• GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Amazon, Companies] How to use Product Hunt to boost your business
    But it might be a little harder to tell if Product Hunt is the right platform for your own company. My first Product Hunt experience. I was surprised when a friend who was an active member promoted my company Fittr as a featured start-up. Still, even without advance preparation, my company made it into the top five posts for the day.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Amazon, Companies] How to Write an Author Bio That Doesn't Suck
    It’s tempting to turn your bio into a trophy case -- you’ve won awards, started a billion companies, been published in every awesome journal, etc. Peep Laja of ConversionXL does this really well: Notice that final line: “Peep can help your company grow via his conversion optimization agency.”. Read on. You’re about to find out.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Amazon, Companies] Why Candy Crush is Eating Your Brain
    So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. Other external triggers are found in proprietary apps that companies offer their customers – iTunes is a good example, or your online banking interface, but can also be as simple as subscribing to a newsletter.  Trigger. Action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2015
    [Amazon, Companies] Why Big Data will go away soon
    “Integrating channels,” replied a leader from a Fortune 500 company. just received an  Amazon Echo  – it’s kind of like a voice assistant for your home. Integrating channels,” replied a leader from a Fortune 500 company. just received an Amazon Echo – it's kind of like a voice assistant for your home.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Amazon, Companies] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    Amazon continues to contribute heavily to the death of retail sales. It's a highly personalized experience, unique to each company and stakeholder, and requires careful and skilled facilitation. We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Herwijnen. Indeed.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Amazon, Companies] Big Best Buy Blunder: $200 Gift Cards for $15
    Best Buy owes Amazon a lot of gratitude right about now. Because of the hype surrounding Prime Day, most blogs and news outlets were too busy writing about tepid deals from Amazon to notice the red-hot deal Best Buy accidentally offered. Surely the company has to honor the purchase, right? Whoops. Past Pricing Mistakes.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Amazon, Companies] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    great example of this is your company newsletter—it goes to everyone, no matter what. But then I thought about how my past companies did nurturing: forcing a target audience down a pre-determined linear funnel, then rinse and repeat. Creating nurture or trigger-based company newsletters or product release notes doesn’t make sense.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Amazon, Companies] The Pros and Cons of Popular Ecommerce Payment Options
    Amazon Payments. A lot of people have Amazon accounts, whether they’ll admit it or not. The only problem is, Amazon is already a world-famous brand name. Do you want to confuse your buyers or diminish your own brand in any way by introducing the Amazon name into your transaction? Next is almost invariably PayPal. BitCoin.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2015
    [Amazon, Companies] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
    We believe it’s all about Frugalnomics , and several key aspects of it that are impacting IT spending: 1) Do More with Less - Although there has been an economic recovery, top-line revenue growth remains a challenge for most companies. increase for the year. Frugalnomics in Effect So what are the real reasons behind the continued slow growth?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Amazon, Companies] 10 Customer Experiences You Need To Deliver Today
    Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. 5 Key Customer Experience Facts. Consumers will continue to build up their trust by using Yelp, Trip Advisor and Amazon Reviews, and their social media networks.
