• GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Amazon, Companies] The Twitter Book that changed everything
    I’m proud to announce that the all-new edition is now available on Amazon. It has matured into a public company with a responsibility to shareholders. New case studies featuring large companies, small businesses, and non-profits. I''m proud to announce that the all-new edition is now available on Amazon. ForReal.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Amazon, Companies] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    ” They typed in the name of my company using a search engine or maybe just the browser bar. If you want to buy a book of Amazon, you might do something like. Type in “Amazon” in the address bar. 'Though Google gets roughly 3.5 Navigational Search. What It Is. Why It Matters. Open a new tab on your browser.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Amazon, Companies] 35 Tech Terms Translated Into Plain English
    permanent redirect from one URL to another -- usually from a company''s old website to their new website. To give you a better idea of how the system works, CDN operators get paid by content providers (like media companies and ecommerce vendors) to deliver their content to end users. company that registers domain names, like GoDaddy.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Amazon, Companies] 6 Clever Triggered Emails to Inspire Your Marketing Automation
    4) Amazon: The Thank-You Email. Amazon uses this triggered thank-you email to drive customers back to their site and gain information about the consumer that can be used to suggest additional products in the future. What other companies have great triggered emails? 1) Uber: The Welcome Email. 2) Dropbox: The Re-engagement Email.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Amazon, Companies] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Rotating banners on the company Web site position StrongView as a “product platform” and “marketing cloud” as well as mentioning “cross-channel lifecycle marketing”, “present tense marketing”, “true one-to-one communication” and “the first customer insight solution supporting unlimited cross-channel interaction data”.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Amazon, Companies] 60 Marketing Acronyms Every Industry Pro Should Know
    Companies that sell to other businesses. Companies that sell directly to consumers. Examples: Amazon, Apple, Nike. set of software programs that let companies keep track of everything they do with their existing and potential customers. If ROI is negative, then that initiative is losing the company money.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 17, 2014
    [Amazon, Companies] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
    My talk, titled “ The Rise of the Social Employee ,” covered themes established in our Amazon best-seller The Social Employee (McGraw-Hill, 2013)—specifically, why the @SocialEmployee revolution is creating a new path to authentic connection that will lead organizations into a new age. Please check out @SocialEmployee media buzz!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Amazon, Companies] Putting it to the Test: Never “Redesign” Your Website Again
    'Author: Chris Goward Are you planning to redesign your company’s website? During a full redesign, very often the only thing that stays the same is the company logo and banding elements. Take Amazon as an example. Is your boss (or her boss) worried the website’s looking a little old and dated? The secret? The bonus? Testing
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Amazon, Companies] Digital Marketing’s Massive Measurement Lies
    The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Many even count the same results twice, all to show that marketing is contributing to results.
  • SAZBEAN  |  TUESDAY, JUNE 10, 2014
    [Amazon, Companies] Book Review: The Visual Organization by Phil Simon
    Starting with an example of how a data visualization company made it big, Phil shows how the rapid innovation and quickly changing industry of d.v. an integral part of how the company operates. The easier it becomes to get good information from so much data, the more companies will start to leverage data visualization.
  • DIGITAL VOICES  |  MONDAY, JUNE 9, 2014
    [Amazon, Companies] 4 Reasons Why Bluetrain.io is a Perfect CMS Solution
    The company just finalized its first iteration of their new cloud CMS platform. platform is that the assets are hosted on the Amazon cloud, so there won’t be a bottleneck when page visits increase. is a great solution for any small or middle market company, and they are adding features for more complex websites weekly.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 8, 2014
    [Amazon, Companies] [VIDEO] The Rise of the Social Executive #SocBiz @Glassdoor @SocialEmployee
    In fact, we even dedicated a whole chapter to the subject in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). But what do the people who actually work for these companies think of their top executives? Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Amazon, Companies] 70 Rising Social Media Stars
    Routine is available on Amazon. Jason Diller (DSM Group) — Diller went from doing incredible things in the landscape industry (with inbound marketing) to teaching other companies how to achieve the same success. She now has branched out even further to help companies reach their digital marketing potential. Go for it.
