Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. One common video-based solution is conference calling.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Marketing Insider Group

JANUARY 30, 2023

Rise of Derivative and Synthetic Data: data are derived and aggregated, transformed, and synthetic data comes from machine-generated data and via algorithms. Sign up for the on-demand reply , which includes a cool eBook on 2023 BI & Data Trends eBook, and share with your colleagues.

Thought Leadership 195

Thought Leadership Trends SME Paid Search Agency 195

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. More from the MarTech Conference >> Sony’s marketing data strategy. What are the benefits of customer data platforms?

Interactive Marketing 98

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 98

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Customers demand that businesses go above and beyond the minimum. Stay on top of compliance. Be transparent.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Metadata

JANUARY 31, 2024

Events are back, but they’re not perfect Events are emerging from the shadows, but according to Lindsay McGuire , Associate Director of Content and Campaigns at Goldcast—and presenter at DEMAND 2023 —you could be leaving money on the table. By making either of these missteps. See the problem? Enhanced lead scoring.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Metadata

AUGUST 12, 2020

12, 2020 — Metadata.io , the autonomous demand generation company, today announced that Inc. We are listening to our customers and passionate about offering an autonomous demand generation platform that consistently and reliably delivers marketing KPIs with minimum time and effort. 5000 Conference, visit [link].

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Demand Generation Conference 116

Martech

FEBRUARY 28, 2022

So are the customer’s previous or potential use, thought leadership from company experts, conference participation and personal contacts and helpfulness through industry associations and companies. You won’t get an accurate picture of your performance if you rely on aggregate reporting.

Marketing Automation Services 128

Marketing Automation Services Intent Marketing Automation Email Marketing 128

Smashmouth Marketing

AUGUST 31, 2009

Conference in Chicago. This leads to the ability to aggregate those opportunities and know how many have been qualified, how long that took, how long they sat at the qualification stage before moving forward and what actions we took to move those opportunities forward. Kevin joined the HP team as Vice President of the U.S.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

Conference in Chicago. This leads to the ability to aggregate those opportunities and know how many have been qualified, how long that took, how long they sat at the qualification stage before moving forward and what actions we took to move those opportunities forward. Kevin joined the HP team as Vice President of the U.S.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Martech

OCTOBER 29, 2021

based Dennis Publishing, at our recent MarTech conference. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We According to Tabaran, buyer intent is calculated through an aggregation of multiple data sources.

Top of Funnel 110

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 110

Martech

OCTOBER 14, 2021

13% is aggregated and everything else is probably not. As consumers demand more transparency, and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game.” Beauty, in her recent MarTech presentation. And 44% of the data is not real-time.”.

Digital Asset Management 99

Digital Asset Management Marketing Automation Services Marketing Management Ideal Customer Profiles 99

Outgrow

JUNE 6, 2024

As I look at my marketing philosophy, while the brand is massively important to the long-term success of the company, if you’re not in tune with the clients’ needs, what they’re looking for, and their concerns, it’s really hard to build one demand. But two, that brand that resonates with clients on the backend.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

The Point

AUGUST 11, 2015

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. We have no clue.

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Demand Gen Report 2020 Buyer Behavior Study). We’ll continue to provide fully anonymized and aggregated insights. Three words: Mail Privacy Protection. Accenture).

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

NetLine

JULY 27, 2023

I had a lot of rejection at first because of my strong background focused on media, but then social media happened, and I dove in head first by creating a popular aggregate site for women in comedy, and grew my SEO and promotion chops.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Learn from the Pros

MARCH 11, 2024

The driving force behind this shift is the growing demand for user privacy and the implementation of strict data protection laws. Shameless plug: If you haven’t already, check out our Demand Gen Jammers Community on LinkedIn. As a result, marketers will soon lose access to the wealth of data they’ve relied on for years.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Martech

OCTOBER 18, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Is your brand keeping pace with these changes?”. Privacy laws in Europe and in some U.S.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 98

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. A Demand Gen Report article about the closeout of the 2019 B2B Marketing Exchange conference recaps some hearty enthusiasm for the use of intent data in B2B marketing. Augment Marketing and Sales Strategy with AI.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Hubspot

JULY 15, 2020

For more traditional inbound or demand generation approaches, this usually got left at a persona. However, aggregating activity from all the people who are interacting with a company at the account level is critical so that marketing and sales teams can respond rapidly when engagement is spiking. The resounding answer? Go digital.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Brightedge

FEBRUARY 1, 2024

Optimizing Enterprise SEO with Data on Demand Despite the growing complexity of SEO, strategies and tactics must remain clear and focused on results. Recognizing this need, we at BrightEdge ensured that our SearchIQ technology was available to all customers at last year’s user conference, SHARE23, to provide access to this vital information.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

