There’s nothing in the middle of the road but yellow stripes and dead armadillos
    Unless you’re an Amazon, currently being castigated for not pulling its ads on alt-right firebrand Breitbart , your true clientele probably isn’t everybody , internationally. Well, business is not polite company — not anymore. Of course it depends on your client base. Then again, birds of a feather work together.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Amazon, Companies] The Little-Known Stories Behind 8 Iconic Packaging Designs
    Image credit: Amazon. Zimmerman's team mocked up a few branding options and presented them to LaCroix's parent company, National Beverage. Ayer & Company, who suggested the now-famous girl with an umbrella image to illustrate that the salt would always pour -- even in rainy weather. 1) Bear-Shaped Honey Bottles.
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Amazon, Companies] Why Relevance Outsmarts Personalization in B2B Marketing
    Amazon has built a retail empire through personalized recommendations. Based on my shopping history, Amazon automatically populates suggestions of baseball equipment, marketing books, and vintage honky-tonk music. Those items might be right up my alley, but Amazon can’t take those recommendations and apply them to anyone else.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Amazon, Companies] Amazon Echo vs. Google Home: 5 Important Distinctions
    Take Amazon Echo and Google Home, for example. Amazon Echo. Amazon describes Echo as a device that provides “ hands-free convenience with voice-control ”. Amazon Echo can be used the same way you might use any other type of voice search, and ask for things like news, weather, and information about what’s nearby.
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Amazon, Companies] Why Relevance Outsmarts Personalization in B2B Marketing
    Amazon has built a retail empire through personalized recommendations. Based on my shopping history, Amazon automatically populates suggestions of baseball equipment, marketing books, and vintage honky-tonk music. Those items might be right up my alley, but Amazon can’t take those recommendations and apply them to anyone else.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 2, 2017
    [Amazon, Companies] Quaero AdVantage CDP Bridges Identified and Anonymous Data
    The company has recently introduced this to the market as AdVantage. Existing AdVantage installations are hosted on Amazon Web Services, although a client could also run it on-premise if desired. It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2017
    [Amazon, Companies] Why does Facebook want to build a phone?
    Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet , as has Microsoft with its Surface. What seems to be happening more and more is that each one of these companies rake in so much cash that they just can’t help themselves from getting into everyone else’s business.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Amazon, Companies] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    1) Amazon. And sure, Amazon still sells books -- and a lot more. Today: Current model: " Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. ". But over a decade ago, YouTube wasn't what it is today. billion.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Amazon, Companies] The Essential Artificial Intelligence Glossary for Marketers
    For example, GrowthBot -- a bot for marketing and sales professionals -- connects with HubSpot, Google Analytics, and more to deliver information on a company’s top-viewed blog post or the PPC keywords a competitor is buying. Thank goodness for live chat. Or is this kind, speedy agent really just a robot in disguise? But first, a disclaimer.
  • CONTENTLY  |  FRIDAY, JANUARY 27, 2017
    [Amazon, Companies] What Would Steve Jobs Do? and 4 Other Stories You Should Read
    Apparently Snapchat believes so, and the company is creating some much-needed standards on racy and misleading content, mostly by re-enforcing traditional news guidelines. Amazon founder Jeff Bezos and the rest of the billionaire bunch appear complacent staying mute if that keeps them off Trump’s Twitter feed. But here we are.”
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Amazon, Companies] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    Marketers need to understand what those issues are and how they relate to each company’s own needs. Fourth, most companies now have marketing technologists who are formally charged with creating a coherent martech plan — and once people start doing that, the need for a CDP becomes obvious. But let’s not get too excited.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Amazon, Companies] 30 SEO Best Practices for B2B Organizations in 2017
    According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. According to MarketingSherpa , 44% of clicks for B2B companies go to a homepage, not a landing page. Enjoy! Derek Edmond. ” 6.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 24, 2017
    [Amazon, Companies] More Sales Less Time
    This book sets a different tone from her past books, Selling to Big Companies, SNAP Selling and Agile Selling. Find it on Amazon, go to: www.JillKonratah.com a great site for content. More Sales/Less Time. -A A book review-. If want to exceed your sales goals this year-read this book…. I am not sure how some people do it?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Amazon, Companies] Where Do Bots Come From? A Brief History
    was strong, but it still took a few minutes to get the kind of information you wanted to get to,” Peter Levitan, co-founder and CEO of ActiveBuddy -- the company behind SmarterChild -- told Motherboard. In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. What Are Bots? ELIZA.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 22, 2017
    [Amazon, Companies] Rethinking Buyer Personas In An Era Of Digital Transformation
    In the past few years, the yellow cab companies have been unable to stem a rapid decline from the onslaught of Uber, Lyft, Juno, Via, and other ride platforms. New business models and customer behaviors mean companies must adapt or be another statistic in the next ten years. by Louis Prado. Understanding Customers Has Changed. Why? .