  • CHRIS KOCH  |  FRIDAY, MAY 30, 2014
    [Amazon, Companies] The TV Is No Longer a TV
    That’s because our new content providers, Hulu and Amazon Prime, are as easy to watch on a computer, an iPad, or, in a real pinch, a phone, as they are through the Roku device attached to the former TV. As you might imagine, stories like these are starting to throw a scare into the cable companies and the entertainment industry as a whole.
  • ENGAGE  |  THURSDAY, MAY 29, 2014
    [Amazon, Companies] The Future Is Now—And It Needs an Editor
    'During his keynote address at Facebook’s F8 Development conference on April 30th, CEO Mark Zuckerberg announced that the company is changing its iconic motto, “Move Fast and Break Things,” to something more, um, sensible : “Move Fast with Stable Infra.” Amazon. Here’s what that dystopian landscape might look like. Reddit. Microsoft.
  • BIZNOLOGY  |  THURSDAY, MAY 29, 2014
    [Amazon, Companies] 5 Popular Movies that will Improve Your Marketing Strategy
    ” While we may not be quite ready for retina scans, leveraging customer data to target ads is already refined to the point where Amazon thinks it can anticipate what you want to buy …and  so it ships items to a nearby distribution point before you make the order. Here’s how… Minority Report: Create Targeted Advertisements.
  • MARKETING ACTION  |  THURSDAY, MAY 29, 2014
    [Amazon, Companies] AGILE SELLING: Jill Konrath and Shawn Naggiar Discuss New Book on Rapid Learning and Sales
    She is the bestselling author of Selling to Big Comp anies (one of Fortune’s “Must Reads” for sellers), and SNAP Selling, which jumped to number one on Amazon within a few hours of release. LAUGHTER] But a metaskill, like agile learning, is something that you could use whether you become a CFO or start your own company. Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 28, 2014
    [Amazon, Companies] Return on Optimism: Business as an act of positive thinking
    ” Look at Google, where research efforts are producing things like Google Glass and self-driving cars, or Amazon, which is making huge investments in new approaches to distribution. 'By Eric Wittlake, {grow} Contributing Columnist. Self-driving cars. Wearable devices. Solar arrays. They are incredible inventions. My Return on Optimism.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 27, 2014
    [Amazon, Companies] Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week – Integrated Marketing Week #IMW14 #SocBiz
    'I am proud to announce that I will be joining Renee Ducre ( @RDucre ), the global marketing director at IBM ( @IBM ), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee , as part of the events of the second annual Integrated Marketing Week ( @IM_Week ). Time: 12:35–1:05 p.m.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Amazon, Companies] The Inbound Approach to Turning More Leads Into Customers
    How many times have you received an email from a company you’ve never even heard of? What do you see when you visit a website like Amazon or Netflix? Just as my protein powder supply starts to dwindle, Amazon sends me an email asking: “Have you bought your protein powder this month? Target your email sends.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Amazon, Companies] Confessions From Your Customer – Yes, Yours
    Not only do I abandon brands and companies, I also abandon my loyalties — even when I honestly prefer one brand over another. I use Safeway.com for groceries, and Amazon Prime for pretty much anything else, but in a pinch, I’ll just as easily use Instacart or Taskrabbit or Craigslist. 'Author: Letty Ernst I have a confession to make.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Amazon, Companies] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. Another prominent thought leader, Dion Hinchcliffe (@ DHinchcliffe ) also recently shared his thoughts on the value of building communities , whether formal or informal, company-driven or consumer-driven.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Amazon, Companies] [PODCAST] Social Employees w/ @RobertHThompson @mneiss & @Tom_Peters Special Mention #SocBiz #SocialBusiness @SocialEmployee
    The conversation centered around the ideas and stories covered in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). How a social business pilot program can help companies begin the social business adoption process without taking on too much risk. You can listen to the complete podcast below. FOR EWORD by David C.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Amazon, Companies] The Most Important Force for Increasing Leads and Sales
    Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. responding quickly builds confidence in your company.