Customer Experience Matrix

MARCH 9, 2015

The last three minutes of my MarTech Conference presentation are driving me crazy. If you''ve been wondering why companies like Oracle, Acxiom, and Nielsen have been buying big data aggregators, you can stop. Above all, demand transparency so you can see what the automated systems are doing and have some idea of why.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Webbiquity

APRIL 26, 2010

How effective is demand generation software? A brief but insightful post contending that there is no such thing as “demand creation,&# only demand identification and lead nurturing–and counseling marketers to undertake the right kinds of programs, then have patience. Why is content marketing becoming critical?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

SalesIntel

OCTOBER 27, 2022

If you have a list of prospects that’s not a part of the SalesIntel database, you can use the Research-on-Demand to get the missing data in a few hours. SalesIntel has created a lot of B2B lead generation success stories by offering reliable B2B data for their marketing initiatives and ABM campaigns to marketing events and conferences. .

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

DealSignal

NOVEMBER 3, 2020

Conferences have been cancelled. It’s a secret weapon most sales and demand gen leaders aren’t maximizing. We all know that certain businesses, such as transportation and logistics, are seeing increased demand during the pandemic. Instead, you may find larger aggregate sources are more efficient. But that’s not enough.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Customer Experience Matrix

AUGUST 21, 2009

Business-oriented (demand generation) vendors add some Web support through visitor tracking, landing pages and forms, but even they rarely do much with other “inbound marketing” channels including paid search, banner ads, search engine optimization and blogging. The demand generation vendors have been much more dynamic.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Smashmouth Marketing

JUNE 15, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b. nuvs : loves @stevenbjohnson 's phrase "search cocktail"--aggregate of search data from multiple places (mainly Twitter) #mpb2b. jaybaer : I'm wondering if number of tweets should be factored into speaker evaluations at conferences?

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

SalesIntel

AUGUST 4, 2021

However, as demand grows, the market for selling cybersecurity to SMBs and businesses is becoming increasingly competitive. To download useful marketing materials or attend a conference, some people generate temporary or disposable addresses. When data is aggregated from numerous sources, data inconsistency becomes a concern.

CRM 52

CRM Enterprise Management Business Work Management 52

Biznology

OCTOBER 9, 2012

Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing — a news — and I generously retweet, +1, Like, Favorite, Share and Comment. Generosity is always rewarded in this marathon of social media engagement.

iCrossing 80

iCrossing Social Media Aggregators Twitter 80

SalesIntel

FEBRUARY 20, 2023

We call them to research on demand that they can go and request, to fill in the gaps, and also verify the context that we don’t have in our platform. With the SalesIntel platform, you have this research on-demand service available to fill in the gaps, at the same time, do the verification of the data. Last, the demand center.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

We call them to research on demand that they can go and request, to fill in the gaps, and also verify the context that we don’t have in our platform. With the SalesIntel platform, you have this research on-demand service available to fill in the gaps, at the same time, do the verification of the data. Last, the demand center.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Buzz Marketing for Technology

JUNE 27, 2008

demand and afford different, complementary but also conflicting cognitive tools, rules, and patterns of social interactionâ?? On the other hand, knowledge work demands different sorts of texts, and it also demands different ways of thinking about how those texts are produced, received, and managed. Hampton Press, Creskill, NJ.

Work Management 100

Work Management Research Verticals Press 100

chiefmartech

SEPTEMBER 19, 2016

I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before September 30 in order to receive the “beta” discount rate, 15% off the regular ticket price. Expert Guidance for Thriving in an Age of Digital Disruption.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Outgrow

SEPTEMBER 15, 2022

Back in the early days, it was really rudimentary and quite functional, rather than right now kind of content marketing has become branded storytelling through a funnel, it’s become demand generation, and it’s quite loose in terms of its impact. Whereas it was quite transactional back in the mid-2000s.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Martech

OCTOBER 12, 2021

13% is aggregated and everything else is probably not. According to Chopra, marketers need a platform that aggregates consumer data and serves as a single source of truth. More from the MarTech Conference >> Components of a CDP. The most effective CDPs are much more than data aggregators; they’re data orchestrators.

Aggregators 105

Aggregators Touchpoints Internet Marketing Conference 105

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. and what you like most about it. campaigns?

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. will focus efforts more granularly on specialty publication sites and vertical content aggregation sites like B2B Marketing Zone and Event Pro Update.

CMO 208

CMO Gartner Budget Programs Spending 208