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Amazon, Companies] Mobile marketing must-haves in 2017
    We’re already seeing changing consumer behavior with the success of Amazon’s Alexa Voice Service , Google Now , and recent updates to Apple’s Siri. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. Moving away from written content. will come out ahead in 2017.
  • ENGAGIO  |  MONDAY, JANUARY 16, 2017
    [Amazon, Companies] Unwrapping Engagio’s First Account Based Marketing and Sales Campaign (Engagio on Engagio Series)
    They were fortunate to have set 10 meetings with Fortune 500 companies at around a 25% success rate – not bad! I’ve seen many companies launch brilliant campaigns without any idea of what defines success or what they were measuring. For this campaign, we tested account based ads via a company called Listenloop. Phone calls.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Amazon, Companies] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Gary Vaynerchuk acquires women’s publisher PureWow (17:20): The new year started with an agency acquisition of a lifestyle digital media company. Rants and raves include Tom Brady and long-form content. This week’s show.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Amazon, Companies] 7 Companies That Should Buy Medium, Because Why Not?
    Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Or maybe the company will turn its user base into a giant freelance network and try to steal Contently’s business. Amazon. So what happens now?
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Amazon, Companies] 10X Thinking…and the Staffing Industry
    HLI), a genomics and cell therapy-based diagnostic and therapeutic company focused on extending the healthy human lifespan. In the field of commercial space, Diamandis is Co-Founder/Co-Chairman of Planetary Resources, a company designing spacecraft to mine asteroids for precious materials. Amazon did it to retailing. Nothing.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Amazon, Companies] 10X Thinking…and the Staffing Industry
    HLI), a genomics and cell therapy-based diagnostic and therapeutic company focused on extending the healthy human lifespan. In the field of commercial space, Diamandis is Co-Founder/Co-Chairman of Planetary Resources, a company designing spacecraft to mine asteroids for precious materials. Amazon did it to retailing. Nothing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 9, 2017
    [Amazon, Companies] Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?
    One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. This in turn makes it easier to convince individuals to give those companies control over still more experiences and data.
  • BIZIBLE  |  MONDAY, JANUARY 9, 2017
    [Amazon, Companies] How To Plan, Execute & Measure a Direct Mail Campaign
    Direct mail can set your company apart. We developed a list of presents for coworkers, attached some candy canes for sharing around the office, and included an Amazon gift card to purchase said gifts. We worked with a printing company to orchestrate the production and distribution of the boxes. Planning. Execution. On Dec.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Amazon, Companies] 4 Effective Methods to Increase Your Survey Response Rates
    For instance, an Amazon gift card will probably be appealing to more people than tickets to Disney On Ice. If you’re a company looking to market a new brew to a niche audience, use survey logic to send those who select “Never or almost never” to a set of questions tailored to their answer choice. Eye on the Prize: Provide Incentives.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Amazon, Companies] 6 B2B Online Marketing Predictions for 2017
    360-degree media is also great for showcasing your company’s culture. Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business. 360-Degree Photo and Video. Chat Bots.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Amazon, Companies] 6 B2B Online Marketing Predictions for 2017
    360-degree media is also great for showcasing your company’s culture. Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business. 360-Degree Photo and Video. Chat Bots.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Amazon, Companies] 7 Ways to Generate Leads on Social Media
    Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers. Special Offers. Polls and Surveys.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Amazon, Companies] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    Galois (pronounced gal-wa) is a research and development computer science company serving customers, many in the Department of Defense, around the verification of software and “where failure can’t be resolved by a reboot.” As you would expect, there are market risks to a company that screws up IoT. presidential election.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Amazon, Companies] Blast Off: The Internet of Things Is Headed to Mars
    A private company called Mars One has set even more aggressive goals, with plans to send up 24 volunteers on a one-way trip to Mars. Although private companies aren’t privy to government funding, they’re still able to remain solvent only by the continued patronage of their customers. Why Send Tech to Mars?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Amazon, Companies] 2 Zero Risk Predictions for 2017
    On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. Like when Amazon knows which products you prefer based on past buying or browsing behavior. The way we connect with the brands and companies we like. election? Which leads me to 2017.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Amazon, Companies] Start 2017 with the world’s most famous chief marketing technologist
    Now that you’ve worked with a variety of different companies, including board positions with more traditional firms, are there common patterns around the technological evolution of marketing that you’ve discerned? Enters “marketing technology” as a core function in 7 out of 10 companies now (my rough estimate).