  • BIZNOLOGY  |  MONDAY, MAY 12, 2014
    [Amazon, Companies] The end of the digital free lunch
    But if the FCC changes its rules to allow ISPs to cut deals with companies like Netflix and Amazon for faster access, that equal access is in jeopardy. Most of the discussion has focused on entertainment companies like Netflix and Comcast. Both Facebook and Twitter are public companies, bound to shareholders’ quarterly demands.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Amazon, Companies] Want to Shop on Twitter? Amazon Has a Hashtag for That
    Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Amazon, Companies] The Future Of Digital Marketing
    We are now seeing this trend where Red Bull Media is a thriving media company. Amazon and Netflix are Television show producers. 'Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 6, 2014
    [Amazon, Companies] [NEW 2 Min. VIDEO] Master Your Personal Brand @SocialEmployee #SocBiz #SocialEmployee #SocialBusiness
    'Blue Focus Marketing is happy to announce the release of our newest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 2, 2014
    [Amazon, Companies] Is Your Brand Generating Enough Gravity? [VIDEO] @SocialEmployee #SocialEmployee #socbiz
    'Several months ago, we released our first video in support of our Amazon best-selling book, The Social Employee. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Let’s take a look at what’s making news around the web.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 2, 2014
    [Amazon, Companies] @tom_peters & @RobertHThompson “What Does ‘Social’ Mean to You?” #SocBiz #SocialMeans #SocialEmployee
    The podcast, set to broadcast on Monday, May 12 at 10 PST, will explore many of the concepts in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Pacific.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 30, 2014
    [Amazon, Companies] Can a Fortune 500 company be more human?
    But what about the big companies many of us work for or with? Beyond considered purchases where a sales or account team has a critical role, we don’t form many online business-oriented personal relationships with employees of Fortune 500 companies. What does Amazon do with this advice? What does Amazon do with this advice?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 28, 2014
    [Amazon, Companies] @BlueFocus to Discuss @SocialEmployee on “Thought Grenades” Podcast w/ @RobertHThompson on May 12
    The podcast, set to broadcast on Monday, May 12 at 10 PST, will explore many of the concepts  in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 27, 2014
    [Amazon, Companies] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
    For Blue Focus Marketing® , the event is an opportunity to expand on many of the concepts introduced in the Amazon best-selling book The Social Employee (McGraw-Hill, 2013). “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Amazon, Companies] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Teleprospecting and inbound marketing companies like AG Salesworks can help bring your qualifying lead percentage way up by using not only the best technologies but also the best techniques to target specified leads in their time of need. Amazon and Google are paving the way for delivering the right information for each customer’s search.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Amazon, Companies] Matching Marketing Technology to Business Strategy: A Starting Framework
    It’s true that customers today expect every company to track their interactions and respond intelligently across all touchpoints.† Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. Well, maybe not every company. Bluff called. So, where to begin?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Amazon, Companies] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    Every company starts somewhere, and you don''t always need to nail your logo, colors, or tagline on the first try. Today, Blockbuster takes the simplified approach, offering videos on demand to compete with companies like Netflix and Hulu. 16) Amazon. Tweet about Amazon. 'I just picked up a new hobby. Tweet about Google.
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Amazon, Companies] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues. Netflix?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Amazon, Companies] B2B Marketers Need a Fresh Perspective
    'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. Product is Not the Hero of a B2B Company's Story ). My gut response is short-termism and a failure for companies to get out of their own way. And I'm not sure companies really know what to change.
  • VIDYARD  |  TUESDAY, APRIL 8, 2014
    [Amazon, Companies] Coca-Cola Plays its Biggest Campaign yet for the FIFA World Cup
    Acting as the centrepiece of the campaign, this video called “One World, One Game” features young football fans from Japan, Eastern Europe, the Amazon, and Palestine who each get a once-in-a-lifetime opportunity to visit Rio de Janeiro to be part of the historic celebration. Storytelling on an epic scale. What Marketers can Learn.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Amazon, Companies] Why Brands Need To Act Like Publishers
    As marketers we often over-estimate the importance of our company / product / solution in the minds of our buyers. The outwardly self-interested companies just won’t survive. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? Why Content Marketing? of banners are ignored. Following The Leaders.
