Biznology

DECEMBER 12, 2011

Image via Wikipedia. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing.

Social Media 80

Social Media Wikipedia Media Transparency 80

Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  In the modern social age, we know that the degree of social interaction has increased immensely.  Follow @TonyZambito.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Biznology

FEBRUARY 7, 2014

(Photo credit: Wikipedia). Just because this is the digital age does not mean that the marketing basics do not apply. Is the goal to increase market penetration, thus increasing market share among existing customers, or is it market development, otherwise known as gaining new customers?

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Biznology

JULY 18, 2013

Photo credit: Wikipedia. This is partially determined by the domain age of the website. Organic Search Google Search engine optimization Search engine results page Web Design and Development Web search engine Website' If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process.

SEO 80

SEO Wikipedia Marketing Management Domain 80

Tony Zambito

JUNE 14, 2010

Image via Wikipedia.   The advent of the Digital Age has produced many new potential forms of customer interactions that can be a contributor to a holistic customer experience. .  As the Digital Age continues to evolve, so must organizations today in how they redesign customer experiences. 

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Being on social media is a necessity in this day and age. They knew her likes, dislikes, age, job, financial situation, and sense of humor.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Tony Zambito

AUGUST 8, 2011

Image via Wikipedia.   As the constant motion of the social age evolves, offline and online buying activities are blending into a myriad of new buying behaviors that are yet to be defined clearly.  One of the more interesting developments in the ascent of the social buyer has been the new expectations of social engagement. 

Buyer Personas 100

Buyer Personas Wikipedia Buy B2B 100

Biznology

SEPTEMBER 4, 2013

I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. Dan Schawbel, author and public speaker (Photo credit: Wikipedia). Develop some specific technical skill in your field where you go deep.

Promotion 80

Promotion Public Relations Work Management Wikipedia 80

Tony Zambito

APRIL 28, 2010

Image via Wikipedia. When the compass was invented by the Chinese during the Qin dynasty (221-206 B.C), it radically changed civilizations and ushered in many years later the Age of Exploration in the 15th century.    The buyer persona development process is meant to be informing and exploratory. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Biznology

APRIL 26, 2012

Photo credit: Wikipedia. Since the search engines like to see a diverse link portfolio, the next step is to develop a link strategy that focuses on your weak areas. As your site ages it will achieve more links. Link building is a huge part of an SEO campaign.

Link Building 80

Link Building Ad Building Wikipedia Press 80

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.  Informing Content Strategy with Buyer Persona Development (customerthink.com). customerthink.com).

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   The digital age bringing new expectations on the part of buyers for learning experiences, subject matter expertise, innovative customization, and varied channel engagements.    One critical response is to develop strategies designed to innovate the sales experience for buyers. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years. 

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Looking back on over 10 years of specific instances of qualitative buyer research and buyer persona development work, I found that in 6 out of every 10 instances of helping an organization– a different buyer was identified than the organization had been targeting!

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia. Buyer experience is designed for the digital and social age. The advent of the digital and social age has made design thinking a much sought after competency for many B2C as well as B2B organizations.    There are five key management principles applicable to Buyer Experience Innovation: 1.

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    This can be done on two levels. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   Learning about the various Social Buyer Cycles that are in perpetual motion, whether it be related to purchase, service, co-development, and the like, will become an increasingly important mandate for B2B business leaders.    Follow @TonyZambito.   Related articles.

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. .    This is also radically changing the concept of public relations in the social age.   Follow @TonyZambito.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MAY 11, 2011

Image via Wikipedia.   Here is where buyer persona development can be of help.    Here is where buyer persona development can be of help.  If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   An interesting man and pioneer of this thinking was George Herbert Mead , an American sociologist, psychologist, and philosopher who developed his theories while at the University of Chicago in the 1920’s.    Mead was most certainly a forerunner to today’s modern methods of qualitative research. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Many sales and marketing approaches have been designed around these static views, whether they be defined as 4, 5, or 6 stages makes little difference, and in today’s digital age creates a severe disconnect with buyers.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. The main target: Target Audience is age 25-50 males / females. 350B in spending power. 16 to 19 hours online each week.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   Two major impacts are the recession and the rapid growth of the digital age.    I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!    I think that 2011 will be one exciting year. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Biznology

OCTOBER 5, 2011

Image via Wikipedia. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Finally, one of the unsolved problems of the information age is proper disposal of information.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Hubspot

JANUARY 1, 2015

If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. friends don’t let friends cite Wikipedia. Therefore, as with the case of aged data, use discretion. Google Public Data Explorer : Searchable large datasets on economic development worldwide. Financial Data.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. They have transcended the B2B dominion & help marketers optimize B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Hubspot

NOVEMBER 11, 2015

The company even has its own Wikipedia page dedicated to the series. was developed accidentally by a new marketing director hired in 2006. has been named as the number one viral marketing campaign of all time [by Ad Age].". In seven years, the series has never changed. Six days later, we had six million views on YouTube.

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

LEADership

MAY 5, 2014

Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. Much of what Greg shares is not new, but it is a refreshing take on proven concepts and marketing wisdom that has stood the test of time. It’s all about the customer’s experience with your product.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Buzz Marketing for Technology

JUNE 27, 2008

Geographically, the majority of users were in North America, Europe and Japan; large areas of the developing world provided no data at all. Zappos.com Director of Development: Brent Cromley. Career Development. In Africa, most users were located around coastal areas, and North Korea was completely ‘dark.’&#

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

seems to me a crucial step in entering the information age, more crucial even than the invention of the world wide web. The invention of the web was an essential technical development, but itâ??s s a social not a technological development. because the appearance of Web 2.0 Biologists are using Web 2.0

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

seo.co

OCTOBER 5, 2021

Niche industry sites give you tons of opportunities to develop relevant content, but their authority scores tend to be on the low side. Cite yourself on Wikipedia. Wikipedia is a major authority, and earning a link there could be a major boon for your SEO. Image Source: Wikipedia ).

Link Building 98

Link Building SEO Ad Building Wikipedia 98

Scoop.it

MARCH 16, 2023

It’s not as detailed as a Wikipedia page, but it’s a great way to pass on the gist of a particular topic without losing your readers’ interest in the article. For an IT blog, you could plan for Website Development Day, which is on May 31st, or Programmers’ Day on September 13th. Be careful not to go overboard with listicles.

Curation 80

Curation Organization Tips Content 80

Webbiquity

APRIL 12, 2017

Information design is the most recent manifestation of the age-old profession of communications assistance.” Forty millennia ago, the first storytellers painted the tales of early human culture, recounting births, deaths, massacres and celebrations, as well as plants and animals living among them in the Ice Age.

Course 203

Course Storytelling Interactive Marketing Wikipedia 203

Hubspot

SEPTEMBER 26, 2013

The company even has its own Wikipedia page dedicated to the series. was developed accidentally by a new marketing director hired in 2006. has been named as the number one viral marketing campaign of all time [by Ad Age].". In seven years, the series has never changed. Six days later, we had six million views on YouTube.

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Buzz Marketing for Technology

OCTOBER 4, 2008

Instead of having scribbled thoughts on a scrap of paper Id likely never look at again, the posts I developed became rich with resources and links. October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. t consider race, age, gender, religion, etc. through the lens of Web 1.0,

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100