Only B2B

FEBRUARY 16, 2022

If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. As per Statista , the pandemic has pushed 62% of global B2B businesses to cut their marketing budgets.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Online Marketing Institute

NOVEMBER 1, 2010

" in the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. What does work?

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Marketing Budget Marketing Budget Creation Budget Programs Trends 40

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Top Rank Marketing

SEPTEMBER 4, 2023

Here are four reasons why B2B marketers will have to innovate to survive in 2023 – along with some analysis on how to turn these challenges into great opportunities to innovate. In fact, as the unstable economic climate continues, marketing budgets seem to be caught in the crosshairs once more.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Content Standard

FEBRUARY 17, 2015

I’ve analyzed over a dozen reports on digital marketing and content strategy from this year, and I’ve pulled together some of the more telling insights and trends to help improve how you go to market over the next 10.5 Here are four must-know trends for the forward-thinking enterprise content marketer: 1.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. All of this new material requires some form of marketing organization, or better yet, organization and support from the marketing team.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Allocadia

MARCH 12, 2020

Running an agile marketing team isn’t just about moving fast, it’s how marketers “ figure out what the right thing to be doing is, as quickly as possible ,” according to Forrester. Step one is always go back to your plan.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

Porch Group Media

JANUARY 26, 2021

Spend on social media as a percentage of the overall marketing budget continues to rise. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. of the total marketing budget in five years.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Litmus

OCTOBER 1, 2018

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. We’re simply trying to provide industry-level trends and to help people understand the marketplace better. Justine: To get access to Email Analytics, we recommend subscribing to our Plus or Premium plan.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Martech

MARCH 27, 2023

As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued. At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. This is a trend that I’ve seen over the last 5 to 7 years.

Paid Search Agency 25

Paid Search Agency Planning Budget Programs Marketing Budget Creation 25

PathFactory

APRIL 29, 2020

PathFactory can help you better understand the trending topics of your content, as noted above the highest trending topics since the pandemic started have been related to that very theme. This data gave her the confidence to know that their content was actually helping marketers, and informed future content plans.

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. Maturing of Influencer Marketing Tools.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The percentages of marketers indicating this as their top challenge are not measly either. Nor are they informed on essential design principles related to technology.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

ClickZ

JULY 23, 2020

As a marketer, you know that when the going gets tough, marketing budgets are at risk of being cut. This pandemic has not only upended our personal lives, it has challenged the way we do business and changed the trajectory of the marketing industry for the foreseeable future.

Lead Ranking 111

Lead Ranking Lead Scoring Marketing Automation Services Marketing Budget 111

KEO Marketing

JULY 18, 2017

Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. Digital marketing experts regularly research changes in marketing platforms and tactics.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. This blog draws on the heritage of my Forrester research. This is our second joint endeavor on this topic. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). As marketers, we all want to know the numbers. Below is a list of 50 incredible marketing statistics that every marketer should know. Email Marketing. Source: Forrester). Alchemer and Forrester Consulting , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Here are some top trends we've noticed. Documentarian / Videographer.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 2) State of Inbound Marketing. 3) Marketing Charts. 3) Marketing Charts. 8) Curata’s Content Marketing Tactics Planner.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The ROI Guy

FEBRUARY 15, 2011

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Is Marketing Too Busy?

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

KoMarketing Associates

JANUARY 18, 2018

Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. SEO and Content. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

The ROI Guy

JANUARY 20, 2011

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Is Marketing Too Busy?

SMB 40

SMB ROI Marketing Budget Work Management 40

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Breaking down your marketing budget. How it works.

Budget Programs 117

Budget Programs Spending Paid Search Agency Marketing Budget 117

The ROI Guy

DECEMBER 23, 2010

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Is Marketing Too Busy?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Is Marketing Too Busy?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

NOVEMBER 29, 2010

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011. In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions. ▼ October (8) Tech Marketers May Need to Rethink Budgets for 201.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

MAY 6, 2010

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JULY 15, 2009

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40