Kevin Indig

JUNE 26, 2023

First principles of conversion optimization The goal of Conversion Optimization is to increase the number of sales or sign-ups by growing the rate of users who turn into customers. blog or programmatic pages).” trust signals, visuals, copy) and which ones demotivate them (e.g., long sign-up forms).

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Brandpoint

MARCH 26, 2021

I’m sure, through this process, you were diligent about distributing the content through your company’s website, email marketing efforts, latest monthly newsletter, the 5-10 branded social channels you prioritize and through all the other channels that come through sharing the pieces with your sales team.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Mass Analytics

DECEMBER 20, 2022

To begin, it may be helpful to define our terms: If attribution is the process of assigning a causal link between marketing activity and sale, then MMM and MTA are both subsets of attribution. Marketing Mix Modeling consists of collecting aggregated data (rather than customer-level data) from various sources.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

Convert

JULY 26, 2023

This was our answer to two major industry shifts: The Google Optimize sunset Now, Google Optimize offered a low barrier to entry for many testers but also encouraged a lot of random, one-off efforts. Conversion rate optimization can look like a tactic, a reactionary measure. True blue experimentation can never be a one-off endeavor.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Hubspot

SEPTEMBER 17, 2018

2017 saw video rise to the top of your marketing tactic list. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. These videos can also be used by your sales and service teams as they work with customers. The Video Creation Process. What has 2018 seen? Explainer Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

SEPTEMBER 10, 2013

I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. Read more… A great title is what gets your blog post read — Please be as descriptive as possible when titling your blog posts. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Bluetext

JUNE 11, 2021

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. The opportunity-to-award process might be 90 days on average, but the lead-up to those 90 days is where the deal is won or lost. This blog post is about those 2-5 years. Begin with the End Goal in Mind.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Martech Advisor

OCTOBER 17, 2019

An ad network facilitates this process by acting as a mediator between publishers and advertisers. An ad network is a technology platform that mediates the sales of ad inventory between publishers and advertisers. Most publishers putting up their ad space for sale, look for ad networks to secure buyers.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Hubspot

APRIL 12, 2012

Brian is managing director of OpenView Venture Partners , an expansion-stage venture capital firm focused on providing technology companies with deep operational support. Viewing Value Newsletter : A collection of the best content published on our Labs site and blog that we distribute to more than 11,000 entrepreneurs every week.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

NuSpark Consulting

MAY 27, 2017

Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. Customer relationship management (CRM). Data management.

Demand Generation Agencies 164

Demand Generation Agencies Demand Generation Work Management Marketing Automation Services 164

Hubspot

AUGUST 21, 2018

The marketing funnel is no more, my friends. Today, the flywheel — and a subsequent focus on service — have replaced the one-way direction of the funnel. In the world of the marketing funnel, customers were an afterthought. The flywheel illustrates this process: excellent service as its own marketing strategy.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Sprout Social

OCTOBER 17, 2016

What to Share You can Tweet your blog posts, articles from around the web, industry news and more. Whenever you share a link to your blog post, a featured image will be included in the Tweet to make it stand out. Tactics Growing your Twitter audience revolves around your ability to engage and share great content.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Outgrow

NOVEMBER 18, 2020

In this blog, we will walk you through 21 interactive content types that will boost your engagement through the roof! What’s the point of having 20 clients lined up only to end up having zero sales? It ensures two-way communication, thus removing the barriers that arise due to the absence of physical contact. Interactive Blogs.

Webinar Metrics 98

Webinar Metrics Top of Funnel Outgrow Interactive Marketing 98

SalesIntel

NOVEMBER 29, 2023

As we stand on the edge of starting 2024, integrating AI into B2B sales intelligence platforms and other intelligence platforms indicates a transformative era, particularly impacting roles in sales and marketing. Sales Pipeline Analysis: AI can intelligently analyze the sales pipeline to optimize resource allocation.

Work Management 40

Work Management Marketing Management Lead Ranking Allocation 40

KoMarketing Associates

JULY 18, 2019

The future of SEO will be: 1⃣a return to less-trackable marketing 2⃣a vastly bigger industry 3⃣more competition & sophistication 4⃣more searches, but fewer organic clicks 5⃣a shift in ranking signals 6⃣ever-changing tactical effectiveness. recap from @randfish 's talk #mozcon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How many journalists also maintain blogs? million pieces of content (videos, photos, blog posts, links etc.) More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Adobe Experience Cloud Blog

MAY 15, 2012

by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. We are excited to welcome him to our blog to give us more details about Data.com and how businesses can use big data to drive revenue.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48