Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. 14:27] The Power of Buyer-Driven Experiences – In today’s digital age, buyers have more control over their purchasing journey than ever before. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. You can also break it down by gender, relationship status, interests and age. Top Trends from Pubcon 2012. Top Tips from Pubcon 2012. Have an offer that’s only valid in NYC? Alison Zarella.

Tools 120

Tools Trends Tips Social Networks 120

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

B2B Digital Marketer

MARCH 14, 2024

Don’t miss this compelling exploration of the marketing technology landscape aimed at finding clarity and strategic alignment in the digital age. ” “Marketers are editors in the age of AI.” Research Emerging Marketing Technologies: Stay informed about the latest marketing technologies and trends.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. Executing industry research can boost category leadership efforts for a few reasons: First, it allows you to get ahead of new trends. How does industry research fuel category leadership?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . This tells us something important: the focus of 2023 will be on the customer and enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Adobe Experience Cloud Blog

JUNE 14, 2016

In this digital age, successful organizations are keeping pace with technology changes and customer behavior. A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. One of the key topics of discussion? Digital transformation.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Forrester B2B

JULY 12, 2023

By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.

Account Based Marketing 52

Account Based Marketing Trends ABM Demand Generation 52

Sana Commerce

MARCH 4, 2022

This is the age of the omnichannel approach to commerce. The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. But while the trend towards digitalization is real, it’s not the whole story. View all resources.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Forrester analyst Augie Ray made a case for this plateau on his blog recently. For the first time, the percentage of U.S. Is the bloom off the rose? How about you?

Social Media 153

Social Media Facebook Forrester Media 153

Litmus

MAY 4, 2021

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Seismic

MAY 17, 2019

Once a month we’ll post new trends, insights, and recommendations on business development and marketing enablement in Consulting. According to Forrester Principal Analyst, Dan Bieler , “ Professional services firms must go through their own digital transformation before they can truly help their customers.”. Make sense, right?

Consulting 45

Consulting Digital Transformation Marketing Management Forrester 45

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. Interested in learning more about making smart marketing tech investments?

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Vidyard

NOVEMBER 30, 2018

The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). According to Forrester, video allows financial services companies to showcase their brand’s unique value proposition. As their needs evolve, so too must the industries serving them.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Conductor

APRIL 15, 2020

Marketing professionals can use this time to dive deeper into their customers’ wants and needs and stay ahead of trends that will only become apparent to the wider world after the crisis has passed. Businesses are retrenching and looking to cut costs, and those managers are searching for business solutions online, now more than ever.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. " in the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

ViewPoint

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Porch Group Media

AUGUST 7, 2019

These numbers were fairly consistent across both global respondents and demographics such as age, gender and income. . Social sentiment is even more true for millennials—74% of respondents ages 22 to 37 said more brands should take public stands on important social values. . Forrester). Adobe Digital Trends Report).

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

Golden Spiral

NOVEMBER 7, 2022

To paraphrase an age-old adage, “When times are good you should market. Advertising costs will trend down. Forrester warns against cutting brand awareness efforts. In reality, studies dating back 100 years demonstrate that maintaining (or even increasing) marketing efforts during weaker economies is the better decision.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Vidyard

APRIL 4, 2017

In his talk The Expanding Role of Video in the Age of Connected Customer, Vala is going to dig deep into his experience in sales, marketing, and services to show how video is a modern gamechanger for every business need. Jamie Shanks, CEO of Sales for Life, also has a few things to say about video.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Forrester Planning 52

Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. Test, measure return on investment, repeat.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Retailers have already been harnessing the power of face recognition with tools like FaceMe to detect age, gender, facial expression, and head orientation. billion in 2021 and is projected to reach USD 11.53

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Zach King started his journey in film at the age of 7 when his parents put him in charge of shooting home videos at a wedding.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Zach King started his journey in film at the age of 7 when his parents put him in charge of shooting home videos at a wedding.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Outreach

NOVEMBER 16, 2021

In an August 2021 commissioned study conducted by Forrester on behalf of Outreach, almost one-third of B2B sales leaders said their forecasts were derived by selecting key deals and adding in qualitative analysis to arrive at their final number. the level of detail and accuracy with which you forecast will vary.

Forecasting 52

Forecasting Ad Building Budget Programs Work Management 52

Mereo

APRIL 21, 2022

To transform your selling organization successfully into the data-driven age, your leadership must focus less on the technology and more on the humans. Data-driven selling is not some fleeting trend. The struggle is not with adopting the technology. People and process issues continue to create barriers to transformation.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Onalytica B2B

MAY 16, 2018

In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Digital Marketing World Forum

AUGUST 20, 2019

Not only are Gen Zers important players in setting trends and directing purchase decisions, but they also have a spending power of $143 billion , providing a huge opportunity for brands. has been the talk of the town in the marketing world in recent years. But don’t be fooled — Gen Zers are very particular about the brands they shop from.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Buzz Marketing for Technology

MARCH 25, 2010

The folks at Dell confided in me and said if they knew now and had the tools in place to listen to customer via social they could have spotted that trend before it hit the front page of the NY Times. Some trends in business may come and go but delivering a great customer experience will never go out of vogue. Share it on StumbleUpon.

Service 100

Service WOM RSS Digg 100

Conversica

JUNE 8, 2021

1] This resonates with the shift in B2B buyers where 60% of all technology buyers are now Gen-Y or Millennials (ages 25 – 40), shifting the buying power from Gen-X to Gen-Y who are 100% digitally native. According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1]

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

DECEMBER 1, 2021

It’s not something you set and forget, especially in an age when all marketing is going digital. For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. Trend #1: Personalized Content. Influencer Marketing Is Evolving.

Trends 363

Trends Content Marketing Work Management Planning 363

Content Standard

JULY 25, 2016

Mobile micro-moments are already becoming a force for marketing, and that trend will only continue upward as wearables enter the mainstream. In addition, Ad Age argued that brands should focus on their moments strategy rather than building out a wearables strategy, since micro-moment marketing will be easily applied to wearables.

Mobile Marketing 40

Mobile Marketing Marketing Strategy Marketing & Strategy B2B Marketing 40