• SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Amazon, Companies] Content Personalization: What it is and Why it Matters
    Think of amazon as an example. Based on things you’ve viewed or searched for in the past, Amazon automatically displays similar or related products you are likely to be interested in. Without content personalization, I most likely would not have made a secondary purchase on Amazon. Personalization is what makes this possible.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Amazon, Companies] It’s not your house to pwn so remember your place
    As a guest, it is essential that you bring a gift for the host, don’t overstay your welcome, don’t dominate the conversation, don’t monopolize any one person, and don’t make yourself at home no matter how accommodating the company. It doesn’t matter. And, you’re right, I did link both their books and their names!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Amazon, Companies] Behind the scenes: How to write a business book
    But companies expect us to share their content for economic reasons. It should be out by mid-March and available in most of the world on Amazon, Kindle, and eventually an audio book. 'I just completed a year-long process to bring you a new book. It is my best book, perhaps my best work of all-time. How do I break through and succeed?”
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Amazon, Companies] Copywriting Lessons From Companies Doing It Right
    Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Amazon, Companies] It’s All About Engagement in the Next Era of Marketing
    How do they feel about you and your company? Chances are, you wouldn’t want to keep giving business to a company that does those same things. On the other hand, when a company treats me the same way my friends seem to treat me, I can’t wait to give them more business. Those companies will win, and the others will lose.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 35% of Amazon’s product sales result from their recommendation engine ( VentureBeat ). 'Marketing has become extremely personal.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] Let?s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 35% of Amazon?s 'Marketing has become extremely personal. And the best part about personalization? Consumers love it. Personalizing the Call.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] No US companies among the 30 most transparent
    'My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings? Surprisingly, there was not any US company near the top of the list.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Amazon, Companies] Why Digital Wallets Encourage Spending
    Apple Pay and Amazon’s 1-Click purchasing both take advantage of this effect. On Amazon, one click is all a buyer needs to make a purchase and have that purchase delivered right to their homes. Even in line at the grocery store, the digital wallet works something like Amazon’s 1-Click purchasing—and without violating that patent , too.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Amazon, Companies] 6 Great B2B Business, Marketing, and Strategy Books
    This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. They studied companies that beat their averages in the stock market, and maintained that level of success for a long period of time. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. on Kindle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Amazon, Companies] The line between Media and Brands is blurring fast
    is to provide consumer engagement for the company’s advertising partners through content developed and distributed by the world’s most renowned editorial teams.”. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Amazon, Companies] Email Marketing: Amazon Launches Workmail
    'Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. Other companies may be slower to embrace a new email service, especially if they have become comfortable with using Gmail and the complementary Google services.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Amazon, Companies] How Amazon Won in Barnes & Noble’s Breakup with Microsoft
    It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. Instead, it concentrated its efforts on the Surface, the company’s own tablet. Slowly Sinking Ship.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Amazon, Companies] 5 Trends Driving The Marketing Cloud Revolution
    John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. Big data means a big opportunity for companies who are gathering new outputs from new users and new uses.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Amazon, Companies] 5 Trends Driving The Marketing Cloud Revolution
    John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. Big data means a big opportunity for companies who are gathering new outputs from new users and new uses. Digital Marketin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Amazon, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Amazon, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Amazon, Companies] Amazon Leads the Way With Negotiation Option for Rare Items
    'It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Amazon, Companies] 20 Examples of Fabulous Explainer Videos
    Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them. 12) SatPhoneCity: This satellite phone services company good job of giving a quick overview of just what they do and how they offer value. 'Feel intimidated by the notion of creating an explainer video?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Amazon, Companies] 8 Ads With Subliminal Messages You've Probably Missed
    4) Amazon. An oldie, but a goodie, many don’t see the subliminal message in Amazon’s logo — the current logo has been in use since around 2000, and it doesn’t seem to be going anywhere. Whitespace in the logo clearly shows an arrow — an indication of the company’s speed and ability to get your delivery from Point A to Point B.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Amazon, Companies] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. The whole industry will go the way of Amazon.”. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. The company has a clear direction.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Amazon, Companies] You’re doing a terrible job with search and social
    The named owner of the company is a lawyer but is passionate about Search Engine Marketing. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. Mission Statement, Company Directory and other onsite signs of legitimate business. Want some proof?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [Amazon, Companies] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    In a 2014 SiriusDecisions study 97% of executives in companies over $500M in annual revenue and 92% of executives in companies under $500M stated they are either confident, or very confident their business will grow in 2015. 'What marketing trends are you implementing in the New Year? Jay Gaines. Matt Heinz. Amanda Maksymiw.