  • BIZNOLOGY  |  THURSDAY, MARCH 27, 2014
    [Amazon, Companies] In-aisle mobile marketing: a boon for consumers or a violation of privacy?
    Companies like Aisle 411 and Meridian are developing the “in aisle” technology  that would in essence guide a consumer through a physical shopping experience, all the while suggesting products and pointing out sales. 'When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns.
  • BIZNOLOGY  |  THURSDAY, MARCH 27, 2014
    [Amazon, Companies] In-aisle mobile marketing: a boon for consumers or a violation of privacy?
    Companies like Aisle 411 and Meridian are developing the “in aisle” technology that would in essence guide a consumer through a physical shopping experience, all the while suggesting products and pointing out sales. 'When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 27, 2014
    [Amazon, Companies] 4 Ways to Keep Your Team Happy
    In fact,  a report by Payscale  said that Massachusetts Mutual Life Insurance Company, Google, and Amazon had the worst employee retention rates, and Google’s average pay was the best. They need to trust that the people they work with are doing the right thing for the company. Seems reasonable, doesn’t it?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Amazon, Companies] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), Rand is currently board member and advises numerous mobile and social media companies, including Qualcomm and SRI on big data topics, and is a managing partner with Efectyv Digital. Various companies apply different methodologies.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 24, 2014
    [Amazon, Companies] [VIDEO] Watch @CKBurgess and @MNBurgess Champion #SocBiz Strategy with @IBMSocialBiz
    Research suggests that executives who successfully communicate a strong vision of where their company is headed are met with overwhelming support. This is how companies like IBM continue to lead the industry in social business solutions: they know what they want, and they’re willing to try different things to get there.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, MARCH 23, 2014
    [Amazon, Companies] How to Hire & Onboard Salespeople - The Right Way!
    Or get it now on Amazon. They are both investments the company is making in revenue, but most companies don’t perceive them that way. How many so-called “great salespeople” have you hired, but they failed in your company? Either the salesperson arrived at your company and completely forgot how to sell – OR –.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Amazon, Companies] What Is Content Marketing? It’s Starts With Culture!
    What are the two or three thing that a company needs to do to be successful with content marketing? From a business case perspective, CMOs need to look across the company and identify all the content that gets created, at considerable cost, and that no one ever uses. We all know content marketing is nothing new. It is not a campaign.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 19, 2014
    [Amazon, Companies] IgnitionOne Buys Knotice, Prompting Many Deep Thoughts
    The second trend is a move by data-owning companies towards execution systems. consolidated customer database is inherently part of the data vendors’ offering of execution systems, since the execution systems need to access a company’s own data to be useful. These deals also reflect some other trends beyond acquisitions.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 19, 2014
    [Amazon, Companies] Is the end of television advertising near? Maybe, maybe not
    I’ve been so spoiled by Netflix, HBOGO, Amazon Prime, and the easy availability of Web clips from my favorite TV shows that I rarely turn on the TV anymore. But viewing patterns are changing quickly, even as old media companies cling to the 30-second spot. 'What was the most memorable moment of this year’s Oscars?
