chiefmartech

DECEMBER 5, 2023

But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases. This dynamic is what brings us back to the themes of aggregation and composability. We discuss AI, of course. These are the giant shoulders that gen AI will stand upon.

Trends 97

Trends Aggregators Long Tail Marketing Startups 97

Webbiquity

MARCH 8, 2022

News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. This helps it promote the most relevant products and maximize sales. You can promote products related to that topic and generate more sales. Share user-generated content.

Small Business Marketing 299

Small Business Marketing Tactics Business Peer-to-peer 299

ScanmarQED

DECEMBER 6, 2023

Promotion – promotional calendars, promotional costs, depth of discount, reach of promotion, competitor activity (when available). daily data in a weekly model), it should be aggregated to the lower frequency. branded vs. non-branded paid search). If data is of a higher frequency (i.e.,

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Martech

DECEMBER 19, 2023

Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Early response.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Conversion Ads 108

Velocity Partners

MARCH 13, 2024

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic.

SEO 88

SEO B2B Paid Search Agency Aggregators 88

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. Regular meetings between MOps and data science teams also help to promote collaboration, educate analysts on marketing goals and drive insights for ROI and revenue.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Salesforce Marketing Cloud

MAY 20, 2024

Centralized data management platforms that aggregate and harmonize data from various sources in real-time are that much more critical as marketers navigate new marketing trends. Based on this history, they later receive an email promoting a new product, followed by a social media ad showcasing the same product. Back to top ) 3.

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales.

Work Management 317

Work Management Video Marketing Marketing Strategy Marketing & Strategy 317

Martech

MARCH 28, 2023

Quick promotion set-up A quick promotion setup option now simplifies loyalty management and promotions programs. In addition, promotions managers can select from rewards options such as percentage discounts, fixed amounts, or free items and apply them to specific products or the entire order.

Marketing AI 82

Marketing AI Multi-Channel Business Marketing Automation Services 82

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Cheetos : Chester the Cheetah comes to life on TikTok, promoting this age-old snack — and maintaining its relevance to younger audiences. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. Search through these ideas to see which products or services you should be promoting or adding for your customers and clients.

Ideal Customer Profiles 113

Ideal Customer Profiles Business Aggregators Profiling 113

Customer Experience Matrix

APRIL 26, 2024

Of course, we are just one voice among many, and are easily drowned out by vendor promotions. But so far I don’t think you can have a CDP that only works by reading external data on demand, because some processes like identity resolution and data aggregation still take too long to do purely on the fly.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Also aggregate trend and agent-level insights to get a direct measure of how well your brand resonates with your audience.

Brand Identity 101

Brand Identity Branding Aggregators Marketing Analytics Tools 101

ClickZ

JUNE 11, 2020

Data collection, aggregation, and warehousing is not a problem that marketers need to solve – leave this to the software companies. Metadata can be more revealing than event data itself when collected and analyzed in aggregate. The bigger issue is analyzing and identifying key trends from these channels and their data.

Marketing AI 121

Marketing AI Enterprise Management Optimization Marketing Management 121

Marketing Insider Group

MARCH 2, 2020

You’ve probably already mastered the process of collecting, aggregating and analyzing customer data. That provides a baseline of how the customer feels about the brand (most likely as an NPS or net promoter score). They expect credibility, and you can establish this with strategies to drive advocacy marketing by your customers.

Case Studies 315

Case Studies Customer Surveys Trust Marketing Forrester 315

Litmus

SEPTEMBER 9, 2020

You might be using multiple Email Service Providers (ESPs) that report on different metrics, or it can be nearly impossible to see an aggregated view of your campaigns to compare them against each other. And even then, you still have to put all of these numbers in an Excel spreadsheet to be able to share them with others.

Aggregators 85

Aggregators Tagging Analytics Newsletter 85

chiefmartech

AUGUST 29, 2022

Connect to aggregation platforms that facilitate sharing with other apps. The third is an increasingly common pattern with the shift towards aggregation theory applied to platforms inside a company’s tech stack. There are several ways to achieve that: Allocate precious developer time to custom build integrations.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Launch Marketing

SEPTEMBER 30, 2020

Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. Content Promotion Tools. Research and Discovery Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? What value does content syndication provide to B2B bloggers? And what exactly is web presence optimization ?