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Amazon, Companies] Digital Relevance: The Introduction
    This is because companies tend to talk about what they know best—their products. How long will companies continue to spend on marketing programs that don’t help achieve business objectives? Their companies expect results. Buy the Book on Amazon. We ’ ve created great content. People read it. Yet matter it does.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Amazon, Companies] 10 Marketing Terms You Need To Know – Pt. 1
    Many companies like Salesforce and Marketo offer software programs for B2B marketers. In 2006, Amazon launched their own cloud computing service, Amazon Web Services. Enterprise: simply stated, enterprise is a sophisticated name for a business unit, company or firm. Contextual Advertising: a form of targeted marketing.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 5, 2015
    [Amazon, Companies] The Telephone is Still a Great Way to Prospect
    In addition to receiving unsolicited email, I often receive two, three, four, five emails in a single day from organizations (hello Amazon). Michael and his colleagues help companies find, land and keep customers. The follow-up calls were splendid and the company had their best year ever. know this is the case for me. MB: Yes!
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 30, 2014
    [Amazon, Companies] How Amazon Web Services Is Taking Over The Cloud Industry
    Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. What is AWS? The Takeover. We’ve taken the leap, have you?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Amazon, Companies] Build your brand (for free)
    This is true whether you’re just selling yourself, Chris Abraham, or your company, Gerris Corp.  “But what about all my competitors? guarantee that the vast majority of your so-called competitors don’t even know you or your company exists. Other than that, Amazon has a lot of books on how to podcast.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 23, 2014
    [Amazon, Companies] The Interview as Sony False Flag Publicity Stunt
    Even back then, there was enough discretion and enough compartmentalization that it was pretty easy for a CEO or CMO to retain me and pay my agency’s fees all without anyone else in the company ever knowing. '“I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Amazon, Companies] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    Customer-centricity and convenience are paramount – two things that modern successful E-commerce giants like Amazon and Alibaba are very good at providing. The same shoppers who enjoy the functionality of Amazon and Alibaba are also business users. How do B2B companies achieve this? Consumer Power. Cloud Capabilities.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Amazon, Companies] Human-to-Human Marketing: A Trend for 2015 and Beyond
    There’s no better feeling than seeing a commercial or post in any of your social feeds that just makes you say, “[So-and-so company] really gets me.”. wise man once said , “Humans don’t buy from companies; humans buy from humans, so solving for humans is every smart company’s primary goal.”. That sounds horrible, right?
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Amazon, Companies] 4 Strategies to Optimize Your Differences From Amazon
    'While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Independent retailers have inherent advantages coming from a smaller, leaner, more flexible company.
  • FATHOM  |  THURSDAY, DECEMBER 11, 2014
    [Amazon, Companies] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
    The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. The Center for Marketing Research  tells us (via MarketingProfs) millennials reportedly like companies on Facebook in order to indicate brand loyalty (84%), receive updates (83%) and get coupons/discounts (66%). ’13).
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Amazon, Companies] A Mostly Good Holiday Read from Mitch Joel
    If you were hoping this might be a marketing book that doesn’t put Apple on an altar and light a bunch of candles, you will be disappointed: it’s only four pages before Steve Jobs  makes his first of eight appearances and just ten pages before the first section dedicated to the company. Reboot Your Life. Your Future Depends On It.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Amazon, Companies] How to Use Reddit to Boost Your Marketing through the Roof
    Similarly, some brands have had massive wins with specific Reddit marketing plays, such as the notable Amazon/Nissan campaign , which succeeded not because Redditors didn’t realize it was marketing, but because Redditors liked it anyway. 'Guest post by Scott Masson. What is Reddit and How Does it Work? Reaching Your Potential Customers.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Amazon, Companies] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
    'Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. 1) Free shipping. The Take Away.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Amazon, Companies] What is Social Media Marketing?
    have been putting together my company’s capabilities deck and have really had to think about this very carefully. Driving Search Traffic to Your Company’s Website. 'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. Like this post?