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Amazon, Companies] PayPal Updates Crowdfunding Policies to Help Nonprofits and Entrepreneurs
    While the payment processing industry has been slow to respond to the popularity of crowdfunding, a handful of companies, including WePay, Amazon Payments, and PayPal have caught onto the craze and are more than accommodating for organizations and entrepreneurs seeking to fundraise online through various third-party platforms , like KickStarter.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Amazon, Companies] How to Research Content for Your Expert Ebook
    Books and ebooks on Amazon and other book sites. Magazines (Harvard Business Review, Forbes, Fast Company, Wired) and newspapers. 'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? Crowd sourcing.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Amazon, Companies] Beyond B2C: A Primer on 4 Different Ecommerce Business Models
    The most widely known ecommerce businesses, such as Amazon Direct (which differs from Amazon as a whole -- which we’ll touch on later), Buy.com, Wal-Mart.com, Target.com, etc., It may be as fundamental to their business as selling iron to a construction company, or as supplemental as selling coffee to be consumed by employees.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 11, 2014
    [Amazon, Companies] What is Personal Branding? @MNBurgess Shares His Thoughts w/ @PeterCardon for @HuffingtonPost [w/ VIDEO] #SocBiz
    In fact, in the coming weeks, we intend to continue to focus on employee branding, as it is an essential component in the social business culture we champion in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 10, 2014
    [Amazon, Companies] [VIDEO] An “Unedited” Are You a Social Executive Chat With @MarkFidelman #IBMConnect #SocBiz #IBM
    As much as social business is about giving every social employee their own voice and stake in their company’s brand, a thriving culture depends on a sense of unified purpose. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Amazon, Companies] SXSW Preview: Social Technologies and the Universal Customer Profile
    Here, I’m reminded of the rumor that Amazon has begun experimenting with a systems process called “anticipatory shipping” : the company analyzes social media cues, product browsing behavior, purchase history, etc. Follow Roland on Twitter @rsmartly. How did the hashtag become a foundational symbol on Twitter? In Austin?
  • BIZNOLOGY  |  THURSDAY, MARCH 6, 2014
    [Amazon, Companies] Begin conducting industry intelligence in 5 minutes using share-of-search reports
    First off, while I’m certain Cabela’s and Bass Pro Shops are well aware of one another, I’d be willing to bet not too many people within these companies study Midwayusa.com. Ah, and then there’s Amazon. '(Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? Share-of-Search Reporting.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 4, 2014
    [Amazon, Companies] Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz
    Blue Focus Marketing CEO Cheryl Burgess (@ CKBurgess ) and I first began fleshing out the idea of personal branding and celebrating one’s passions during our work on our Amazon best-selling book, The Social Employee. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. FOR EWORD by David C.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Amazon, Companies] 3 Digital Marketing Themes Explored At TFM&A in London
    From marketing automation to personalized e-commerce solutions, the expo grounds were packed with companies excited to show off their latest tools. Amazon is a prime example of this. 35% of Amazon’s revenue last year came from using this predictive modeling. Here are tips from the conference content: 1. And it works.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 27, 2014
    [Amazon, Companies] How do apparel advertisers use search marketing for the Sochi Olympics?
    Cafepress : This popular t-shirt company did a solid job of including it in their headline (e.g., “Olympic Games Apparel”) and their supporting lines (e.g., “T-shirts, hoodies, and polos for Olympics lovers”). Just to give you a frame of reference, Amazon had a Market Visibility score of just 22% on this day.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 26, 2014
    [Amazon, Companies] Of Roku, Angry Birds, and the Importance of the Cloud
    'From Amazon to Microsoft, Google to IBM, most of the leading technology companies of our age recognize the future of data storage is on the cloud; the emergence of the Internet of Things (IOT) will only serves to underscore this new tech orthodoxy. However, this post is not about such heady fare. Simple Plan. Simple, right?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Amazon, Companies] 20+ Amazing Examples Of Content I Wish We Created
    52 Tools For Any Company to Innovate Like a Startup – by Nick De Mey , founder of the Board of Innovation. 19 Tweets That Will Make You Think Differently About Amazon’s Drones ~ Mashable. 'I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? And 1.8
  • BLUE FOCUS MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Amazon, Companies] [VIDEO] Fun at #IBMConnect w/ @Sandy_Carter (Shout-Out to @Tom_Peters) #IBM #SocBiz
    In this video, I had a chance to speak with Sandy Carter (@ Sandy_Carter ), whose contributions to our chapter on social executives in our Amazon best-selling book The Social Employee were absolutely invaluable. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. What excites you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Amazon, Companies] Social Media Explained. Really.
    This unique perspective has earned rave reviews from thousands of executives and now I have turned this concept into a book, which I am proud to say is available on Amazon starting today:  Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. Buy Social Media Explained now on Amazon. Here they are.