Aggregage 100

Aggregage Curation Aggregators B2B 100

Mass Analytics

DECEMBER 19, 2022

With Pooled Regression, we can measure different factors at the store/region level and aggregate results at the national level. As shown at the start of this article, traditional Marketing Mix Modeling is often performed at the national/aggregate level. Hence transforming the data prior to pooling is a must.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Zoominfo

DECEMBER 23, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Much like marketers who promote products to customers, recruiters promote their company as an employer to potential candidates.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Sprout Social

JANUARY 12, 2022

Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. In short, this is when employees or colleagues boost your promotions and content on their own accounts. Either on-site, social media, Google or third-party review aggregators. What is word of mouth marketing, anyway?

Word of Mouth 131

Word of Mouth Paid Content Conversion Work Management 131

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Liveintent

DECEMBER 8, 2020

“That suggested to us that customers were not, in aggregate, in a place where they really wanted to be engaging with us,” said Kate Huyett, CMO of Bombas. “All you need is a writer or some source of content and to promote that to your existing users and send it out via an email newsletter.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Marketing Insider Group

NOVEMBER 22, 2016

Augmenting your original content through syndication, aggregation, and curation are crucial strategies marketers use to increase their target audience reach, as well as boost demand generation. Content syndication is the process of promoting your […].

Brand Identity 100

Brand Identity Branding Aggregators Curation 100

NuSpark Consulting

NOVEMBER 17, 2017

When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response. Don’t underestimate the value of online display advertising. With its creative and targeting capabilities, display ads offer many benefits to a business.

Display 191

Display Advertisements Advertising Ad Frequency 191

Martech

NOVEMBER 12, 2021

Sellers and aggregators. Also present were a number of aggregators like Thrasio and Boosted. These companies are in the business of acquiring and growing FBA (fulfilled by Amazon) sellers — developing symbiotic portfolios of businesses which allow cross-selling and cross-promoting.

Amazon 87

Amazon PPC Cross-Selling Aggregators 87

Sprout Social

APRIL 25, 2024

It provides actionable guidance on setting goals, managing timelines and reporting on the performance of your efforts, so you can better understand the promotional tactics that work with your audience. This resource is complete with eleven different templates you can use for event promotions, employee spotlights and more.

Social Media 101

Social Media Template Work Management Marketing Management 101

Sprout Social

APRIL 29, 2024

Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message. Then they develop your websites and business directory listings and create, optimize, publish and promote content to foster a more positive reputation for you.

Work Management 86

Work Management Marketing Management Service Brand Identity 86

DealSignal

OCTOBER 26, 2022

Fundamentally, all B2B data platforms providers can be divided into three categories: list sellers, aggregators, and data platforms. Data Aggregators Data aggregators collect their information from a wide variety of sources and therefore provide broader coverage than list sellers.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Hubspot

OCTOBER 25, 2023

I read an HBR article about commission plans that tie bonuses for salespeople to aggregate customer retention rates — plans that theoretically align sales reps‘ self-interest with their companies’ long-term goals. The concept of tying bonuses for salespeople to aggregate customer retention rates is indeed intriguing.

Ethics 67

Ethics Aggregators Customer Satisfaction Cross-Selling 67

Biznology

NOVEMBER 7, 2016

This will aggregate and organize your content in a way that shows users your full body of work. Adding annotations, promoting your other content, and posting hyperlinks to other videos will support your overall branding and aid your inbound linking strategy, a signal when it comes to search engine optimization (SEO).

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Salesforce Marketing Cloud

MARCH 4, 2023

The numbers will tell you if it’s time to run a promotion. Don’t waste hours aggregating data manually or creating decks when this dashboard does the dirty work for you. Do you need to bust out a promotional campaign? Is your sales pipeline generating enough leads? Tracking can help you figure out why.

Examples 98

Examples Forecasting Eye-Tracking Sales Cycle 98

Only B2B

OCTOBER 18, 2023

This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Joint ventures and cross-promotion create a network effect, exposing your video content to new and engaged audiences.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

ClickZ

OCTOBER 3, 2019

Alaska Airlines chose to work with Wrapify, using both out-of-home (OOH) and digital advertising and attribution, to promote specific flight routes and cities. We also aggregate audience data from in-store visitations and compare it with our exposed and control audiences to measure foot-traffic into a retail store environment or venue.”

Advertisements 82

Advertisements Advertising Ad Frequency Mobile Advertising 82

Hubspot

APRIL 8, 2020

We looked at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic. These insights are based on aggregated data from over 70,000 HubSpot customers globally. Focus on education, not promotion. About the Data.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101