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Amazon, Companies] What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide
    If you''re really looking to thank the Bookworm for a job well done in 2014, give her the newest evolution of Amazon’s best-selling Kindle Paperwhite so she can take her whole library with her wherever she goes. If you work at a software company like we do, then you probably have plenty of techies to please this holiday season.
  • FATHOM  |  TUESDAY, NOVEMBER 25, 2014
    [Amazon, Companies] Consumer Brand Manufacturer Spotlight: Wüsthof
    How about Amazon? As Paul Demery reports in a recent Internet Retailer article, Wüsthof goes to great lengths to protect its brand integrity — even if that means severing ties with Amazon. No matter what your relationship may be with Amazon or other re-sellers, this question is bound to surface for a consumer brand.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Amazon, Companies] The Never-Ending Cycle: Content Informs Data Informs Content
    when I’m eating dinner – which always seems to be the case and actually has an adverse effect on my relationship with that company (I’m not naming names). In this age of extreme customer expectations brought about by the likes of Amazon, there is rarely a one-size-fits-all solution. The most effective data is driven by great content.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Amazon, Companies] My Review of the book, Enchantment, by Guy Kawasaki
    It got a great review on Amazon and I have no t yet read it, but it will be great by those superb authors. Find New Customers helps companies (with between 50 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. 'Guy Kawasaki  (click on his name to be on of his 1.43
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Amazon, Companies] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets ; others predict the DTC online channel will be “the highest generator of sales revenue within two years”).
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Amazon, Companies] 4 Creative Ways to Make Your Website More Personalized
    Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon''s algorithm think you''d like, and you can''t open up an email without it saying, "Hi [First Name]." 'We''re now encountering more personalized experiences than ever before. 1) Cater to individual personas.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Amazon, Companies] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% But beyond these statistics, how do you explain the success of data-driven marketing giants like Amazon, Nordstrom, Dollar Shave Club, and other companies who consistently outperform their competitors through data-driven marketing practices?
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Amazon, Companies] Why People Buy Things Online [Data]
    Fanboys” -- those who will purchase any product offered by the companies they follow -- are an interesting phenomenon that most businesses should strive to understand, given their implications for brand awareness and future sales. 6) “ How Consumers Form Their Impressions of Companies ”. Company’s customer care program - 37%.
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Amazon, Companies] Want Hordes of Raving Fans? 7 Content Best Practices to Follow
    'There''s a big difference between people who know about your company and people who rave about your company. So how do you get someone to not only know about you, but like you enough to engage with your company frequently, and maybe even tell others about you? Amazon Prime members are rabid about their love for the service.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Amazon, Companies] 4 Insights from the Web Design Trenches
    Serving as a company’s virtual storefront, information repository, and principle online distribution channel, today’s brand websites must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers. but it’s not going to directly impact a company’s short-or long-term business goals.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Amazon, Companies] Wise.io Provides Another Choice for Automated Predictive Modeling
    Many predictive modeling systems, especially for B2B lead scoring, supplement the client’s data with company and individual information they gather themselves from sources like social networks, Web sites, job boards, and government files. Data is stored on Amazon S3 and Postgres, allowing Wise.io This week, I’ll stick with Wise.io.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Amazon, Companies] This is the week that was: Getting inside the head of a B2B buyer
    It’s not unusual for the lines between what the big tech companies do to blur. This week Gideon Rosenblatt looked further into these trends – specifically on how Amazon may see its biggest competitor as Google. In a space that Amazon have always owned online, through the power of search Google are now creeping in on their territory.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Amazon, Companies] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. recent study found that 44% of companies using marketing automation have also implemented lead scoring.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Amazon, Companies] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    Amazon is hiring 80,000 seasonal workers, Macy’s is hiring 86,000, Toys ‘R’ Us plans to hire 45,000 workers, and UPS expects to hire over 90,000 seasonal employees. However, not all companies have the physical space, hardware, or budget to support such large call centers. Virtual Call Center
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Amazon, Companies] The dashboard has finally been perfected
    LinkedIn Company. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough. And then there’s Cyfe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Amazon, Companies] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. What did we do wrong? No deal.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Amazon, Companies] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. What did we do wrong? No deal.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Amazon, Companies] 10 Reasons Social Logins Could Be a Game Changer
