The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Marketing AI 130

Marketing AI Paid Search Agency Generation Enterprise Management 130

Salesforce Marketing Cloud

OCTOBER 23, 2023

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise? What are the critical actions you can take to help guide AI transformation in your organization?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. These guides can be shared on the company’s website or appear in respected publications to a similar audience.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Vision Edge Marketing

APRIL 9, 2024

we’ll examine customer success’s link to customer-centricity and reveal the 4 pivotal board roles in guiding leadership to master this business model. You know this company because the salespeople will sell things the company doesn’t even make or offer to close a deal. We are experiencing this right now in the world of AI.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

The Forward Observer

NOVEMBER 17, 2023

His five previous books have been translated into 18 languages (all of which have been featured on The Marketing Book Podcast) are The Only Sales Guide You’ll Ever Need The Lost Art of Closing: Winning the Ten Commitments That Drive Sales Eat Their Lunch: Winning Customers Away from Your Competition Elite Sales Strategies: A Guide to Being One-Up, (..)

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” And with good reason.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing. At Content Marketing World in Washington D.C.,

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 109

Salesforce Marketing Cloud

DECEMBER 19, 2023

Of course, the impact of artificial intelligence (AI) extended far beyond the realm of pop culture. In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Seismic

AUGUST 16, 2022

It’s also an example of how sales organizations can leverage AI-guided selling. . The growing need for AI in sales enablement. While artificial intelligence (AI) was already on the rise, digital and virtual selling have only accelerated the need for AI in sales enablement. Never stop growing.

Marketing AI 52

Marketing AI Effectiveness Marketing Analytics Tools Forecasting 52

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. But stop for a moment and ask yourself a few questions: Do I really know what AI is? Is AI something new?

Marketing AI 102

Marketing AI Enterprise Management Work Management Marketing Management 102

Salesforce Marketing Cloud

OCTOBER 31, 2023

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Create your buyer persona Selling is about delivering value to your target buyer, and that often takes the form of a solution to a unique problem.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

xiQ

MARCH 27, 2024

Enter xiQ’s Gilroy, a generative AI-powered sales assistant that keeps sales professionals ahead of the curve. This AI-driven approach allows sales teams to personalize their interactions with prospects, delivering tailored content that resonates with their unique needs and challenges.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. That’s where AI comes in.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction. Boosted AOV and revenue.

Purchase 83

Purchase Marketing AI Optimization Customer Satisfaction 83

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

Marketing AI 132

Marketing AI Paid Search Agency Trends Copyright 132

illumin

JANUARY 16, 2024

Alongside the predominance of short-form video, here are some other key Meta advertising trends for 2024: AI and retail take priority As economic uncertainty continues to be a top concern for consumers and advertisers alike, commerce and retail are emerging as a steady ground to walk while the financial landscape evens out.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Ranking Lead Scoring 80

Martech

SEPTEMBER 25, 2023

However, the best marketers show all activities from a customer’s perspective and how these activities may be guiding or influencing decisions. Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Using AI to show marketing’s value Enter AI.

Marketing AI 113

Marketing AI Marketing Attribution Work Management Marketing Management 113

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. How it made Richardson a better seller: “The Toltecs didn’t sell enterprise software, but these principles help me every day,” she said. Get started 1. Don’t make assumptions.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Salesforce Marketing Cloud

APRIL 18, 2023

Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. Dear Salesblazer: What is generative AI and how will it affect sales reps’ jobs over the next year? I don’t see it replacing reps any time soon, but AI will certainly affect the way we work in the coming months and years.

Generation 98

Generation Sales Qualified Leads CRM Work Management 98

Marketri

FEBRUARY 22, 2024

Accomplished speaker Marcus Sheridan wrote a best-selling book called “ They Ask You Answer ,” which highlighted how to do Inbound Marketing well. If you’ve tried any of the Generative AI tools, you know they are imperfect. It was more than a one-year wonder; it has been a movement lasting over a decade.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Content Standard

NOVEMBER 16, 2023

She teaches companies how to use marketing automation and content marketing approaches to transform the marketing and selling of complex solutions by keeping their buyers and customers at the core of everything they do.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Martech

DECEMBER 5, 2023

For context, I’m [Name] Co-founder, from [Name] an AI-based sales engagement software designed to accelerate business growth. The best thing I could say about this email is that it gave me plenty of fodder for discussing what goes wrong when you turn your lead generation process to AI and automation. It needs to be sincere.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right? It doesn’t look good, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Seismic

AUGUST 31, 2023

It’s hard to believe that artificial intelligence (AI) has been around for seven decades. Recently, the topic has exploded with the evolution of generative AI. Now, we’re hearing more about the world of AI and what it means for the future of work on a daily basis. These are tasks that can be done in partnership with AI.

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

Optinmonster

JANUARY 9, 2024

If you want better results, whether that’s more leads, more email subscribers, or more sales, OptinMonster’s new AI Popups will get you there. The AI popup will improve the copy, just like an expert copywriter would. That being said, as you start using our AI popups, you might be faced with a dilemma.

Conversion Rate 76

Conversion Rate Optimization Conversion Copywriting 76

xiQ

FEBRUARY 24, 2023

AEs must have a deep understanding of their customer’s business, goals, and objectives and be able to provide value-added services beyond just selling a product. AI in B2B Sales is a Must-have: Artificial Intelligence will play a major role in B2B sales. AI is a game changer. Less but higher quality will result in more.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Salesforce Marketing Cloud

MARCH 13, 2023

Now, thanks to artificial intelligence (AI), it’s finally possible – all while saving hours of time every day, and never missing another key moment. Watch now At Armstrong Steel — where we sell and manufacture steel buildings — we’re doing everything we can to get ready for new kinds of selling.

Training 98

Training Cold Calling Keywords Thought Leadership 98

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

MAY 24, 2023

The better the generative AI prompts, the better the response. Consider these tips when writing generative AI prompts: Write clearly and concisely so the GAI tool knows your specific request. Learn the basics of generative AI Generative AI will help your teams work more efficiently and create better customer experiences.

Generation 98

Generation Work Management Copyright Social Media 98

Hubspot

NOVEMBER 20, 2023

AI and the pandemic threw a wrench in the typical sales funnel that companies have now realized is too outdated to consistently bring in the profits they want to see. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. Don’t worry.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

Hubspot

NOVEMBER 14, 2023

This means that in 17 years, you might be selling space voyages. Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) and more about how we'll sell them. AI will level out the playing field. Did you know NASA plans to build houses on the moon by 2040 ?

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Martech

JULY 14, 2023

For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 The use of AI is inevitable and worth investigating. Learn more about the best practices you should follow to create high-level content with the help of AI. billion by 2030.

Marketing AI 91

Marketing AI Practices Tools Copyright 91

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She started her first business at the age of 19, selling jewelry assembled in her bedroom on Etsy. LinkedIn: BWitcher (18K followers) X/Twitter: BrendanWitcher (20.6K In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110