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [Amazon, Companies] Enhancing the User Experience with Augmented Reality
    The company uses augmented reality to turn traditional print media into an interactive experience, adding “layers” of interactive digital content to the printed page. To speed up adoptions, the company used an open development platform to attract thousands of developers to create AR content. Amazon iOS App- Augmented Shopping.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 16, 2014
    [Amazon, Companies] [VIDEO] IBMer @AndrewGrill talks @SocialEmployee w/ @CKBurgess #SocBiz #IBMConnect #IBM
    Through everything they do, the company’s many brand ambassadors demonstrate why we considered IBM to be a must-have when we were writing our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. FOR EWORD by David C.
  • FATHOM  |  THURSDAY, FEBRUARY 13, 2014
    [Amazon, Companies] Get Motivation for Your 2014 Retail Marketing Plan
    I think moving forward, a media company that’s separate from a marketing company will not exist. Word of mouth is very powerful.” – Jeff Bezos, CEO Amazon. 'It’s easy to lose motivation in the midst of winter. The holidays are over and you’re back to the daily grind. You might just find the inspiration you need for 2014.
  • FATHOM  |  THURSDAY, FEBRUARY 13, 2014
    [Amazon, Companies] Get Motivation for Your 2014 Retail Marketing Plan
    I think moving forward, a media company that’s separate from a marketing company will not exist. Word of mouth is very powerful.” – Jeff Bezos, CEO Amazon. 'It’s easy to lose motivation in the midst of winter. The holidays are over and you’re back to the daily grind. You might just find the inspiration you need for 2014.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Amazon, Companies] 2014 Disaster Resource Guide Showcases @SouthwestAirlines Story from @SocialEmployee #businesscontinuity #crisis
    In our conversations with the many wonderful employees at Southwest Airlines while researching our Amazon best-selling book The Social Employee (McGraw-Hill, 2013), we got an inside look on how important the proper preparation can be. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Amazon, Companies] Why Do Enterprises Struggle to Adopt Inbound?
    These companies need to engage in meaningful and relevant dialogue with their potential customers , long before they ever speak to sales. Unlike small businesses, many big companies don''t feel the economic strain that forces change. In the first half of 2012, Amazon reportedly spent $54 million, and the University of Phoenix $37.9
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Amazon, Companies] The Nonprofit Marketer's Guide to the Millennial Persona
    Current nonprofit marketer at technology company in Massachusetts. Shops online (preferred stores: Anthropologie, Zara, Gap, Amazon). If you haven’t come up with a donor persona for Millennials and aren''t practicing inbound marketing to engage these tech-savvy Generation Y members, though, then keep reading. The reason? Female.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Amazon, Companies] What to Do When a Brand Drunk Tweets During the Super Bowl
    Sometimes, a simple issue around account permissions gets people confused about whether they''re posting to their own account or the company''s account. The company denied the tweets were drunk at all and stated that they were part of a planned campaign to promote its mittens. To read more content like this, subscribe here. Trending.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 2, 2014
    [Amazon, Companies] [VIDEO] @CKBurgess and @MNBurgess Discuss @SocialEmployee Revolution at @ConferenceBoard #SocBiz #HR #SHRM
    21, Blue Focus Marketing was invited to discuss our Amazon best-selling book The Social Employee (McGraw-Hill, 2013) at the Conference Board headquarters in New York City. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Amazon, Companies] Pin to Win: Social Sharing on Pinterest Trumps Email
    This is especially true for B2C brands and companies with an e-commerce function, given that images appearing on a company’s boards can be linked to external URLs (for example, if a user clicks on an image, he or she can be brought to the company’s ecommerce site checkout page). percent of shares to Pinterest. Here’s why.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Amazon, Companies] Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20
    PST), will focus on the many developments in employee advocacy that we cover in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? 11 @ 11 a.m.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 30, 2014
    [Amazon, Companies] Teen Tycoons: Big Changes Fuel Growth
    He and his company also are currently slated to air on national television soon! But now that I have a firmer grasp of the situation in my second semester, I plan on trying to get the company going in full swing again, from here in Boston. We caught up with Jason and Jack to find out where they’re at and how business is going.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Amazon, Companies] 6 Tips for Easy Ebook Promotion with Social Media