    Social login users are more likely than non-users to recommend a company’s website to others (40 percent vs. 22 percent). Social login users are 78 percent more likely to download a mobile app from a company. Yes, they’re increasingly common and fast, but should you be using them for your own business? More revenue.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Amazon, Companies] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. In a cloud-based world, where SaaS applications hosted by industrial grade providers like Amazon, Microsoft Azure, Google App Engine, etc. The Switch to SaaS.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Amazon, Companies] Welcome to the Era of Engagement Marketing
    As a marketing executive for 15+ years, I can say that the quest of every company can be summarized as such: to acquire customers quickly, grow their lifetime value, and convert them into loyal advocates (who, in turn, influence new customers, creating a virtuous cycle). 'Author: Chandar Pattabhiram Hey, you talkin’ to me? The result?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Amazon, Companies] Customer Service Kings: 3 Strategies All Businesses Can Employ
    billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. few weeks later Youtube user Tim Davis uploaded another Comcast customer service call, this time catching company representatives lying about technician fees. But small and medium-sized companies do not have this same luxury.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Amazon, Companies] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Amazon, Companies] [Video] How the Social Employee Fuels the Brand #SocBiz
    'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. Another prominent thought leader, Dion Hinchcliffe (@ DHinchcliffe ) also recently shared his thoughts on the value of building communities , whether formal or informal, company-driven or consumer-driven.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Amazon, Companies] Move Beyond Sales With These Business KPIs
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Employee Productivity: Does the company adequately equip and empower employees to succeed?
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Amazon, Companies] [VIDEO] How Social Employees Fuels the Social Brand
    'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. The video, titled “What is a Möbius Strip?”
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Amazon, Companies] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    'Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Energized employees then spread throughout the company, acting as evangelists to build broad support for Cisco’s next step into the social age. The video, titled “Are You a Social Executive?”
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Amazon, Companies] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Most people have been retargeted before, especially by B2C companies. You may have seen that pair of shoes you were eying reappear across the sites you surf after you put them in your online shopping cart but never completed the purchase; or maybe you keep seeing the cover of that book you almost bought on Amazon. Custom Segmentation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Amazon, Companies] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    When our team got involved, we helped them to deliver more consistent content, some of it original to the customer, some of it licensed from leading publishers like  Forbes  and  Fast Company. But there are already examples at places like Cisco with my good friend Tim Washer , and GE and Red Bull and Netflix and Amazon. where?,
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Amazon, Companies] 27+ Resources to Learn SEO Copywriting
    Copywriting is how companies sell things online. Books on Amazon. Company News 'Image source. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. Quality content is great. It’s necessary. Invisible web pages don’t sell products. Is your writing up to scratch?
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Amazon, Companies] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Predictive marketing intelligence companies like Lattice Engines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Amazon, Companies] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    What company owns Slideshare? What is the largest Internet-based company in the world? b) Amazon. What company owns Slideshare? What is the largest Internet-based company in the world? b) Amazon. 'How much do you know about social media platforms, facts and trends? The answers are at the bottom of the post.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Amazon, Companies] 7 Content Marketing Lessons From Red Bull Media House
    They have created a totally separate division of the company focused on making amazing content, Red Bull Media House , with the goal of becoming a profitable enterprise on its own. For example, last year  Fast Company named Red Bull one of the “Most Innovative Companies” because of their efforts. How about you?
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Amazon, Companies] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Supporting Human Resources.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Amazon, Companies] Top 6 Essential SEO Elements for Marketers New to SEO
    Keep the title under 65 characters (under 50 if you can), and for your homepage be sure to include the name of your company. Amazons homepage title tag reads Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & More. Targeted, Relevant, and Rich Content That Is Updated Frequently. Start there.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Amazon, Companies] How Big Data is Driving Business Growth
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. In the technology community, data has become likened to oil as the next great natural resource.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Amazon, Companies] Social Business Reality Check: the elusive executive support
    But then, when it’s your turn to implement the dream of social business in your company, you go around to secure that magic ingredient of success – the elusive executive support – and reality knocks at your door: most executives you’ll talk to will give a lukewarm support to your cause. Why is that happening?