  • BIZNOLOGY  |  FRIDAY, DECEMBER 30, 2016
    [Amazon, Companies] Why account-based marketing is a game changer for Japan
    His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Amazon, Companies] 10 Trends for B2B Marketing in 2017
    As a current tool on larger B2B websites, the live chat feature will continue to grow in popularity for companies of all sizes. Just think of it like Apple’s Siri or Amazon’s Echo. As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. All of the above?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Amazon, Companies] 11 inspiring case studies of digital transformation
    88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world.
  • CHIEFMARTECH  |  TUESDAY, DECEMBER 27, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 5: Artificial Intelligence
    In fact, you can see from this chart that master-martech-analyst David Raab shared at the last MarTech confernece in San Francisco that AI (machine intelligence) is blossoming across the whole industry with vendors of all sizes (and this is only a partial list today): How are all these companies competing with the “giants?” BigML.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Amazon, Companies] What can B2B Marketers Adopt from Growth Hacking?
    He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. I interviewed Neil Patel because I wanted to get his input on growth hacking specifically because he’s rapidly grown several multimillion dollar companies and he’s written the definitive guide on the subject. What does this mean? Heck no.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Amazon, Companies] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Contently has been named one of the top 100 fastest growing private companies by Inc. The brainchild of Coppyblogger, Brian Clark, started the company as a small blog, and then it grew into a hugely successful business. Their blog helps everyone from startups to Fortune 500 companies create engaging content. Over 2.5 Blogging.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Amazon, Companies] 4 Hard Truths I Learned Covering Marketing This Year
    Sometimes less sexy companies aren’t good at telling their story to the press. It’s a massive industry—Oracle, Salesforce, IBM, Microsoft, and even Amazon are all involved in martech, but we didn’t start making an effort to cover the space until this year. Most of the real innovation comes from small companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Amazon, Companies] How SMBs can get more leads through marketing automation
    This is similar to what Amazon do so well – they know what you’re doing on their website, what types of products you usually view and browse, so they send you targeted emails based on that information, which makes it much more compelling to open their emails and, eventually, buy from them. By Lilach Bullock, {grow} Community Member. Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2016
    [Amazon, Companies] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. The winners will be companies who can guide consumers to enjoy experiences that are cost-effective to deliver. It is.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Amazon, Companies] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). The Most Successful B2B Companies Are Using Video. And no wonder. “We
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Amazon, Companies] Snapchat Spectacles: A Simple Guide for Marketers
    Snapchat's parent company) unveiled Spectacles -- sunglasses with a built-in video camera to easily record Snaps and transfer them seamlessly to the mobile app -- in September 2016. For your company, that might mean serving up limited-time offers or creating an exclusive ambassador program. Looking for the inside scoop on this launch?
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 4: Digital Everything
    The previous section on vertical competition looked at the explosion of new “client interfaces” — augmented reality (AR), virtual reality (VR), smartwatches, connected TVs, connected cars, connected appliances, voice-command centers like Amazon Echo and Google Home, home automation, etc. give us digital everything. A microsite.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Amazon, Companies] The 6 Biggest Marketing Storylines of 2016
    Facebook’s incredible boom continued unabated this year as the company brought in record profits ; broke milestones (like 1 billion daily active users ); and opened up its subsidiary, Instagram, to a wave of advertising investment. The company’s absurd assertion that it “isn’t a media company.”
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Amazon, Companies] 5 Ways to Use AI Technology in Marketing In 2017
    AI can bring you back there—for the benefit of your team, yourself, and your company alike. He wants to know your plan for the company’s digital media properties, and he has questions about how you’re going to increase time on site and improve your overall user experience. There’s no denying it: AI is cool. ” 2.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Amazon, Companies] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    The realm includes devices like coffee machines, the Amazon Echo, smart phones, refrigerators, washing machines, and many more. This form of encryption tends to lower device battery life quickly, and so unfortunately many companies do not take advantage of the technology. Amazon Echo & Google Home. The Jetsons. Metropolis.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Amazon, Companies] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The company also offers a Software-as-a-Service version or hybrid system that is managed by BlueVenn on the client's own computers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Amazon, Companies] Chatbots: The future of conversational commerce and marketing
    Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Certainly chatbots have close technological relatives we’re already used to, like Apple’s Siri, Google Home and Amazon Alexa.
