Bluetext

APRIL 15, 2024

As is often the case, the success a CGO will have in extending the growth mission requires breaking down systemic barriers across functional silos, and gaining CXO buy-in. For this blog post, I’ll focus on PR strategies for new and legacy CGOs to consider when seeking to ensure marketing investments and initiatives support growth.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

Mass Analytics

DECEMBER 20, 2022

The primary distinction between Marketing Mix Modeling and Multitouch Attribution is that the former is an aggregated top-down approach, whereas the latter is a disaggregated bottom-up approach. Marketing Mix Modeling consists of collecting aggregated data (rather than customer-level data) from various sources. Marketing Mix Modeling.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

Hubspot

MARCH 15, 2012

Although individual long-tail keywords don’t have a huge impact on a PPC campaign, when looked at and measured in aggregate, they have the ability to significantly transform results by lowering cost-per-click and cost-per-lead while improving average click-through rates and quality score. It all depends on the industry or vertical.

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Biznology

SEPTEMBER 10, 2013

I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. Read more… A great title is what gets your blog post read — Please be as descriptive as possible when titling your blog posts. It’s also living proof of Rule 34.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Bluetext

JUNE 11, 2021

This blog post is about those 2-5 years. Within each agency and with regard to each industry vertical selling into the agency, there will be a different set of stakeholder groups that influence decision-making. Your company can surface conflicts between agency groups to discover how to navigate potential barriers to contract awards. .

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Hubspot

SEPTEMBER 17, 2018

This way, you can ask the same questions of everyone and aggregate your answers in one place. Start writing your script the way you would begin a blog post — with an outline. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. What’s the goal?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Sprout Social

OCTOBER 17, 2016

What to Share You can Tweet your blog posts, articles from around the web, industry news and more. Whenever you share a link to your blog post, a featured image will be included in the Tweet to make it stand out. You can get mentions by building relationships and networking, as well as guest blogging on other sites.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111