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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

This fragmentation of data poses a hidden barrier to effective B2B decision-making. In this blog, we will explore the impact of data silos on B2B decision-making and discuss strategies to overcome them. They create barriers to collaboration by segregating data within different teams or departments. Source : dnb.co.uk

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Building your generative AI marketing skillset: Training and upskilling

Martech

1 barrier to the adoption of AI for marketing. Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

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Content Marketing Rewind: Everything That Happened in 2021

ClearVoice

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. This new collaborative tool deems itself as the Snapchat for work and addresses the two main problems of remote teams, loneliness and barriers to communication.

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Rise of the B2G Chief Growth Officer: Why CGOs Need the Right Marketing Partner

Bluetext

As is often the case, the success a CGO will have in extending the growth mission requires breaking down systemic barriers across functional silos, and gaining CXO buy-in. For this blog post, I’ll focus on PR strategies for new and legacy CGOs to consider when seeking to ensure marketing investments and initiatives support growth.

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How To Evaluate an Online Video Platform

Vidyard

Performance metrics (like views over time and aggregate attention spans). In a requirements document, you gather preliminary information like a project overview, use cases, needs, and barriers. Current Issues or Barriers. Demographic tracking. Viewer device metrics. How will the vendor support you once you’re live?

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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

Prospects may become aware of your product or business from a LinkedIn post, but then visit your website and read a blog to deepen their understanding of what you provide. Digital touchpoints include, digital ads, SERPs, eCommerce transactions, organic and paid social media, videos, emails, blog posts and—of course—your company’s website.

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

We believe that every employee has a unique voice and perspective when it comes to blogging and social media. Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect. Marketo blogging basics.

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