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Amazon, Companies] Website search and filtering for content marketing
    Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Few of us are running or working for Amazon-size businesses. Yet, Amazon and other major corporations influence our audience’s expectations. Terminology.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Amazon, Companies] Tools I use to amplify social campaigns
    The SOCi platform is an enterprise platform, best suited to agencies and medium and large companies, allowing property management companies, for example, to harvest all the online content best suited to the needs of both the residents and prospective residents over some or all of the rental properties. Engagement! GaggleAMP. Give cash.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Amazon, Companies] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    One might think ecommerce giant Amazon would know a thing or two about CTAs, but a quick visit to their site shows they’re either ignoring the basics or trying to change the game. The Gap stands out as a company that gets things done with their CTAs. Still, another company might just edge them out of the top spot. Ecommerce
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Amazon, Companies] Tealium Grows from Tag Manager to Customer Data Platform
    This is one benefit of the company’s tag management legacy, where real-time execution is required. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. So it’s perfectly natural for AudienceStream to offer precise control over which attributes are sent to which systems in which situations.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Amazon, Companies] 5 Ecommerce Companies Who Do Social Proof Right
    Lots of companies do this now, though. Amazon. Amazon manages to not only do both but to also make those bad reviews work in their favor. Social proof is sometimes misunderstood. ModCloth. We can’t have a best-of list without ModCloth , can we? It’s a win-win. They don’t stop there, though. Betabrand. Booking.com. Ecommerce
  • MARKETING ACTION  |  THURSDAY, JUNE 18, 2015
    [Amazon, Companies] Five Areas Where B2B Marketers Can Leverage Big Data
    Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of this emerging hot subject. But the reality is that there are many pain points today that companies can solve by embracing big data. What is Big Data? First of all, what is big data? Find the true ROI of marketing spend.
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Amazon, Companies] What Google Really Doesn’t Want You To Know About Search
    It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important? And, more importantly, what does it mean for your business? Read on and see.
  • LEADERSHIP  |  FRIDAY, JUNE 12, 2015
    [Amazon, Companies] Interesting Infographics: Signatures of Tech Entrepreneurs
    The infographic explores tech leaders from many of the big tech companies. Bill Gates gets a look – his signature is easy to read and balanced, which suggests a modest personality – as does Jeff Bezos of Amazon, Larry and Sergey from Google, and many more. Infographics fun home infographic tech
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Amazon, Companies] How Mobile Commerce Is Changing the Way We Shop
    On-demand services have grown exponentially, with providers like Uber and Lyft taking over the transportation field, Netflix and Amazon Prime filling voids in entertainment, and GrubHub making delivery dining available to the masses. And since the future of ecommerce is mobile, that’s the best possible scenario for your company.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Amazon, Companies] The Secret to Connecting with Self-Educating Buyers
    So you’ll find a number that says about 70 percent of buyers, whether you’re in the consumer space or B2B or whatever, about 70 percent of buyers are researching brands, companies, people, whatever the case may be, before they bother to identify themselves as in the market for that product or service. Tom, take this away. Content.
  • THE ROI GUY  |  THURSDAY, JUNE 11, 2015
    [Amazon, Companies] What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?
    Amazon continues to contribute heavily to the death of retail sales. It's a highly personalized experience, unique to each company and stakeholder, and requires careful and skilled facilitation. Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. The myths?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Amazon, Companies] Experiences: The 7th Era of Marketing
    Undoubtedly, your job in some way, shape or form involves communicating the value of the products or services that your company sells so that people will buy them. I’d also venture to say that you’re finding it harder to differentiate your product from the rest of the marketplace. As anyone who’s written a book knows, it’s no small feat.
  • BIZNOLOGY  |  MONDAY, JUNE 8, 2015
    [Amazon, Companies] Are your website searchers looking only for your brand names?
    Now, if you are a small company that no one knows, it makes sense that people have to find you with Google or another search engine. You probably search for a lot of things by going to Amazon first if you are a loyal Amazon customer. If you began going to Google to search for books, that would be very bad for Amazon, right?
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Amazon, Companies] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    As the digital space continues to mature into the new consumer normal, mainstream companies will emerge, you can bet on that. In the US where I live we already see this happening, with many of us turning to Google for search and Amazon for online ordering on a daily or near-daily basis. join the mainstream). Zuck Knows Social.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Amazon, Companies] What does Ricky Bobby know about SEO? 31 stats
    Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. 50% of consumers who visit Amazon conduct an online search first. “If you ain’t first you’re last” said Ricky Bobby. What makes SEO worth the effort? source: Search Engine Journal ).
