chiefmartech

JUNE 4, 2023

It was open source communities. “Plainly put, [the open source community is] lapping us,” the Google memo stated. What are big M&A deals that can significantly expand their market? But this focus on individually big things can cause them to overlook swarms of small things that can be very big in aggregate.

Generation 111

Generation Budget Programs Aggregators Long Tail Marketing 111

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Let’s start with everything that’s not search or social: all that aggregator and other external traffic. Evolving aggregation.

Trends 89

Trends Aggregators Stats Privacy 89

Heinz Marketing

JUNE 8, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. Marketers should listen to sales calls, another pretty obvious one. Here are some things to look for as a b2b marketer researching sales calls: Descriptions of use cases. Casual communities for a particular department/title level. Networking groups.

Research 98

Research B2B Marketing Tips B2B 98

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Monitor forums and applicable online communities for discussions relevant to your industry and solutions.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This forces marketers to ensure they’re getting the most out of their investment. Despite this, many brands still struggle to measure the value of their influencer marketing efforts.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Why we care.

Paid Search Agency 113

Paid Search Agency Ads Video Marketing Enterprise Management 113

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. in savings over three years. Atlassian started using Sprout Listening in 2019.

Social Media 95

Social Media ROI Work Management Marketing Management 95

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Not to mention 90% of users say they look to content on the network to make purchase decisions.". We've all been there. In fact, 1.4

Promotion 93

Promotion Aggregators Advertising Mediums Youtube 93

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Marketing AI 104

Marketing AI Work Management Marketing Management Customer Satisfaction 104

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.”

Planning 128

Planning Paid Search Agency Advertising Agencies Communities 128

Martech

OCTOBER 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and “best-of-breed” takes me back. Maybe only four or five years, but that’s a lifetime in marketing technology. Honestly, who even talks about ‘marketing clouds” anymore?

Work Management 103

Work Management Marketing Automation Services Marketing Management Paid Search Agency 103

Sharpspring

DECEMBER 9, 2022

Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. As TikTok has evolved into a highly community-driven video platform, it’s become a source for entertainment and education. The key is to prioritize your brand’s community rather than your offerings.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

EveryoneSocial

FEBRUARY 22, 2022

In our field, we frequently speak about research groups , co -authors, and networking events at conferences. The phrase “digital professional brand” may suggest images of corporate marketing professionals, but everyone can benefit from establishing their voice online — scientists included. Why You Need a Digital Professional Brand.

Brand Identity 55

Brand Identity Branding Aggregators Paper 55

Convince & Convert

JUNE 6, 2014

His community managers are in charge of optimizing content and pushing it out to various channels, while a whole editorial staff creates content. The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. He calls his employees who are in charge of strategy City Planners.

Social Media 146

Social Media POS Media Skype 146

chiefmartech

NOVEMBER 1, 2018

The following is a guest post by Anand Thaker , CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary.

Paid Search Agency 85

Paid Search Agency Companies Network Marketing ABM 85

Only B2B

JANUARY 24, 2018

Want to kick off the competition in content marketing? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Moz

DECEMBER 9, 2019

This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities. Aggregates all the data and exports to a CSV. Differences between SEO and content marketing influencer graphs.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. Locations of communities online & offline.

Social Networks 127

Social Networks Communities Network Marketing Social Media 127

Sprout Social

JUNE 29, 2020

Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel.

Marketing Funnels 125

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 125

Influitive

JUNE 2, 2016

So, how can you build more effective advocate marketing communities by understanding this fundamental human tendency? How can understanding the evolution of reciprocity in the brain help you with advocate marketing? . Professional Value – Help your advocates network and grow.

Education 100

Education Work Management Network Marketing Communities 100

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

chiefmartech

SEPTEMBER 5, 2021

Datlo — sales and marketing data analysis service for LatAm businesses. Pide Directo — LatAm online store and marketing platform, with delivery network. Laudable — video testimonials engine for B2B marketing and sales. Dots — automate online customer communities in Slack, Discord, etc.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Inbox Insight

MARCH 13, 2024

For many businesses this has led to growing frustrations and wasted marketing and sales efforts. Inaccurate lead scoring: Out-of-date, incomplete or inaccurate lead scoring criteria can lead to wasted marketing and sales efforts and critically low conversion rates.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

Advertising Channels 168

Advertising Channels Social Networks Enterprise Management Youtube 168

Buffer

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Test new social media networks.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. As McKinsey notes, organizations marketing for growth “need to shift their organizational model away from ‘boxes and lines’ to a fluid ecosystem of internal and external partners.”

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Terminus

MARCH 23, 2022

We pride ourselves on being a trusted partner that works alongside you to celebrate you, give you the ability to scale, and make your marketing dollars go further so you can drive revenue and ultimately shine at your company. The post Terminus Tops G2 Report for 16 Consecutive Quarters appeared first on Terminus.

Advertising Agencies 26

Advertising Agencies Buyer Intent Aggregators Social Networks 26

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Work Management 117

Work Management Marketing & Strategy Marketing Management Demographics 117

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

LeanData

JANUARY 26, 2021

In doing so, G2 signified the new category has become a “fundamental strategy for marketing and sales to drive more revenue” in 2021. Lead-to-account matching and routing software is often used alongside other workflow management solutions, such as account data management software and marketing automation software.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Management Marketing Analytics Tools 52

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. Yes, there are marketing tactics to drive meaningful traffic. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67