    Set up Your Author Page on Amazon. Yes, your Amazon house. Amazon is another social media site. You can go to Amazon Author Central to create your account. Her company SerenityVA will help you succeed with your expert ebook promotion. Really? Yes, I did say “easier.”. Yes, you are the expert, not the ebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 29, 2014
    [Amazon, Companies] Facing tough choices — Paid versus organic reach
    He claims that most successful companies of the last decade (initially) didn’t pay for any advertising because their remarkability was baked into their product. Think of companies like Amazon, Google, Facebook and Twitter. And now the company’s worth $10 billion. And now the company’s worth $10 billion. Here’s why.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 19, 2014
    [Amazon, Companies] The S-Train is Departing – Are YOU Aboard? ~ @Tom_Peters “Some (Really) (Important) Stuff”
    The spirit of this metaphor is very much in line with the philosophy we lay out in our Amazon best-selling book The Social Employee where we claim that a brand cannot communicate externally unless it first learns to communicate internally. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Amazon, Companies] How Social Executive Buy-In Builds a @SocialEmployee Culture #CMO #SocBiz #CIO
    In that same BRANDFog survey, 78 percent of respondents said they would rather work for a company whose leadership was socially active. As we argue in our Amazon bestselling book, The Social Employee : How Great Companies Make Social Media Work , a brand cannot communicate externally unless it first learns to communicate internally.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Amazon, Companies] #Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz
    Through an integration, the Dynamic Signal VoiceStorm marketing platform gives IBM Connections an external voice, allowing users to drive business results for the company and build their own personal brands. Build your personal brand outside of the company on your personal social channels. Date: Jan 21, 2014. Cheryl, who Huf?ngton
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 12, 2014
    [Amazon, Companies] Guest Lecturer @MNBurgess to Discuss “Branding From the Inside Out” at Centenary College #NJ
    The lecture message will expand on the ideas in our Amazon best-selling book The Social Employee , which focuses on the power of creating a new culture of social employees. The concept centers around companies and businesses gaining competitive advantage by focusing on the basics—chiefly their mission, vision, and values.
  • BLUE FOCUS MARKETING  |  SATURDAY, JANUARY 11, 2014
    [Amazon, Companies] The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
    EST. In the discussion, we will delve into the content of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Amazon, Companies] 5 Customer Experience Cues From Retail
    The success of online retailers like Amazon confirms one simple fact: Consumers want to feel like their favorite retailers know — and deliver upon — their unique wants and needs. Many companies are turning to social scheduling solutions. Follow Alicia on Twitter  @AliciaFiorletta. . Store nearby! Get 25% off your purchase! Today only!”
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 6, 2014
    [Amazon, Companies] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership
    'Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Energized employees then spread throughout the company, acting as evangelists to build broad support for Cisco’s next step into the social age. The video, titled “Are You a Social Executive?”
  • BLOG MY CALLS  |  THURSDAY, JANUARY 2, 2014
    [Amazon, Companies] The LogMyCalls 2013 Year in Review
    Amazon Web Services Global Start-Up Challenge Grand Prize Winner - This may have been our biggest accomplishment of the year. 2500 companies from 85 nations competed and LogMyCalls won. It is truly a revolutionary tool, and the folks at Amazon saw that. '2013 was a big year for LogMyCalls. It''s really popular now.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Amazon, Companies] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    Here''s a gift for the social media strategist who has single-handedly grown your company''s Twitter following from 15 to 500 and beyond. Where to get it: Amazon. Where to get them: Amazon or your local Bose store. 'The days remaining in 2013 are few, and 2014 is just around the corner -- things you undoubtedly know already.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Amazon, Companies] Your website sucks
    'For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. My old company, the company I founded and left on March 8, 2012, hasn’t updated its site at all in the last 22 months.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Amazon, Companies] Chat w/ @MichaelDell at #DellWorld 2013 and @SocialEmployee Fireside Chat w/ @AmyHatDell #SocBiz [VIDEO]
    It’s no wonder the Dell chapter in our Amazon best-selling book The Social Employee has garnered so much positive feedback from our readers! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Dell World 2013 Press Conference.
