Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 101

Social Media Work Management Marketing Management Media 101

Martech

NOVEMBER 5, 2021

With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. This is really reinforcing the need for marketers to evolve the way they anticipate and act on customer needs and expectations.”. Good, clean data is the foundation of any successful marketing campaign.

Ideal Customer Profiles 113

Ideal Customer Profiles Touchpoints Aggregators Conference 113

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. Think social media management, marketing briefs, email campaigns and, of course, content.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Content Standard

SEPTEMBER 11, 2017

After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content. Some interactive content to engage my brain, a video that asks me to sit still for a couple minutes, anything. We need exciting brands. We need sexier content.

Interactive Marketing 51

Interactive Marketing Marketing Management Service Planning 51

Martech

JUNE 26, 2023

As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. Imagine you’re heading to a meeting in which you’re going to present your new campaign idea. After starting your presentation, the missing co-worker walks through the door and sits. And it doesn’t stop there. You’re frustrated.

Trigger Marketing 107

Trigger Marketing Buyer Personas Aggregators Analytics 107

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Multi-Touch Attribution 104

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 104

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. Aggregators exist for social media platforms, search engines, and individual websites.

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 116

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 116

Only B2B

AUGUST 22, 2022

Would you like to learn more about the preferences and problems of your target market? Wouldn’t it be amazing if you could also acquire a better understanding of your competitors’ target market? Then it’s time for you to start implementing install base marketing to expand your company. Let’s get going.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

TrustRadius Marketing

SEPTEMBER 28, 2022

The Information Technology Roadblock. Information technology, also known as IT, started out as a means to support businesses. How well a consumer can interact with a business online ultimately determines how valuable the business is in the eye of the public. However, they have also presented a new challenge for IT departments.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Simply put, they have a ton of information that they just don’t know what to do with. This growing trend refers to salespeople using social media to interact with prospects and customers.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Data adds customer context.

Marketing Automation Services 125

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 125

Martech

OCTOBER 5, 2022

This four-part series presents a framework that describes the roles and responsibilities of marketing operations leaders. Exposure to marketing during my early educational journey was limited. Successful marketing ‘lights up’ customers’ brains. We were dependent on aggregated data. Get MarTech!

Intent Data 95

Intent Data Marketing Management Word of Mouth Customer Satisfaction 95

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 107

Marketing Attribution Enterprise Management Work Management Marketing Management 107

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Get your potential attendees interacting with you early on by enabling some measure of feedback or crowdsourcing on the conference programming. Collaborate with your speakers to produce teaser content.

Buzz 156

Buzz Social Media Media Conference 156

Outgrow

JUNE 19, 2021

It’s the age of technology, easy communication, and well-informed consumers. chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. Consumers today expect to find the information they’re looking for online quickly and easily.

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Work Management 112

Work Management Marketing AI Brand Identity Branding 112

ClickZ

JULY 20, 2020

30-second summary: Brands rely heavily upon a network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue. Retailer audit overview. There are issues.

Brand Identity 101

Brand Identity Branding Buyer's Journey Work Management 101

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Anyword

DECEMBER 8, 2022

The chatbot generates text responses that resemble that of a human and was presented as a Google-alternative. Here, we’ll outline how artificial intelligence complements the human workflow and how marketers, performance growth professionals, and content writers can use AI writing technology to streamline and improve their work.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

chiefmartech

OCTOBER 23, 2022

With an increasingly exasperated tone, people ask, for example, “What’s the point of hundreds of CRMs or marketing automation tools? All email marketing tools kinda do the same thing. But, hey, on the bright side, that sort of commoditized competition among vendors should be great for you as a marketer. Actually, no.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Product 81

Outgrow

MARCH 24, 2022

Look for Aggregators to Create a Decent-Quality List. Aggregators are basically sources of leads who gather a huge volume of lead information and resell it to their clients. So, to streamline your cold outreach, you can buy relevant lead information from a renowned aggregator. for your company’s benefit.

Outreach 52

Outreach Tips Aggregators Outgrow 52

6sense

NOVEMBER 22, 2021

Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. And again, all of those folks are having interactions.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

chiefmartech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. we were able to enrich our database of martech solutions with more information. Contribute your suggestions here.

Work Management 93

Work Management Marketing Management Startups Classified Ads 93

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The value of this data to your marketing team cannot be overstated. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

MARCH 4, 2018

And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits. Simply put, companies have a ton of information that they just don’t know what to do with. After all, sales is all about interaction and relationship building.

Process 130

Process Enterprise Management Work Management Marketing Management 130

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. It is critical to have accurate information on your prospects and leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Get your potential attendees interacting with you early on by enabling some measure of feedback or crowdsourcing on the conference programming. Collaborate with your speakers to produce teaser content.

Buzz 109

Buzz Social Media Media Conference 109

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. But does this also mean that the metaverse will get a boost as the next big marketing channel? Chris Wood, Editor. Read more here.

Top of Funnel 109

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 109

EveryoneSocial

FEBRUARY 22, 2022

The phrase “digital professional brand” may suggest images of corporate marketing professionals, but everyone can benefit from establishing their voice online — scientists included. Plus, you want others to view you as a source of trusted information. Why You Need a Digital Professional Brand. Here’s how to optimize your profile.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Hubspot

AUGUST 24, 2023

While skepticism lingers among traditionalists who value personal interactions, the reality is that AI is swiftly reshaping the sales landscape, driving revenue growth and cost savings for businesses worldwide. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable.

Marketing AI 58

Marketing AI Allocation Work Management Lead Scoring 58

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. But even with the rise of intent data, many marketers are still left in the dark about the value of intent data because of its complexity. This is where intent data comes in. What is Intent Data?

Intent Data 62

Intent Data Intent B2B Marketing Work Management 62

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

PureB2B

JUNE 28, 2022

One of the biggest challenges in B2B marketing is breaking down your audience to ensure you address the entirety of your buyer persona. Second, niche customer groups tend to be indirectly motivated by your marketing efforts. Using Marketing Intent Data. As a marketer this information is extremely precious.

Ideal Customer Profiles 62

Ideal Customer Profiles Intent Data Peer-to-peer Intent 62