  • JUNTA 42  |  SATURDAY, MAY 23, 2015
    [Amazon, Companies] This Week in Content Marketing: Facebook’s Move to Swallow Publishers
    million in new funding to accelerate the company’s growth. Robert and I ponder the pros and cons of media companies posting their content on Facebook and Google. Robert says the level of effort Roger put into writing his detailed Amazon review was extraordinary. This week’s show. Recorded live May 18, 2015; Length: 55:02).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Amazon, Companies] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points). Rising popularity has not kept the company away from continuing this program. One company utilizing this strategy is LastPass, a free password management tool that offers a dual referral program to its users.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Amazon, Companies] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. The holidays seem so far off, but trust me: they are approaching full speed. See, when it comes to the holidays, ecommerce benefits more and more year-over-year. It’s uptime.
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Amazon, Companies] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. And, as the WSJ article aptly points out, Google can’t afford to upset retailers because they are among the largest spenders on the company’s search ads, according to a study last year by Ad Age and search marketing firm AdGooroo.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Amazon, Companies] Ways To Recycle Your Old Content
    You may need to do a bit editing to make them flow seamlessly together, but it usually requires minimal effort and eBooks give an image of professionalism around a company. If you have a lot of blogs, or even feel like expanding a lot, you may even be able to charge a small fee for your eBook on Amazon. Videos. Presentations. Blogs.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Amazon, Companies] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). If you aren't familiar with content personalization, just think of how Amazon provides reccomended products to customers. HubSpot isn't a traditional CMS platform. In fact, it isn't a CMS at all. Email Marketing. Form Creation. Blogs.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Amazon, Companies] Creativity, Technology, And The Future Of Storytelling
    Brands like Red Bull , Netflix, Amazon, and LEGO are creating entertaining content experiences we are actually willing to pay for. And this is not just for large companies. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [Amazon, Companies] 7 Warning Signs Your Website Is In Serious Trouble
    If you look at the success of the head honchos like Amazon, Google and Apple, you’ll see that it is fueled by their ever-evolving user experience. By harmonizing your company’s goals with those of your website visitors as much as possible, you should find that both can be realized with little difficulty.  Poor User Experience.
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Amazon, Companies] Can Google find you in your online store?
    Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. Don’t forget Amazon, Ebay, Etsy  (and maybe Craigslist) if you want to broaden your brand and increase your brand reach. lives. Use it.
  • SYNECORE  |  FRIDAY, MAY 8, 2015
    [Amazon, Companies] Revenge of the YouTubers: The Growing Power of Social Influence Marketing
    Live streaming video gaming platform Twitch.tv (now owned by Amazon) draws in over 45 million unique visitors per month and enjoys more prime-time viewers than MTV, Syfy, TNT, and AMC. There I found myself, roused from my slumber in the dead of night by a muffled chorus of voices coming from the other room. Come check it out!”.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Amazon, Companies] You can only win search by winning social
    Make sure the front walk is swept, make sure the homeless guy gets some water, make sure you listen to what people want and need and get it to them.  If you had a brick and mortar, you’d obviously feel the pressure of Amazon and Zappos and Ebay and even Etsy. Google is Fighting a Robot Army and a Zombie Horde. Nothing’s helping.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Amazon, Companies] How to Use Website Customization and Video to Get More Customers
    How amazing would it be if a company knew exactly what you wanted without you having to ask or search? That would be an exciting experience for the customer, and just as rewarding for the company, because it’s pretty darned likely that with a persona-geared website customization like that, you’re going to get an obscene number of customers.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Amazon, Companies] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    Companies redesign their websites roughly every 18-24 months. But this particular redesign garnered a ton of attention, earning coverage and analysis in Fast Company , TechCrunch , and VentureBeat , among other publications. Time will tell if ESPN's website results in better numbers for the media company. Get the Technology.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Amazon, Companies] 4 Big Data Marketing Trends to Watch This Year
    Giants like Amazon and Netflix have used predictive algorithms and customer retargeting with big data to great success. And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […].