  • VOLACCI  |  MONDAY, DECEMBER 16, 2013
    [Amazon, Companies] Book Review: Social PR Secrets by Lisa Buyer
    I am the author of Drupal 6 SEO which you can find on Amazon.) Social PR Secret: Add social PR live chat to your company newsroom or home page so that a journalist - or anyone for that matter - can get an immediate response while working on a story deadline. count myself lucky if I get 1 or 2 good tips per chapter of the average book.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 11, 2013
    [Amazon, Companies] Who Is Your B2B Buyer [Infographic]
    Amazon 82% of up-and-comers are already accustomed to Amazon Supply. 63% have made a minimum of one Amazon Supply purchase. 63% of established buyers are aware of Amazon Supply. 43% have made at least one purchase through Amazon Supply. 'Text From Infographic. Up-and-comers. Ages 18-35. Established buyers.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 9, 2013
    [Amazon, Companies] The Bad News Is … You Are Meeting My Expectations
    'There are only three possible impressions that a customer will walk away with having done business with you and/or your company. Social Sales Amazon Business Customer customer service Facebook LinkedIn sales Skype Social Media Marketing How To Build Referrals With Social Sales.
  • BLUE FOCUS MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Amazon, Companies] A Special Thank You to @Tom_Peters
    After tweeting to him that he had won, he quickly replied with the following: @ckburgess Well, I celebrated by downloading The Social Employee on my iPad AND ordering it from Amazon for next-day delivery! Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Why we’re thankful. So thank you, Tom.
  • LEADERSHIP  |  TUESDAY, DECEMBER 3, 2013
    [Amazon, Companies] 5 Ways BIG Data Can Be A BIG Deal for B2B
    Data provides opportunities to be smart, flexible, and proactive BUT, many companies do not need big data as it is described in the above definition. There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Collaborate.
  • LEADERSHIP  |  WEDNESDAY, NOVEMBER 27, 2013
    [Amazon, Companies] Interesting Infographics: Who Is Your B2B Buyer?
    Amazon Supply seems to be the top choice for this group’s corporate purchases – 82% of up-and-comers are already accustomed to Amazon Supply and 63% have made a minimum of one Amazon Supply purchase. 'We know that understanding the behaviours of their prospects and buyers is important for a successful B2B lead generation play.
  • BLUE FOCUS MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Amazon, Companies] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
    So because Rowley has been so generous in helping to put the spotlight on our Amazon bestselling book, The Social Employee   (McGraw-Hill, 2013), let’s put the spotlight back on her one more time. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. different kind of ROI. FOR EWORD by David C.
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Amazon, Companies] Looking for a Holiday Gift for Your Employees? @SocialEmployee Makes a Great Gift! #df13 #socbiz #dreamforce
    Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee: How Great Companies Make Social Media Work. As we demonstrate in the book, a company’s social employees are its brand ambassadors to the outside world. 'A Holiday Gift Idea for Your @SocialEmployee .
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Amazon, Companies] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
    Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee : How Great Companies Make Social Media Work. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 13, 2013
    [Amazon, Companies] We Are the 8%: 4 Women Who Beat the Odds to Make It to CMO
    'A 2012 report by Grant Thornton found that women hold only one in five executive leadership positions in companies around the world. To shed light on how they beat the odds to become marketing executives, we interviewed four female CMOs at several prominent companies in the United States. Education: Harvard College, BA, Harvard, MBA.
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Amazon, Companies] @SocialEmployee McGraw-Hill Author @CKBurgess to Participate in #SocBiz Panel at #DellWorld #Dell
    The panel, titled “Are Your Employees Advocates for Your Company?” Join me and co-host Amy Heiss (@ amyhatdell ), Social Media & Community University (SMaC-U) Lead at Dell, as we explore what it means to build a culture of brand ambassadors for your company. Movéo Integrated Branding, and a columnist for Fast Company.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Amazon, Companies] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.
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