Navigate the Channel

NOVEMBER 8, 2023

Trade Shows Despite all of the new technology making it easier to communicate with people remotely across seas, there is nothing better for a long-term business relationship than face-to-face correspondence. Trade shows allow representatives to see your products and your brand up close.

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Tactics Trade Show B2B Marketing B2B 65

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid.

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Trade Show Planning Buzz Marketing Management 48

Heinz Marketing

JUNE 20, 2020

Trade Shows Need to Evolve | Here Is Why and How to Drive the Change. Many people have a love-hate relationship with events, and once in-person events start up again, they shouldn’t necessarily go back to the same old trade show routines. How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19.

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Trade Show B2B B2B Sales Response Rate 95

Lead Liaison

NOVEMBER 29, 2022

As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. 5 Creative Solutions for Event Organizers. Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2

Work Management 95

Work Management Marketing Management Creativity Organization 95

Biznology

APRIL 1, 2013

In the old days, B2B companies had no marketing more elaborate than, “What should we put in this year’s brochure to bring to the trade show?” These are big questions that every business must face in the digital age, but we do want to help you solve them.

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Brand Identity Branding Paid Search Agency Trade Show 80

Zoominfo

OCTOBER 5, 2021

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

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Activities Brand Identity Branding Sample 130

Webbiquity

FEBRUARY 21, 2019

Technology plays a huge role in contemporary exhibitions and trade shows. Millennial software developers have much different expectations than middle-aged insurance executives, for example. Guest post by Stephen Lindsay. But what factors do you need to consider if you want to add experiential or other tech within your booth?

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Work Management Trade Show Paid Search Agency Marketing Management 202

Bluetext

MARCH 10, 2021

The precipitous decline in print publications , combined with the impact of COVID-19 and budget cuts on the federal agency buyer’s ability to travel to attend industry conferences, trade shows and seminars has flipped traditional marketing models on their head.

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Paid Search Agency Advertising Agencies Content Marketing Marketing Agencies 1 26

Zoominfo

JULY 15, 2019

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

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Activities Brand Identity Branding Sample 246

ATAK Interactive

SEPTEMBER 15, 2020

If you just look at one aspect of sales enablement–content–then what you’ll see is, you know, old school agencies developing nice print ads, trade show booth designs, that kind of stuff. Nowadays, it’s much different.

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Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

Martech

AUGUST 24, 2021

This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021. It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person.

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Personalization Planning Trade Show Conference 126

Outgrow

MARCH 24, 2023

Business in the age of AI-disrupting industries About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co Samuel also hosts Coffee with Closers, a show where he interviews successful entrepreneurs and business leaders. So the first one is, at what age do you want to retire? Saksham Sharda: Hi everyone!

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Marketing AI Acquisitions Work Management Marketing Automation Services 52

Envy

MARCH 25, 2019

Interestingly, age discrimination here is more prevalent toward the younger folks as opposed to the older. Marketing is still a career for people of all ages. A recent survey conducted by Korn Ferry on 1000 leading US companies concluded that the average age of a CMO in the tech industry is 53. Trade shows.

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B2B Marketing Planning Trade Show B2B 101

Brandpoint

MARCH 23, 2020

You can target by age, location, industry and more. Most all trade shows and conferences are canceled, and information is coming at us all times of the day. With sponsored content distribution products like the Premium MAT Release, you can zero in on the exact demographic that you need to reach.

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Paid Content PR Advertising Agencies Paid Search Agency 138

BOP Design

AUGUST 18, 2020

Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). We are in the day and age of instant gratification. Do this regularly and ensure that your internal team promptly follows up on all leads.

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Marketing Websites Tips Trade Show Paid Search Agency 77

Vidyard

DECEMBER 14, 2017

We’re coming out of a communication dark age. At trade shows, events, and on demos, our reputation precedes our team via the micro-demos we send. With video, real estate agents can build an early relationship the same way my Vidyard account executives and I do before trade shows. – Inman.

Video Marketing 109

Video Marketing Trade Show Multi-Channel Marketing Management 109

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. age demographic at 75.4 6 Ways to Stand Out in a Trade Show Exhibit Hall. Unfortunately, trade shows are expensive and time consuming.

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Event Marketing Enterprise Management Work Management Marketing & Strategy 113

SendX

MARCH 18, 2021

If you choose this route, here are a few tips: Target your demographic to suit your business using data you’ve previously collected like age, location, gender, career paths, and more. Take the opportunity to collect email addresses at offline events such as conferences, trade shows, seminars, and conventions.

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Email Marketing Planning Landing Pages Advertising Agencies 229

ClearVoice

OCTOBER 27, 2023

This strengthens the company’s customer retention initiatives, which pays dividends considering the ruthless competition prevalent in the digital marketing age. Digital Marketing: The New Norm The traditional, pre-digital marketing methods are no longer the default marketing direction enterprises consider. Social media marketing.

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Paid Content Enterprise Management Cost Per Thousand Work Management 96

Golden Spiral

SEPTEMBER 23, 2021

When considering using photography on your site, pitch deck, trade show graphics, webinars, or printed materials, ask yourself these questions: Is this image consistent with our brand? In this age, the way your brand looks and feels is as important as how well your product or solution meets your customers’ needs.