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Amazon, Companies] Content meets the B2B buying process (1 of 2)
    Another long time friend, Bob Bly, was the first who wrote extensively about content marketing in his 2005 White Paper Marketing Handbook, which is still available on Amazon. This type of content can also do double duty and position the company as a thought-leader. Content Overload. But I digress. Negotiation and purchase.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Amazon, Companies] Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future
    Don’t lament these ecommerce companies just yet, though, for being so money focused. The majority of ecommerce companies on the web are small businesses, and with so many options on how to scale their online store, these store owners must make the most profitable decisions. Timing Matters. and 10 a.m. and 5 p.m. to 8 p.m. Ecommerce
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Amazon, Companies] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    These tactics can help them slowly build a community of brand evangelists. 2) Amazon. The subject line of this transactional email is classic Amazon -- straightforward, specific, with no frills. Most other retailers simply include a link to track the package on the shipping company's website, but Amazon knows better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Amazon, Companies] Why the economics of blogging are diminishing
    There’s tons of entrepreneurial advice on Forbes, Fast Company and the like, but people return to Gary Vaynerchuk because they want HIS opinion on entrepreneurship. which you  can check out on Amazon for just $2.99! enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Lack of time.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Amazon, Companies] How Big Data and Marketing Analytics Help Sales
    On top of these amazing new behavioral analysis capabilities, the same information that buyers are exposed to through blogs and social media is available for analysis en masse to companies through specialized social monitoring analytics applications. This unprecedented data explosion is increasingly changing the way that people buy.
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [Amazon, Companies] Today’s big branding issue: what should companies stand for?
    The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom.  to also pursue broader social ends), has been argued for decades.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Amazon, Companies] 1:1 Communication - The Next Big Evolution In Marketing
    Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Amazon does this extremely well. But why? That’s not good. But, where are we going wrong?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Amazon, Companies] Your B2B Prospects Want to Binge Your Content
    Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Netflix and Amazon drop shows a season at a time. It also is not the best want to consider their prospects. Daily blog posts?
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Amazon, Companies] France’s Google is different than ours
    There’s no Square, no Apple iPay, and no PayPal or Amazon card swipes either. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly. In Europe, there is only cash or PIN. Even the 30s.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Amazon, Companies] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    My marketing consulting company, Brand Builder Solutions , is a very strong advocate of all things inbound marketing. Here''s what I had in mind: First, I wanted to give my company''s website a makeover -- so that instead of promoting all things inbound marketing, we were strongly advising against it. client-facing. Gold, I thought.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Amazon, Companies] Why You Might Already Be in Ecommerce
    Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! FoxyCart is a solution typically used by large enterprise sized companies that want to add ecommerce to an existing content management system (CMS). What Type of Products Can You Sell? Ecommerce
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Amazon, Companies] 5 Traffic-Driving B2B Blog Topic Ideas
    However, there are a few areas that any company is able to cover on their blog. No matter what company you are in, there are bound to be testimonials for your company’s products or services. How can these results apply to other companies? Company Events. Testimonials. Case Studies. Thought Leader Pieces.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Amazon, Companies] Where is B2B data-driven marketing headed?
    bold prediction comes from Gary Skidmore, a strategic advisor to many companies in the B2B database marketing world: “The future lies in ongoing marketplace dialogue,” he says. As business buyers roam the Internet, marketers are able to treat them increasingly like individuals, versus company representatives. The revenge of the nerds.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Amazon, Companies] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    But, in some cases their brand image doesn’t include the “fun” side of the company or the people that work for it. While it takes a little bit of planning to pull off an April Fools’ prank, it can be especially powerful for smaller companies looking for people to become familiar with their brand.
  • SYNECORE  |  TUESDAY, MARCH 31, 2015
    [Amazon, Companies] Content Personalization: It’s What Consumers Want!