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Amazon, Companies] How the Internet of Things Is Changing Marketing Forever
    But imagine it’s all right, because a week ago, your coffee machine alerted Amazon, “Hey, this lady is almost out of coffee, so let’s get more ordered now before there’s a crisis over here.” Customers who are part of the company’s rewards program can view the most efficient route in a store based on their online shopping history.
  • OPENTOPIC  |  MONDAY, DECEMBER 12, 2016
    [Amazon, Companies] 3 ways AI will alter the enterprise
    As consumers, we’re familiar with — if not yet wholly invested in — the term “artificial intelligence,” whether it’s by way of self-driving cars or voice-enabled search like Siri and Amazon’s Alexa. The post 3 ways AI will alter the enterprise appeared first on Opentopic.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Amazon, Companies] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    And with increasingly accurate recommendation engines from Amazon and Netflix, these expectations are only rising. For example, let’s say your company just launched a new mobile app. After all, with 215.3 billion emails sent and received this year alone, it’s incredibly tough to cut through the clutter and stand out. Videos.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 3: Vertical Competition
    However, the recent explosion of new client interfaces such as Amazon Echo, Google Home, Slack, Occulus, and a wave of Internet of Things (IoT) devices is creating new sources of vertical strength further down the pipe. Amazon Echo is clearly a threat of this kind to other online retailers. give us digital everything.
  • OPENTOPIC  |  FRIDAY, DECEMBER 9, 2016
    [Amazon, Companies] 3 ways AI will alter the enterprise
    As consumers, we’re familiar with — if not yet wholly invested in — the term “artificial intelligence,” whether it’s by way of self-driving cars or voice-enabled search like Siri and Amazon’s Alexa. The post 3 ways AI will alter the enterprise appeared first on Opentopic. Brands & Marketers
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Amazon, Companies] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    When content-agnostic distribution networks promise massive profits to those otherwise “left out” of the global economy, how can we ensure that digital media companies are taking responsibility for their transactions? Wired: Sorry, Donald Trump: Amazon Dominates, But It’s No Monopoly. I’m all for it.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Amazon, Companies] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. Episode Breakdown: How the explosion of Amazon’s review process affects B2B review sites.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Amazon, Companies] Who Will Win the War for TV Ad Dollars?
    Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer. Traditional companies, however, still need the scale that TV provides. CPG companies like Unilever, retail giants like Macy’s, and car companies like Ford all need scale more than targeting.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Amazon, Companies] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Chris Abraham , Cindy Crescenzo , and Steve Farnsworth join host Shel Holtz to talk about these topics: Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads , then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” Like this post?
  • CHIEFMARTECH  |  FRIDAY, DECEMBER 2, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 2: Microservices & APIs
    Major marketing vendors may provide 80% of the backbone services within a company’s marketing infrastructure — but the 20% that is uniquely assembled and created for each particular business will be critical to their digital differentiation. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Amazon, Companies] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    In fact, half of Instagram users follow a business, the company stated , and 60 percent of people say they learn about products or services on Instagram. Unlike Amazon, where people go for information about the stuff they already know they want, Instagram users aren’t quite there yet—they’re still open to suggestions.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Amazon, Companies] 5 Disruptions to Marketing, Part 1: Digital Transformation
    Many companies are still discovering the basics of digital marketing. And the most sophisticated digital marketers are the digital natives — Amazon, Facebook, Netflix, Spotify, Uber, etc. — For these companies, frankly, their product leadership demands more technical depth than their marketing teams are capable of managing.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Amazon, Companies] 11 Examples of Facebook Ads That Actually Work (And Why)
    billion daily active users -- from CEOs, to students, to companies. This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual. Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owner. One average, Facebook is home to 1.18
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Amazon, Companies] 10 Examples of Facebook Ads That Actually Work (And Why)
    billion daily active users -- from CEOs, to students, to companies. This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual. Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owner. One average, Facebook is home to 1.18
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Amazon, Companies] What content to blog for Google search success
    Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. I yell out to my Amazon Echo , “Alexa, remind me to write about what to blog about.” What to Write? It’s diabolically simple. You heard me. Go do it! Get personal.
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