Martech

JANUARY 24, 2024

. “We connected at the community events Paddy was running a few years ago and we discovered we both have this interest in using hand drawn visuals to help with our work and to make presentations more unique; we were interested in this world of visual thinking, as it’s called. ” What exactly is “visual thinking”? .”

Webinar Metrics 101

Webinar Metrics Conference Aggregators Communities 101

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. By assigning classification variables to digital assets, marketers can dissect their audience with unprecedented precision.

Digital Asset Management 94

Digital Asset Management Personalization Enterprise Management Tagging 94

Sprout Social

MAY 7, 2024

Monitoring should be a key aspect of your overall TikTok marketing strategy. A TikTok monitoring tool with advanced AI can automatically categorize user interactions and engagements. Integrations: An ideal monitoring tool should integrate seamlessly with the other marketing and analytics platforms in your tech stack.

Marketing AI 96

Marketing AI Work Management Tools Marketing Management 96

ANNUITAS

SEPTEMBER 7, 2021

Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). A mature marketing organization is tracking its users’ online behavior. Step 1: Agree on the Information You’re Collecting.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Martech

NOVEMBER 5, 2021

With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. This is really reinforcing the need for marketers to evolve the way they anticipate and act on customer needs and expectations.”. Good, clean data is the foundation of any successful marketing campaign.

Ideal Customer Profiles 110

Ideal Customer Profiles Touchpoints Aggregators Conference 110

ANNUITAS

SEPTEMBER 7, 2021

Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). A mature marketing organization is tracking its users’ online behavior. Step 1: Agree on the Information You’re Collecting.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. Think social media management, marketing briefs, email campaigns and, of course, content.

Marketing AI 132

Marketing AI Paid Search Agency Trends Copyright 132

Content Standard

SEPTEMBER 11, 2017

After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content. Some interactive content to engage my brain, a video that asks me to sit still for a couple minutes, anything. We need exciting brands. We need sexier content.

Interactive Marketing 51

Interactive Marketing Marketing Management Service Planning 51

chiefmartech

DECEMBER 7, 2022

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), Their support has funded and enabled our research and made it possible for us to share the results with the martech community at no cost to you.

Marketing Management 69

Marketing Management Trends Aggregators Communities 69

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Martech

JUNE 26, 2023

As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. Imagine you’re heading to a meeting in which you’re going to present your new campaign idea. After starting your presentation, the missing co-worker walks through the door and sits. And it doesn’t stop there. You’re frustrated.

Trigger Marketing 104

Trigger Marketing Buyer Personas Aggregators Analytics 104

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 94

Social Media Work Management Marketing Management Media 94

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. 4 amazing 2021 content marketing campaigns. From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Video marketing. Influencer marketing.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. Aggregators exist for social media platforms, search engines, and individual websites.

Aggregators 232

Aggregators Work Management Marketing Management Service 232

Mass Analytics

DECEMBER 19, 2022

Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression. In a world characterized by the increasing availability of data, classic Marketing Mix Modeling based on national modeling falls short of marketers’ expectations when it comes to the provision of granular insights necessary for data-driven decision-making.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Multi-Touch Attribution 98

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 98

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 111

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

Only B2B

AUGUST 22, 2022

Would you like to learn more about the preferences and problems of your target market? Wouldn’t it be amazing if you could also acquire a better understanding of your competitors’ target market? Then it’s time for you to start implementing install base marketing to expand your company. Let’s get going.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

TrustRadius Marketing

SEPTEMBER 28, 2022

How well a consumer can interact with a business online ultimately determines how valuable the business is in the eye of the public. Businesses that can’t keep up with rapid market growth and new trends will often find themselves struggling to keep their heads above the water. Cloud services offer a variety of microservices.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Outgrow

JUNE 19, 2021

chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. 27 % of consumers couldn’t say for sure if their last customer support interaction was with a real person or a chatbot. Here are some of them: Chatbots: The Present.

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

Zoominfo

FEBRUARY 28, 2018

Selling used to require much more manual work—planning presentations, scheduling calls, sending emails, and researching prospects. Automate tasks to save time, but maintain the human element—after all, sales is all about interaction and relationship building. 3. Automation becomes standard. 4. Selling has gone social.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Martech

OCTOBER 5, 2022

This four-part series presents a framework that describes the roles and responsibilities of marketing operations leaders. Exposure to marketing during my early educational journey was limited. Successful marketing ‘lights up’ customers’ brains. We were dependent on aggregated data.

Intent Data 91

Intent Data Marketing Management Word of Mouth Customer Satisfaction 91

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Data adds customer context.

Marketing Automation Services 123

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 123

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Get your potential attendees interacting with you early on by enabling some measure of feedback or crowdsourcing on the conference programming. Collaborate with your speakers to produce teaser content.

Buzz 156

Buzz Social Media Media Conference 156

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

chiefmartech

OCTOBER 23, 2022

With an increasingly exasperated tone, people ask, for example, “What’s the point of hundreds of CRMs or marketing automation tools? All email marketing tools kinda do the same thing. But, hey, on the bright side, that sort of commoditized competition among vendors should be great for you as a marketer. Actually, no.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Management Product 80

Anyword

DECEMBER 8, 2022

The chatbot generates text responses that resemble that of a human and was presented as a Google-alternative. Here, we’ll outline how artificial intelligence complements the human workflow and how marketers, performance growth professionals, and content writers can use AI writing technology to streamline and improve their work.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Work Management 105

Work Management Marketing AI Brand Identity Branding 105

chiefmartech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. It makes sense.

Work Management 93

Work Management Marketing Management Startups Classified Ads 93

Martech

OCTOBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and why is it so important for brands to build up and closely guard their first-party data? Beauty, in her recent MarTech presentation. There are many reasons, not just one.

Digital Asset Management 91

Digital Asset Management Marketing Automation Services Marketing Management Ideal Customer Profiles 91

ClickZ

JULY 20, 2020

Unfortunately, according to audit data gathered from more than 1,000 local retailer websites, many aren’t prepared to present the brand information needed to drive local sales leads or to increase revenue. The April 2020 report aggregates the audits of 49 brands representing more than 1,000 independent retailer websites.

Brand Identity 101

Brand Identity Branding Buyer's Journey Work Management 101

Outgrow

JUNE 6, 2024

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! Emphasis on brand, product marketing, communications, and marketing operations. Saksham Sharda: Hi, everyone.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Outgrow

MARCH 24, 2022

Look for Aggregators to Create a Decent-Quality List. Aggregators are basically sources of leads who gather a huge volume of lead information and resell it to their clients. So, to streamline your cold outreach, you can buy relevant lead information from a renowned aggregator. Research Useful Industry Roundup Lists.

Outreach 52

Outreach Tips Aggregators Outgrow 52

6sense

NOVEMBER 22, 2021

Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. And again, all of those folks are having interactions.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62