    35% of Amazon’s revenue are generated by its recommendation engine, according to Venture Beat. While it’s not surprising that Amazon rakes in the cash from product recommendations, the fact that recommendations constitute such a large percentage of the company''s net revenue is notable. Facts Don’t Lie. Personalization is hot!
  • KEO MARKETING  |  TUESDAY, MARCH 31, 2015
    [Amazon, Companies] Will We See a “Buy Now” Button on Google Soon?
    It draws obvious comparisons to Amazon, and their rapid “one-click” ordering process. In addition to selling its own products, Amazon serves as a marketplace and storefront for a huge number of vendors ranging from large retail organizations to individual people selling their unwanted items. It started with Google Shopping.
  • VIRALLY BLOG  |  TUESDAY, MARCH 31, 2015
    [Amazon, Companies] Is The Force Against You?
    Having broken links or out of date information creates the image that the company doesn’t take pride in an appearance so almost looks fake or unprofessional. Think of Amazon and eBay, once you’ve signed in it’s not a long process to pay. Or why people have added items to their shopping cart but then left the page?
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Avoid the tendency to start talking about yourself, your company, etc. The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. His final tip is a passionate plea calling all sales reps to return to the telephone. Let’s face it.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    The problem is they usually end up talking more about their company and offerings than about the prospect and their needs. No one cares what you think about your company, product or service. One of the most important steps is to begin creating a list of client issues your company has successfully addressed. Simplified.:
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Amazon, Companies] Is Europe America’s Online Colony? American Influence on the Web
    The model I see in most startups and online businesses works like this: copy successful ideas and companies from the US and localize them. That’s why we have a German-version of Amazon, LinkedIn, Facebook etc. instead of coming up with these companies in the first place. which you  can check out on Amazon for just $2.99!
  • VIEWPOINT  |  WEDNESDAY, MARCH 25, 2015
    [Amazon, Companies] 4 Tips to Power up Prospecting in 2015: #2 Commit to It!
    From his consulting experience, Mike has found the number one reason companies struggle to pick up new business is that the people responsible for bringing in new business just aren’t doing it. In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: Time block your calendar.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Amazon, Companies] Are CMOs Poised To Take Over Technology Purchasing?
    Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Today, most tech purchase decisions are still being made in the CIO/CTO suite.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Amazon, Companies] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    Personalization only makes sense for huge companies like Amazon”. Once upon a time, it took a huge budget and tons of website traffic for personalization to be a worthwhile investment for a company, but that is no longer the case. The beauty of content personalization is that it doesn’t have to be complex.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 3 Ways to Boost Conversions with Personalization
    Websites like Amazon and now Walmart have built their online marketing strategies upon a foundation of personalized product recommendation technology for consumers. You may have experienced this with Amazon. If executed correctly, content personalization can be extremely effective in helping your site convert better. Online Chat.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    Case in point: The CEO of one of the largest inbound marketing companies revealed to him that they actually use an outbound marketing team to sell the service of the inbound marketing team. Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Simplified.: Part 2: Tip #2 Commit to It. He is spot on. Simplified.:
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Amazon, Companies] 3 Big Retailers That Also Rock Ecommerce
    This “Featured Products” slider on the front page is reminiscent of Amazon’s design, which isn’t a bad thing. If Walmart is going to compete with Amazon for online sales, they should be prepared with features Amazon shoppers love. Fortunately, the company realizes this , too. Let’s take a look at what they’re doing right.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    Interestingly, Amazon bought it out in 2014. On March 13 th , Twitter made official their purchase of startup Periscope, a company that is in the process of building a live video streaming app similar to Meerkat. Is it just me or is social media getting progressively more, well, social? The Next Big Thing? How Meerkat Works.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Mikael Cho has founded a number of companies over the past eight years, including the freelance professional network Crew where he currently works. I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Amazon, Companies] Why Marketing Needs to Fix the Customer Experience
    We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. Last week we saw the clear relationship between good CEM and good corporate performance.  We can chalk up at least a bit of this to the value of the brand itself.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Amazon, Companies] Ad Injection: Whose Media Is This?