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Amazon, Companies] 11 Content Writing Secrets from the Pros
    Cyrus Shepherd recommends his readers look toward Amazon product pages as an example of answering everything someone could want to know about a topic. Buffer’s not just an incredibly successful company. 'Image source. What’s the difference between you and really successful bloggers? Image credit:  lonelybrand. Great.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Amazon, Companies] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Moz actually is a direct extension of the company first started by Gillian. Because it was the crazy dot-com boom, as a 23-year-old, I got to spend millions (literally) on advertising with companies like AOL and Excite (remember them?). first started in marketing when @neilpatel and I founded our consulting company, ACS, in 2003.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 31, 2014
    [Amazon, Companies] My review of the book Profit Heroes
    Focus on how your company offerings can improve the profits of your customers! Bob also uses a nice example to start the book on how a company that owns relationships and looks like the clear winner, loses to an upstart that focuses on how they can help the buyer improve profitability. I took a major fall and almost died.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Amazon, Companies] The Twitter Book that changed everything
    I’m proud to announce that the all-new edition is now available on Amazon. It has matured into a public company with a responsibility to shareholders. New case studies featuring large companies, small businesses, and non-profits. I''m proud to announce that the all-new edition is now available on Amazon. ForReal.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Amazon, Companies] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    ” They typed in the name of my company using a search engine or maybe just the browser bar. If you want to buy a book of Amazon, you might do something like. Type in “Amazon” in the address bar. 'Though Google gets roughly 3.5 Navigational Search. What It Is. Why It Matters. Open a new tab on your browser.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Amazon, Companies] 35 Tech Terms Translated Into Plain English
    permanent redirect from one URL to another -- usually from a company''s old website to their new website. To give you a better idea of how the system works, CDN operators get paid by content providers (like media companies and ecommerce vendors) to deliver their content to end users. company that registers domain names, like GoDaddy.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Amazon, Companies] 6 Clever Triggered Emails to Inspire Your Marketing Automation
    4) Amazon: The Thank-You Email. Amazon uses this triggered thank-you email to drive customers back to their site and gain information about the consumer that can be used to suggest additional products in the future. What other companies have great triggered emails? 1) Uber: The Welcome Email. 2) Dropbox: The Re-engagement Email.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Amazon, Companies] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Rotating banners on the company Web site position StrongView as a “product platform” and “marketing cloud” as well as mentioning “cross-channel lifecycle marketing”, “present tense marketing”, “true one-to-one communication” and “the first customer insight solution supporting unlimited cross-channel interaction data”.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Amazon, Companies] 60 Marketing Acronyms Every Industry Pro Should Know
    Companies that sell to other businesses. Companies that sell directly to consumers. Examples: Amazon, Apple, Nike. set of software programs that let companies keep track of everything they do with their existing and potential customers. If ROI is negative, then that initiative is losing the company money.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 17, 2014
    [Amazon, Companies] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
    My talk, titled “ The Rise of the Social Employee ,” covered themes established in our Amazon best-seller The Social Employee (McGraw-Hill, 2013)—specifically, why the @SocialEmployee revolution is creating a new path to authentic connection that will lead organizations into a new age. Please check out @SocialEmployee media buzz!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Amazon, Companies] Putting it to the Test: Never “Redesign” Your Website Again
    'Author: Chris Goward Are you planning to redesign your company’s website? During a full redesign, very often the only thing that stays the same is the company logo and banding elements. Take Amazon as an example. Is your boss (or her boss) worried the website’s looking a little old and dated? The secret? The bonus? Testing
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Amazon, Companies] Digital Marketing’s Massive Measurement Lies
    The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Many even count the same results twice, all to show that marketing is contributing to results.
  • SAZBEAN  |  TUESDAY, JUNE 10, 2014
    [Amazon, Companies] Book Review: The Visual Organization by Phil Simon
    Starting with an example of how a data visualization company made it big, Phil shows how the rapid innovation and quickly changing industry of d.v. an integral part of how the company operates. The easier it becomes to get good information from so much data, the more companies will start to leverage data visualization.
  • DIGITAL VOICES  |  MONDAY, JUNE 9, 2014
    [Amazon, Companies] 4 Reasons Why Bluetrain.io is a Perfect CMS Solution
    The company just finalized its first iteration of their new cloud CMS platform. platform is that the assets are hosted on the Amazon cloud, so there won’t be a bottleneck when page visits increase. is a great solution for any small or middle market company, and they are adding features for more complex websites weekly.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 8, 2014
    [Amazon, Companies] [VIDEO] The Rise of the Social Executive #SocBiz @Glassdoor @SocialEmployee
    In fact, we even dedicated a whole chapter to the subject in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). But what do the people who actually work for these companies think of their top executives? Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Amazon, Companies] 70 Rising Social Media Stars
    Routine is available on Amazon. Jason Diller (DSM Group) — Diller went from doing incredible things in the landscape industry (with inbound marketing) to teaching other companies how to achieve the same success. She now has branched out even further to help companies reach their digital marketing potential. Go for it.