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Class Trade Show CMO Custom Publishing 62

ATAK Interactive

SEPTEMBER 15, 2020

If you look at one aspect of sales enablement – content – then you will see old-school agencies developing nice print ads, trade show booth designs, that kind of stuff. You need to help create interactive presentations, videos, the type of tools that salespeople need in our age of virtual selling. .

Top of Funnel 78

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 78

Vidyard

MARCH 23, 2021

Video Is Personal and Powerful We’re coming out of a communication dark age. At trade shows, events, and on demos, our reputation precedes our team via the micro-demos we send. With video, real estate agents can build an early relationship the same way my Vidyard account executives and I do before trade shows.

Video Marketing 65

Video Marketing Work Management Trade Show Multi-Channel 65

B2B Marketing Directions

FEBRUARY 7, 2021

Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") is based on surveys of over 17,000 business professionals between the ages of 21 and 64. The report focuses primarily on the attitudes and behaviors of business professionals between the ages of 21 and 40, and it refers to this subset of survey respondents as "BETAs."

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B2B Trade Show Customer Surveys Vendors 75

Marketri

OCTOBER 25, 2023

Think: social media, email, paid search, trade shows, influencers, blogs, and many more. Knowing your target buyer’s age range, gender, and geographic area is helpful, but that’s just scratching the surface. Simply put, you need to be where they are, at every stage in their buying process. Think beyond demographics.

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Top of Funnel ROI Advertising Channels Lead Scoring 62

Lead Liaison

APRIL 6, 2020

Activate digital games instantly at your trade show booth or virtual trade show presence. Similarly, Lead Liaison users can pull in gender, age, continent, metro, region, latitude, longitude and more from Google Analytics to enrich Prospect records and use relevant criteria in segments. Introduce an element of fun.

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Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

Martech

AUGUST 25, 2021

All of this suggests that the kind of attendance seen in conferences, trade shows and more before the pandemic will not return in the near future. But when it comes to networking, digital experiences miss the mark for many professionals, which is surprising in the age of social networking. Read more here.

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Transparency Work Management Marketing Management Merchandising 102

6sense

DECEMBER 8, 2021

Add value to many other customer touch points (sales meetings, trade shows, etc.). In this day and age, it’s not only possible but crucially important to deploy ads in a manner that gives you lots of control with little hassle. . Gain a clearer read on your addressable market. Discover gaps in your content strategy. Conclusion

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Marketing Management Advertisements Advertising Banner Ads 62

Oktopost

MARCH 1, 2021

The majority of your employees have very little opportunity to have unstructured conversations about the company, especially with the lack of trade shows and conferences in the last 12 months. In the digital age, 42% of B2B buyers distrust brands – and their distrust is growing stronger and stronger every day.

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Brand Identity Branding B2B Conference 118

BDB

DECEMBER 4, 2023

Drawing insights from some of the biggest global trade shows, market intelligence and research agencies, the 5 insights below are guaranteed to help you stay ahead of the curve and navigate the ever-evolving landscape with confidence.

Marketing AI 26

Marketing AI Trends Paid Search Agency Advertising Agencies 26

Biznology

DECEMBER 9, 2016

Maybe your customers tend to be in a certain age range, or have a similar hobby that led them to your company. Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows.

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Outreach Trade Show Tips Guidelines 80

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Lead Liaison

JULY 26, 2017

While you would have a campaign for a specific trade show, you would have a program for all trade shows that year. This could help you answer that age-old question, did you actually make money from the trade shows you attended this year? Programs – Think of a program as a campaign of campaigns.

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Lead Liaison Organization Trade Show Tagging 52

B2B Marketing Traction

AUGUST 25, 2011

The largest group on Facebook are from 18 to 34 in age. Other updates can manually-entered include product, customer, company, trade show, conference and employee announcements. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook.

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Facebook Paid Search Agency Companies Trade Show 100

Binary Demand

JUNE 12, 2023

Offline Opportunities: Gather email addresses at events, trade shows, or in-store using physical sign-up forms or QR codes, highlighting the value subscribers will gain from joining your email list. Some common segmentation criteria include: Demographic information : Segmenting is based on age, gender, location, or job title.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Offline Opportunities: Gather email addresses at events, trade shows, or in-store using physical sign-up forms or QR codes, highlighting the value subscribers will gain from joining your email list. Some common segmentation criteria include: Demographic information : Segmenting is based on age, gender, location, or job title.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Anyword

OCTOBER 4, 2021

That should include networking events, business expos, trade shows; you name it. This is because rather than targeting people based on demographic information (age, region, etc.), You need to go out and participate in conferences or events. You can start by going to local events where you’ll find other agency owners.

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Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

ANNUITAS

AUGUST 7, 2014

It doesn’t have to be a fabulously designed or a high-priced content offering, it could be a simple blog post that gives you pointers on how to develop great content, or a short two minute interview with a thought-leader from a trade show floor. What matters is the relevance of the content to the buyer above all else.

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Relevance Content Buyer Personas Trade Show 100