    Imagine you’re looking to buy a certain cell phone on Amazon, for example, and all of a sudden you see an ad suggesting the same product on a different website. Data from Namogoo , a company that developed technology for sites to block injected adware, shows 10%-30% of internet users are affected by injected adware on their browsers.
  • SYNECORE  |  WEDNESDAY, MARCH 18, 2015
    [Amazon, Companies] Don't be Creepy! Beware of Over-Personalization
    Companies need to beware of the dark side of content personalization. Companies that step over the line and over-personalize their content risk turning customers off. In fact, 74 percent of consumers think it is okay for companies to offer personalized coupons based on their purchase history, according to a recode.net article.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Amazon, Companies] The Psychology of Excitement: How to Better Engage Your Audience
    For example, Amazon prompts customers to share their purchases on social media. This is from the Starbucks PSL information page: Truthfully, this can be the hardest thing to implement at your company -- it involved company-wide changes. Understanding psychology is a crucial part of being a successful marketer. How long? Price.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Amazon, Companies] How To Compete In An Omni-Channel World
    With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. How enterprises respond to this tectonic paradigm shift in the buyer’s journey will determine the winners and the losers of the future.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Amazon, Companies] A blueprint for succeeding in a world of overwhelming information density
    The Content Code  is now available on Amazon and Kindle, and will soon be available as an Audible audio book. Please support these amazing and generous companies. The Content Code is now available on Amazon and Kindle, and will soon be available as an Audible audio book. Please support these amazing and generous companies.
  • HUBSPOT  |  SATURDAY, MARCH 14, 2015
    [Amazon, Companies] How to Use Humor to Sell More [Free Email Templates]
    One time when securing sponsorships for a charity event, I received a “no” from a company I thought was a perfect fit. Since I were raising money for Muttville , I sent over the following email: It was exactly what was needed to get the company to give it more serious thought. Check it out on Amazon. What can you do?
  • SYNECORE  |  THURSDAY, MARCH 12, 2015
    [Amazon, Companies] 4 Examples of Effective Content Personalization
    Without relevant content, potential customers may abandon their buyer’s journey and take their business to another website with content that is better tailored to their needs, which is something no company wants to see happen. Each of these companies is leading the way with their creative approaches to personalization. Amazon.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 11, 2015
    [Amazon, Companies] Data Driven Marketing: Understanding and Measuring Your Total ROI
    Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. ROI – the magic word for any company that invests in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Amazon, Companies] Brands and Bloggers: Keep Your Sponsored Content Legal
    For example, if I receive free baby clothes from a brand, I’m more likely to give the brand a favorable review on my blog, or on a third-party site like Amazon. Did a company sponsor your trip to their annual gala in Las Vegas so you could cover the product launch they announced there? By Kerry Gorgone, {grow} Contributing Columnist.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Amazon, Companies] Mobile Search Engine Optimization Best Practices
    When comScore looked closely at the Amazon data, they found the young, tech savvy consumers you’d expect; they also found that Amazon’s mobile-only visitors included more than 25 million people between the ages of 35-64. By now, we all know that mobile searchers outnumber desktop searchers. What does this mean for you? Dynamic Serving.
  • SYNECORE  |  THURSDAY, MARCH 5, 2015
    [Amazon, Companies] An Explanation of Channel-Based Content Personalization
    great example of content personalization is Amazon. Based on your preferences and behavior patterns, Amazon displays relevant product, which encourages you to buy and allows you to have a more personal web experience. In a previous blog , we defined what content personalization is and why it matters. On-Page Personalization. Takeaway.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Amazon, Companies] Content Personalization: What it is and Why it Matters
    Think of amazon as an example. Without content personalization, I most likely would not have made a secondary purchase on Amazon. While my small single purchase didn’t really impact Amazon’s overall, on a grand scale, keeping buyers engaged with personalized content can be the difference between dismal and respectable conversion rates.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Amazon, Companies] It’s not your house to pwn so remember your place
    Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter It doesn’t matter. My interest isn’t pure for a couple legitimate reasons, neither of which is “fair” but legitimate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Amazon, Companies] Behind the scenes: How to write a business book
    But companies expect us to share their content for economic reasons. It should be out by mid-March and available in most of the world on Amazon, Kindle, and eventually an audio book. I just completed a year-long process to bring you a new book. It is my best book, perhaps my best work of all-time. How do I break through and succeed?”