  • CHRIS KOCH  |  FRIDAY, MAY 30, 2014
    [Amazon, Companies] The TV Is No Longer a TV
    That’s because our new content providers, Hulu and Amazon Prime, are as easy to watch on a computer, an iPad, or, in a real pinch, a phone, as they are through the Roku device attached to the former TV. As you might imagine, stories like these are starting to throw a scare into the cable companies and the entertainment industry as a whole.
  • ENGAGE  |  THURSDAY, MAY 29, 2014
    [Amazon, Companies] The Future Is Now—And It Needs an Editor
    'During his keynote address at Facebook’s F8 Development conference on April 30th, CEO Mark Zuckerberg announced that the company is changing its iconic motto, “Move Fast and Break Things,” to something more, um, sensible : “Move Fast with Stable Infra.” Amazon. Here’s what that dystopian landscape might look like. Reddit. Microsoft.
  • BIZNOLOGY  |  THURSDAY, MAY 29, 2014
    [Amazon, Companies] 5 Popular Movies that will Improve Your Marketing Strategy
    ” While we may not be quite ready for retina scans, leveraging customer data to target ads is already refined to the point where Amazon thinks it can anticipate what you want to buy …and  so it ships items to a nearby distribution point before you make the order. Here’s how… Minority Report: Create Targeted Advertisements.
  • MARKETING ACTION  |  THURSDAY, MAY 29, 2014
    [Amazon, Companies] AGILE SELLING: Jill Konrath and Shawn Naggiar Discuss New Book on Rapid Learning and Sales
    She is the bestselling author of Selling to Big Comp anies (one of Fortune’s “Must Reads” for sellers), and SNAP Selling, which jumped to number one on Amazon within a few hours of release. LAUGHTER] But a metaskill, like agile learning, is something that you could use whether you become a CFO or start your own company. Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 28, 2014
    [Amazon, Companies] Return on Optimism: Business as an act of positive thinking
    ” Look at Google, where research efforts are producing things like Google Glass and self-driving cars, or Amazon, which is making huge investments in new approaches to distribution. 'By Eric Wittlake, {grow} Contributing Columnist. Self-driving cars. Wearable devices. Solar arrays. They are incredible inventions. My Return on Optimism.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 27, 2014
    [Amazon, Companies] Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week – Integrated Marketing Week #IMW14 #SocBiz
    'I am proud to announce that I will be joining Renee Ducre ( @RDucre ), the global marketing director at IBM ( @IBM ), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee , as part of the events of the second annual Integrated Marketing Week ( @IM_Week ). Time: 12:35–1:05 p.m.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Amazon, Companies] The Inbound Approach to Turning More Leads Into Customers
    How many times have you received an email from a company you’ve never even heard of? What do you see when you visit a website like Amazon or Netflix? Just as my protein powder supply starts to dwindle, Amazon sends me an email asking: “Have you bought your protein powder this month? Target your email sends.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Amazon, Companies] Confessions From Your Customer – Yes, Yours
    Not only do I abandon brands and companies, I also abandon my loyalties — even when I honestly prefer one brand over another. I use Safeway.com for groceries, and Amazon Prime for pretty much anything else, but in a pinch, I’ll just as easily use Instacart or Taskrabbit or Craigslist. 'Author: Letty Ernst I have a confession to make.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Amazon, Companies] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. Another prominent thought leader, Dion Hinchcliffe (@ DHinchcliffe ) also recently shared his thoughts on the value of building communities , whether formal or informal, company-driven or consumer-driven.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Amazon, Companies] [PODCAST] Social Employees w/ @RobertHThompson @mneiss & @Tom_Peters Special Mention #SocBiz #SocialBusiness @SocialEmployee
    The conversation centered around the ideas and stories covered in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). How a social business pilot program can help companies begin the social business adoption process without taking on too much risk. You can listen to the complete podcast below. FOR EWORD by David C.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Amazon, Companies] The Most Important Force for Increasing Leads and Sales
    Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. responding quickly builds confidence in your company.
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