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Amazon, Companies] Copywriting Lessons From Companies Doing It Right
    Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Amazon, Companies] It’s All About Engagement in the Next Era of Marketing
    How do they feel about you and your company? Chances are, you wouldn’t want to keep giving business to a company that does those same things. On the other hand, when a company treats me the same way my friends seem to treat me, I can’t wait to give them more business. Those companies will win, and the others will lose.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 35% of Amazon’s product sales result from their recommendation engine ( VentureBeat ). Marketing has become extremely personal.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] Let?s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 35% of Amazon?s Marketing has become extremely personal. And the best part about personalization? Consumers love it. Personalizing the Call.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Amazon, Companies] No US companies among the 30 most transparent
    My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings? Surprisingly, there was not any US company near the top of the list.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Amazon, Companies] Why Digital Wallets Encourage Spending
    Apple Pay and Amazon’s 1-Click purchasing both take advantage of this effect. On Amazon, one click is all a buyer needs to make a purchase and have that purchase delivered right to their homes. Even in line at the grocery store, the digital wallet works something like Amazon’s 1-Click purchasing—and without violating that patent , too.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Amazon, Companies] 6 Great B2B Business, Marketing, and Strategy Books
    This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. They studied companies that beat their averages in the stock market, and maintained that level of success for a long period of time. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Cohen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Amazon, Companies] The line between Media and Brands is blurring fast
    is to provide consumer engagement for the company’s advertising partners through content developed and distributed by the world’s most renowned editorial teams.”. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Amazon, Companies] Email Marketing: Amazon Launches Workmail
    Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. Other companies may be slower to embrace a new email service, especially if they have become comfortable with using Gmail and the complementary Google services.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Amazon, Companies] How Amazon Won in Barnes & Noble’s Breakup with Microsoft
    It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. Instead, it concentrated its efforts on the Surface, the company’s own tablet. Slowly Sinking Ship.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Amazon, Companies] 5 Trends Driving The Marketing Cloud Revolution
    John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. Big data means a big opportunity for companies who are gathering new outputs from new users and new uses.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Amazon, Companies] 5 Trends Driving The Marketing Cloud Revolution
    John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. Big data means a big opportunity for companies who are gathering new outputs from new users and new uses. Digital Marketin
  • JUNTA 42  |  SATURDAY, FEBRUARY 7, 2015
    [Amazon, Companies] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
    By producing original content, Snapchat is following the model set by Netflix, Amazon, LinkedIn, and others. Winners are awarded on the innovativeness of their programs and materials submitted, not the size of the company. discovered that most successful content marketing-driven companies put all their energy into one channel.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Amazon, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Amazon, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Amazon, Companies] Amazon Leads the Way With Negotiation Option for Rare Items
    It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Amazon, Companies] 20 Examples of Fabulous Explainer Videos
    Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them. 12) SatPhoneCity: This satellite phone services company good job of giving a quick overview of just what they do and how they offer value. Feel intimidated by the notion of creating an explainer video?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Amazon, Companies] 8 Ads With Subliminal Messages You've Probably Missed
    While I can’t say subliminal messaging — and the visual overlap between the skull-and-crossbones and Mickey’s ears — are the reason why, I still love finding this secret. 4) Amazon. Whitespace in the logo clearly shows an arrow — an indication of the company’s speed and ability to get your delivery from Point A to Point B. Advertisin
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